Straight Shot
90 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 10 ratingsStraight Shot is a podcast where we discuss how marketing impacts everyday life. Marketing is everywhere. It surrounds your life - from what you eat to what you wear and where you go. It is a vital part of any and all business. Let’s discuss the world of marketing and business as it influences everyday life, with the staff of Atlanta marketing agency, Reformation Productions and guests as they give it to us straight.
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Episodes
Social Media 401: Influencer Strategies for Business
April 09, 2021 17:55 - 1 hour - 57.3 MBJoin us for the next installment of the Social Media series. Today, Social Media 401: Influencer Strategies for Business on Straight Shot marketing podcast.
Social Media 401: Influencer Strategies for Business
April 09, 2021 17:51 - 1 hour - 416 MB VideoJoin us for the next installment of the Social Media series. Today, Social Media 401: Influencer Strategies for Business on Straight Shot marketing podcast.
Why Hire A Social Media Manager ? | Social Media 205
March 26, 2021 16:30 - 23 minutes - 22 MBHello, and welcome to why on earth would I need a social media manager? I don't want to hire anyone. I could do it myself. My nephew is 17 and they could do it for me for free that's. Right today, we are stamping out ignorance answering questions and laying down some truth as to why you might want to consider hiring a social media manage for your business on today's straight shot, marketing podcast, welcome back everyone. My name is not Steve Harvey, and I'm not the guy from tool time or R...
Why Hire A Social Media Manager | Social Media 205
March 26, 2021 16:25 - 23 minutes - 161 MB VideoHello, and welcome to why on earth would I need a social media manager? I don't want to hire anyone. I could do it myself. My nephew is 17 and they could do it for me for free that's. Right today, we are stamping out ignorance answering questions and laying down some truth as to why you might want to consider hiring a social media manage for your business on today's straight shot, marketing podcast, welcome back everyone. My name is not Steve Harvey, and I'm not the guy from tool time or R...
Social Media 201: Strategies for Business
February 25, 2021 16:30 - 22 minutes - 156 MB VideoJoin us as we discuss Social Media 201: social media strategies for business
Social Media 201: Strategies for Business
February 25, 2021 16:30 - 22 minutes - 156 MB VideoJoin us as we discuss Social Media 201: social media strategies for business
Superbowl LV Commercial Commentary
February 15, 2021 02:45 - 1 hour - 595 MB VideoJoin us as we discuss the commercials from 2021's Superbowl LV.
What Is Branding
January 26, 2021 19:52 - 56 minutes - 52.7 MBAUDIO VERSION - Join us today as we discuss Brandling in a purposeful overview of what it really is, if you have it, why you need it, and how it's used on today's Straight Shot Marketing podcast.
What's Is Branding
January 26, 2021 19:47 - 56 minutes - 390 MB VideoJoin us today as we discuss Brandling in a purposeful overview of what it really is, if you have it, why you need it, and how it's used on today's Straight Shot Marketing podcast.
Social Media 101
November 17, 2020 14:34 - 1 hour - 501 MB VideoJoin us as we continue in our Social Media series. This week, we discuss the basic that business owners and social media managers need to know about using Social Media for their business. Straight Shot marketing podcast is available on the Straight Shot marketing podcast app in your smart phone's app store, Apple Podcasts, Pandora, Spotify, iHeart radio, straightshot.net, or wherever you enjoy podcasts.
Social Media 101
November 17, 2020 13:20 - 1 hour - 67 MBJoin us as we continue in our Social Media series. This week, we discuss the basic that business owners and social media managers need to know about using Social Media for their business. Straight Shot marketing podcast is available on the Straight Shot marketing podcast app in your smart phone's app store, Apple Podcasts, Pandora, Spotify, iHeart radio, straightshot.net, or wherever you enjoy podcasts.
Discussing The Social Dilemma from Netflix
October 26, 2020 22:12 - 32 minutes - 225 MB VideoToday, we start the new Social Media Series will a discussion on the new Netflix release "the social dilemma." What does that movie mean for the business community? Who's "the bad guy"? What's the problem? What will our customers do?
Discussing The Social Dilemma from Netflix
October 26, 2020 22:00 - 32 minutes - 30.8 MBAUDIO ONLY VERSION - Today, we start the new Social Media Series will a discussion on the new Netflix release "the social dilemma." What does that movie mean for the business community? Who's "the bad guy"? What's the problem? What will our customers do?
Accepting Change In Business
October 13, 2020 15:25 - 1 hour - 59.3 MBA new episode where B. Zachary Bennett gives us the 6 keys for making changes in your business, why businesses adopt and implement change, and how to overcome the fears and opposition of making changes as a company.
Accepting Change in Business
October 13, 2020 15:21 - 1 hour - 440 MB VideoA new episode where B. Zachary Bennett gives us the 6 keys for making changes in your business, why businesses adopt and implement change, and how to overcome the fears and opposition of making changes as a company.
What's Your Budget
October 01, 2020 14:02 - 128 MB VideoIn this episode, we discuss marketing budgets. Gain valuable insight from the marketing agency's side of the table. Specifically we diwscuss: Why agencies ask for a marketing budget Why many business owners don't feel comfortable providing one. How to determine what your marketing budget should be Outline and Section Markers: Confusion & The Importance Of Marketing Why 'What's your budget" feels difficult to answer Discomfort What goes into your marketing budget How to determine...
What's Your Budget
September 29, 2020 21:11 - 51 minutes - 50.6 MBIn this episode, we discuss marketing budgets. Gain valuable insight from the marketing agency's side of the table. Specifically we diwscuss: Why agencies ask for a marketing budget Why many business owners don't feel comfortable providing one. How to determine what your marketing budget should be Outline and Section Markers: Confusion & The Importance Of Marketing Why 'What's your budget" feels difficult to answer Discomfort What goes into your marketing budget How to determine...
Immersive Experiences For Brands
September 13, 2020 22:18 - 1 hour - 74.1 MBAUDIO VERSION - Join us as we discuss Immersive Experiences for Brands. What are they? Can you use this tool on the local level? How do they impact the Travel Agency industry? With special guest Lisa Lacey from JoyFul Journeys travel agency.
Immersive Experiences For Brands
September 13, 2020 22:18 - 1 hour - 74.1 MBAUDIO VERSION - Join us as we discuss Immersive Experiences for Brands. What are they? Can you use this tool on the local level? How do they impact the Travel Agency industry? With special guest Lisa Lacey from JoyFul Journeys travel agency.
All About Logo Design
August 26, 2020 02:08 - 1 hour - 547 MB VideoJoin us, as we discuss Logo Design from start to finish in very in-depth details for both designers and business owners, on today's Straight Shot marketing podcast.
All About Logo Design - Audio Version
August 26, 2020 01:18 - 1 hour - 73.6 MBAudio Version - Join us, as we discuss Logo Design from start to finish in very in-depth details for both designers and business owners, on today's Straight Shot marketing podcast.
UI/UX: The Importance Of Web Design
August 11, 2020 16:34 - 1 hour - 502 MB VideoJoin us as we discuss UI / UX and the importance of web design in business communications with special guest, designer and UX supervisor, Frank Scott.
UI/UX:The Importance Of Web Design - audio only
August 10, 2020 13:38 - 1 hour - 67.7 MBAUDIO VERSION: Join us as we discuss UI / UX and the importance of web design in business communications with special guest, designer and UX supervisor, Frank Scott.
Married To Marketing | Straight Shot Marketing Podcast
July 27, 2020 10:30 - 24 minutes - 167 MB VideoJoin us as we discuss Zachary's new book "Married To Marketing, a relationship guide to business" on today's Straight Shot marketing podcast. Book available on Amazon at: https://amzn.to/3j90PVd or at https://BZacharyBennett.com/M2M
Married To Marketing - Audio Version
July 27, 2020 10:30 - 24 minutes - 23 MBAUDIO VERSION - Join us as we discuss Zachary's new book "Married To Marketing, a relationship guide to business" on today's Straight Shot marketing podcast. Book available on Amazon at: https://amzn.to/3j90PVd or at https://BZacharyBennett.com/M2M
Pt4 of Small Business Start-up Up: SCORE
July 10, 2020 22:12 - 38 minutes - 36.2 MBAUDIO VERSION: Join us as we conclude our Small Business Start-up series with special guest BIll Foust from SCORE.
Pt. 4 of the Small Business Start Up Series: SCORE
July 10, 2020 22:08 - 38 minutes - 268 MB VideoJoin us as we conclude our Small Business Start Up series with special guest Bill Foust from SCORE
Local Marketing on Straight Shot Marketing Podcast
June 29, 2020 12:58 - 34 minutes - 32.2 MBAUDIO VERSION : Join us as we discuss Local Marketing on Straight Shot Marketing Podcast
Local Marketing on Straight Shot Marketing Podcast
June 29, 2020 12:57 - 34 minutes - 237 MB VideoJoin us as we discuss the viewer topic of LOCAL MARKETING on today's straight shot marketing podcast.
Chamber of Commerce: Part 3 of Small Business Start Up series
June 16, 2020 15:15 - 43 minutes - 41.2 MBJoin us as we explore the Chamber of Commerce with special guest Cally D'Angelo from the Gwinnett Chamber on today's Straight Shot marketing podcast. https://straightshot.net
PT3: Small Business Start Up Series
June 16, 2020 15:10 - 43 minutes - 304 MB VideoJoin us as we explore the Chamber of Commerce with special guest Cally D'Angelo from the Gwinnett Chamber on today's Straight Shot marketing podcast. Available wherever you enjoy your favorite podcasts. HTTPS://straightshot.net
Small Business Start Up; Pt2: The SBDC
June 01, 2020 12:51 - 56 minutes - 389 MB VideoJoin us for our second installment to the Small Business Start Up Series. This episode features SBDC Business Consultant Benny StaRomana. Join us as we discuss the Small Business Development Center, a valuable resource to the business community.
Q&A #2 with Straight Shot Marketing Podcast
May 18, 2020 04:20 - 1 hour - 432 MB VideoJoin us for our second Question and Answer session with the hosts of Straight Shot marketing podcast. Click the gift icon for bonus level content in the Straight Shot Marketing App available in your smart phone's app store.
Q and A Session #2 | Straight Shot Marketing Podcast
May 18, 2020 02:12 - 1 hour - 58 MBAUDIO VERSION - Join us for the second Question and Answer session with the hosts of Straight Shot Marketing Podcast.
COVID-19: Returning To Work
May 05, 2020 04:15 - 52 minutes - 367 MB VideoJoin us as we discuss the country going back to work after the Corona Virus Pandemic on today's Straight Shot Marketing Podcast.
COVID-19: Returning To Work
May 04, 2020 14:58 - 40 seconds - 660 KBAUDIO VERSION: Join us as we discuss the country going back to work after the Corona Virus Pandemic on today's Straight Shot Marketing Podcast.
Better Call Saul: A Journey In Branding
April 17, 2020 19:43 - 44 minutes - 41.4 MBAUDIO VERSION - We are all binging TV during the stay-at-home order of the Covid-19 pandemic. Join us as we explore the marketing and branding lessons from the hit TV show, BETTER CALL SAUL.
Better Call Saul: A Journey In Branding
April 17, 2020 19:41 - 47 minutes - 326 MB VideoWe are all binging TV during the stay-at-home order of the Covid-19 pandemic. Join us as we explore the marketing and branding lessons from the hit TV show, BETTER CALL SAUL.
COVID-19: Business Must Go On
April 04, 2020 03:03 - 34 minutes - 238 MB VideoSo many businesses are being affected by the pandemic for Corona virus that we are interrupting our series to bring you a special episode with information on what businesses should be doing during this time. May it bring you value. At the app, click [ ] to make full screen. Also available in HD at https://youtu.be/UeaCJ95J6wk
COVID-19: Business Must Go On
April 04, 2020 02:33 - 34 minutes - 46.9 MBAUDIO VERSION - So many businesses are being affected by the pandemic for Corona virus that we are interrupting our series to bring you a special episode with information on what businesses should be doing during this time. May it bring you value.
Building Your Foundation - Small Business Start Up Series; Part One
March 19, 2020 21:35 - 1 hour - 59.7 MBAUDIO VERSION - Join us for part one of our new series that discusses the things that small businesses need to know during the early stages of starting their business and the building of their foundation. Ma 7:24-27
Building Your Foundation - Small Business Start Up Series; Part One
March 19, 2020 21:28 - 1 hour - 442 MB VideoJoin us for part one of our new series that discusses the things that small businesses need to know during the early stages of starting their business and the building of their foundation. Ma 7:24-27
The Rise and Fall of Atari
March 06, 2020 17:07 - 1 hour - 438 MB VideoAtari is the video game icon that was first to rule the home video game market. Let's discuss their history to see what business and marketing lessons we can learn from their story. Available in UHD at https://youtu.be/KX-AWCme2PY In the Straight Shot Marketing Podcast app, press [ ] in the upper right hand corner to view full screen.
The Rise and Fall of Atari
March 06, 2020 13:54 - 1 hour - 59.7 MBAtari is the video game icon that was first to rule the home video game market. Let's discuss their history to see what business and marketing lessons we can learn from their story. Available in UHD at https://youtu.be/KX-AWCme2PY
Podcasting for Businesses
February 21, 2020 15:37 - 1 hour - 518 MB VideoEveryone has heard that Podcasting is the newest frontier in business. So let's talk about it. What is a podcast? How can businesses get into the realm of podcasting? What are the options? Should they? Why or why not? Available in UHD at https://youtu.be/e1TdUINkntI In the Straight Shot app, click [ ] in the top right-hand corner for full screen video.
2020 Superbowl Commercial Commentary
February 10, 2020 14:18 - 1 hour - 65.8 MBAUDIO VERSION - Our annual industry tradition of watching the nation's number one football game just to see how the companies showcase their brands as they release their latest and greatest commercials on the broadcast. Join us as we discuss what we thought - the good, the bad, and the huh? Available in HD Video at: https://youtu.be/EWlnFm9rIT8
2020 Superbowl Commercial Commentary
February 10, 2020 14:18 - 1 hour - 65.8 MBAUDIO VERSION - Our annual industry tradition of watching the nation's number one football game just to see how the companies showcase their brands as they release their latest and greatest commercials on the broadcast. Join us as we discuss what we thought - the good, the bad, and the huh? Available in HD Video at: https://youtu.be/EWlnFm9rIT8
Lessons From Coca-Cola Part 6; Out-of-the-box - audio version
January 24, 2020 23:17 - 29 minutes - 28 MBAUDIO VERSION - Today is our final episode in the Lessons From Coca-Cola series. We've walked with them through their history, pulling valuable marketing lessons that are still relative to business today. In this episode, we wrap up the Coke experience by discussing a few more creative marketing adventures. Available in HD at https://youtu.be/-xS8hbOW-10
Lessons From Coca-Cola: Part 6; Out-of-the-box Campaigns
January 24, 2020 23:12 - 29 minutes - 207 MB VideoToday is our final episode in the Lessons From Coca-Cola series. We've walked with them through their history, pulling valuable marketing lessons that are still relative to business today. In this episode, we wrap up the Coke experience by discussing a few more creative marketing adventures. Available in HD at https://youtu.be/-xS8hbOW-10 On the Straight Shot app, click [ ] on the top right of the screen for full screen.
Lessons From Coca-Cola: Part 5; Cola Wars - audio version
January 10, 2020 23:30 - 50 minutes - 49.3 MBAUDIO VERSION - Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere. Also available in HD at https://youtu.be/HbKv09Cx-jM