Shifting the Mobile Marketer’s Mindset on Measurement - John Koetsier (Sparkplug9)

Apptivate: App Marketing Explained

English - July 05, 2023 07:00 - 29 minutes - 26.8 MB - ★★★★★ - 5 ratings
Business Technology incrementality growth strategies retargeting mobile marketing mobile marketing app marketing apps app app retention Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Future of Privacy-Safe Advertising on Android - Amit Varia (Google), Niv Klein (AppsFlyer), Pan Katsukis (Remerge)

Next Episode: The Power of Deep Linking in Apps - Amanda Vandiver (Branch)

Today’s guest says IDFA only ever gave mobile marketers the illusion of certainty. In this episode, John Koetsier, the CEO of Sparkplug9, discusses how to use the measurement tools available today, like SKAN, to arrive at what he calls “truthy,” or within the parameters of an accurate perception of reality. John encourages marketers to move on from the past and embrace the reality that’s always existed: Mobile measurement techniques aren’t always perfect.

John Koetsier also writes for Forbes about technology, including mobile, AR/VR/MR, IoT, AI, and robotics, and he hosts the TechFirst Podcast. Sparkplug9 is a business consultancy that helps tech startups win via data, insights, branding, and attention.