4 Day Weekends: Magically Monetize and Leverage Your Content
196 episodes - English - Latest episode: 3 days ago - ★★★★★ - 22 ratingsYou started your visibility strategies in your business to get your message out there, reach more people and make a difference with your work. But the reality is... you work too hard for not enough revenue; your passion is strong but you need to pay your bills until you make it big. You love what you do, but you want to make more impact. Each week Donna Ashton shares tips and strategies to take what you've already created and quickly make money with courses or programs. Plus, you'll hear interviews with powerful entrepreneurs using courses successfully in their businesses and those who are ready to add a program to their business and want to know what that would look like. All leading up to working a lot less in your business so you have time to explore passions, and live to the fullest.
Let’s take all those years of expertise and experience and package them into an online course that leverages you business! Courses allow you to reach and help more people (wherever they live!) and provide the freedom to step away from your business.
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Episodes
Major mistakes Series (Part 2) - Post Launch Letdowns
July 12, 2024 10:00 - 10 minutes - 9.31 MBWelcome to the third and final part of our series on common course creation mistakes! In this episode, we focus on what happens after you’ve launched your course. Many course creators experience post-launch letdowns due to avoidable mistakes. Today, we’ll explore three critical mistakes and provide strategies to ensure your course remains successful and continues to attract new students. Some of the major post launch letdowns include: Failing to Market Continuously Ignoring Feedback a...
Major Mistakes Series (Part 2) - Creator Letdowns
July 04, 2024 10:00 - 11 minutes - 10.9 MBIn part 2 of the major mistakes series, we dive deep into the critical phase of course creation, addressing the most common mistakes that hold creators back. Building on the discussion from last week about planning pitfalls, we now focus on the actual creation process where the rubber meets the road. These are the 3 major creator letdowns: Perfectionism Many creators delay launching their courses because they believe everything must be perfect. The danger of striving for perfection is...
Major Mistakes Series (Part 1) - Planning Pitfalls
June 27, 2024 10:00 - 9 minutes - 8.31 MBI'm excited to be starting this three-part series called "Major Mistakes," where we'll dive into the three phases of creating a course and the biggest mistakes that course creators make during those phases. Today's Topic: Planning Pitfalls Mistake #1: Choosing the Wrong Topic Importance of addressing the client's "migraine problem." Example: The struggle of getting Febreze smell out of a sofa. Emphasis on effective market research. Mistake #2: Lack of Clear Course Outcome Need for cle...
Empowering Woman Through Soulful Courses with Dana Canneto
June 20, 2024 10:00 - 29 minutes - 26.6 MBIn this episode I'm thrilled to welcome and interview Dana Cannetto to discuss her transformative course offerings and how she successfully monetizes her expertise! Dana Canneto is the Founder of The Luminary Woman, helping soul-inspired, mission-driven women unearth and embody the next incarnation of their soul's purpose so they can live and lead from soul to create more impact, wealth and freedom in all areas of their life. She helps aspiring and emerging soul-led leaders awaken, align ...
Why Summer is the Perfect Time to Finish Your Course
June 13, 2024 10:00 - 13 minutes - 12.4 MBSummer is here and it's time to finally finish up that course! I've found that summer is an amazing time to polish up your course, revive it if it's been stale, and get it ready to launch in the fall. It's a season that invites creativity and productivity, making it the perfect time to tackle that course you've been thinking about. Over the years, I’ve experienced everything from summer school to summer sales and even running summer groups, and I’ve found that this season is perfect for...
Courses in 2024? Why now is the time.
June 08, 2024 01:45 - 11 minutes - 10.5 MBToday, we're diving into why selling courses remains a smart move in 2024 and beyond. With over 14 years of experience in creating and selling online courses, I'll be sharing insights on how this business model can bring you leveraged income, time freedom, and global reach. You’ll Learn: The Power of Courses: How creating a course once can lead to repeated sales and leveraged income, saving you time and energy. Evolving Strategies: Why the way you market and sell courses today needs to ad...
What if Working Less was Easier?
May 30, 2024 10:00 - 7 minutes - 6.41 MBToday we’re exploring a concept that’s been a game-changer for me for about 15 years: what if working less was actually easier? A lot of entrepreneurs get caught up in daily tasks without stopping to create a clear path towards their desired outcomes. It’s totally possible to simplify your business, maintain or even increase your income, and still make a significant impact. What if you didn’t have to do all those little daily tasks? What if you could simplify your business to support your...
Turning Your Content Into a Digital Library with Jemima Blazdell
May 23, 2024 10:00 - 32 minutes - 29.6 MBLet's welcome our special guest Jemima Blazdell. In this exciting interview we debrief Jemima's history of how she started her business, her passion for helping others, and her experience with transforming her content into a digital self-help library! Jemima is an alternative therapist, coach and author and has been working 1:1 with clients, running workshops and teaching self-help techniques since 2010. She is passionate about helping people to lead calmer, happier and more successful live...
Traits for Being an Amazing Course Creator
May 16, 2024 10:00 - 12 minutes - 11.2 MBWhat makes someone an exceptional course creator? Creating an online course can be a fantastic way to generate leveraged income, but it's not as simple as just putting a course out there and expecting it to sell. These qualities can help guide you in becoming a successful course creator: Good knowledge and expertise Passion and purpose Audience Engagement Digital marketing skills Confidence and Commitment The art of making impactful courses goes beyond just sharing information—it'...
Essential Traits for Being an Amazing Course Creator
May 16, 2024 10:00 - 12 minutes - 11.2 MBWhat makes someone an exceptional course creator? Creating an online course can be a fantastic way to generate passive income, but it's not as simple as just putting a course out there and expecting it to sell. These qualities can help guide you in becoming a successful course creator: Good knowledge and expertise Passion and purpose Audience Engagement Digital marketing skills Confidence and Commitment The art of making impactful courses goes beyond just sharing information—it's ...
Selling Your Courses with Organic Traffic
May 09, 2024 10:00 - 13 minutes - 12 MBSelling courses can be challenging, especially if you're not seeing the returns you expected. Many people put in a lot of effort to create courses only to earn less than $500 in sales. If this sounds like you, don't miss out on these key strategies for selling your program with organic traffic and maximizing your return on investment. Upgrading to a premium course allows you to: Require fewer sales to reach revenue targets. Leverage existing networks and resources to promote high-priced...
Refining a Human Design Course to Sell- Hot Seat with Kristi Sullivan
May 02, 2024 10:00 - 35 minutes - 32.1 MBToday's special guest Kristi Sullivan, will be diving into the world of human design with me in this exciting interview. Kristi H. Sullivan is a Human Design and Self Care expert, speaker and lead author of the best-selling Amazon book Stop Overworking & Start Overflowing: 25 Ways to Transform Your Life Using Human Design. She hosts a virtual community for spiritually-minded females to create better wellness, improve relationships, shift mindsets, and manifest more success, wealth and fre...
Monetizing Your Micro-Influencer Community
April 25, 2024 06:15 - 14 minutes - 13.3 MBReady to turn those engaged followers into revenue? Today we're diving into a topic that's buzzing in the influencer world: monetizing your micro-influencer community. If you are a micro influencer or would like to become one, building a personal brand is key. Consider starting a Patreon for your followers who want exclusive content and don't underestimate the power of email marketing. These tips are great, but the real magic happens with online courses and programs. With years of valua...
How I've Monetized with Courses Since 2009
April 18, 2024 10:00 - 13 minutes - 12 MBLet's go back in time to when I started my first business in 2009. I want to share the story of how I have used courses to monetize my businesses and walk you through exactly how to do it, and how to keep on expanding your business. I strongly encourage you to incorporate courses into your business - It's the secret to growth and scalability. By leveraging my courses, my business grew like magic achieving six figure success! If you are interested in learning how to make this your real...
Introducing The Mystic Mic: Turn Words Into Wealth
April 10, 2024 10:00 - 4 minutes - 4.22 MBI am back with an entirely revamped podcast, not only has the name changed, but the format has changed as well. We are diving into the world of courses and programs, exploring how they can be powerful tools to monetize your business and create recurring revenue streams. The new name, The Mystic Mic: Turn Your Words into Wealth, symbolizes the transformation we're undergoing. This isn't just about practical strategies; it's about infusing magic into our business approach. I'm thrilled abou...
Building a Community Around Your Brand
February 29, 2024 14:45 - 10 minutes - 9.64 MBIt's so important to surround yourself with like-minded people who can understand, support and uplift you, especially in your business. If you're totally lost on how to begin building your community, a great way to start is by organizing fun and engaging activities to deeper connect with your clients and really bond with them. Building a community has so many benefits including: Deeper audience engagement Customer retention Shared learning experiences A supportive environment Long-...
Lasting transformation: Designing Effective Workbooks
February 22, 2024 10:00 - 7 minutes - 7.23 MBWondering how to spice up your modules to make learning more fun and engaging? Adding interactive activities is a great way to bring excitement into your course and guide your students to their goal without overwhelming them. Don't miss these tips on how to create worksheets and activities that increase comprehension and retention of course material, are fun and engaging, and lead your students to success and lasting transformation. Empower your learners and keep them motivated by designi...
Monetize Visibility and Increase Impact
February 15, 2024 10:00 - 11 minutes - 10.1 MBA one time speech might not leave the impact you hoped it would on the world. If you're a speaker, get ready to elevate your speaking opportunities and audience impact with these strategies for maximizing visibility, engagement, and revenue. Through the addition of complementary programs or courses you can: Create deeper engagement Have a consistent revenue Reach a larger audience Attract new clients Amplify your impact And much more! It's time to step into the spotlight and dis...
Repurposing Your Course Content
February 08, 2024 10:00 - 9 minutes - 8.6 MBIf you are only using your content for courses then listen up! You are missing out on so much more. There are a multitude of options for repurposing content, including social media posts, webinars, workshops, lead magnets, retreats, and group coaching programs. By reusing your content, not only can you save time but also grow your business, expand your content to a larger audience, and increase your revenue Don't let your time and effort go to waste by only using your content once. Let...
From Pages to Profit
February 01, 2024 10:00 - 20 minutes - 18.6 MBEver feel like your book should earn more than just coffee money? Maybe it's finally time to give your content that needed makeover and transform it into a fun and exciting course! Unlike books or other content, courses allow you to engage with your audience, weaving in exercises, meditations, and even a touch of gamification for a fun and exciting experience. By transitioning your work into a course you can: Better engage with your audience Make learning fun and exciting Build a comm...
Course Creation Myths - Fact vs Fiction
January 25, 2024 10:00 - 15 minutes - 14.1 MBWhen things seem too good to be true, don't believe everything that you hear! (especially when creating your own course). I want to clarify some facts vs fiction by debunking the top four myths about building a course Myth 1: You Need to Be an Expert Myth 2: You Can Get Quick Money with Courses Myth 3: Course Building is Time-Consuming Myth 4: Build It and They Will Come Courses are powerful tools for income and impact, but in order for realistic expectations and successful outcomes, w...
Using AI Tools for Editing
January 18, 2024 10:00 - 10 minutes - 9.95 MBThe process of editing videos and audios for courses can be extremely tedious which is why I'd like to introduce you to a great AI tool called Descript! It simplifies both audio and video editing, making it accessible for those with minimal editing experience. It generates accurate scripts, allowing easy removal of filler words like 'ums' and efficient content editing. The tool handles video editing smoothly, addressing concerns about choppiness, making it valuable for content creators. ...
Want to sell more courses?
January 11, 2024 10:00 - 11 minutes - 11 MBHey there, listeners! Welcome back to another exciting season of our podcast, which we've renamed "Sell More Courses." It's a new year, and we're all about creating courses that not only sell but truly change lives. Let's dive into what we've got lined up for you in this episode: Big News: We've changed our podcast name from "4-Day Weekends" to "Sell More Courses." It's all about aligning with our renewed focus! Expertise in Course Creation: Since 2010, I've been all about crafting cour...
Using Your Course with Private Clients
December 28, 2023 10:00 - 6 minutes - 6.33 MBIn this episode, Donna explores how private services can be enhanced by incorporating a course curriculum. Key Points *Enhancing Client Sessions with Course Material: Incorporating course content allows clients to learn at their own pace. Frees up session time for more focused discussions and Q&A. *Benefits to Clients: Flexibility to learn as per their schedule. Better preparation for sessions leading to more productive discussions. Opportunity to digest information and formulate th...
Why I like Hybrid Groups best
December 21, 2023 10:00 - 9 minutes - 8.29 MBWelcome to another episode of "Four Day Weekends." In this episode, we delve into the transformative world of hybrid programs and their impact on businesses. Episode Summary: Introduction to Hybrid Programs: Discover why hybrid programs are a game-changer in delivering content and managing groups. They combine the best elements of self-study, memberships, client curricula, and more into one comprehensive package. Structure and Benefits: Learn about the key components of a successful hybri...
Membership are a Win-Win
December 14, 2023 10:00 - 6 minutes - 5.77 MBIn today’s episode, we're exploring the world of memberships and their amazing benefits for both educators and students. Long-Lasting Learning and Connection: Memberships aren't just about learning; they're about building a community. It’s a chance for everyone to grow together over time, which is a big step up from those short-term courses. Consistent Income, Less Stress: Looking for a reliable income stream? Memberships could be your answer. With a steady flow of cash and the option to o...
Using AI to Speed up Course Creation
December 07, 2023 10:00 - 10 minutes - 9.34 MBGet ready to learn 3 AI shortcuts for accelerating your online course creation! *AI can automate time-consuming research to identify your ideal client's biggest problems and course topic. You'll need to provide detailed prompts to get the right results here. Use AI to generate an initial outline draft, then customize it with your own methods and materials. Don't share super top secret stuff! Struggling with course titles? Have AI whip up some catchy options so you can cherry pick wording...
The Art of Using Webinars to Sell Your Course
November 30, 2023 10:00 - 16 minutes - 14.8 MBWelcome! In this episode where we're diving deep into the powerful strategy of using webinars to sell your courses. Webinars provide a platform not just for teaching but also for building trust, showcasing expertise and, of course, selling your course in an impactful and genuine way. Why Webinars Matter: We explore why webinars can be more than just a platform for education - they are windows into your personality, your subject matter expertise, and your approach to teaching. Value Creatio...
Sell More Courses with Prelaunch Buzz
November 23, 2023 10:00 - 15 minutes - 13.8 MBIt's the holidays which means that it's the perfect time to get that prelaunch buzz going! Learn how to really get the excitement going to improve your course sales this season. Time's running out so take advantage of it now and use these strategies to get your sales rolling. About Donna Ashton Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneur...
Pricing Strategies for Courses - Finding the Sweet Spot
November 16, 2023 10:00 - 23 minutes - 21.2 MBWelcome to another episode of 4 Day Weekends. In this episode, we will be discussing pricing strategies for creating your online course. Whether you're unsure where to start or if you're struggling to decide on the right price, this podcast episode will provide you with valuable insights and ideas to help you find the sweet spot for your course. Summary of tips: Knowing your audience is crucial when determining the price of your course. Understand their needs and budget to find the sweet ...
4 Tips for High Quality Content
November 09, 2023 10:00 - 9 minutes - 8.65 MBWhen creating course content you need to put out your very best work. I understand that it can be tricky, creating course content takes a lot of consideration and time. If you feel like It's hard to stay organized and keep your students engaged, don't panic! - check out these special tips to easily boost your course quality. < Tips to boost your content quality > understand your students migraine problem Set up your content to flow logically and engage students Use different formats to...
Structuring Your Course Content
November 02, 2023 10:00 - 9 minutes - 8.96 MBIn this episode of Four Day Weekends, host discusses the importance of structuring course content effectively. The goal is to help learners understand and digest the information provided, ultimately achieving the desired outcome of the course. Start by determining the course outcome - what learners will achieve by completing the course. Stick to the course's goal and include only necessary information. Avoid overwhelming learners by keeping the course content concise. Think about the end...
Why Having a Course is a Gamechanger
October 26, 2023 10:00 - 10 minutes - 9.65 MBIn this podcast episode, we explore why creating a course is a game changer in 2023 and beyond. We discuss ten amazing benefits of incorporating a course into your business strategy. Scalability: A course allows for scalability, as it can be delivered to a few or many people without requiring additional time and effort. Passive Income: While some effort is involved in selling the course, it can generate significant income with relatively less ongoing work. Reach and Impact: With an online...
Creating Revenue with Holiday Sales
October 19, 2023 10:00 - 9 minutes - 8.43 MBTake advantage of the holidays and sell more courses! Listen in for tips on adding value, promoting and ways to get a cash infusion over the holidays or anytime you want to do a flash sale. About Donna Ashton Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back. Her mission is to give you the one thing you can’t bu...
Creating Course Certifications
October 12, 2023 10:00 - 9 minutes - 8.31 MBEver wondered about creating certification programs with your course? Listen in to today's episode on how this differs from regular courses, ideas and tips to make your certification even better and worth the value. About Donna Ashton Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back. Her mission is to give you th...
The Best Time to Sell Your Course
October 05, 2023 10:00 - 9 minutes - 9.02 MBListen up because course selling season is upon us! Not only is the fall a good time for personal and gift shopping, but it also is a great time for course sales to skyrocket. If you'd like to learn the peak times to launch your course this season then tune into this special episode to learn exactly when to do it. I just gave you the secrets...now go make some huge sales! About Donna Ashton Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business wo...
5 Ways to Sell Your Course
September 28, 2023 15:00 - 7 minutes - 6.59 MBLearn five ways to sell your course online - Selling a course is different from traditional 1on1 coaching or other offers. Get tips and strategies for creating consistent income through selling your course online inside this episode. About Donna Ashton Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Weekends for overloaded solopreneurs giving them their lives back. Her missi...
Building Your Course Funnel
September 22, 2023 11:00 - 25 minutes - 22.9 MBOur goal: Create leverage and consistent income with your course. That's why building a course funnel is so beneficial because it allows you to create constant revenue while taking yourself out of the picture. Listen to today's episode to get started on your course funnel so that you can enjoy some personal time while still getting paid. Let your course do the work for once, it's time to sit back and relax! About Donna Ashton Donna Ashton, Time Reclaimer & Course Expert has 14 years ex...
Using Testimonials to Boost Course Sales
September 14, 2023 10:00 - 17 minutes - 16.4 MBWe can brag a lot about our own products or courses, but having others to confirm and recommend it makes all the difference. Testimonials can make a big impact in course sales which is why I created today's episode to help you understand how to make them and where to put them. If you're like me and constantly check reviews and ratings before buying anything than keep that in mind while trying to sell your course- social proof matters! Tune in to learn the basics of testimonials and how yo...
How I Have Successfully Sold My Courses
September 07, 2023 10:00 - 11 minutes - 10.7 MBHave your course sales been flopping? or do you just need some extra help in selling your courses? In this special episode, I want to share my expertise on selling courses and the method I used to make hundreds and thousands of dollars. Tune in to hear my personal story of how I sold my first course and continued successfully selling more. Don't miss these exclusive tips...It's time to make some big sales! About Donna Ashton Donna Ashton, Time Reclaimer & Course Expert has 14 years exp...
How to Name Your Course
August 31, 2023 10:00 - 13 minutes - 12.4 MBI get it, choosing a course title can be challenging and have you overthinking all night. Sometimes it's way more simple than you think. Tune into this episode to learn all about the importance of choosing the right title and how you can create the perfect title for your course with ease! Don't stress it! Here are a few tips to simplify your title creation process. About Donna Ashton Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working ...
How Long Should Your Recordings Be?
August 24, 2023 10:00 - 5 minutes - 4.88 MBA Common question I've gotten from many of my clients is "how long should my recordings be?". If you're stuck and stressing over this question, I urge you to check out today's podcast which clarifies what length your recordings should be and how to simplify your modules. Tune in to hear my tips and advice so that recording can be simple and stress free! About Donna Ashton Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per we...
Helping Your Students Reach the Finish Line
August 17, 2023 06:00 - 10 minutes - 9.69 MBThe numbers are astonishing when it comes to individuals who buy courses but fail to complete them. How can you make your program engaging enough to help your students not only finish it - but get the transformation they paid for. There are a few things you can do... listen in to put these into your course. About Donna Ashton Donna Ashton, Time Reclaimer & Course Expert has 14 years experience running a simple business working 3 days per week. She teaches strategies to design 4 -Day -Wee...
Protecting Your Assets
August 10, 2023 10:00 - 6 minutes - 5.68 MBWhen you've put valuable time and effort into your course, the last thing you'd want is for it to get stolen or shared without your consent. This actually happened to a client of mine, so I wanted to educate course creators and business owners on how to safeguard their assets and protect their business. tune into this special episode to learn the risks of unauthorized sharing of your course material and what you can do to ensure that your content and income are secure. Don't wait until it...
The Basics: Build & Fill Your Course
August 03, 2023 10:00 - 12 minutes - 11.8 MBSometimes we get ahead of ourselves and forget to really grasp the basics before diving head first into creating and selling courses. Take a few minutes to listen to today's episode which outlines the process of creating and selling a course, and gives you a better grasp of the basics! Learn how to create a course that provides a transformative experience for students, saves time with automated marketing and leverages online platforms to reach a larger audience. Don't miss out on these ...
Cash Flow Mastery: Which Model is Right for Your Business?
July 27, 2023 10:00 - 11 minutes - 10.4 MB"I want to create cash flow from selling my courses but I'm unsure which type of course is right for me." If this sounds like you, don't miss out on today's episode which focuses on understanding the differences between evergreen courses and cohort-based courses. Before taking the leap and launching your course, it's important to know the advantages and disadvantages of each type, such as cash flow, student engagement, and course availability. If you are an entrepreneur or course creator,...
Selling Your Beta
July 20, 2023 10:00 - 9 minutes - 8.61 MBAre you staring at your website all day, refreshing your page with no luck in selling your courses? Whether you're just getting started on building your business or you have been struggling to sell your courses, it's important to learn the basics of generating successful sales. Today's episode is the stepping stones to guiding you down the path of effectively selling and launching your course while gaining helpful feedback and building a foundation for future success. Tune in to learn how...
Marketing a Course (how it's different)
July 13, 2023 10:00 - 20 minutes - 19.1 MBLet's say you've got your course together but have no idea how to begin marketing or selling it. Instead of letting it sit on your computer collecting dust, get a jumpstart on learning the psychology of understanding your clients pain points and desires in order to effectively sell your course. If you're ready to level up your business, then it's time to transition from individual conversations to a broader marketing approach using your courses! This episode guides you through the differe...
Finding a Work-Life Balance with Joy Bufalini
June 29, 2023 10:00 - 35 minutes - 32.7 MBSetting boundaries and prioritizing your schedule is so important to maintain work-life balance and avoid burnout. Today’s special guest Joy Bufalini shares her advice on how to find a balance between growing a successful coaching business and maintaining personal well-being by setting boundaries and focusing on key strategies. Her goal is to help women simplify their business focus so they can multiply their results. If you feel like you are constantly either "on" or "off", tune in to ...
Course Series Part 4: How to Use Courses
June 22, 2023 10:00 - 11 minutes - 10.9 MBHaving to repeat the same information to clients individually can be exhausting and time consuming. Creating a learning library is so beneficial to help clients listen to course modules at their own pace and come prepared with questions for your coaching calls, making your time more focused and productive. Whether you're building a learning library, getting help from others with group coaching, or offering an immersive self-study experience, there is so much you can achieve with courses!...