How this Entrepreneur Turned a Lifelong Passion into a Thriving Beverage Brand, with Goldthread founder and Chief Formulator William Siff

This week our guest is William Siff, the founder and Chief Formulator of Goldthread plant-based tonics. 

Goldthread make a line of plant-based tonics with flavors like Turmeric Radiance, Lavender Bliss, and Honey Rose. Their tonics are a brewed formulation of plants that give you the capacity to expand and evolve past our perceived limits, refreshing the mind, body and soul.

One of the most fascinating things about the Goldthread story is that it’s all part of one continuous project - to improve people’s health and wellbeing through healing herbs. 

This is really William’s life’s work. It started with an early interest in local flora, expanded into his decision to become a licensed acupuncturist, and took him down a path that included an apothecary, an organic herb farm, and most recently, a line of herbal tonics. 

In this episode, William takes through this fascinating journey from hobby herbalist, to licensed acupuncturist and ethnobotanist, to CPG entrepreneur.