Latest Bzacharybennett Podcast Episodes

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PT3: Small Business Start Up Series

Straight Shot - June 16, 2020 15:10 - 43 minutes - Video ★★★★★ - 10 ratings
Join us as we explore the Chamber of Commerce with special guest Cally D'Angelo from the Gwinnett Chamber on today's Straight Shot marketing podcast. Available wherever you enjoy your favorite podcasts. HTTPS://straightshot.net

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Small Business Start Up; Pt2: The SBDC

Straight Shot - June 01, 2020 12:51 - 56 minutes - Video ★★★★★ - 10 ratings
Join us for our second installment to the Small Business Start Up Series. This episode features SBDC Business Consultant Benny StaRomana. Join us as we discuss the Small Business Development Center, a valuable resource to the business community.

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Q&A #2 with Straight Shot Marketing Podcast

Straight Shot - May 18, 2020 04:20 - 1 hour - Video ★★★★★ - 10 ratings
Join us for our second Question and Answer session with the hosts of Straight Shot marketing podcast. Click the gift icon for bonus level content in the Straight Shot Marketing App available in your smart phone's app store.

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Q and A Session #2 | Straight Shot Marketing Podcast

Straight Shot - May 18, 2020 02:12 - 1 hour ★★★★★ - 10 ratings
AUDIO VERSION - Join us for the second Question and Answer session with the hosts of Straight Shot Marketing Podcast. 

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COVID-19: Returning To Work

Straight Shot - May 05, 2020 04:15 - 52 minutes - Video ★★★★★ - 10 ratings
Join us as we discuss the country going back to work after the Corona Virus Pandemic on today's Straight Shot Marketing Podcast.  

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COVID-19: Returning To Work

Straight Shot - May 04, 2020 14:58 - 40 seconds ★★★★★ - 10 ratings
AUDIO VERSION: Join us as we discuss the country going back to work after the Corona Virus Pandemic on today's Straight Shot Marketing Podcast.

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Better Call Saul: A Journey In Branding

Straight Shot - April 17, 2020 19:43 - 44 minutes ★★★★★ - 10 ratings
AUDIO VERSION - We are all binging TV during the stay-at-home order of the Covid-19 pandemic. Join us as we explore the marketing and branding lessons from the hit TV show, BETTER CALL SAUL.

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Better Call Saul: A Journey In Branding

Straight Shot - April 17, 2020 19:41 - 47 minutes - Video ★★★★★ - 10 ratings
We are all binging TV during the stay-at-home order of the Covid-19 pandemic. Join us as we explore the marketing and branding lessons from the hit TV show, BETTER CALL SAUL.

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COVID-19: Business Must Go On

Straight Shot - April 04, 2020 03:03 - 34 minutes - Video ★★★★★ - 10 ratings
So many businesses are being affected by the pandemic for Corona virus that we are interrupting our series to bring you a special episode with information on what businesses should be doing during this time. May it bring you value.   At the app, click [ ] to make full screen. Also available ...

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COVID-19: Business Must Go On

Straight Shot - April 04, 2020 02:33 - 34 minutes ★★★★★ - 10 ratings
AUDIO VERSION - So many businesses are being affected by the pandemic for Corona virus that we are interrupting our series to bring you a special episode with information on what businesses should be doing during this time. May it bring you value.  

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Building Your Foundation - Small Business Start Up Series; Part One

Straight Shot - March 19, 2020 21:35 - 1 hour ★★★★★ - 10 ratings
AUDIO VERSION - Join us for part one of our new series that discusses the things that small businesses need to know during the early stages of starting their business and the building of their foundation. Ma 7:24-27

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Building Your Foundation - Small Business Start Up Series; Part One

Straight Shot - March 19, 2020 21:28 - 1 hour - Video ★★★★★ - 10 ratings
Join us for part one of our new series that discusses the things that small businesses need to know during the early stages of starting their business and the building of their foundation. Ma 7:24-27

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The Rise and Fall of Atari

Straight Shot - March 06, 2020 17:07 - 1 hour - Video ★★★★★ - 10 ratings
Atari is the video game icon that was first to rule the home video game market. Let's discuss their history to see what business and marketing lessons we can learn from their story. Available in UHD at https://youtu.be/KX-AWCme2PY In the Straight Shot Marketing Podcast app, press [ ] in the ...

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The Rise and Fall of Atari

Straight Shot - March 06, 2020 13:54 - 1 hour ★★★★★ - 10 ratings
Atari is the video game icon that was first to rule the home video game market. Let's discuss their history to see what business and marketing lessons we can learn from their story. Available in UHD at https://youtu.be/KX-AWCme2PY

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Podcasting for Businesses

Straight Shot - February 21, 2020 15:37 - 1 hour - Video ★★★★★ - 10 ratings
Everyone has heard that Podcasting is the newest frontier in business. So let's talk about it. What is a podcast? How can businesses get into the realm of podcasting? What are the options? Should they? Why or why not? Available in UHD at https://youtu.be/e1TdUINkntI In the Straight Shot app,...

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2020 Superbowl Commercial Commentary

Straight Shot - February 10, 2020 14:18 - 1 hour ★★★★★ - 10 ratings
AUDIO VERSION - Our annual industry tradition of watching the nation's number one football game just to see how the companies showcase their brands as they release their latest and greatest commercials on the broadcast. Join us as we discuss what we thought - the good, the bad, and the huh?   ...

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2020 Superbowl Commercial Commentary

Straight Shot - February 10, 2020 14:18 - 1 hour ★★★★★ - 10 ratings
AUDIO VERSION - Our annual industry tradition of watching the nation's number one football game just to see how the companies showcase their brands as they release their latest and greatest commercials on the broadcast. Join us as we discuss what we thought - the good, the bad, and the huh?   ...

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Lessons From Coca-Cola Part 6; Out-of-the-box - audio version

Straight Shot - January 24, 2020 23:17 - 29 minutes ★★★★★ - 10 ratings
AUDIO VERSION - Today is our final episode in the Lessons From Coca-Cola series. We've walked with them through their history, pulling valuable marketing lessons that are still relative to business today. In this episode, we wrap up the Coke experience by discussing a few more creative marketing...

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Lessons From Coca-Cola: Part 6; Out-of-the-box Campaigns

Straight Shot - January 24, 2020 23:12 - 29 minutes - Video ★★★★★ - 10 ratings
Today is our final episode in the Lessons From Coca-Cola series. We've walked with them through their history, pulling valuable marketing lessons that are still relative to business today. In this episode, we wrap up the Coke experience by discussing a few more creative marketing adventures. A...

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Lessons From Coca-Cola: Part 5; Cola Wars - audio version

Straight Shot - January 10, 2020 23:30 - 50 minutes ★★★★★ - 10 ratings
AUDIO VERSION - Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere. Also available in HD at https://youtu.b...

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Lessons From Coca-Cola: Part 5; Cola Wars

Straight Shot - January 10, 2020 23:30 - 50 minutes - Video ★★★★★ - 10 ratings
Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere. Also available in HD at https://youtu.be/HbKv09Cx-jM ...

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Lessons From Coca-Cola: Part 4; Establishing Position

Straight Shot - December 30, 2019 11:30 - 33 minutes - Video ★★★★★ - 10 ratings
Continuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war. Also available in HD at https://youtu.be/CdzX83OjjlM On the Straight Shot app, click the box in the top right corner to make the video full screen. In the ...

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Lessons From Coca-Cola: Part 4; Establishing Position - Audio Version

Straight Shot - December 30, 2019 11:30 - 33 minutes ★★★★★ - 10 ratings
Audio Version: Continuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war. Also available in HD at https://youtu.be/CdzX83OjjlM    

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George Lucas, A Business Man (The Star Wars Episode)

Straight Shot - December 16, 2019 14:31 - 1 hour - Video ★★★★★ - 10 ratings
Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and struggles he faced...

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George Lucas, A Business Man (The Star Wars Episode) - audio only

Straight Shot - December 16, 2019 14:00 - 1 hour ★★★★★ - 10 ratings
AUDIO VERSION: Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and str...

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Lessons From Coca-Cola: Part 3; Solidifying The Brand - Audio Version

Straight Shot - November 20, 2019 21:56 - 50 minutes ★★★★★ - 10 ratings
AUDIO VERSION: Today we continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to marketing, the consistency in brand messaging, campaign development, promo items, and seasonal advertising.   Also available in UHD at https://youtu.b...

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Lessons From Coca-Cola: Part 3; Solidifying The Brand

Straight Shot - November 20, 2019 21:49 - 50 minutes - Video ★★★★★ - 10 ratings
Today we continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to marketing, the consistency in brand messaging, campaign development, promo items, and seasonal advertising.   To make fullscreen on the Straight Shot app (available ...

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Lessons From Coca-Cola; Part 2: Innovation (Audio)

Straight Shot - November 11, 2019 14:54 - 20 minutes ★★★★★ - 10 ratings
AUDIO VERSION - Today we advance further into Coke's history and discuss new innovations and early strategies that Coca-cola used to break into the marketplace. To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner. Bonu...

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Lessons From Coca-Cola; Part 2: Innovation

Straight Shot - November 11, 2019 14:48 - 20 minutes - Video ★★★★★ - 10 ratings
Today we advance further into Coke's history and discuss new innovations and early strategies that Coca-cola used to break into the marketplace. To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner. Bonus material is av...

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Lessons From Coca-Cola; Part 1: The Beginning (AUDIO)

Straight Shot - October 24, 2019 17:29 - 18 minutes ★★★★★ - 10 ratings
AUDIO VERSION: Join us as we start our new series on the marketing Lessons From Coca-Cola. Today, we review the history and innovation behind one of the world's biggest brands.   Also available in video format at https://youtu.be/0eGRQKZOSWk

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