Latest App retention Podcast Episodes
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)
Apptivate: App Marketing Explained - June 26, 2024 07:00 - 29 minutes ★★★★★ - 5 ratingsThis week, we bring you an episode from Singular’s Growth Masterminds Podcast about what targeting and retargeting will look like for mobile marketers on the Android Privacy Sandbox, featuring Luckey Harpley (Remerge’s Principal Product Manager), Omri Gal (Singular’s Head of Privacy), and host J...
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)
Apptivate: App Marketing Explained - June 12, 2024 07:00 - 31 minutes ★★★★★ - 5 ratingsHow will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on and sell ad placements via Google’s Privacy Sandbox for Android? Find out as Remerge’s CEO and Co-founder, Pan Katsukis, interviews Verve Group’s Head of Mobile Product, Gaylord Zach, and Google’s Android Privac...
Building Your In-App Community - Amadeus Norén (Amity)
Apptivate: App Marketing Explained - May 29, 2024 07:00 - 26 minutes ★★★★★ - 5 ratingsAmadeus Norén is the Director of Product Marketing at Amity. Amity’s platform provides customizable SDKs for every social feature imaginable so that app-based businesses can launch, grow, and monetize their in-app social community. In this episode, you’ll learn how to leverage this community, an...
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)
Apptivate: App Marketing Explained - May 15, 2024 07:00 - 29 minutes ★★★★★ - 5 ratingsCatherine Perloff is the platforms reporter at Adweek, an American publication covering news related to the brand marketing ecosystem. In this episode, Catherine gives us the latest news on what’s happening within the murkiness of cookie depreciation and the advertising industry’s no-ID world. S...
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)
Apptivate: App Marketing Explained - May 01, 2024 07:00 - 18 minutes ★★★★★ - 5 ratingsJanos Perei is the Head of Growth for SYBO Games, the mobile game developer responsible for Subway Surfers, one of the most downloaded mobile games on the planet. In this episode, you’ll learn how SYBO is navigating privacy regulations in the U.S. and Europe and the importance of working cross-f...
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)
Apptivate: App Marketing Explained - April 17, 2024 07:00 - 17 minutes ★★★★★ - 5 ratingsGokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for...
Using AI to advertise mobile games - Günay Aliyeva (Gamelight)
Apptivate: App Marketing Explained - April 03, 2024 07:00 - 27 minutes ★★★★★ - 5 ratingsGünay is the co-founder of Gamelight, a user acquisition platform for app developers and a game and app recommendation platform for users. Gamelight’s success can be attributed to its powerful AI algorithm. Learn how UA managers are leveraging tech to pair users with mobile games that they’ll lo...
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)
Apptivate: App Marketing Explained - March 20, 2024 07:00 - 28 minutes ★★★★★ - 5 ratingsAs part of our Women in Mobile series celebrating Women’s History Month, Maria Lannon from Remerge talks to Lana Dubinskiy, an AI product advisor and a co-founder of Women and AI. Women and AI is an initiative highlighting women working in the field of artificial intelligence and providing relev...
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)
Apptivate: App Marketing Explained - March 08, 2024 08:00 - 34 minutes ★★★★★ - 5 ratingsIt’s difficult to find female talent in the tech industry, and it’s a real problem. Apptivate’s Women in Mobile series is back this March to celebrate Women’s History Month and to discuss how to close the gender gap in our industry. In this episode, Maria chats with Laura Schwarz, Airship's Seni...
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)
Apptivate: App Marketing Explained - February 21, 2024 08:00 - 15 minutes ★★★★★ - 5 ratingsSometimes e-commerce apps will notice changes in user behavior that correlate to the time of year. What can app marketers do to incentivize their users to take action during these periods? Find out in this episode of Apptivate’s e-commerce series, featuring Seif Hassan, the Senior Performance Ma...
Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)
Apptivate: App Marketing Explained - February 07, 2024 08:00 - 38 minutes ★★★★★ - 5 ratingsDo you remember the original “opt-in” for ads on cell phones? It began over 20 years ago. The mobile marketing industry has been on quite the ride over the past two decades, and covering its twists and turns along the way was David Murphy, the editorial director and co-founder of Mobile Marketin...
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)
Apptivate: App Marketing Explained - January 24, 2024 16:42 - 41 minutes ★★★★★ - 5 ratingsStaying on top of Apple and Google’s ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It’s also been Allison Schiff’s job. As a journalist, she has covered privacy topics in the marke...
Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy
Apptivate: App Marketing Explained - January 10, 2024 08:00 - 16 minutes ★★★★★ - 5 ratingsLana Dubinskiy is an app product advisor and full-time consultant specializing in helping brands leverage AI and machine learning to optimize their workflows and increase revenue. In this episode, Lana breaks down how e-commerce brands can improve the customers’ shopping experience in their app ...
Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt)
Apptivate: App Marketing Explained - December 11, 2023 08:00 - 25 minutes ★★★★★ - 5 ratingsWith so many deals to choose from during the holidays, how do app marketers win the attention of consumers? Patrick Eichmann, General Manager for the Americas at Remerge, kicks off a new series on the Apptivate Podcast, talking to marketing experts from e-commerce brands about strategies and bes...
Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media)
Apptivate: App Marketing Explained - November 22, 2023 08:00 - 32 minutes ★★★★★ - 5 ratingsTikTok is one of the fastest-paced and most competitive social media ad networks for mobile marketers to keep up with. Are you up to speed on the platform's newest marketing features? In this episode, you’ll learn all about current TikTok trends, winning marketing strategies, and how to leverage...
Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames)
Apptivate: App Marketing Explained - November 08, 2023 08:00 - 28 minutes ★★★★★ - 5 ratingsRemerge host Maria Lannon talks to Anna Gruzina about her career as a Performance Marketing Manager for a mobile gaming developer and publisher. Together, they discuss why speaking up with confidence in the workplace is necessary – and how to do it. You'll also learn the worst and best career ad...
Tips on Influencer Marketing for Mobile Apps - Nadia Bubennikova (Famesters)
Apptivate: App Marketing Explained - October 25, 2023 07:00 - 39 minutes ★★★★★ - 5 ratingsAre you considering whether to use influencer marketing for your mobile app’s brand or performance strategy? Today’s guest is an expert in influencer marketing for app businesses and shares important considerations for running such campaigns. Nadia Bubennikova is based in Poland and is the Head...
Why You Should Be A/B Testing Your App Store Pages - Jesse Lempiäinen (Geeklab)
Apptivate: App Marketing Explained - October 11, 2023 07:00 - 35 minutes ★★★★★ - 5 ratingsJesse Lempiäinen’s agency helps apps test their marketing strategies for App Store, Google Play, and Steam pages before their product launches. In this episode, you’ll learn the advantages of a/b testing your app store pages and take away the key metrics to measure. Jess got his start in mobil...
Designing Your App’s Creative & Growth Strategy
Apptivate: App Marketing Explained - September 27, 2023 07:00 - 36 minutes ★★★★★ - 5 ratingsHow do you make a mobile game stand out when there are half a million games in the app store today? Today’s guest is an expert in helping apps find their unique position in the market, develop their creative strategies, and grow their revenue. In this episode, he shares his approach to designing...
ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak)
Apptivate: App Marketing Explained - September 13, 2023 07:00 - 33 minutes ★★★★★ - 5 ratingsSimon Thillay is the Head of ASO at AppTweak, an app store optimization platform. In this episode, he shares how his team helped SoundCloud nearly double the conversion rates of an Apple Search Ad campaign and decrease its CPI by 40 percent. Plus, find out why Simon is excited about Europe’s Dig...
Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica)
Apptivate: App Marketing Explained - August 30, 2023 07:00 - 32 minutes ★★★★★ - 5 ratingsCan you guess which subcategory of mobile games generated the most revenue in the first half of this year? How about the top three countries for mobile game downloads? Get the scoop on the latest data and trends in the mobile industry’s largest-grossing vertical from our guest Ksenia Yurkina, th...
ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)
Apptivate: App Marketing Explained - August 16, 2023 07:00 - 30 minutes ★★★★★ - 5 ratingsWho is writing your mobile marketing copy: a human or artificial intelligence? Now with ChatGPT, it can be hard to tell the difference. In this episode, we discuss ChatGPT use cases for mobile marketing, the evolution of User-Generated Content platforms, and how AI might be used in the future to...
A Product Manager’s POV on Building an App - Reut Lazo (Akili)
Apptivate: App Marketing Explained - August 02, 2023 09:47 - 32 minutes ★★★★★ - 5 ratingsIn this episode, app marketers will learn about a product manager’s perspective on the process of building an app product: how to prioritize various requests for product features, and the keys to fostering excellent collaboration and communication among all stakeholders throughout the journey. ...
The Power of Deep Linking in Apps - Amanda Vandiver (Branch)
Apptivate: App Marketing Explained - July 19, 2023 07:00 - 30 minutes ★★★★★ - 5 ratingsAmanda Vandiver is the Senior Product Marketing Manager at Branch, a mobile attribution provider. In this episode, Amanda explains the importance of deep linking for user experience, measurement, and attribution in this post-IDFA era. She also discusses retention strategies that mobile marketers...
Shifting the Mobile Marketer’s Mindset on Measurement - John Koetsier (Sparkplug9)
Apptivate: App Marketing Explained - July 05, 2023 07:00 - 29 minutes ★★★★★ - 5 ratingsToday’s guest says IDFA only ever gave mobile marketers the illusion of certainty. In this episode, John Koetsier, the CEO of Sparkplug9, discusses how to use the measurement tools available today, like SKAN, to arrive at what he calls “truthy,” or within the parameters of an accurate perception...
The Future of Privacy-Safe Advertising on Android - Amit Varia (Google), Niv Klein (AppsFlyer), Pan Katsukis (Remerge)
Apptivate: App Marketing Explained - June 21, 2023 07:00 - 38 minutes ★★★★★ - 5 ratingsIn this episode, you’ll hear the latest news about Google’s Privacy Sandbox on Android – straight from the source. Pan Katsukis, the co-founder and CEO of Remerge, sits down with Amit Varia, Director of Product Management at Google, and Niv Klein, Product Team Lead at AppsFlyer, to unpack how t...
Why Are Next Billion User Markets Important for Your App? - Ludovic Thevelin (Google)
Apptivate: App Marketing Explained - June 07, 2023 11:42 - 33 minutes ★★★★★ - 5 ratingsLudovic Thevelin advises app advertisers on their international growth strategies at Google. In this episode, host Maria Lannon talks to Ludovic about go-to-market considerations for different verticals, like gaming and fintech, how to make strategic decisions on international growth, today’s mo...
Top 5 Mistakes Startups Make When Marketing New Apps - David Jumper (Hyper DP)
Apptivate: App Marketing Explained - May 24, 2023 07:00 - 29 minutes ★★★★★ - 5 ratingsToday’s guest is an expert in helping startups successfully launch new mobile apps and web products. In this episode, David Jumper, a managing partner at Hyper Digital Partners, shares the top five most common mistakes he sees startups making in their performance marketing, and offers his advice...
Engagement & Retention Strategies from the Most Downloaded Apps (Part 2)
Apptivate: App Marketing Explained - May 10, 2023 01:00 - 26 minutes ★★★★★ - 5 ratingsIn the second part of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular engagement and retention strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn ...
Acquisition Strategies from the Most Downloaded Apps (Part 1) - Tara Kirkpatrick (Apptopia)
Apptivate: App Marketing Explained - April 26, 2023 07:00 - 28 minutes ★★★★★ - 5 ratingsIn the first of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular acquisition strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps get ahead ...
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