Why This Mission-Driven Bracelet Brand is Launching a Beverage, with Lokai CEO & founder Steven Izen
Brand Builder
English - September 03, 2019 13:12 - 34 minutes - 23.8 MB - ★★★★★ - 183 ratingsEntrepreneurship Business Education marketing branding business consumerpackagedgoods cpg startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Our guest this week is Steven Izen, the CEO and founder of Lokai.
In simplest terms, Lokai makes bracelets that promote balance. In every Lokai bracelet, one of the beads contains water from the top of Mount Everest and another contains mud from the Dead Sea - a reminder to stay humble in life’s high points and hopeful in life’s low points.
The Lokai story is one of rapid, viral growth. They’ve sold 10 million units in about 6 years, and because they donate 10% of profits to charity, they’ve raised more than $8 million for charitable causes.
But while Lokai bracelets symbolize balance, the brand is coming out with a new functional product line that promotes balance in a much more tangible way.
Meet Elements by Lokai, a line of herbal tonic concentrates made with adaptogenic plants that work with your body to give it what it needs.
We talked to Steven about why a bracelet brand is launching a beverage, why athletes like Cam Newton love Lokai, plus how Lokai went viral in the first place.
Links
Lokai Elements by Lokai (use promo code SNACKNATION for 50% off) Connect with Steven on LinkedInJoin our Exclusive Facebook Group!
What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!
Facebook.com/groups/brandbuilderpod
Brand Builder is a co-production of SnackNation and ForceBrands.
Our guest this week is Steven Izen, the CEO and founder of Lokai.
In simplest terms, Lokai makes bracelets that promote balance. In every Lokai bracelet, one of the beads contains water from the top of Mount Everest and another contains mud from the Dead Sea - a reminder to stay humble in life’s high points and hopeful in life’s low points.
The Lokai story is one of rapid, viral growth. They’ve sold 10 million units in about 6 years, and because they donate 10% of profits to charity, they’ve raised more than $8 million for charitable causes.
But while Lokai bracelets symbolize balance, the brand is coming out with a new functional product line that promotes balance in a much more tangible way.
Meet Elements by Lokai, a line of herbal tonic concentrates made with adaptogenic plants that work with your body to give it what it needs.
We talked to Steven about why a bracelet brand is launching a beverage, why athletes like Cam Newton love Lokai, plus how Lokai went viral in the first place.
Links
Lokai Elements by Lokai (use promo code SNACKNATION for 50% off) Connect with Steven on LinkedInJoin our Exclusive Facebook Group!
What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!
Facebook.com/groups/brandbuilderpod
Brand Builder is a co-production of SnackNation and ForceBrands.