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EP 267: What Is A Value Ladder?
The Certified BADA$$ Online Marketing™️ Podcast
English - January 06, 2022 11:00 - 13 minutes - 43 MB - ★★★★★ - 54 ratingsCareers Business Marketing certifiedbadass Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 266: The False Promise Of The Online Marketing World
Next Episode: EP 268: Why You Need To Think In Terms of A Brand
In today's episode, we’re going to talk about what a value ladder is and why it matters for your online business. "Value ladder" is a term you frequently hear in the online marketing space. The main concept is that you have a lineup of offers that increase in value and price. Let's break it down.
WHAT YOU’LL LEARN IN TODAY’S EPISODE: The term value ladder refers to a lineup of offers that increase in value and price. One model of a value ladder is a process where people start at the bottom and move up Another model provides the same solution but allows people to choose the level of support that works best for them A different type of model is to create offers that make sense for the journey your customer is on Why I created a value ladder that corresponds with where people are in their journey of building a business The difference between a value ladder and series of upsells and one-time offers The mistake that many entrepreneurs make when it comes to their value ladder How a value ladder can increase customer lifetime value RESOURCES IN TODAY’S EPISODE: BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram