Lessons From Coca-Cola: Part 5; Cola Wars
Straight Shot
English - January 10, 2020 23:30 - 50 minutes - 351 MB Video - ★★★★★ - 10 ratingsMarketing Business Management advertising agency atlanta bzacharybennett marketing promotion reformationproductions Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Lessons From Coca-Cola: Part 4; Establishing Position
Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere.
Also available in HD at https://youtu.be/HbKv09Cx-jM
On the Straight Shot app, click the box in the top right corner to make the video full screen.