ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)

Apptivate: App Marketing Explained

English - August 16, 2023 07:00 - 30 minutes - 28.1 MB - ★★★★★ - 5 ratings
Business Technology incrementality growth strategies retargeting mobile marketing mobile marketing app marketing apps app app retention Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: A Product Manager’s POV on Building an App - Reut Lazo (Akili)

Next Episode: Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica)

Who is writing your mobile marketing copy: a human or artificial intelligence? Now with ChatGPT, it can be hard to tell the difference. In this episode, we discuss ChatGPT use cases for mobile marketing, the evolution of User-Generated Content platforms, and how AI might be used in the future to express ourselves in virtual worlds.

Jenny Pollock is the Lead Monetization Program Manager at IMVU / Together Labs. IMVU bills itself as the world’s largest Web3 social metaverse platform. It’s a company of Together Labs, which is on a mission to empower people to connect, create, and earn in virtual worlds.