Latest Consumerpackagedgoods Podcast Episodes
How This Champion Endurance Athlete Created a Better-for-you Alcohol Brand, with Vega and Pulp Culture founder Brendan Brazier
Brand Builder - March 09, 2020 20:01 - 44 minutes ★★★★★ - 183 ratingsFor Brendan Brazier, Pulp Culture all started with a question: Why are there so many health-obsessed people who are absolutely unwilling to compromise on what they eat, yet so ready to compromise when it comes to alcohol? Why don’t we hold alcohol to the same high standards as food? The an...
The Surprising Forces Driving the Meat-Alternative Movement, with Outstanding Foods Co-Founder Bill Glaser
Brand Builder - March 02, 2020 11:30 - 39 minutes ★★★★★ - 183 ratingsWhat do you get when you throw a serial entrepreneur, a vegan chef, and Rob Dyrdek in the same room? Turns out, the perfect plant-based pork rind. This week’s guest is Bill Glaser, the founder and CEO of Outstanding Foods. Outstanding make snack foods that are full of flavor and free of ...
The Ultimate Insider's Guide to Expo West 2020
Brand Builder - February 24, 2020 19:29 - 45 minutes ★★★★★ - 183 ratingsNot to alarm you, but… Expo West is less than two weeks away. Of course, if you’re listening to this podcast, you’re probably well aware of that fact. Because if you’re in the natural foods and CPG space, it’s sort of taken as a given - the Natural Products Expo West is a big deal. A very b...
How the Best Brands Guarantee Longevity by Creating a Ripple of Impact, with CatalystCreativ CEO Amanda Slavin
Brand Builder - February 18, 2020 11:00 - 41 minutes ★★★★★ - 183 ratingsThere's no getting around it, success in CPG requires this one thing: Repeat purchase. But how do you get someone not just to try your product, but to come back to you again and again? How do you build a brand that connects on a deep level, and is built for the long term? This week on B...
The Surprising Secret to Exponential CPG Growth, with Dr. James Richardson
Brand Builder - February 10, 2020 17:41 - 46 minutes ★★★★★ - 183 ratingsThere’s one question that emerging premium CPG brands need to ask themselves: Do you want to be a unicorn... or do you want to ride the skate ramp to success? If you’re a little confused, that’s ok. This will all make much more sense once you listen to this week’s featured interview with au...
How this Entrepreneur Turned a Lifelong Passion into a Thriving Beverage Brand, with Goldthread founder and Chief Formulator William Siff
Brand Builder - February 03, 2020 15:04 - 36 minutes ★★★★★ - 183 ratingsThis week our guest is William Siff, the founder and Chief Formulator of Goldthread plant-based tonics. Goldthread make a line of plant-based tonics with flavors like Turmeric Radiance, Lavender Bliss, and Honey Rose. Their tonics are a brewed formulation of plants that give you the capacity ...
How to Build a Brand That Stands for Something More, with Minna Founder Ryan Fortwendel
Brand Builder - January 20, 2020 17:27 - 30 minutes ★★★★★ - 183 ratingsFrom day one, Ryan Fortwendel wanted Minna sparkling tea to stand for something more. It’s evident in the name itself. The word Minna means “everyone,” and Ryan has spent the last few years creating a brand experience that lives up to this idea. It’s why he focuses so much on inclusivity a...
Tribe-Based Marketing Secrets From an Up-and-Coming Keto Brand, w/ EZER Snacks
Brand Builder - January 13, 2020 18:06 - 32 minutes ★★★★★ - 183 ratingsWe all love success stories… and we’ve told a lot of those on this podcast. But what we haven’t done as much of is shine a light on a success story in the making. The story of EZER snacks is one of those. Parents of three, Brittany and Meguell Suell created EZER out of their desire to fuel...
How to Master the Art of Resilience in 2020, with Tom Morris
Brand Builder - January 06, 2020 14:48 - 50 minutes ★★★★★ - 183 ratingsAs we look at the year ahead, the only certain thing is uncertainty. We know that despite the best of intentions, our best laid plans will face unforeseen changes, obstacles, and adversity. That's what makes this week's topic so relevant and important. We are talking about a subject that just ...
How This Finnish Nomad Found his Calling Dealing ‘Shrooms, with Four Sigmatic Founder Tero Isokauppil
Brand Builder - December 16, 2019 21:15 - 48 minutes ★★★★★ - 183 ratingsThere's do denying it. Mushrooms are magical. There are mushrooms that can eat plastic, clean oil spills, and even survive irradiated environments like Chernobyl. Mushrooms and other fungi are some of the oldest life forms on the planet, and helped create the conditions for all subsequent pl...
How Top Performers Train their Minds to Win, w/ Dr. Glenn Fox of USC’s Performance Science Institute
Brand Builder - December 09, 2019 14:10 - 56 minutes ★★★★★ - 183 ratingsWhen we think about training for high performance, we usually think about training our bodies. We might even think about working our craft. But how often do we consider training our emotions? Not very often, right? Well, if we care about performance, that’s actually a huge mistake. That’s a ...
How MOD Pizza Made Culture Their #1 Competitive Advantage, w/ MOD Pizza CEO Scott Svenson
Brand Builder - December 02, 2019 11:30 - 48 minutes ★★★★★ - 183 ratingsIt’s the Monday after Thanksgiving, and if you’re anything like me, you’re thinking about one thing right now… Pizza. Ok, maybe I'm the only one. Before the holiday, I saw an incredible campaign by the folks at MOD Pizza. It’s their Spreading MODness initiative, a bold, anthemic vision st...
How This Former Coca-Cola Exec is Bringing an Iconic French Brand to a Cookie Aisle Near You, w/ Evan Holod, CEO at Michel et Augustin U.S.
Brand Builder - November 25, 2019 11:30 - 33 minutes ★★★★★ - 183 ratingsEvan Holod isn’t afraid to admit it. Michel et Augustin is hard to say. Holod is the CEO of Michel et Augustin U.S., and exactly how consumers might say their name is one of the first challenges he and the team encountered. “It’s something we spend an inordinate amount of time thinking about,...
The Surprising Secret to Success in Brick & Mortar Retail, w/ Dylan's Candy Bar Founder & CEO Dylan Lauren
Brand Builder - November 18, 2019 11:30 - 33 minutes ★★★★★ - 183 ratingsIf you were only paying attention to the headlines, you’d be forgiven if you thought that the future of brick and mortar retail is a bleak one. But brick and mortar isn’t dead - far from it. In fact, with digital-first players like Amazon getting in the game, pop-ups popping up left and right,...
Rebel With a Cause: How This Social Entrepreneur Beat the Odds & Built a $50M Brand, w/ Saffron Road CEO Adnan Durrani
Brand Builder - November 11, 2019 15:27 - 38 minutes ★★★★★ - 183 ratingsWhen Saffron Road founder Adnan Durrani first started talking to investors about things like social entrepreneurship and multiple bottom lines, they looked at him “as if [he] had nine heads.” Thirty years ago, Adnan saw the emerging Millennial consumer as the future of CPG, even if the wider b...
How to Become the Category King in an Old Industry (with Boozy Tea), w/ Owl’s Brew co-founders Jennie Ripps and Maria Littlefield
Brand Builder - November 04, 2019 11:30 - 35 minutes ★★★★★ - 183 ratingsSpend a few minutes with the dynamic duo behind Owl's Brew, and a few things become apparent. First, the depth of the passion for what they do. Founders Jennie Ripps and Maria Littlefield are a testament to the idea that big things happen when vision meets drive. Another - the importance of di...
How to Achieve Massive Scale by Breaking Into New Markets, with Ekoa co-founder & COO Alejandro Restrepo
Brand Builder - October 28, 2019 10:30 - 28 minutes ★★★★★ - 183 ratingsA lot of brands looking to scale focus on optimizing and growing in the market they’re already in. But at a certain point, you’ve got to think bigger. In order to achieve scale, you have to break into new markets. And that’s what this week’s episode is all about. Alejandro Restrepo is the co...
Why This Former Reality TV Producer is Building the "Millennial Unilever," with Brandable CEO Oliver Bogner
Brand Builder - October 21, 2019 13:52 - 39 minutes ★★★★★ - 183 ratingsThis week on Brand Builder, we hear from Oliver Bogner, the CEO and founder of brandable. Brandable is a CPG platform focused on innovating, curating and creating brands that enable people to live their best lives. Think of it almost like an entertainment studio, but for better-for-you CPG b...
Why Today's Consumers Demand That Your Brand Gives Back, w/ Feeding America's Briana Crane
Brand Builder - October 14, 2019 10:30 - 29 minutes ★★★★★ - 183 ratingsWhat does your brand stand for? If you’ve never considered it, now’s the time. Today's consumers - especially Millennial and Gen Z - vote with their dollar, and want to support brands that make a difference, not just a profit. This week, SnackNation Chief Revenue Officer Chelsie Lee sits dow...
The Hottest Trends in CPG (Expo East Recap), with Clara Kim, Sr. Brand Partnerships Manager at SnackNation
Brand Builder - October 07, 2019 14:09 - 30 minutes ★★★★★ - 183 ratingsFresh from Expo East, SnackNation's Clara Kim joins Brand Builder this week to talk about the best products, flavors, and trends from this year's show. Plus, learn how to get the most out of your next trade show. Links Connect with Clara on LinkedIn Expo East 2020 Join our Exclusive Facebo...
How to Nail Your Next Big Pitch, with Brenda Bailey-Hughes
Brand Builder - September 30, 2019 13:24 - 36 minutes ★★★★★ - 183 ratingsThis week Jordan is going back to school, because our guest is Brenda Bailey-Hughes, a Sr. Lecturer at Indiana University’s Kelley School of Business - and Jordan's former professor. Brenda is a communication expert, and she has coached executives in Fortune 500 companies around the world, hel...
How to Discover Your Unique Ability - and Bring It Out in Others
Brand Builder - September 23, 2019 13:38 - 26 minutes ★★★★★ - 183 ratingsThink about the one thing you love to do. It could be a task you perform in your job, in school, or in your everyday life. This is the thing that energizes you when you think about it, and motivates you to get up every day. When you're doing it, time seems to fly by, and you walk away with mor...
How to Supercharge Your Business with Happiness, with Delivering Happiness CEO Jenn Lim
Brand Builder - September 16, 2019 10:30 - 42 minutes ★★★★★ - 183 ratingsIs happiness something good leaders should care about? Ask most business leaders fifteen years ago, and you’d be hard pressed to find one who thought that happiness was a primary concern. Work should be about results, right? Happiness is incidental at best. Or so we all thought. Then ca...
Why You Should Ignore Industry Trends, w/ Becky and Jeremy Dahl of Bex Brands
Brand Builder - September 09, 2019 10:30 - 32 minutes ★★★★★ - 183 ratingsOur guests this week are Becky and Jeremy Dahl, the creative minds behind Bex Brands. Together they lead an agency that specializes in packaging design, brand identity, and brand management in the packaged goods industry (i.e., they are the perfect guests for Brand Builder). If Bex Brands so...
Why This Mission-Driven Bracelet Brand is Launching a Beverage, with Lokai CEO & founder Steven Izen
Brand Builder - September 03, 2019 13:12 - 34 minutes ★★★★★ - 183 ratingsOur guest this week is Steven Izen, the CEO and founder of Lokai. In simplest terms, Lokai makes bracelets that promote balance. In every Lokai bracelet, one of the beads contains water from the top of Mount Everest and another contains mud from the Dead Sea - a reminder to stay humble in life...
How to Name Your Brand for Maximum Recall, with Siegel + Gale's Aaron Hall
Brand Builder - August 26, 2019 13:37 - 49 minutes ★★★★★ - 183 ratingsThis week on Brand Builder, we're talking about one of the most important aspects of your brand, yet one that so often ends up being accidental, un-strategic, or even an afterthought. The name. Whether it’s your brand or a new SKU or product, a name is the ultimate first impression. And if y...
How Data Can Help Your Brand Find Its Sweet Spot, w/ Lily's Sweets CEO Jane Miller
Brand Builder - August 19, 2019 13:01 - 36 minutes ★★★★★ - 183 ratingsOur guest this week is Jane Miller, the CEO of Lily’s sweets. Lily’s make a line of delicious chocolate bars, baking bits and baking bars that have less than 1 gram of sugar per serving. Jane represents a slightly different type of guest for us. She's a CEO with 35 years of food business e...
How to Maximize Your Brand’s Impact Through Masterful Storytelling
Brand Builder - August 12, 2019 13:14 - 37 minutes ★★★★★ - 183 ratingsThis week, a conversation with Omaze co-founder and CEO Ryan Cummins. Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and exclusive merchandise in support of charitable causes. They've worked with a who's-who of A-list celebrities, including the cast of Gam...
How Discomfort and Stress Create High Performance, with 15five CEO David Hassell
Brand Builder - August 05, 2019 13:11 - 52 minutes ★★★★★ - 183 ratingsIf you're a business leader, employee happiness should never be your goal. Sound strange? That's according to today’s Brand Builder guest, David Hassell. David is a serial entrepreneur and the CEO and founder of 15five, software that makes continuous employee feedback simple, and helps drive...
A Creative's Guide to Building an Irresistible Brand Identity
Brand Builder - July 29, 2019 13:00 - 48 minutes ★★★★★ - 183 ratingsHow important is my logo? Should I hire a full time designer? Do I need to rebrand? Can I rebrand? What's a brand book anyway? This week we learn the answer to all these questions and more from veteran Creative Director Eric Wilkinson, who teaches us the secrets of creating an irresistible br...
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