4 Day Weekends: Magically Monetize and Leverage Your Content
196 episodes - English - Latest episode: 3 days ago - ★★★★★ - 22 ratingsYou started your visibility strategies in your business to get your message out there, reach more people and make a difference with your work. But the reality is... you work too hard for not enough revenue; your passion is strong but you need to pay your bills until you make it big. You love what you do, but you want to make more impact. Each week Donna Ashton shares tips and strategies to take what you've already created and quickly make money with courses or programs. Plus, you'll hear interviews with powerful entrepreneurs using courses successfully in their businesses and those who are ready to add a program to their business and want to know what that would look like. All leading up to working a lot less in your business so you have time to explore passions, and live to the fullest.
Let’s take all those years of expertise and experience and package them into an online course that leverages you business! Courses allow you to reach and help more people (wherever they live!) and provide the freedom to step away from your business.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
4 Reasons NOT to Do it Alone | WLMM43
July 08, 2021 10:00 - 20 minutes - 28.5 MBI love that having a coach is becoming mainstream these days. Coaches are such an important asset whether you’re an elite athlete, business owner, or simply trying to get more healthy! And for good reason. In today’s episode, we’re talking about 4 main reasons why working with a coach, mentor, or a mastermind group is the best way to create a stellar course that sells. It lets you stay in your own lane and focus on developing the best content for your course or group program. It’s so muc...
My 12-Hour Work Week | WLMM42
July 01, 2021 16:00 - 20 minutes - 28.2 MBWorking a regular 8-5 job never worked for me. I have always wanted more for life than the work-sleep-work-sleep pattern. In this episode, I share some of the backstory about why I started my business. Then, I get into the details of how I fit all of my work into just 12 hours a week and I give you a roadmap for how you can do it, too! Related Links Join the Courses for Coaches Facebook group https://www.facebook.com/groups/1644192445844237 About Donna Ashton Donna Ashton is a consulta...
Magic Messaging | WLMM41
June 24, 2021 19:15 - 17 minutes - 23.5 MBWouldn’t it be nice if you had exactly the right words to explain to potential customers why your course is so necessary? Actually, if you do your homework and really understand who your ideal customer is and the problems that he or she is facing, it’s not that hard. I call it magic messaging because it works like a charm! Listen to the full episode to get clear on your message and articulate it in a way that makes your offer irresistible. Related Links Join the Courses for Coaches Facebo...
Pulling back the curtain | WLMM40
June 17, 2021 16:00 - 21 minutes - 29.3 MBI'm preparing to launch my Make Money Mastermind program for coaches and entrepreneurs who want to replace some (or all!) of their income with online courses. I really want you to understand what we do in the program, but instead of telling you, I thought I should just pull back the curtain to let you experience it for yourself. So, for today's Work Less, Make More episode, I'm sharing a bit from a recent Zoom call from the current mastermind group, which is wrapping up in the next few wee...
You're one decision away from your dreams | WLMM39
June 10, 2021 10:00 - 35 minutes - 49.4 MBI’m excited to welcome Meredith Newlin, a full-time educator and book coach for educators, back on the podcast today. I’ve coached Meredith for a couple of years now, and this is the year things have really taken off for her. She shares why she thinks that is and what advice she has for other new entrepreneurs. Related Links The Transformed Teacher https://www.thetransformedteacher.com/ Join the Courses for Coaches Facebook group https://www.facebook.com/groups/1644192445844237 About Me...
Making the Commitment = BIG Growth | WLMM38
June 03, 2021 16:00 - 35 minutes - 48.9 MBNot sure if you're ready to commit to coaching? Neither was today's guest, a yoga teacher + course creator who also happens to be my virtual assistant, Erica Rodefer Winters. She shares about her reservations in joining my Make Money Mastermind and how the decision helped her launch a new course and propel both of her businesses forward. Related Links Spoiled Yogi http://www.spoiledyogi.com Grow Your Yoga Business without Burning Out https://spoiledyogi.teachable.com/p/growyogabiz Join ...
Reconnecting with the Joy in your Biz | WLMM37
May 27, 2021 22:00 - 41 minutes - 56.8 MBIf you ever feel like you’ve lost touch with the things that make you feel JOYFUL in your business, this episode is for you. M. Shannon Hernandez is in the business of joyful marketing, and she has lots of insights about how to build a business that helps you stay in touch with your joy. After all, that’s why you became an entrepreneur in the first place, isn’t it? Related Links The Joyful Marketing Quiz Join the Courses for Coaches Facebook group About M. Shannon Hernandez M. Shannon...
How to Make Your Course Stand Out in 2021 | WLMM36
May 20, 2021 15:00 - 15 minutes - 20.7 MBEveryone is online these days--and that means lots of opportunity for course creators! But it also means more competition, too. In today’s episode of the Work Less, Make More podcast, I’m sharing my best tips for making sure your course stands out so you don’t get lost in the huge pool of courses available today. I cover:: How to make sure you’re staying relevant in 2021. Keeping up with shifts in your industry Following seasonal trends and pain points Why it’s more important than ever...
Why Presell Your Course? | WLMM35
May 13, 2021 20:00 - 20 minutes - 27.8 MBWhy do I teach my clients to sell their course BEFORE they spend time creating all the content? In today’s episode, I’m sharing the thought process behind why you should sell your course before you build it! Things like... *You’ll know that it’s a proven topic and people are willing to invest in. *It creates built-in accountability *Your students will get better results for your clients because you can change things as you go *You will get paid to create your course. Related Links J...
3 Reasons Why Your Course Isn't Selling | WLMM34
May 06, 2021 19:00 - 14 minutes - 19.4 MBIf you can't sell your online course, it's probably for one of several reasons. One that’s far too common is that you never finished it to start with! In this episode, I share 3 things it could be and give you some practical solutions so you can finally start seeing some results from your hard work. Related Links Come to Work Less, Make More Virtual Join the Courses for Coaches Facebook group About Donna Ashton Donna Ashton is a consultant, speaker & online course expert. She built h...
Behind the Scenes of My Laid Back Lifestyle | WLMM33
April 30, 2021 14:15 - 33 minutes - 46.1 MBI know a lot of entrepreneurs who build their lives around their businesses. I started my first business when my daughters were 7 years old, and ever since I've built my business around my LIFE. That means I schedule my work around the other things I want to do--from family time to travel and vacations! In this episode of the Work Less, Make More podcast, I'm sharing what that looks like for me. Enjoy this little behind-the-scenes glimpse into my world. I know a lot of entrepreneurs who bu...
Simplify Your Business Systems | WLMM32
April 22, 2021 10:00 - 30 minutes - 42.2 MBMost people become entrepreneurs because they want to do more of what they love, NOT because they enjoy all the admin tasks that come with running a business. Today’s guest, Erin Taylor, helps business owners eliminate the "busy" work, streamline processes, and work on time management techniques. In this episode, she shares a little about that process, why it’s important, and how it provides her clients with more freedom in their lives. Related Links Makers Business Tools: https://www.am...
Marketing, Media, and Money | WLMM31
April 15, 2021 17:00 - 37 minutes - 51.2 MBToday’s guest, Patty Farmer, is a whiz at everything marketing, media, and money! In this episode, she shares so many really insightful tips and ways to get your course (or other product or service) out there in front of the right people. I learned so much from Patty, and I know you will, too. Resources and Related Links Marketing, Media, & Money Magazine Marketing, Media, & Money Podcast Marketing, Media, & Money FREE Assessment Join the Make Money with Courses Facebook group About P...
Let's Talk Money! | WLMM30
April 08, 2021 10:00 - 38 minutes - 52.2 MBIf you’ve ever felt overwhelmed by the financial part of owning a business, today’s episode is for you! Nicole Peterkin Morong is a certified planner who helps clients reach their financial goals more efficiently and with less stress through financial planning, advice, and accountability by keeping their financial resources and decisions aligned with those goals and their ideal lifestyle. She’s sharing her best tips on taxes, investment opportunities, and so much more. Related Links Next ...
Finding Freedom & Flexibility | WLMM29
April 01, 2021 10:00 - 24 minutes - 33.3 MBToday, we're talking about creating freedom and flexibility in your business. It all starts with having a clear vision of what you're creating and why--and then sticking to the boundaries that you've created to make it possible. I'll also share why online courses can be a key piece of your strategy to find more freedom and flexibility in your business and life! Related Links Join the Make Money with Courses Facebook group About Donna Ashton Donna Ashton is a consultant, speaker & online ...
Tapping into Your Spiritual Side with Dana Pharant | WLMM28
March 25, 2021 10:00 - 33 minutes - 30.9 MBBusiness doesn’t have to be complicated. As today’s guest Dana Pharant explains, it can be as simple as getting reconnected to who yourself and your purpose. Here’s an overview of our discussion: - How growing up in a cult and being a former Dominatrix has defined her and her approach to business - Why you need to get reconnected with who you are and let go of the need to do everything “right” -Why many entrepreneurs she meets are on the verge of a spiritual crisis and how she helps them ...
3 Ways to Find Interested Buyers | WLMM27
March 18, 2021 10:00 - 25 minutes - 34.4 MBIn this episode, I'm breaking down three ways to find people who are interested in your course offering or group coaching program. Here's an overview. 1 - Start from the beginning by creating something they NEED. 2 - Use words that paint a picture of what your ideal clients are looking for 3 - Make sure to get it in front of enough people! Related Links Join the Make Money with Courses Facebook group About Donna Ashton Donna Ashton is a consultant, speaker & online course expert. Sh...
Tap Into Your Creativity with Minette Riordan
March 11, 2021 10:00 - 39 minutes - 54.2 MBThere are so many benefits to tapping into your creative side--especially if you’re an entrepreneur or small business owner. As today’s guest, Minette Riordan, reminds us, creativity can bring more joy to your life, help you troubleshoot problems that arise, and give you an outlet to help you relax and relieve stress. Not to mention, if you’re a course creator, creativity can help you see things in different ways and appeal to different types of learners. Tapping into my creative side has c...
Refuel with Creativity | WLMM25
March 04, 2021 10:00 - 29 minutes - 40.4 MBSay this with me: “I am a creative.” These four little words recently marked a huge shift for me. This episode of the Work Less, Make More podcast is all about tapping into your creativity and bringing it into your business + all the the unexpected benefits of that. Enjoy! Enroll in Courses for Coaches Join the Make Money with Courses Facebook group About Donna Ashton Donna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her ...
Using Ads to Sell Your Course | WLMM24
February 25, 2021 12:00 - 41 minutes - 56.6 MBIf there’s one thing that online entrepreneurs find confusing, it’s how to use advertising to leverage your business. If you do it well, it could make all the difference. But, if you don’t know what you’re doing, it’s all too easy to waste your money. That’s what today’s guest, Tara Zirker, founder of the Successful Ads Club, wants to help you avoid. She gives tons of great tips and insights in this episode. If you’re ready to take your online business to the next level, don't miss it! ...
Sell Your Premium Course (without competition) | WLMM23
February 18, 2021 13:00 - 18 minutes - 25.6 MBRaise your hand if you’ve ever purchased a course, but never quite finished learning all the material. I know I have! I had good intentions, but when it came right down to it, I just wasn’t as committed enough to sit down and get through it. This is just one of the reasons why I love premium courses. When there’s some accountability and interaction built into a course, most people are more likely to show up. This scenario is great for both the student AND the course creator Here are a few ...
Fall in Love with Your Business with Carolin Soldo | WLMM22
February 11, 2021 13:00 - 29 minutes - 39.8 MBI’m excited to be talking with Carolin Soldo this week. Carolin is a Business Growth Expert and creator of Scale Academy and Powerhouse Business, where she leads powerful business owners to success with ease. She helps her clients reach new heights in their businesses and live more happy, fulfilled lives, too! I really appreciate her approach to building a business that you love, and I know you will too. Related Links: CarolinSoldo.com Carolin's YouTube Channel Join the Courses for Coa...
The Truth about Courses | WLMM21
February 04, 2021 10:00 - 30 minutes - 42.5 MB"If you build it they will come." But will they really? Today's episode is all about busting one of the most common myths I hear from people who want to create online courses. Unfortunately, most people can't simply create a course, put it online, and wait for the sales to start rolling in. It's time for a reality check. It takes research, understanding what your ideal client really values, and committing to building an audience. Related Links: Join the Courses for Coaches Facebook grou...
Tap into your business & open your gifts | WLMM20
January 28, 2021 12:00 - 43 minutes - 60 MBBusiness owners make around 35,000 decisions a day! And today’s guest, Candice Hozza’s work is all about helping those entrepreneurs make inspired decisions that help keep them in the flow of their business. Her work with reading Akashic records to help business owners realize their potential is fascinating. We talk about: -What are the Akashic Records? -How can you use the information of the Akashic records to help you grow our business. -What are some of the things that hold women en...
Let Your Dreams Be Bigger than Your Fears | WLMM19
January 21, 2021 10:00 - 36 minutes - 50.5 MBDid you know that fear and excitement feel the same in your body? So, if you’re feeling fear come up when you’re about to take a step forward in your business (if you’re building a new course, for example), it can be helpful to reframe it as excitement instead. That’s what today’s episode is all about. I hope you’re excited to listen in! Resources and Related Links Enroll in Courses for Coaches https://www.donnaashton.com/coursesforcoaches Join the Free Courses for Coaches Facebook Gro...
The Only Way to Fail is Giving Up | WLMM18
January 14, 2021 14:00 - 41 minutes - 57.4 MBOvernight success stories might be inspirational, but in my experience they’re rarely true. It takes tenacity and incredible belief in yourself to get any type of business off the ground--and this is especially true in the online world. Just ask my longtime friend and client Meredith Newlin. Meredith is our guest on today’s episode and she shares her story--a relatable tale of plenty of ups and downs as she’s helped other teachers transform from overwhelm to overjoyed through her courses. I...
How I Got Here: Launching, Funnels, and Money Earned | WLMM17
January 07, 2021 13:00 - 45 minutes - 62.8 MBIf there’s one thing I’ve learned from all my time as an entrepreneur, it’s that progress is not linear. There are often many ups and downs, pivots and direction changes. Trust me, I’ve been there And in this episode, I’m talking about my own path to growing a multiple 6-figure business. It hasn’t always been easy, but I am so grateful for every lesson I’ve learned along the way. I hope you can learn from my story, too. Ready to learn more? Join the FREE Facebook group Courses for Coache...
Planning for 2021: Understanding Your Why | WLMM16
January 01, 2021 10:00 - 14 minutes - 20 MBLike most entrepreneurs, I’ve been spending the end of 2020 reflecting and planning. It made me start thinking about my WHY. So in this special bonus episode, I’m going to talk you through some of the questions you can ask yourself if you’re flirting with the idea of creating your own online course in 2021. Consider: Why do you want to have a course? How would your course support you in 2021? What income do you hope you can generate per month with this course? Ready to learn more? Jo...
The Leverage | WLMM15
December 31, 2020 10:00 - 14 minutes - 19.4 MBToday we’re talking about the part of an online course that everyone wants: the passive income part where you get to sit on the beach drinking margaritas while the money rolls in. I call this the leverage, and it’s the third part of my three-part system. You'll learn: -What parts you need to automate so that your course helps you to work less, make more -How to build out a winning webinar that converts. -Why follow up emails (a funnel) are so important to creating passive income Ready...
The Launch | WLMM14
December 24, 2020 12:00 - 15 minutes - 21.7 MBThis week, we're talking about one of my favorite topics: The Beta Launch! You'll learn: -Why it's so important to enroll a couple beta testers into your course before you put all of your blood, sweat, and tears into creating all of the content. -What you need to have in place in order to launch that first beta course (it's probably much LESS than you think!) -My tip for getting feedback and making improvements as you go Ready to learn more? Join the FREE Facebook group Courses for Co...
The Layout | WLMM13
December 17, 2020 10:00 - 17 minutes - 24.6 MBIn this episode, we’re diving into the first step of building an online course, which I call “the layout.” You’ll learn: *Why it’s so important to choose a course topic that solves a specific problem for a specific audience. *How to determine what you should include in your course (Hint: You want to solve your students’ problem without overwhelming them!) *The answer to the question every course creator asks: How long should it be? Read to learn more? Join the FREE Facebook group Course...
Your Cluttered Business Closet is Keeping You Small | WLMM12
December 10, 2020 12:00 - 31 minutes - 43.9 MBThis week, I’m talking to Lesley Ingves, a high-level business management specialist who I’ve worked with to help me whip my own business into shape. Her advice is essential to anyone who wants to grow their business--structure, organizations, and systems are everything when you’re trying to scale! Here are a few of the insights she shares: *The different work personality styles (and pros and cons to each personality) and how this knowledge can help you to structure your business more effi...
4 Key Elements to Sell Your Online Course | WLMM11
December 03, 2020 12:15 - 24 minutes - 33.5 MBIn this episode, we’re diving into the 4 key elements to ensure your online course will sell. - The right course topic - they can not continue on they way they are without getting it fixed - Have the right content and delivering it in a digestible way - Be able to sell this course to the right person. - Belief in yourself and your work Related Links Course Idea Generator Mini Course You Are the Expert Episode About Donna Ashton Donna Ashton is a consultant, speaker & online course ...
Episode 10: Rising Together with Hilary Johnson
November 26, 2020 12:00 - 38 minutes - 52.5 MBToday I’m speaking with Hilary Johnson, a business growth coach and the founder Hatch Tribe, which is a networking & education group for women entrepreneurs. She drops so much timely wisdom with us, and I’m so excited for you to hear what she has to say. We talk about. -How she got her start as an entrepreneur after years working her corporate job -Why she started Hatch Tribe and why empowering other women business owners is so important to her -How she made the decision to scale Hatch Tribe ...
Rising Together with Hilary Johnson | WLMM10
November 26, 2020 11:00 - 38 minutes - 52.5 MBToday I’m speaking with Hilary Johnson, a business growth coach and the founder Hatch Tribe, which is a networking & education group for women entrepreneurs. She drops so much timely wisdom with us, and I’m so excited for you to hear what she has to say. We talk about. -How she got her start as an entrepreneur after years working her corporate job -Why she started Hatch Tribe and why empowering other women business owners is so important to her -How she made the decision to scale Hatch T...
3 Pillars of a Successful Online Course
November 19, 2020 13:15 - 18 minutes - 25.4 MBWhat makes a course successful? In this episode, I’m talking about the 3 pillars of course creation that I think are essential to the creation of a successful course. Here’s an overview: *My three pillars of a successful course: Layout, Launch, and Leverage *Why you should launch your course BEFORE you create all the course content. (I learned this lesson the hard way!) *How building a sales funnel can help you get to a place in your business where you can make money while you sip margaritas ...
3 Pillars of a Successful Online Course | WLMM09
November 19, 2020 12:15 - 18 minutes - 25.4 MBWhat makes a course successful? In this episode, I’m talking about the 3 pillars of course creation that I think are essential to the creation of a successful course. Here’s an overview: *My three pillars of a successful course: Layout, Launch, and Leverage *Why you should launch your course BEFORE you create all the course content. (I learned this lesson the hard way!) *How building a sales funnel can help you get to a place in your business where you can make money while you sip margar...
Expert Interview with Whitney McDuff: You’ll Never Be “Ready” | WLMM08
November 12, 2020 12:00 - 37 minutes - 51.4 MBThink you must wait until you’re “ready”? Push through fear, doubt, and imposter syndrome - it could cost you thousands of dollars if you don’t. Everyone has a story to tell no matter how big or small. We chatted about: *Whitney’s challenge with Covid tanking her business and how she survived *Tech is our friend if we have a map to follow *Just do it (if you want to help the most people) About the Guest: Whitney McDuff is in the business of purpose-driven people. As a speaker-brand st...
YOU are the Expert!
November 05, 2020 13:30 - 24 minutes - 56.1 MBAre you ready or experienced enough to teach an online course? YES! We’re busting myths on the show today to shine on a light on your expertise and years of experience to say you are enough and what you know is enough to teach a course right now... We talk about: *Imposter syndrome and how it’s holding you back from helping others *My clients wanted to hear from ME because I was in the trenches doing the work *Can I help people “this way” (in a course) vs 1 to 1 *Why you do your BEST work ins...
YOU are the Expert! | WLMM07
November 05, 2020 12:30 - 24 minutes - 56.1 MBAre you ready or experienced enough to teach an online course? YES! We’re busting myths on the show today to shine on a light on your expertise and years of experience to say you are enough and what you know is enough to teach a course right now... We talk about: *Imposter syndrome and how it’s holding you back from helping others *My clients wanted to hear from ME because I was in the trenches doing the work *Can I help people “this way” (in a course) vs 1 to 1 *Why you do your BEST w...
Expert Interview Meghann Conter: Play Your Way to 7 Figures | WLMM06
October 29, 2020 10:00 - 49 minutes - 67.6 MBTrade your 60 hour work week in for fun, connection and following your passion to 7 figures - That’s what Meghann Conter did when she shifted from a 1 to 1 marketing business to pursue her love for building relationships and helping other women surpass revenue goals and up level their businesses. We chatted about: *Using your journey as stepping stones to where you currently are *Understanding your client’s needs to be a better coach for them *Life on the other side of overwhelmed ...
Turn 1 to 1 into Leverage | WLMM05
October 27, 2020 10:00 - 36 minutes - 49.8 MBNot sure how to turn what YOU do into a course? Donna covers what leverage means for your business, how hours for dollars limits your potential and income, ideas for types of course and: *How this can work in your business *Think you’re a unique snowflake? *How can you make a course work for your clients? (without losing results) Donna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her Work Less Make More formula. She's taught h...
The Gobstopper Formula For Gaining New Clients | WLMM04
October 19, 2020 10:00 - 45 minutes - 62.3 MBOn today’s episode Jeannie shared how her boss’s death influenced her business path and the need to slow down and work less. She also revealed her “Gobstopper” formula for integrating speaking, events and getting new clients as a leveraged model (shout out to all you Willy Wonka fans) Guest Info: Jeannie Spiro Jeannie Spiro’s a Business Coach and Strategist specializing in helping Midlife Women Coaches and Client Based Business Owners scale their business to 6-figures and beyond. Having t...
Why Scarlett O'Hara Was My Business Mentor | WLMM03
October 18, 2020 10:00 - 38 minutes - 52.3 MBOn today’s episode Donna explores her early exposure to business and how that helped fuel her drive for success. She takes you on her journey from homeschool mom to multiple-6 figure course expert (her fails and wins) and why you can take advice from a shady movie character. Donna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her Work Less Make More formula. She's taught hundreds of others how to create & market profitable programs th...
How Dance Money Saved My House From Foreclosure | WLMM02
October 17, 2020 10:00 - 44 minutes - 60.4 MBOn today’s episode Whitney interviews your show host on her course business, how her “dance money” business actually saved her house from foreclosure and how the power of online courses changed her life and business. Plus her biggest failure and her moment of realization that her “work less male more” formula worked in her own business. Donna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her Work Less Make More formula. She's taught h...
Work Less Make More | WLMM01
October 15, 2020 10:00 - 4 minutes - 5.69 MBYou started your business to be your own boss, work when and where you want, to help people and live an abundant lifestyle. But the reality is... you work too hard for not enough revenue; you’re exhausted and overwhelmed. You love what you do, but you want time off without losing money. Each week Donna Ashton shares tips and strategies to quickly create & make money with courses. Plus, interviews with powerful entrepreneurs using the Work Less Make More approach to their own business so th...