Latest Beetle Podcast Episodes
The What-Abouts & Post-It Notes Business Story (Who’s Getting Fired)
Voice Marketing with Emily Binder - May 21, 2023 00:49 - 8 minutes ★★★★★ - 4 ratingsIf you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode. Watch this episode...
Don't Bill Hourly (Back to the Black Box)
Voice Marketing with Emily Binder - May 09, 2023 20:00 - 5 minutes ★★★★★ - 4 ratingsThe value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry what your vending machine gears do or how long they grind: the snack is delicious regardless. This episode is for anyone w...
Akin For The Truth Series
Akin for the Truth - May 09, 2023 07:20 - 3 minutes ★★★★★ - 6 ratingsThis podcast is dedicated to topics of archaeological, historical, scientific and logical discussions in theology. The primary point of conflict between proponents of intelligent design vs evolutionism, for example, is the question of origins.
Domination and Submission Everyday: Your Conversations Explained
Voice Marketing with Emily Binder - April 27, 2023 17:13 - 5 minutes ★★★★★ - 4 ratingsDomination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and achieve success in our personal and professional lives. However, each state has both a negative and positive (whether manipulat...
Ford's $3.76 Billion Mistake. Don't Rush to Build.
Voice Marketing with Emily Binder - April 18, 2023 19:56 - 6 minutes ★★★★★ - 4 ratingsThe Ford Edsel was one of the worst product failures in the history of the auto industry. The blunder of this one car cost Ford about $350 million in 1957, equal to about $3.76 billion today (based on inflation calculators). This loss was avoidable. Hear the lesson for your business. Key idea: ...
Must-Know: Brand Personality Spectrum: Serious or Playful? Authority or Friend?
Voice Marketing with Emily Binder - April 04, 2023 16:25 - 5 minutes ★★★★★ - 4 ratingsHave you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ditch? This happens in dating, and it happens in your business relationships with your customers. Conflict and failure and t...
Top Three Lessons from The 22 Immutable Laws of Marketing
Voice Marketing with Emily Binder - March 30, 2023 18:06 - 5 minutes ★★★★★ - 4 ratingsThree of my favorite takeaways from "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. This book has been a marketing classic for over 30 years and provides valuable insights into the world of marketing. Buy a personalized video greeting for your team or a Zoom drop-in or keynote ...
What's Wrong with the Term "Female Founder"?
Voice Marketing with Emily Binder - March 17, 2023 16:45 - 5 minutes ★★★★★ - 4 ratingsSomeday soon we'll look back on the term "female founder" and group it with "secretary" or "stewardess", terms we deem derogatory or outdated and only your grandpa still says (which is cute when he does). First, let's talk about anatomy. When we use the term "female," we're referring to a pers...
Charm Pricing: Why Over 60% of Prices End in the Number 9
Voice Marketing with Emily Binder - March 08, 2023 00:03 - 4 minutes ★★★★★ - 4 ratingsThe alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service. Topics: Charm...
You Get 150 Best Friends - Limits to Your Network (Dunbar's Number)
Voice Marketing with Emily Binder - February 23, 2023 01:39 - 7 minutes ★★★★★ - 4 ratingsWhen "opportunist" isn't a dirty word.... Dunbar's Number is concept that could change the way you think about your relationships. Anthropologist Robin Dunbar's theory suggests that humans can only maintain stable relationships with a limited number of people, typically around 150. This number i...
Subscriptions for Success: Lessons from Uber One and Amazon Prime
Voice Marketing with Emily Binder - February 13, 2023 22:49 - 7 minutes ★★★★★ - 4 ratingsApply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game. Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you). Related episodes (mini-pods): Fo...
Unlocking Success: The Power of Purpose in Your Business
Voice Marketing with Emily Binder - January 30, 2023 23:20 - 2 minutes ★★★★★ - 4 ratingsResearch shows that companies with a clear sense of purpose outperform their competitors. A study by Harvard Business Review found that companies with a strong sense of purpose had a 5x higher return on assets compared to companies without purpose. Another study by Accenture found that 66% o...
Your Business Should Be a Black Box (99% True)
Voice Marketing with Emily Binder - January 19, 2023 19:35 - 5 minutes ★★★★★ - 4 ratingsThings will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service. 68% of consumers say they are willing to pay more for...
How to Find Your Ideal Audience and Align Your Business with Your Gifts
Voice Marketing with Emily Binder - December 31, 2022 06:27 - 7 minutes ★★★★★ - 4 ratingsTopics in this episode, a year-end reflection on marketing, content, business, gifts, audience, purpose, alignment: Find your audience - the key to successful content marketing - and how I've been unfocused but see more clearly now Human Design (energy systems vary between: Generator, Projecto...
Marketing is about Perception, Not Product
Voice Marketing with Emily Binder - December 20, 2022 01:38 - 5 minutes ★★★★★ - 4 ratingsThe most wasteful thing you can do in marketing is to try to change a mind. Instead, set yourself up as first in a category. It's a much easier hill to climb. Marketing is about perception, not product. This is a key concept in the book "The 22 Immutable Laws of Marketing: Violate Them at Your ...
A Framework for Negotiation: I FORESAW IT (Seth Freeman)
Voice Marketing with Emily Binder - December 07, 2022 13:30 - 6 minutes ★★★★★ - 4 ratingsRunning you through a handy framework for any negotiation, the I FORESAW IT framework from Professor Seth Freeman (or see the graphic in this tweet). You'll hear some win-win-or-no-deal and BATNA in here, of course. There are really no new ideas... :) I'd rank rapport higher than Freeman does. ...
Four Types of Leverage in Your Business (Low-High)
Voice Marketing with Emily Binder - December 01, 2022 02:02 - 7 minutes ★★★★★ - 4 ratingsA simple definition of leverage: To use something that you already have in order to achieve something new or better. Digital businesses are unlimited (code, software, scale). But media has even greater leverage (look at influencers who've launched beauty brands, liquor brands, or monetized podca...
An Approach Most Marketers Wouldn't Recommend (But I Do)
Voice Marketing with Emily Binder - November 24, 2022 19:31 - 9 minutes ★★★★★ - 4 ratingsMany marketers will tell you that consistency in content creation is key. "Publish every Tuesday to establish trust by fulfilling expectation. Commit to creating content on a schedule so it drives traffic and brand equity over time." At first, yes. When you start from zero you need to give abo...
How to Become an Amazon Associate (Get Paid When You Share Products)
Voice Marketing with Emily Binder - November 16, 2022 12:00 - 3 minutes ★★★★★ - 4 ratingsWant to earn commissions on products you're already recommending to people? If you ever share Amazon product links to friends (think iMessage), your social media audience, your email list, or your blog readers, then become an Amazon Associate so you can earn commissions. It's a free program. If ...
4 Tips to Improve Your Voice with Vocalics
Voice Marketing with Emily Binder - November 10, 2022 16:46 - 5 minutes ★★★★★ - 4 ratingsOnly 7% of all communication is done through verbal communication, the words we speak. Tone of voice plays a much greater role. Hear four tips to use vocalics to make your voice more visceral, effective, and to command attention. Learn when to use volume on focus words, when to pause and how to ...
Why Nora Accidentally Cashed Out Her 401(k)
Voice Marketing with Emily Binder - October 29, 2022 22:21 - 4 minutes ★★★★★ - 4 ratingsIn Netflix's new #1 show "The Watcher", Nora didn’t check the fine print and trusted her husband Dean as she signed away their entire retirement to buy a giant house in the suburbs that they could not afford. There are two key personal finance lessons in "The Watcher". Did you pick up on them? ...
News: Merchants Can Pass Credit Card Fees to Customers (Canada)
Voice Marketing with Emily Binder - October 12, 2022 22:19 - 3 minutes ★★★★★ - 4 ratingsThe first credit card is generally considered to be the Diners Club Card, which started in 1950 in New York City. The card (it was just cardboard then) caught on and grew to 10,000 members in the first year, with 28 restaurants and two hotels participating. News (October 2022): In Canada, reta...
Tone of Voice Predicted Medical Malpractice Lawsuits
Voice Marketing with Emily Binder - September 23, 2022 02:05 - 3 minutes ★★★★★ - 4 ratingsTone of voice predicted medical malpractice lawsuits. See study here. Plus: Three tips to warm up your vocal instrument before a call or speech. Mehrabian formulated the 7-38-55 rule with the formula: total liking = 7% verbal liking + 38% vocal liking + 55% facial liking (see tweet). Listen t...
Positioning Your Product or Service Unlike Dating Profiles
Voice Marketing with Emily Binder - September 11, 2022 15:58 - 6 minutes ★★★★★ - 4 ratingsYou need powerful product positioning before you do anything else in your business. Read about the three key tenets that your product or service must have from our friends at Nine Labs: Product Positioning Strategy. Plus a personal story about online dating in 1985: VHS video dating, how my paren...
Quick and Dirty Audiogram Hack (iPhone + Spotify Tip)
Voice Marketing with Emily Binder - August 28, 2022 17:55 - 4 minutes ★★★★★ - 4 ratingsHow to create a free audiogram in two minutes with iPhone and Spotify. You can share it to Instagram and add captions. Steps: On iPhone, start a screen recording with sound on. Start a screen recording while your podcast is playing on Spotify. That screen recording will be in your camera rol...
Sell the Problem You Solve, Not the Product You Have
Voice Marketing with Emily Binder - August 15, 2022 15:16 - 4 minutes ★★★★★ - 4 ratings"Sell the problem you solve, not the product you have." See tweet from J Cornelius at Nine Labs (great UX design firm in Atlanta). Your challenge this week is to stop yourself every time you begin an email, social post, sales pitch, or conversation with the words "I" or "we". In describing your ...
The Fat Mirror at The Big Easy + Future Proof Festival
Voice Marketing with Emily Binder - August 05, 2022 02:59 - 3 minutes ★★★★★ - 4 ratingsIf women feel bad about themselves because you put a cheap mirror in your restaurant's bathroom, your business will make less money. How people feel is everything when it comes to buying or deciding. Your challenge: identify the skinny mirror for YOUR business. Join me at Future Proof Festiv...
How Long Should a Podcast Be?
Voice Marketing with Emily Binder - July 25, 2022 17:55 - 4 minutes ★★★★★ - 4 ratingsExpand your definition of a podcast! Length can vary widely. This episode is about how long your podcast should be. One size does not fit all. Mini-podcasts should be about 3-5 minutes for a solo speaker (like this show). For most interview podcasts, the sweet spot for episode length is 20-40 mi...
How to Turn Your Blog Post into a Mini-Podcast
Voice Marketing with Emily Binder - July 15, 2022 14:43 - 4 minutes ★★★★★ - 4 ratingsYour blog posts are perfect inspiration and content for mini-podcasts, voice briefings, or audiograms (voice content under five minutes long). Here's how I turned our latest blog post into a WealthVoice (a mini-podcast shared on Alexa). The blog post: 3 Charts: 2022 Stats on Voice Assistant Use...
Radio Shack Ad from 1991 - Why It's Optimistic for Inflation
Voice Marketing with Emily Binder - July 08, 2022 16:31 - 3 minutes ★★★★★ - 4 ratingsHere's a reason you should feel optimistic in regards to inflation over the long term: Inflation was at 8.58% in May 2022 (via YCharts inflation data). This Radio Shack ad from 1991 has 15 electronic devices, 13 of which you essentially have today in a single device in your pocket (your smartpho...
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