How This Reality TV Producer Pioneered the First High-Protein CBD Bar with Velobar Founder Brant Reiter

Brand Builder

English - May 12, 2021 13:00 - 48 minutes - 44.5 MB - ★★★★★ - 183 ratings
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Previous Episode: How Moonshot Snacks is Pioneering a Climate-friendly CPG Movement with Co-founder Julia Collins

Next Episode: How Wellfare is Revolutionizing The Fight Against Food Insecurity with Co-Founder Cole Riley

Sometimes your greatest idea hits you at the most unexpected time. For Velobar founder Brant Reiter, it was during a leisurely bike ride in 2015 when he realized the world was missing a cannabis-infused protein bar.

From that moment until now, Brant has navigated a Wild West-style cannabis industry, creating and recreating an award-winning, high-protein CBD snack that can now be found in grocery stores, coffee shops, and gyms across the country.

In this episode, Brant demystifies the world of cannabis and takes us on the journey of Velobar, from breaking through red tape to finding a niche customer base with fans nationwide. Plus, we announce the arrival of Brand Builder’s new co-host!

Links:

Velobar Connect with Brant on LinkedIn

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Brand Builder is produced by Caroo.