Latest Apptegy Podcast Episodes
School Marketing Insights: SchoolCEO Conversations Season 2 Recap
SchoolCEO: Marketing for School Leaders - March 07, 2024 13:00 - 39 minutesIn Season 2 of the SchoolCEO podcast we have had some of the brightest school leaders tell us about their work, inspiration, and strategies. Along the way, experts in influence, storytelling, culture building, hiring, and more from outside of K-12 have joined in to share additional perspectives....
Dr. Julia Rafal-Baer: Growing and Supporting Women Superintendents
SchoolCEO: Marketing for School Leaders - February 12, 2024 13:00 - 46 minutesIn this episode, Dr. Rafal-Baer discusses her work in addressing the gender gap in education leadership and various initiatives such as the Forum for Educational Leadership and Women Leading ED, a national network of women education leaders she founded. She also highlights the importance of sup...
Greg Turchetta: Winning at School Communications
SchoolCEO: Marketing for School Leaders - January 25, 2024 13:00 - 54 minutesIn this episode of SchoolCEO Conversations, we speak with Greg Turchetta, the Senior Chief Communications Officer for the Richland Two School District in South Carolina. In this conversation, we discuss the importance of storytelling, how every school staff member can contribute to your district...
Dr. Paul Coakley: Lessons for School Leaders
SchoolCEO: Marketing for School Leaders - January 10, 2024 13:00 - 58 minutesIn this episode of SchoolCEO Conversations, we speak with Dr. Paul Coakley, the Superintendent of Multnomah ESD in Oregon. Dr. Coakley has spent a lifetime as an educator and as a school administrator. He shares how he united a community to pass the first successful bond in nearly two decades. H...
Dr. Julie Sweetland: Strategic Framing for Schools
SchoolCEO: Marketing for School Leaders - December 28, 2023 14:00 - 56 minutesIn this episode of SchoolCEO Conversations we speak with Julie Sweetland, a sociolinguist and senior advisor at the Frameworks Institute. She shares how leaders and advocates can use strategic framing and communications to have more productive conversations around complex issues. You’ll learn pr...
Kim Lear: Understanding & Decoding Generations
SchoolCEO: Marketing for School Leaders - December 13, 2023 12:00 - 1 hourGenerational researcher Kim Lear re-joins SchoolCEO on the podcast to discuss how you can better understand and communicate with the different generations that make up your school community—from students to teachers to parents to members within the community.. Learn about the key events and cult...
Dr. Peter Hannigan: Communicating to Different Generations
SchoolCEO: Marketing for School Leaders - November 29, 2023 16:00 - 51 minutesDr. Pete Hannigan, Superintendent of Hawthorn School District 73, and Samantha Cook, Communications Director, discuss generational differences in the workplace, effective communication strategies to engage their community, and the importance of strong school culture. Join a light-hearted convers...
Andrew McPeak: Preparing Students for Real Life
SchoolCEO: Marketing for School Leaders - November 16, 2023 16:00 - 1 hourAndrew McPeak is a millennial speaker and Vice President of Content for Growing Leaders. His experiences as a researcher, speaker, and content designer have led him to become well versed in communicating to and about the next generation. In this conversation, he discusses Generation Z and how ed...
Dr. Joe Sanfelippo: Changing the Narrative
SchoolCEO: Marketing for School Leaders - October 30, 2023 14:00 - 57 minutesIn this conversation with SchoolCEO, Dr. Sanfelippo discusses how he changed the narrative within his school district, keys to culture, and how to lead authentically. Dr. Joe Sanfelippo is a frequent keynote speaker at education conferences around the country because of his passion, energy, an...
Margaret Heffernan: The Big Impact of Small Changes
SchoolCEO: Marketing for School Leaders - October 12, 2023 11:00 - 51 minutesJoin one of the best episodes of Season 2 with author, CEO and TED speaker Margaret Heffernan. This episode can help any school leader that is looking to better drive change, build a stronger culture, and ultimately to build the best possible district and school. How small, frequent changes c...
Debbie Critchfield: The Power of School Communications
SchoolCEO: Marketing for School Leaders - September 29, 2023 11:00 - 43 minutesDebbie Critchfield joins SchoolCEO and shares her experience in school communications and her current role as the Superintendent of Public Instruction in Idaho. If you’re an avid listener, you know that SchoolCEO so often goes deep into organizational culture and how you can craft effective co...
Scott M. Curran: Impact Storytelling
SchoolCEO: Marketing for School Leaders - September 13, 2023 11:15 - 55 minutesIn this episode of SchoolCEO Conversations, we speak with Scott Curran, an expert in impact storytelling. He discusses what impact storytelling is, how it can engage and inspire staff, bring communities together, and help nonprofits and schools alike achieve their missions. Listeners will learn ...
Tom Burton: How Superintendents Can Think Differently
SchoolCEO: Marketing for School Leaders - August 29, 2023 11:00 - 41 minutesTom Burton has been an educator for 35 years including as a superintendent and associate superintendent for a total of 8 years at Princeton City Schools in Ohio. In July 2023, he retired and shared his insights and expertise with SchoolCEO. Follow him on X/Twitter at @TBurton_Empower In additi...
Michael C. Bush: Learning To Be A Great Place To Work
SchoolCEO: Marketing for School Leaders - August 09, 2023 10:00 - 1 hourOne of the most explored topics at SchoolCEO magazine in our research, interviews, and perspectives is employee culture. Our original research on teacher satisfaction (February 2023) looked at 1,000s of teachers from more than 300 districts to find out what they want in a job, how they find oppo...
Neal Foard: Storytelling From The Heart
SchoolCEO: Marketing for School Leaders - July 27, 2023 10:45 - 45 minutesNeal Foard has spent 25 years in advertising and marketing, creating award winning campaigns for global power brands like Budweiser, Lexus and Sony. Most recently, Neal has gained a following on social media for his inspirational videos about the better side of everyday people. You can find mor...
Dr. Melissa Thompson: How to Onboard Board Members
SchoolCEO: Marketing for School Leaders - July 12, 2023 11:00 - 40 minutesDr. Melissa Thompson explores how she built an onboarding program for school board members that prepares potential board members to serve. Her work and onboarding system also gives board members-elect the information, context, and tools necessary to start their positions well. In this practical ...
Dale Scott: An Insider’s Guide to School Bonds
SchoolCEO: Marketing for School Leaders - June 27, 2023 10:00 - 55 minutesJoin SchoolCEO Conversations in an interview with Dale Scott on practical advice and smart thinking about how to set up your next bond to succeed. Dale Scott is the President of DS&C in San Francisco, which has provided municipal advisory and election consulting services for California school...
EduOpenings: Helping Educators Discover Jobs
SchoolCEO: Marketing for School Leaders - June 15, 2023 08:35 - 52 minutesVisit EduOpenings.com to post jobs within your schools and/or find new opportunities for yourself and others. SchoolCEO speaks with two educators from St. Louis who founded the website EduOpenings.com. The platform helps districts find and attract educators to their schools AND makes it easier ...
Dr. Carmen Simon: Impossible to Ignore - Capturing Attention
SchoolCEO: Marketing for School Leaders - May 31, 2023 09:35 - 47 minutesHave you ever noticed a gap between what people say they will do and what they actually do after you talk to them? How do you know if you’re sharing stories people will remember and act on? Are all stories memorable and actionable? As a superintendent, principal, or communications director you ...
Aurora Meyer: Crafting Meaningful Connections
SchoolCEO: Marketing for School Leaders - May 09, 2023 11:00 - 40 minutesIn this conversation Aurora Meyer at Columbia Public Schools in Missouri explains and explores a different approach to their district communications including rethinking the role of social media, the value of print communication, and promoting the very best of your schools with the larger commun...
Dr. Deborah Gist: Creating Radical Collaboration within Your School District
SchoolCEO: Marketing for School Leaders - April 28, 2023 20:53 - 36 minutesDr. Deborah Gist’s education career spans from the elementary classroom to being listed in 2010 as one of the 100 Most Influential People. She served as the first State Superintendent of Education for Washington, D.C. and then as Commissioner of Education for the State of Rhode Island. Read Sch...
Dr. Donald Killingbeck: Building Your Brand with LinkedIn
SchoolCEO: Marketing for School Leaders - April 18, 2023 09:00 - 55 minutesDr. Don Killingbeck, aka "The Gladiator," is an educational leader with a wealth of experience from classroom teacher to the superintendency. He boasts advanced degrees in educational tech and leadership from Michigan State University, Grand Valley State University, and Central Michigan Universi...
Jennifer Hines: Making the Media Work for Your Schools
SchoolCEO: Marketing for School Leaders - March 31, 2023 10:15 - 51 minutesJennifer Hines is the Chief Communications Officer for Tyler ISD. She is a communications strategist, writer, podcast host, and mentor. An award-winning journalist and news anchor, Jennifer spent 20 years in the media business, most recently at KLTV, before switching to School Public Relations i...
Karen Eber: How Storytelling Can Shape School Culture
SchoolCEO: Marketing for School Leaders - March 15, 2023 11:00 - 53 minutesKaren Eber is global leadership consultant and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders has 2 million views. As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture, o...
William Parker of Principal Matters: What Matters Most
SchoolCEO: Marketing for School Leaders - February 28, 2023 12:05 - 49 minutesWilliam D. Parker is the host of Principal Matters, a popular podcast and blog for building leaders. With more than 300 episodes, a decade of writing, and three published books, he offers open and honest dialogues about the challenges and opportunities that principals face around school culture,...
Jamie Vollmer: Increasing Support for Schools
SchoolCEO: Marketing for School Leaders - February 09, 2023 12:00 - 1 hourDecades ago Jamie Vollmer’s career was transformed when he was invited to speak to a group of teachers. His three big assumptions about what is wrong with schools were turned upside down. The result of that presentation and Jamie’s willingness to change his mind is a lesson for everyone. Since t...
Julie Lythcott-Haims: On How to Raise an Adult
SchoolCEO: Marketing for School Leaders - January 27, 2023 12:05 - 54 minutesJulie Lythcott-Haims believes in humans and is deeply interested in what gets in our way. For over a decade she served as Stanford University’s dean of freshmen. With more parents controlling their students’ experience, relationships, academic work, and decisions, her message is something that w...
Jeffrey Collier & Coty Kuschinsky: Collective Authorship
SchoolCEO: Marketing for School Leaders - January 06, 2023 19:43 - 1 hourThis episode is a look inside how to grow a reputable district brand. While storytelling is often preached about, Saginaw ISD is actively telling its story with the help of hundreds of voices within the district in what Dr. Collier calls “Collective Authorship.” It's a powerful framework that ca...
Championing Communications
SchoolCEO: Marketing for School Leaders - December 16, 2022 17:40 - 1 hourSchoolCEO has written about the role of communications director throughout our issues for a simple reason: the role is critical to the success of superintendents and the district. In articles like Championing Your Comms Director and Super Team we make the case for how the role brings schools clo...
Jonah Berger: Increasing Our Influence
SchoolCEO: Marketing for School Leaders - December 07, 2022 15:54 - 53 minutesHow can we increase the pace of innovation? How do we become more effective at changing minds and influencing? Why do only some products, ideas, and behaviors catch on? Dr. Jonah Berger has spent more than 15 years researching and answering these questions to explain why certain things become po...
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