Lessons From Coca-Cola: Part 5; Cola Wars - audio version
Straight Shot
English - January 10, 2020 23:30 - 50 minutes - 49.3 MB - ★★★★★ - 10 ratingsMarketing Business Management advertising agency atlanta bzacharybennett marketing promotion reformationproductions Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Lessons From Coca-Cola: Part 5; Cola Wars
Next Episode: Lessons From Coca-Cola: Part 6; Out-of-the-box Campaigns
AUDIO VERSION - Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere.
Also available in HD at https://youtu.be/HbKv09Cx-jM