Latest Consumerpackagedgoods Podcast Episodes
How This Founder's Fertility Struggles Inspired Her to Create a Bold & Inclusive Wine Brand with Bev Founder Alix Peabody
Brand Builder - March 01, 2022 01:00 - 58 minutes ★★★★★ - 183 ratingsWhen Alix Peabody was in her early 20s, she suffered from an ovarian torsion, in which an ovary twists, cutting off blood flow. Doctors recommended that if she wanted children one day, she should freeze her eggs. The only problem? The procedure, which can cost over $20,000 wasn't covered by insu...
How This ‘Lone Wolf’ Entrepreneur Launched Ocean Spray’s First CBD Incubator with CarryOn Managing Director Chris Petersen
Brand Builder - February 25, 2022 20:25 - 40 minutes ★★★★★ - 183 ratingsOcean Spray may have once conjured up images of bogs and cranberry juice, but the 92-year-old company made waves in 2020 with their arrival of CarryOn, a refreshing CBD beverage born from their Lighthouse Incubator. In this episode, we talk to CarryOn's Innovation Lead and Managing Director C...
How Drnxmyth Is Revolutionizing Ready-to-Drink Cocktails with Innovative Packaging
Brand Builder - February 14, 2022 14:00 - 49 minutes ★★★★★ - 183 ratingsTwist it! Flip it! Shake it! No, we're not talking about the old Bop It toys. We're talking about Drnxmyth's innovative packaging that houses fresh ready-to-drink cocktails from some of the best mixologists in the world. In this episode, we talk to Drnxmyth Co-founder Brandon Schwartz about th...
Let's Get Nude: The Naked Truth Behind Canada's Cleanest Alcoholic Beverage Brand with Nude Beverages Founder Julius Makarewicz
Brand Builder - January 12, 2022 14:00 - 38 minutes ★★★★★ - 183 ratingsIt is officially the age of the hard seltzer. In fact, it feels like not a day goes by without a well-known beer or alcohol brand announcing their new low-calorie beverage, or a rookie brand announcing the same. So, what was it like to be the first? Before White Claw was in every corner and Tr...
How Earth & Star Leverages Brand Storytelling to Make Mushrooms Irresistible with Co-founders Erica Huss and Zoe Sakoutis
Brand Builder - December 07, 2021 14:00 - 54 minutes ★★★★★ - 183 ratingsRoll out the red carpet because this week, we’re joined by royalty. Erica Huss and Zoe Sakoutis became category queens in 2007 with BluePrint, a first-of-it’s-kind fresh pressed juice that leveraged high pressure processing (HPP) to land on market shelves nationwide. Now, they’re back and be...
How This Black Entrepreneur Built Chicago's First CBD Brand... And His Own Fulfillment Center with Halfday CBD Co-founder Kameron Norwood
Brand Builder - November 16, 2021 14:00 - 55 minutes ★★★★★ - 183 ratingsWhere people see challenges, Kameron sees a new opportunity to build a life-changing brand. Not once, but twice. In this inspiring episode, Kameron Norwood, co-founder of Half Day CBD and PackDash, reveals the surprising secrets and tested strategies that helped him navigate the stigmas of ca...
How To Transform Your Brand into a Venture Funding Magnet with Break Trail Ventures Founder Jay Hirsh
Brand Builder - November 04, 2021 13:00 - 1 hour ★★★★★ - 183 ratingsWhen it comes to the world of venture capital, it can feel eerily similar to Squid Game, though not nearly as gory (thank goodness). Thousands of brands competing for the resources and mentorship they need to take their product to new heights, some getting better outcomes than others. So, h...
How to Unlock Your Peak Performance and Level Up with Peak Performance Expert and Author Eric Partaker
Brand Builder - October 18, 2021 13:00 - 57 minutes ★★★★★ - 183 ratingsWhether you want to grow your business, become a better leader, or reach your full potential, leveling up is tough work. Add a global pandemic to the mix and it can feel near impossible! This week, we're joined by Eric Partaker, an award-winning Peak Performance Expert and author of The 3 A...
How to Master Ruthless Authenticity as a CEO and LinkedIn Influencer with iWon Organics Founder Mark Samuel
Brand Builder - September 27, 2021 13:00 - 51 minutes ★★★★★ - 183 ratingsHow would we describe Mark Samuel, the founder of the award-winning wellness brand IWON Organics? Intensely focused, brutally honest, and above all, ruthlessly authentic. It's this authenticity and his commitment to wellness that has fueled Mark's 17 years as an entrepreneur, launching IWO...
How Kellogg is Leveraging a Startup Mentality to Master the Direct to Consumer Space with Kellogg's Global D2C Director Jordan Narducci
Brand Builder - September 14, 2021 13:00 - 52 minutes ★★★★★ - 183 ratingsWhat happens when one of the world's renowned CPG behemoths take on the emerging direct-to-consumer (D2C) space? You may think they'd have it easy with endless resources, envious budgets and national access, but you'd be wrong. This week, we're joined by Caroo alumni Jordan Narducci, who n...
How to Build an Ethical Brand with Zero Marketing Budget with The Perfect Granola Founder Michele Liddle
Brand Builder - July 27, 2021 13:00 - 35 minutes ★★★★★ - 183 ratingsYou’ve heard the adage, “If you talk the talk, you’d better walk the walk.” This week, we’re joined by Michele Liddle, founder of The Perfect Granola and a shining example of what it means to ‘walk the walk’ and build a truly cause-based brand.
How to Radically Optimize Your Brand’s Marketing Strategy with SchroderHaus Founder Elexis Schroder
Brand Builder - June 22, 2021 13:00 - 1 hour ★★★★★ - 183 ratingsIf you’re an emerging brand, you know that marketing can be a Pandora’s Box that leads to more questions than answers: Which marketing strategies will give me the most bang for my buck? How can I create buzz for my brand, while doing everything else on my to-do list? How do I connect wi...
How Wellfare is Revolutionizing The Fight Against Food Insecurity with Co-Founder Cole Riley
Brand Builder - May 24, 2021 13:00 - 44 minutes ★★★★★ - 183 ratingsWhat does it take to solve one of the nation’s most complex and pressing issues? For Cole Riley, he believes it takes a fresh entrepreneurial perspective and a new way of doing things. This week on Brand Builder, we’re joined by Cole Riley, the founder of Wellfare. Not to be confused with gove...
How This Reality TV Producer Pioneered the First High-Protein CBD Bar with Velobar Founder Brant Reiter
Brand Builder - May 12, 2021 13:00 - 48 minutes ★★★★★ - 183 ratingsSometimes your greatest idea hits you at the most unexpected time. For Velobar founder Brant Reiter, it was during a leisurely bike ride in 2015 when he realized the world was missing a cannabis-infused protein bar. From that moment until now, Brant has navigated a Wild West-style cannabis in...
How Moonshot Snacks is Pioneering a Climate-friendly CPG Movement with Co-founder Julia Collins
Brand Builder - April 07, 2021 13:00 - 55 minutes ★★★★★ - 183 ratings“Climate change and sustainability can feel like such huge problems that you struggle to even know the first step you can take. So I thought, why don’t I start with something small?” Where some see an overwhelming problem, Julia Collins sees a wondrous opportunity. As founder and CEO of Pl...
How Resilience and Redemption Inspired This Entrepreneur to Do More with Pass the Honey Founder Douglas Raggio
Brand Builder - March 15, 2021 13:00 - 51 minutes ★★★★★ - 183 ratingsPass the Honey Founder Douglas Raggio will be the first to admit that Pass the Honey is, in fact, a front. Behind the scenes, Pass the Honey is working to restore legitimacy in the honey space, an industry that’s the third most fraudulent in the world. They’re on a mission to promote pollinato...
How FireCreek Snacks Found Massive Success in Alternative Retail Channels with Founder Ryan Hansen and CMO Dustin Riechmann
Brand Builder - February 16, 2021 11:00 - 57 minutes ★★★★★ - 183 ratingsThis week on Brand Builder we’ve got Ryan Hansen, the President and Founder of FireCreek Snacks, joined by Dustin Riechmann, FireCreek’s Chief Marketing Officer. FireCreek’s origin story isn’t just a wholesome tale, it’s the inspiration behind their wildly successful beef and pork snack stick...
How Amp Human Is Building the Next Gatorade By Winning at the Top
Brand Builder - February 01, 2021 11:30 - 52 minutes ★★★★★ - 183 ratingsWhether you’re ready or not, the ball is always snapped. It’s how you react that matters. Business is full of sports metaphors… and some are definitely better than others. But this one carries a little extra weight because it comes from someone who played one of the toughest positions in foot...
How Cloud Water Creates Premium Customer Experiences, with Cloud Water Brands CEO Marc Siden
Brand Builder - January 12, 2021 11:30 - 59 minutes ★★★★★ - 183 ratingsBeverage has been described as a “brand forward” category. This is especially true in the premium beverage space. Consumers align themselves with particular beverage brands to make a statement about who they are. A drink in hand becomes like a fashion accessory - an expression of values and i...
How to Master Demand Planning in 2021, with Ancient Provisions Founder Alex Duong
Brand Builder - December 15, 2020 11:30 - 59 minutes ★★★★★ - 183 ratingsFood is a ticking time bomb. CPG entrepreneurs often learn this the hard way. The minute your product comes off the line, you have 90 days to get it to a distributor. If not, you're looking at progressive discounts every month after that. The reason? Most distributors insist on a 75% shelf...
How AMARUMAYU Is Helping Indigenous Communities Save the Amazon, with AMARUMAYU GM Mark Mallardi
Brand Builder - November 23, 2020 22:09 - 55 minutes ★★★★★ - 183 ratingsCPG veteran and insights guru Mark Mallardi is taking on a new challenge: build a brand from the ground up...and save the rainforest in the process. Mark has decades of experience helping emerging brands scale using data and insights. Today, he's channeling that knowledge into AMARUMAYU, a new...
How The Naked Market Creates Category Kings by Thinking Like a Tech Startup, w/ CEO Harrison Fugman
Brand Builder - November 16, 2020 11:30 - 43 minutes ★★★★★ - 183 ratingsThis week we’ve got a guest who approaches brand building unlike anyone we’ve talked to yet. In fact, he’s less of a brand builder and more of a portfolio builder. Our featured guest is Harrison Fugman, the CEO & co-founder of The Naked Market. Our first question for Harrison was probably...
How UNiTE Food Is Welcoming New People Into Wellness, with UNiTE CEO and Founder Clara Paye
Brand Builder - November 10, 2020 11:30 - 49 minutes ★★★★★ - 183 ratingsIt’s a law of entrepreneurship that never fails: No matter how much you prepare, nothing ever goes precisely to plan. There’s always something that comes out of left field and forces you to adapt. Sometimes, that thing is a typo on your packaging. Other times… it’s the onset of a global pa...
How JanaBanana is Empowering Girls to Chase Their Dreams, with founder Janaina Lopes
Brand Builder - October 08, 2020 10:30 - 53 minutes ★★★★★ - 183 ratingsIf you want to understand what drives JanaBanana and its powerhouse founder Janaina Lopes, look no further than the JanaBanana soccer team. Janaina (Jana for short) grew up in Vale do Ribeira, a small coastal community in the southern part of São Paulo Brazil, renowned for its lush Atlantic F...
How to Save a Keystone Species...By Eating It, with GOODFISH co-founder Justin Guilbert
Brand Builder - September 22, 2020 10:30 - 55 minutes ★★★★★ - 183 ratingsWhen you think about it, Salmon are a magical fish. They famously swim upstream to the freshwater tributaries of their birth to spawn. Along the way, they become a vital food source for dozens of land animals. After they reproduce and die, their bodies fertilize trees hundreds of miles from t...
Why Jay-Z Invested in This Fast-Growing Cookie Startup, with Partake Foods CEO Denise Woodard
Brand Builder - August 24, 2020 19:22 - 48 minutes ★★★★★ - 183 ratingsHow many grammy winners can you name as investors? If it’s zero or one, Partake Foods has you beat. Because this great tasting, allergen-free cookie brand counts both Jay-Z and H.E.R. as marquee investors. And it’s not just celebrity investors who are taking notice. Today Partake is availa...
How Magic Spoon Disrupted the $11B Cereal Category, with Magic Spoon co-founder Gabi Lewis
Brand Builder - August 11, 2020 10:30 - 55 minutes ★★★★★ - 183 ratingsBefore he launched Magic Spoon, Gabi Lewis had wondered why no one had disrupted the cereal space. When he asked around, the experts all told him the same thing: “Cereal is a dying category.” The truth is, while cereal might technically be declining slightly, it’s still an $11 billion op...
How Recess Is Building the Redbull of CBD, w/ Recess founder & CEO Benjamin Witte
Brand Builder - July 27, 2020 15:08 - 1 hour ★★★★★ - 183 ratingsRecess is a CBD beverage brand that almost never talks about CBD. How is this possible? Because founder and CEO Benjamin Witte knows that the best beverage brands don’t focus on an ingredient… they convey a feeling. Case in point: Redbull. You may have noticed that with all their talk of en...
What the Best Brands Are Doing to Thrive During the Pandemic, with PowerPlant Ventures' Dan Gluck
Brand Builder - July 07, 2020 14:38 - 55 minutes ★★★★★ - 183 ratingsUntil COVID, you could argue that Dan Gluck had seen it all in the CPG world. Dan brings an impressive trifecta of related experience to the table. He’s been an institutional investor with 15 years in the hedge fund space, an owner-operator with the wildly successful Health Warrior brand, and ...
A Black Founder’s Perspective on the State of CPG, with Pipsnacks co-founder Jeff Martin
Brand Builder - June 23, 2020 10:30 - 51 minutes ★★★★★ - 183 ratingsFor the last few years, Jeff Martin has made the same New Year’s Resolution – “Speak up more.” The financial-analyst-turned-CPG-entrepreneur isn’t talking about having a bigger hand in decision-making at Pipsnacks, the brand he co-founded with his sister Jen and wife Teresa. It goes deeper...
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