Apptivate: App Marketing Explained
191 episodes - English - Latest episode: 9 days ago - ★★★★★ - 5 ratingsApptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
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Episodes
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)
April 17, 2024 07:00 - 17 minutes - 16 MBGokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for, which types perform the best, when to iterate on your ads, and what the future of AI holds for creatives in mobile marketing. Questions Gokce answered in this episode: What types of gaming studio...
Using AI to advertise mobile games - Günay Aliyeva (Gamelight)
April 03, 2024 07:00 - 27 minutes - 25.4 MBGünay is the co-founder of Gamelight, a user acquisition platform for app developers and a game and app recommendation platform for users. Gamelight’s success can be attributed to its powerful AI algorithm. Learn how UA managers are leveraging tech to pair users with mobile games that they’ll love. Questions Günay Answered in this Episode: How does Gamelight work? What technology are you leveraging to run your platform? Has Gamelight had this technology from the start? What is your back...
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)
March 20, 2024 07:00 - 28 minutes - 26.2 MBAs part of our Women in Mobile series celebrating Women’s History Month, Maria Lannon from Remerge talks to Lana Dubinskiy, an AI product advisor and a co-founder of Women and AI. Women and AI is an initiative highlighting women working in the field of artificial intelligence and providing relevant industry news. It was created so that women could help each other shine within this male-dominated sector of the tech industry. Questions Lana answered in this episode: How did you end up in pro...
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)
March 08, 2024 08:00 - 34 minutes - 31.6 MBIt’s difficult to find female talent in the tech industry, and it’s a real problem. Apptivate’s Women in Mobile series is back this March to celebrate Women’s History Month and to discuss how to close the gender gap in our industry. In this episode, Maria chats with Laura Schwarz, Airship's Senior Director of Sales for EMEA, who joined a handful of other female tech leaders in launching a program that invites young girls and boys to learn about different jobs within tech companies. To date, ...
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)
February 21, 2024 08:00 - 15 minutes - 14.1 MBSometimes e-commerce apps will notice changes in user behavior that correlate to the time of year. What can app marketers do to incentivize their users to take action during these periods? Find out in this episode of Apptivate’s e-commerce series, featuring Seif Hassan, the Senior Performance Marketing Manager for the inbound unit at Momox. Momox is a Berlin-based “recommerce” company that buys and resells used books and media. Previous to working at Momox, Seif led user acquisition effort...
Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)
February 07, 2024 08:00 - 38 minutes - 35.5 MBDo you remember the original “opt-in” for ads on cell phones? It began over 20 years ago. The mobile marketing industry has been on quite the ride over the past two decades, and covering its twists and turns along the way was David Murphy, the editorial director and co-founder of Mobile Marketing Magazine. Join David alongside Maria Lannon from Remerge for some perspective on mobile marketing’s biggest moments. David Murphy co-founded Mobile Marketing Magazine in 2005 and has been its edit...
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)
January 24, 2024 16:42 - 41 minutes - 37.8 MBStaying on top of Apple and Google’s ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It’s also been Allison Schiff’s job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode, Allison shares her views on how the mobile advertising industry received Apple’s ATT framework, what Apple is doing now, and how Google has ap...
Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy
January 10, 2024 08:00 - 16 minutes - 15.2 MBLana Dubinskiy is an app product advisor and full-time consultant specializing in helping brands leverage AI and machine learning to optimize their workflows and increase revenue. In this episode, Lana breaks down how e-commerce brands can improve the customers’ shopping experience in their app using AI, and how to get started with the AI journey! Questions Lana answered in this episode: What types of organizations have you assisted in the past? How do e-commerce brands get started with u...
Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt)
December 11, 2023 08:00 - 25 minutes - 23.6 MBWith so many deals to choose from during the holidays, how do app marketers win the attention of consumers? Patrick Eichmann, General Manager for the Americas at Remerge, kicks off a new series on the Apptivate Podcast, talking to marketing experts from e-commerce brands about strategies and best practices. In this episode, guest Matt Hudson, co-founder of BILDIT, helps eCommerce marketers consider whether they need an app, how to go about building one, and how to improve the customer's expe...
Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media)
November 22, 2023 08:00 - 32 minutes - 29.7 MBTikTok is one of the fastest-paced and most competitive social media ad networks for mobile marketers to keep up with. Are you up to speed on the platform's newest marketing features? In this episode, you’ll learn all about current TikTok trends, winning marketing strategies, and how to leverage its newest features, like TikTok Spark and Shop Ads, to boost your next campaign. Pedro Arias is the Performance Marketing Manager at Admiral Media, a marketing and advertising agency. Currently, Pe...
Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames)
November 08, 2023 08:00 - 28 minutes - 25.9 MBRemerge host Maria Lannon talks to Anna Gruzina about her career as a Performance Marketing Manager for a mobile gaming developer and publisher. Together, they discuss why speaking up with confidence in the workplace is necessary – and how to do it. You'll also learn the worst and best career advice Anna ever received. Anna Gruzina works at InnoGames, a German video game developer and publisher based in Hamburg. Questions Anna Answered in this Episode: How did you end up in mobile gaming?...
Tips on Influencer Marketing for Mobile Apps - Nadia Bubennikova (Famesters)
October 25, 2023 07:00 - 39 minutes - 36.4 MBAre you considering whether to use influencer marketing for your mobile app’s brand or performance strategy? Today’s guest is an expert in influencer marketing for app businesses and shares important considerations for running such campaigns. Nadia Bubennikova is based in Poland and is the Head of Agency at Famesters, an influencer marketing agency. Questions Nadia Answered in this Episode: How did you jump into influencer marketing? What does a day working in influencer marketing look li...
Why You Should Be A/B Testing Your App Store Pages - Jesse Lempiäinen (Geeklab)
October 11, 2023 07:00 - 35 minutes - 32.7 MBJesse Lempiäinen’s agency helps apps test their marketing strategies for App Store, Google Play, and Steam pages before their product launches. In this episode, you’ll learn the advantages of a/b testing your app store pages and take away the key metrics to measure. Jess got his start in mobile marketing at Rovio working on Angry Bird before co-founding Geeklab where he is the CEO today. Jesse is based in Finland. Questions Jesse Answered in this Episode: What have you developed at Geek...
Designing Your App’s Creative & Growth Strategy
September 27, 2023 07:00 - 36 minutes - 33.8 MBHow do you make a mobile game stand out when there are half a million games in the app store today? Today’s guest is an expert in helping apps find their unique position in the market, develop their creative strategies, and grow their revenue. In this episode, he shares his approach to designing app marketing strategies for creatives and revenue growth. Peter Fodor is the founder and CEO of AppAgent, a mobile marketing agency that helps apps ground their user base and revenue.
ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak)
September 13, 2023 07:00 - 33 minutes - 30.6 MBSimon Thillay is the Head of ASO at AppTweak, an app store optimization platform. In this episode, he shares how his team helped SoundCloud nearly double the conversion rates of an Apple Search Ad campaign and decrease its CPI by 40 percent. Plus, find out why Simon is excited about Europe’s Digital Markets Act. Simon is the co-author of the book, Advanced App Store Optimization. He is based in Brussels, Belgium where AppTweak is headquartered. Questions Simon Answered in this Episode: Wh...
Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica)
August 30, 2023 07:00 - 32 minutes - 29.9 MBCan you guess which subcategory of mobile games generated the most revenue in the first half of this year? How about the top three countries for mobile game downloads? Get the scoop on the latest data and trends in the mobile industry’s largest-grossing vertical from our guest Ksenia Yurkina, the Head of Marketing at Apptica. In this episode, Ksenia reveals the highlights from her report, “Mobile games: state of the market H1, 2023.” Apptica’s ad intelligence tool provides marketing analyti...
ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)
August 16, 2023 07:00 - 30 minutes - 28.1 MBWho is writing your mobile marketing copy: a human or artificial intelligence? Now with ChatGPT, it can be hard to tell the difference. In this episode, we discuss ChatGPT use cases for mobile marketing, the evolution of User-Generated Content platforms, and how AI might be used in the future to express ourselves in virtual worlds. Jenny Pollock is the Lead Monetization Program Manager at IMVU / Together Labs. IMVU bills itself as the world’s largest Web3 social metaverse platform. It’s a ...
A Product Manager’s POV on Building an App - Reut Lazo (Akili)
August 02, 2023 09:47 - 32 minutes - 29.7 MBIn this episode, app marketers will learn about a product manager’s perspective on the process of building an app product: how to prioritize various requests for product features, and the keys to fostering excellent collaboration and communication among all stakeholders throughout the journey. Reut Lazo is the Senior Product Manager at Akili, an app to help kids with ADHD. Akili is the first FDA-authorized prescription video game treatment for ADHD. Reut began her career as a product manag...
The Power of Deep Linking in Apps - Amanda Vandiver (Branch)
July 19, 2023 07:00 - 30 minutes - 27.7 MBAmanda Vandiver is the Senior Product Marketing Manager at Branch, a mobile attribution provider. In this episode, Amanda explains the importance of deep linking for user experience, measurement, and attribution in this post-IDFA era. She also discusses retention strategies that mobile marketers can leverage across owned and earned channels.
Shifting the Mobile Marketer’s Mindset on Measurement - John Koetsier (Sparkplug9)
July 05, 2023 07:00 - 29 minutes - 26.8 MBToday’s guest says IDFA only ever gave mobile marketers the illusion of certainty. In this episode, John Koetsier, the CEO of Sparkplug9, discusses how to use the measurement tools available today, like SKAN, to arrive at what he calls “truthy,” or within the parameters of an accurate perception of reality. John encourages marketers to move on from the past and embrace the reality that’s always existed: Mobile measurement techniques aren’t always perfect. John Koetsier also writes for Forbe...
The Future of Privacy-Safe Advertising on Android - Amit Varia (Google), Niv Klein (AppsFlyer), Pan Katsukis (Remerge)
June 21, 2023 07:00 - 38 minutes - 35.5 MBIn this episode, you’ll hear the latest news about Google’s Privacy Sandbox on Android – straight from the source. Pan Katsukis, the co-founder and CEO of Remerge, sits down with Amit Varia, Director of Product Management at Google, and Niv Klein, Product Team Lead at AppsFlyer, to unpack how the Privacy Sandbox will change the future of mobile advertising on Android. Find out how attribution, retargeting, and user acquisition can be done with the Protected Audience API, learn how it limi...
Why Are Next Billion User Markets Important for Your App? - Ludovic Thevelin (Google)
June 07, 2023 11:42 - 33 minutes - 31.2 MBLudovic Thevelin advises app advertisers on their international growth strategies at Google. In this episode, host Maria Lannon talks to Ludovic about go-to-market considerations for different verticals, like gaming and fintech, how to make strategic decisions on international growth, today’s most promising untapped markets, and the LTV opportunities of, what Google calls, Next Billion User Markets. Ludovic started working with Google eight years ago at their European headquarters in Dubl...
Top 5 Mistakes Startups Make When Marketing New Apps - David Jumper (Hyper DP)
May 24, 2023 07:00 - 29 minutes - 26.7 MBToday’s guest is an expert in helping startups successfully launch new mobile apps and web products. In this episode, David Jumper, a managing partner at Hyper Digital Partners, shares the top five most common mistakes he sees startups making in their performance marketing, and offers his advice on what to do instead. David Jumper is a managing partner at Hyper Digital Partners. He’s a growth expert with over 15 years of experience in scaling apps and web products across the gaming, entert...
Engagement & Retention Strategies from the Most Downloaded Apps (Part 2)
May 10, 2023 01:00 - 26 minutes - 23.9 MBIn the second part of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular engagement and retention strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps got ahead of their competitors with loyalty schemes, reward programs, and retention “core loops.” Apptopia is a performance intelligence platform that generates insights across mobile apps a...
Acquisition Strategies from the Most Downloaded Apps (Part 1) - Tara Kirkpatrick (Apptopia)
April 26, 2023 07:00 - 28 minutes - 25.9 MBIn the first of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular acquisition strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps get ahead of their competitors with app store search ads and curating the right ad network mix. Apptopia is a performance intelligence platform that generates insights across mobile apps and connected devices...
How to Market and Grow EdTech App Products - Lomit Patel (Tynker)
April 12, 2023 07:00 - 27 minutes - 25.5 MBLomit Patel returns to the Apptivate podcast to share his experiences marketing Tynker, an Edtech product that teaches kids how to code. The platform reaches 60 million users in over 150 countries. In his new role as Chief Growth officer, Lomit discusses how the team got kids excited about coding and engaged teachers and parents to use the app. Lomit Patel has worked in growth at startups for over 20 years. He is the author of Lean AI and a Forbes Business Development Council Member. He’s w...
Building the Pipeline for More Women Leaders in Tech - Jennie Lewis (Airship)
March 29, 2023 13:00 - 27 minutes - 25 MBJennie Lewis is the Senior Manager of Customer Insights at Airship. In this Women In Mobile episode, Jennie shares her positive approach and experience to navigating male-dominated tech fields, such as solutions architecture. She and the host, Maria Lannon, discuss how to build a more diverse pipeline of executive leadership for the future. At Airship, Jennie helps brands understand the economic impact and quantitative results of their mobile app strategies. Airship is known for its push n...
Women in Mobile: Overcoming Impostor Syndrome in the Tech Industry - Saadi Muslu (Singular)
March 14, 2023 13:00 - 46 minutes - 43.1 MBSaadi Muslu is the Head of Content and Product Marketing at Singular. She immigrated to the U.S. when she was 6 years old from Turkey and was the first woman in her family to graduate from college. These experiences, among others, taught her how to ask a lot of questions, be resourceful, and build relationships with the right people – ultimately fueling her success in the mobile industry. In this Women in Mobile episode, Saadi shares how to overcome impostor syndrome, what makes a good mana...
How to Thrive in Remote Work Environments - Allie Hitchcock (Houzz)
March 01, 2023 13:00 - 27 minutes - 25.3 MBWelcome back to another year celebrating International Women’s Month and the women who work in our mobile marketing industry. In this episode, our host, Maria Lannon, interviews Allie Hitchcock, the Lifecycle Marketing Manager at Houzz. They talk about helping users get the most out of an app product, turning mistakes into positive opportunities, and how to be successful when working remotely. Houzz is an app for home designs and remodels. Prior to becoming the Lifecycle Marketing Manager...
What App Marketers Need to Know About SKAN 4.0 and FLEDGE - Eran Friedman (Singular)
February 14, 2023 14:00 - 39 minutes - 36.4 MBEran Friedman, Co-Founder and CTO at Singular, joins Apptivate to talk about what the initial postbacks from SKAdNetwork 4.0 mean for mobile marketers. In this episode, he and host Brian Altman discuss the new features of SKAN 4.0 for mobile advertisers, how to leverage these features, and how to transition from SKAN 3.0 to SKAN 4.0. You’ll also learn about FLEDGE and how to prepare for privacy changes with Google’s Privacy Sandbox for Android. Singular is a next-gen mobile measurement par...
The 3 Markers of Good Marketing Automation - Joel Debus (Klarna)
January 17, 2023 15:12 - 28 minutes - 26.1 MBJoel Debus is the Marketing Automation Manager at Klarna, a “buy now, pay later” shopping app. In this episode, Joel breaks down what good marketing automation looks like and how to implement the best approach. Joel discusses identifying trigger points in the customer journey, scaling automation, personalization based on user behavior, and using a “working backward” methodology. Questions Joel Answered in this Episode: What got you into CRM? And what brought you to Klarna? What does Klarn...
Why Mobile Marketers Should Pay Attention to CTV - Gijsbert Pols (Adjust)
January 10, 2023 22:15 - 32 minutes - 30.1 MBConnected TV (CTV) as an advertising channel for apps is exploding onto the mobile marketing scene. How does CTV fit with your other mobile marketing channels and how can you measure its effectiveness? Gijsbert Pols, the Director of Connected TV and New Channels at Adjust, a mobile attribution and analytics company, joins the show to answer these questions and more. Gijsbert led Adjust in developing the first measurement product that allowed app marketers to measure their efforts on CTV devi...
Roundup: Women in Mobile - Maria Lannon (Remerge)
December 28, 2022 18:24 - 18 minutes - 16.8 MBMaria Lannon, your host of Apptivate’s Women in Mobile series, brings listeners a roundup of some of the best bits from interviews with women working in the mobile marketing industry around the world. Find out their biggest leadership lessons in this special compilation episode featuring Sharon Romang, the Vice President of Creative at Headlight; Vicki Goldman, the Director of Marketing at Paramount Streaming under the Media Acquisition and Services Team; Mariana D’Avila, the Head of Growth ...
Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)
December 20, 2022 21:31 - 21 minutes - 19.8 MBBrian Altman, your host of the Apptivate Podcast’s Mobile Gaming series, brings listeners a roundup of some of the best bits from interviews about how to market your mobile game internationally. In this special compilation episode, you'll hear from Aaron Pietsch, the Senior User Acquisition Specialist at Rec Room; Claire Rozain, a User Acquisition Lead at Rovio; Farhan Haq, Founder of Hyper HQ; and Cordel Robbin-Coker, the Co-Founder and CEO of Carry1st. Find links to all the full-length e...
The Dos and Don’ts of Soft Launching a Mobile Game - Matej Lančarič (Lancaric.me)
December 13, 2022 13:46 - 29 minutes - 27.1 MBMatej Lančarič has been in the gaming industry for 10 years. He’s launched 32 mobile games in the last five years as a user acquisition and marketing consultant, and soft launching mobile games is one of his specialties. In this episode, Matej shares some of the biggest mistakes companies make when soft launching their mobile games. Matej is also one of the hosts of the 2 & a Half Gamers podcast. He and Tommy talk about the show and other mobile marketing industry topics at the top of Mate...
Contextual vs Behavioral Targeting - Pan Katsukis (Remerge)
November 16, 2022 10:08 - 25 minutes - 23.1 MBThis week we’re rebroadcasting a Growth Masterminds podcast episode with Pan Katsukis, Remerge’s founder and CEO, who talks about contextual targeting – where it works, where it's strong, and where it is weak. Learn the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual targets can use up to 100 parameters to get even better than behavioral targeting. Pan's expertise lies in the display advertising market, in particular the ...
Prioritizing Countries for an International App Launch - Mert Çamur (GameGuru)
November 08, 2022 16:39 - 17 minutes - 15.7 MBMert Çamur leads the user acquisition and creative marketing teams at GameGuru, a casual and hyper-casual mobile game publisher based in Istanbul, Turkey. In this episode, Mert shares how he decides which international markets to prioritize and how much of his marketing budget to allocate when launching a casual or hyper-casual mobile game. He also shares his biggest pieces of advice to mobile marketers who are making the switch from working with publishers to self-publishing. Questions Mer...
Cracking Africa’s Mobile Gaming Market - Cordel Robbin-Coker (Carry1st)
October 25, 2022 14:12 - 35 minutes - 32.6 MBCarry1st is on a mission to be the leading consumer content platform in Africa, focusing on mobile games and fintech companies. In this episode, the co-founder and CEO of Carry1st, Cordel Robbin-Coker, shares his firsthand experience with marketing mobile games to the new, emerging markets of Africa. Learn about African trends, influencer marketing, user behavior, and how the African market compares to the world. Cordel began his career in finance at Morgan Stanley and then the Carlyle Gr...
Reducing Signal Loss with Well-Structured First-Party Data - Joshua Alvernia (Clue)
October 20, 2022 15:12 - 29 minutes - 27.3 MBWith Apple’s App Tracking Transparency (ATT) opt-in rates at less than 50%, mobile marketers must think outside-of-the-box to decrease signal loss. In this episode, Josh Alvernia, the CEO and co-founder of Clue, shares a novel approach to media campaigns: Rather than launching a campaign, serving ads, measuring, and then optimizing, he suggests working from measurement backward. Josh explains that maximizing the structure of first-party data first makes cookies replaceable, meaning marketers...
Tips for Overcoming SKAdNetwork’s 3 Biggest Issues - Eran Friedman (Singular)
October 11, 2022 14:07 - 38 minutes - 35.7 MBEran Friedman is the Co-Founder and CTO at Singular, a next-gen mobile measurement partner and thought leader on SKAdNetwork. In this episode, Eran discusses the three most common issues marketers have with today’s SKAdNetwork – conversion models, time delay, and privacy thresholds – and what to do about them. He also highlights what to expect with Apple’s improvements in SKAdNetwork 4.0. Singular’s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of th...
Is Now the Right Time to Rebrand Your App? - Ariel Cohen
October 05, 2022 14:38 - 27 minutes - 25.2 MBVeteran mobile marketer Ariel Cohen rejoins the Apptivate Podcast to talk about rebranding your app. He tells us why branding matters more than ever, whether it’s the right time to rebrand, deciding how to rebrand, and getting buy-in from your team. Ariel Cohen is a mobile marketing and brand consultant based in Tel Aviv, Israel. Ariel first joined the Apptivate Podcast in 2019 when he was the Head of Mobile User Acquisition at Kape. Most recently, Ariel was the Head of Marketing at Tango. ...
Debunking Myths About Offer Walls - Solomiya Mykoliv (Digital Turbine)
September 28, 2022 13:12 - 32 minutes - 29.9 MBOffer walls have historically had a reputation for being low quality or associated with fraud in the mobile marketing industry. In this episode, Solomiya Mykoliv, the Global Demand Director at Digital Turbine, debunks these outdated myths about offer walls and explains how their shift to deep, meaningful engagement with users appeals to publishers and advertisers. Also, while offer walls are typically for users who don’t want to spend money, Solomiya reveals when users are willing to open th...
Marketing Strategies for Launching a Mobile Game - Dmitry Gubanenkov (Space Ape Games)
September 20, 2022 14:41 - 24 minutes - 22.6 MBDmitry Gubanenkov is a Marketing Manager at Space Ape Games, the London-based mobile game developer. He joins Apptivate’s Gaming Series to share his approach to launching new mobile games and install campaigns. You’ll learn how important your audio choice can be, the best ways to measure the performance of influencer campaigns, and where to launch your new game. Dmitry leads user acquisition campaigns for Boom Beach: Frontlines, and previously, Beatstar. Before joining Space Ape Games, Dmit...
Monetization Strategies for Mobile Games - Farhan Haq (Hyper HQ)
September 14, 2022 12:45 - 27 minutes - 25.4 MBIn this episode of Apptivate’s new gaming series, Farhan Haq returns to the podcast to share his expertise on monetizing mobile games. What intel from your user base could be generating a ton of revenue? In-app purchases versus rewarded video ads? Where are the opportunities for game developers in markets around the world? Farhan answers these questions and more. Farhan is the founder of Hyper HQ, a consultancy for user acquisition and ad monetization for mobile games. Prior to launching H...
Mobile Gaming: Are Your Creatives Inclusive & Accessible? - Claire Rozain (Rovio)
September 08, 2022 08:19 - 27 minutes - 25.5 MBWhen marketers think about designing creatives for their mobile games, they usually have their users in mind. But how do you learn about your users? How do you include everyone and ensure your ads are accessible, responsible, and diverse? Claire Rozain, a UA lead of Rovio, joins the podcast to dive deeper into this topic. She says marketing isn’t just about click-through rates – marketers have a responsibility to consumers and society. Rovio is a Finnish game developer famous for its game,...
Is There a Winning Formula for Marketing a Mobile Game? - Aaron Pietsch (Rec Room)
September 01, 2022 13:00 - 27 minutes - 24.9 MBThe growth and revenue potential of the mobile gaming space continues to explode. Worldwide consumer spending is well into the billions, downloads are reaching record levels, and the time spent in-app has increased. Competition has never been more intense - so how are marketers getting ahead? Welcome to Apptivate’s newest segment on marketing mobile games. Host Brian Altman will be talking to marketers from gaming apps about strategies, best practices, and industry trends for running campai...
Authentic Networking for Introverts - Vicki Goldman (Paramount)
August 17, 2022 12:00 - 31 minutes - 28.9 MBIn this episode of the Women In Mobile series, host Maria Lannon speaks with Vicki Goldman, the Director of Marketing at Paramount Streaming under the Media Acquisition and Services Team. Vicki says expanding your network is one of the best things you can do for your career, but admittedly, it can be draining and intimidating. She shares why it’s worth the effort, how to overcome the reasons we give ourselves not to do it, and how to show up to networking events authentically – especially if...
Authentic Networking for Introverts - Vicki Goldman (Paramount Streaming)
August 17, 2022 12:00 - 31 minutes - 28.9 MBIn this episode of the Women In Mobile series, host Maria Lannon speaks with Vicki Goldman, the Marketing Director at Paramount Streaming under the Media Acquisition and Services Team. Vicki says expanding your network is one of the best things you can do for your career, but admittedly, it can be draining and intimidating. She shares why it’s worth the effort, how to overcome the reasons we give ourselves not to do it, and how to show up to networking events authentically – especially if yo...
Finding Ground Truth: Measuring & Testing Incrementality - Brian Krebs (MetricWorks)
August 11, 2022 12:07 - 38 minutes - 35.7 MBFor this episode our guest is Brian Krebs, the CEO of MetrickWorks, an expert on incrementality measurement and testing. Brian discusses how the use of incrementality has evolved to its present popularity within the mobile marketing industry and the confluence of issues that make it complex to test incremental lift. Brain says Mixed Media Modeling is the way to fill in the gaps with attribution, but it must be validated and calibrated with geo level ground truth experimentation. Find out why...
Keep Your Creative Team Inspired - Sharon Romang (Headlight)
July 12, 2022 12:44 - 38 minutes - 35.3 MBSharon Romang, Vice President of Creative at Headlight, joins Maria Lannon on Apptivate’s Women in Mobile segment for an uplifting conversation about how to keep your creative team engaged with monthly design challenges. Sharon also talks about why dealing with the pain of networking is worth it and how to build an inspiring entourage for your personal and professional growth. Headlight is a New York-based marketing agency offering full-funnel performance media management, creative service...