Straight Shot
90 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 10 ratingsStraight Shot is a podcast where we discuss how marketing impacts everyday life. Marketing is everywhere. It surrounds your life - from what you eat to what you wear and where you go. It is a vital part of any and all business. Let’s discuss the world of marketing and business as it influences everyday life, with the staff of Atlanta marketing agency, Reformation Productions and guests as they give it to us straight.
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Episodes
Lessons From Coca-Cola: Part 5; Cola Wars
January 10, 2020 23:30 - 50 minutes - 351 MB VideoToday, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere. Also available in HD at https://youtu.be/HbKv09Cx-jM On the Straight Shot app, click the box in the top right corner to make the video full screen.
Lessons From Coca-Cola: Part 4; Establishing Position
December 30, 2019 11:30 - 33 minutes - 231 MB VideoContinuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war. Also available in HD at https://youtu.be/CdzX83OjjlM On the Straight Shot app, click the box in the top right corner to make the video full screen. In the Straight Shot app, click gift icon to view bonus content.
Lessons From Coca-Cola: Part 4; Establishing Position - Audio Version
December 30, 2019 11:30 - 33 minutes - 31.7 MBAudio Version: Continuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war. Also available in HD at https://youtu.be/CdzX83OjjlM
George Lucas, A Business Man (The Star Wars Episode)
December 16, 2019 14:31 - 1 hour - 649 MB VideoJoin us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and struggles he faced when building the Star Wars franchise. Also available in HD video at https://www.youtube.com/watch?v=g-jsEGxFvPA
George Lucas, A Business Man (The Star Wars Episode) - audio only
December 16, 2019 14:00 - 1 hour - 88.6 MBAUDIO VERSION: Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and struggles he faced when building the Star Wars franchise. Also available in HD video at https://www.youtube.com/watch?v=g-jsEGxFvPA
Lessons From Coca-Cola: Part 3; Solidifying The Brand - Audio Version
November 20, 2019 21:56 - 50 minutes - 46.7 MBAUDIO VERSION: Today we continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to marketing, the consistency in brand messaging, campaign development, promo items, and seasonal advertising. Also available in UHD at https://youtu.be/Tp7RddpjA9E
Lessons From Coca-Cola: Part 3; Solidifying The Brand
November 20, 2019 21:49 - 50 minutes - 347 MB VideoToday we continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to marketing, the consistency in brand messaging, campaign development, promo items, and seasonal advertising. To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner. Also available in UHD at https://youtu.be/Tp7RddpjA9E
Lessons From Coca-Cola; Part 2: Innovation (Audio)
November 11, 2019 14:54 - 20 minutes - 19.4 MBAUDIO VERSION - Today we advance further into Coke's history and discuss new innovations and early strategies that Coca-cola used to break into the marketplace. To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner. Bonus material is available on the app by clicking the gift box on the video version episode page. Also available in UHD at https://youtu.be/8Mi
Lessons From Coca-Cola; Part 2: Innovation
November 11, 2019 14:48 - 20 minutes - 141 MB VideoToday we advance further into Coke's history and discuss new innovations and early strategies that Coca-cola used to break into the marketplace. To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner. Bonus material is available on the app by clicking the gift box on the episode page. Also available in UHD at https://youtu.be/8MiROf3NFZw
Lessons From Coca-Cola; Part 1: The Beginning (AUDIO)
October 24, 2019 17:29 - 18 minutes - 17.7 MBAUDIO VERSION: Join us as we start our new series on the marketing Lessons From Coca-Cola. Today, we review the history and innovation behind one of the world's biggest brands. Also available in video format at https://youtu.be/0eGRQKZOSWk
Lessons From Coca-Cola; Part 1: The Beginning
October 24, 2019 17:23 - 18 minutes - 131 MB VideoJoin us as we start our new series on the marketing Lessons From Coca-Cola. Today, we review the history and innovation behind one of the world's biggest brands. To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner. Also available in UHD at https://youtu.be/0eGRQKZOSWk
AUDIO VERSION: The Signage Episode
October 14, 2019 17:27 - 1 hour - 64.3 MBJoin us with special guest Don Conklin of Pinnacle Custom Signs, as we discuss the history and usage of signage in business communications. To make full screen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner. Also available in UHD at https://www.youtube.com/watch?v=e1Sh1XDnaGM
The Signage Episode with Don Conklin
October 14, 2019 17:24 - 1 hour - 479 MB VideoJoin us with special guest Don Conklin of Pinnacle Custom Signs, as we discuss the history and usage of signage in business communications. To make full screen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner. Also available in UHD at https://www.youtube.com/watch?v=e1Sh1XDnaGM
Q&A Live with Straight Shot marketing podcast
September 03, 2019 15:44 - 44 minutes - 310 MB VideoWe recently held a live Q&A session with our social media audience as we answered marketing questions. Maybe you have some of the same questions. To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner. Also available in UHD at https://youtu.be/sy-FEhqLLs0
Q & A Live with Straight Shot marketing podcast (audio version)
August 30, 2019 19:47 - 44 minutes - 42.9 MBAUDIO VERSION: We recently held a live Q&A session with our social media audience as we answered marketing questions. Maybe you have some of the same questions.... Also available in UHD at https://youtu.be/sy-FEhqLLs0
Generation Marketing
August 01, 2019 20:00 - 1 hour - 607 MB VideoThis Straight Shot marketing podcast episode is centered around the understanding of different generations and how that impacts marketing, as well as how changes in our society dictate how business should be marketing. The differences between the current generation and the next generation are often spoofed and made comedy but in reality, there are some definite gaps in understanding that we need to be aware of as business owners and marketers. To make fullscreen on the Straight Shot app (a...
Generation Marketing (AUDIO)
August 01, 2019 19:34 - 1 hour - 82.4 MBAUDIO VERSION: This Straight Shot marketing podcast episode is centered around the understanding of different generations and how that impacts marketing, as well as how changes in our society dictate how business should be marketing. The differences between the current generation and the next generation are often spoofed and made comedy but in reality, there are some definite gaps in understanding that we need to be aware of as business owners and marketers.
Straight Shot #14: Protecting Your Business (audio version)
July 02, 2019 15:02 - 1 hour - 56.8 MBAUDIO VERSION: Join us as we discuss how to guard your business from over zealous sales people who utilize spam, false promises, and bad phone etiquette. Also available in UHD at https://youtu.be/HadwbUnr0Ok
Straight Shot #14: Protecting Your Business
July 02, 2019 14:56 - 1 hour - 415 MB VideoJoin us as we discuss how to guard your business from over zealous sales people who utilize spam, false promises, and bad phone etiquette. To make full screen on the Straight Shot app, please click the box icon in the top right corner! Also available in UHD at https://youtu.be/HadwbUnr0Ok
Straight Shot #13: Efficient Cable Advertising (audio version)
June 19, 2019 20:22 - 54 minutes - 50.3 MBAUDIO VERSION: Join us as we discuss the use of Cable Advertising with special guest Will Shields of Comcast Advertising. Also available in UHD at https://youtu.be/M2iahCRCUCs.
Straight Shot #13: Efficient Cable Advertising
June 19, 2019 20:19 - 54 minutes - 377 MB VideoJoin us as we discuss the use of Cable Advertising with special guest Will Shields of Comcast Advertising. To make full screen on the Straight Shot app, please click the box icon in the top right corner! Also available in UHD at https://youtu.be/M2iahCRCUCs.
Straight Shot #12: My Bad Reputation (audio version)
May 28, 2019 19:50 - 45 minutes - 41.9 MBAUDIO VERSION: Most business owners panic when they receive a negative review on Google, Yelp, or Facebook. Let's talk about Reputation Management. Inspired by Joan Jett's concert this weekend. Also available in UHD at https://youtu.be/7pJkYf3FGY0
Straight Shot #12: My Bad Reputation
May 28, 2019 19:43 - 45 minutes - 314 MB VideoMost business owners panic when they receive a negative review on Google, Yelp, or Facebook. Let's talk about Reputation Management. Inspired by Joan Jett's concert this weekend. To make full screen on the Straight Shot app, please click the box icon in the top right corner! Also available in UHD at https://youtu.be/7pJkYf3FGY0
Straight Shot: Trend Marketing (the Game Of Thrones episode)
May 16, 2019 00:03 - 1 hour - 452 MB VideoJoin us as we discuss Trend Marketing / Newsjacking by examining the marketing relative to the HBO TV Show Game of Thrones. Also available in UHD at https://youtu.be/6ZdrGGUghps On the app, click the square in top right corner for full screen.
Straight Shot: Trend Marketing (the Game of Thrones episode) - Audio Only Version
May 15, 2019 23:28 - 1 hour - 58 MBAUDIO VERSION: Join us as we discuss Trend Marketing / Newsjacking by examining the marketing relative to the HBO TV Show Game of Thrones. Also available in UHD at https://youtu.be/6ZdrGGUghps
Straight Shot #10: Is Video Really Important?
April 12, 2019 21:56 - 1 hour - 316 MB VideoJoin us with our special guest as we discuss whether video is important in modern business communications/marketing. #marketingpodcast #videomarketing #videoproduction To make full screen on the Straight Shot app, please click the box icon in the top right corner! Also available in UHD at https://youtu.be/ZfTEqiIJN18
Straight Shot #10: Is Video Important? - Audio
April 12, 2019 20:14 - 1 hour - 70.3 MBAUDIO VERSION: Join us with our special guest as we discuss whether video is important in modern business communications (marketing). Also available in UHD at https://youtu.be/9Q6M-CVaUBc.
Straight Shot #9: The Internet Is Awesome (audio version)
March 19, 2019 20:11 - 43 minutes - 39.9 MBAUDIO VERSION: In this episode, we discuss the advantages and challenges of marketing through the Internet in modern times. Join us! Also available in UHD at https://youtu.be/0NAWInXvrvI
Straight Shot # 9: The Internet Is Awesome
March 19, 2019 20:05 - 44 minutes - 309 MB VideoIn this episode, we discuss the advantages and challenges of marketing through the Internet in modern times. Join us! To make full screen on the Straight Shot app, please click the box icon in the top right corner! Also available in UHD at https://youtu.be/0NAWInXvrvI
Straight Shot#8: Partnership Vs. Vendor (audio version)
March 01, 2019 16:11 - 50 minutes - 46.5 MBAUDIO VERSION: Business Warning! Company Protection! Do you know the difference between these two types of business? Don't get caught by buzzwords and empty promises.... Also available in UHD at https://www.youtube.com/watch?v=jRJo9XYzKF4
Straight Shot #8: Partnership Vs. Vendor
March 01, 2019 15:58 - 50 minutes - 349 MB VideoBusiness Warning! Company Protection! Do you know the difference between these two types of business? Don't get caught by buzzwords and empty promises.... To make full screen on the Straight Shot app, please click the box icon in the top right corner! Also available in UHD at https://www.youtube.com/watch?v=jRJo9XYzKF4
Straight Shot #7: Superbowl Advertising (Audio Version)
February 12, 2019 20:03 - 1 hour - 60.8 MBAUDIO VERSION: The team takes some time to review the advertising from this year's Superbowl event and discusses the history of this advertising season. Also available in UHD at https://youtu.be/hSfsQk7xFzY.
Straight Shot #7: Superbowl Advertising
February 12, 2019 19:55 - 1 hour - 458 MB VideoThe team takes some time to review the advertising from this year's Superbowl event and discusses the history of this advertising season. To make full screen on the Straight Shot app, please click the box icon in the top right corner! Also available in UHD at https://youtu.be/hSfsQk7xFzY.
Straight Shot #6: Harley Davidson Pt III (audio only)
February 02, 2019 18:35 - 56 minutes - 52.6 MBAUDIO VERSION: In part three of the new series on Discovery Channels biopic about Harley Davidson, we'll further discuss the lessons that can be learned from the history of Harley Davidson motorcycles as they began their journey to becoming a cult-like, mega brand. Also available in UHD at https://vimeo.com/314878984/0e0222c892
Straight Shot #6: Harley Davidson Pt III
February 02, 2019 18:30 - 56 minutes - 381 MB VideoIn part three of the new series on Discovery Channels biopic about Harley Davidson, we'll further discuss the lessons that can be learned from the history of Harley Davidson motorcycles as they began their journey to becoming a cult-like, mega brand. To make full screen on the Straight Shot app, please click the box icon in top right corner! Also available in UHD at https://vimeo.com/314878984/0e0222c892
Straight Shot #4: Harley Davidson Part 2 - Audio Version
December 31, 2018 02:28 - 51 minutes - 47.4 MBAUDIO VERSION: In this episode, we continue our analysis and discussion on the Discovery Channell mini-series "Harley and the Davidsons." Specifically, in this show, we discuss how HD positioned themselves in the marketplace and several of the innovative marketing techniques showcased in the movies.
Straight Shot #5: Christmas Season Advertising - Audio Version
December 30, 2018 18:33 - 58 minutes - 54 MBAUDIO VERSION: In this episode, we discuss the seasonal advertising... in particular, Christmas Advertising. Join us as we discuss some of our favorites for 2018 and a few from the past.
Straight Shot #3: Harley Davidon Part One - Audio Version
December 30, 2018 18:15 - 29 minutes - 27.5 MBAUDIO VERSION: In part one of the new series on Discovery Channels biopic about Harley Davidson, we'll discuss the lessons that can be learned from the history of Harley Davidson motorcycles as they began their journey to becoming a cult-like, mega brand.
Straight Shot #2: The Nike/Kaepernik Controversy
September 30, 2018 03:56 - 44 minutes - 450 MB VideoIn this episode, we discuss the recent Nike/Kaepernik Controversy, the marketing history of Nike, and the what it means for the company and our country.
Straight Shot #1: Host Introductions and What Is Marketing (audio only)
September 28, 2018 12:56 - 41 minutes - 38.2 MBAUDIO VERSION: Welcome to our first episode of Straight Shot. In this episode, we'll take a minute to introduce our hosts and provide a little of their background before setting up the premise for the show by discussing: What is Marketing, Why Is It Important, and How is it accomplished?