Building Your In-App Community - Amadeus Norén (Amity)

Apptivate: App Marketing Explained

English - May 29, 2024 07:00 - 26 minutes - 24.5 MB - ★★★★★ - 5 ratings
Business Technology incrementality growth strategies retargeting mobile marketing mobile marketing app marketing apps app app retention Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)

Next Episode: Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)

Amadeus Norén is the Director of Product Marketing at Amity. Amity’s platform provides customizable SDKs for every social feature imaginable so that app-based businesses can launch, grow, and monetize their in-app social community. In this episode, you’ll learn how to leverage this community, and why not doing so could be a missed opportunity for your brand.

Questions Amadeus Answered in this Episode:Why should businesses consider moving away from social media platforms to build their communities within their apps?Why is it important for apps to own the user data of their social network?How can apps monetize their in-app communities?How can you use the customer feedback collected from the conversations of your in-app community?Does Amity’s platform address the challenges companies are facing right now?What does your day-to-day look like when marketing Amity’s products?Can apps track revenue or user engagement generated from within their in-app community?Timestamp:0:49 Amadeus’s background1:27 What is Amity?4:32 The decline of Facebook group organic reach5:43 Why build your community within your app?7:44 How to monetize your in-app community9:17 Use cases for collected customer feedback11:40 Amity’s AI tool14:24 Marketing Amity’s products17:13 Evaluating the performance of Amity’s platform19:17 User expectations for social networks22:23 What’s Amadeus excited about in the futureQuotes:

(4:42-5:01) “Ten years ago, your organic reach for a Facebook page was 20 to 15 percent. Currently, the organic reach for all of the following that you’ve built up on your Facebook page is one percent. So in order to reach your audience, you now need to pay for ads to reach those people.”

(9:37-9:46) “You can take all of the data from conversations that are happening in your in-app community, analyze it with AI, and make smarter decisions for the future.”

Mentioned in this Episode:Amadeus Norén’s LinkedIn Amity