What does it take to solve one of the nation’s most complex and pressing issues? For Cole Riley, he believes it takes a fresh entrepreneurial perspective and a new way of doing things.

This week on Brand Builder, we’re joined by Cole Riley, the founder of Wellfare. Not to be confused with government support, Wellfare is a nonprofit subscription box that’s making better-for-you foods more accessible to those navigating food insecurity.

With over 50 million people in the US lacking reliable access to healthy, nourishing food, Cole is on a mission to break down the barriers of food insecurity including accessibility, awareness, and affordability by bringing healthier options straight to people’s doorsteps.