Why Today's Consumers Demand That Your Brand Gives Back, w/ Feeding America's Briana Crane

What does your brand stand for?

If you’ve never considered it, now’s the time. Today's consumers - especially Millennial and Gen Z - vote with their dollar, and want to support brands that make a difference, not just a profit.

This week, SnackNation Chief Revenue Officer Chelsie Lee sits down with Briana Crane, the Director of Development at Feeding America to understand how this dynamic shows up for your brand.Both Briana and Chelsie have unique insight into the ways philanthropic giving can help create a lasting affinity and deeper loyalty with your brand. The Feeding America network is the nation’s largest domestic hunger-relief organization, and they rely on the support of hundreds of companies across the U.S. to help end hunger in America.

Briana also delves deeply into the problem Feeding America is solving, and the ways brand storytelling helps raise awareness and inspires both brands and consumers to get involved in the fight.

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Brand Builder is a co-production of SnackNation and ForceBrands.