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EP 265: What Is Customer Acquisition Cost?
The Certified BADA$$ Online Marketing™️ Podcast
English - December 30, 2021 11:00 - 13 minutes - 42.6 MB - ★★★★★ - 54 ratingsCareers Business Marketing certifiedbadass Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 264: Year In Review
Next Episode: EP 266: The False Promise Of The Online Marketing World
In this episode, we’re talking about what customer acquisition cost is and why it matters for your online business. This conversation is a continuation of the last episode about another metric that you need to know: customer lifetime value.
If you’re going to build a successful business, then your customer lifetime value must be higher than the cost to acquire a customer. Let’s look at the specifics of how to find this metric.
WHAT YOU’LL LEARN IN TODAY’S EPISODE: Customer acquisition cost is the average cost of all the front end sales and marketing efforts from when someone becomes aware of your brand to the point that they buy divided by the total number of customers If customer lifetime value > customer acquisition cost, you’re in a good place Why you need to understand all the costs involved in acquiring a customer and not just paid ads Examples of the costs that should be allocated to customer acquisition cost Why it’s important to calculate the cost of customer acquisition for your different marketing channels How to use the information you gather from looking at your customer acquisition cost RESOURCES IN TODAY’S EPISODE: BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram