WFA's Better Marketing Pod with David Wheldon
36 episodes - English - Latest episode: about 1 month ago -Hosted by WFA President Emeritus, David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.
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Episodes
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
March 29, 2024 15:00 - 34 minutes - 23.5 MBCreative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world.
Better Marketing Pod 2023 key learnings
December 19, 2023 23:00 - 21 minutes - 14.7 MBThis year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights.
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
October 23, 2023 17:00 - 24 minutes - 16.9 MBUnderstanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO.
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
September 22, 2023 07:00 - 28 minutes - 19.9 MBDavid speaks with the most recent WFA Global Marketer of the Year, Cristina Diezhandino, Chief Marketing Officer at Diageo, about the importance of creative precision, the role of emerging markets and Diageo's brand purpose.
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
August 09, 2023 12:00 - 38 minutes - 26.7 MBDavid speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability.
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
July 20, 2023 10:00 - 47 minutes - 34.2 MBDavid speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed.
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
May 17, 2023 13:00 - 34 minutes - 24.1 MBWFA podcast host David Wheldon speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect.
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
April 12, 2023 08:00 - 36 minutes - 25.8 MBWFA podcast host David Wheldon speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about the role of marketing in driving companies sustainability agenda and the role of business in achieving the SDGs.
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
March 08, 2023 10:00 - 27 minutes - 19.6 MBWFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality journalism.
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
February 09, 2023 10:00 - 30 minutes - 20.8 MBWFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.
WFA #BetterMarketingPod with David Wheldon | Episode #22: Tom Standage, The Economist
December 14, 2022 12:00 - 41 minutes - 28.2 MBThe Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regulation and his three reasons for being optimistic about 2023.
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
December 14, 2022 12:00 - 41 minutes - 28.2 MBThe Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regulation and his three reasons for being optimistic about 2023.
Ep. 21: On brand building within the football industry with Roel De Vries
November 10, 2022 15:00 - 39 minutes - 27 MBDavid speaks with Roel de Vries, Group Chief Operating Officer at the City Football Group, about the ins and outs of the football business, and the similarities and differences between Tokyo and Manchester.
Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies
October 03, 2022 15:00 - 40 minutes - 28.1 MBWFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant.
Ep. 19: On using creativity to transform the industry with David Droga
July 26, 2022 10:00 - 53 minutes - 36.9 MBWFA podcast host, David Wheldon, speaks with David Droga about his journey from the mailroom in Australia to the highest seat in Accenture Song – and where the agency’s name came from.
Ep. 18: Cannes special with Rupen Desai
July 06, 2022 15:00 - 21 minutes - 14.9 MBIn this Cannes Lions special of WFA's Better Marketing Pod, David Wheldon speaks with Rupen Desai, Global Chief Marketing Officer at Dole about what marketers need to change to face the climate crisis and his leadership role in APAC.
Ep. 17: Cannes Special with Matt Brittin
July 06, 2022 11:00 - 20 minutes - 13.8 MBIn this Cannes Lions special of WFA's Better Marketing Pod, David Wheldon speaks with Matt Brittin, EMEA President at Google
Ep. 16: On the science of marketing with Professor Byron Sharp
June 07, 2022 08:00 - 43 minutes - 29.9 MBWFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about brand loyalty, double jeopardy, and consumer experience and satisfaction.
Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
March 30, 2022 13:00 - 46 minutes - 32.1 MBWFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.
Ep 14: On lessons learnt in Asia with David Porter
March 07, 2022 21:00 - 44 minutes - 30.3 MBWFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media, about the lessons he learnt after a decade of business in Asia.
Ep.13: On creativity with Sir John Hegarty
January 31, 2022 08:00 - 41 minutes - 28.7 MBIn this episode of WFA's Better Marketing Pod, David speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade
Ep.12: On marketing in Africa with First Bank of Nigeria's Folake Ani-Mumuney
December 15, 2021 11:00 - 40 minutes - 27.7 MBIn this episode of WFA's Better Marketing Pod, David speaks with SFolake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, on why brands need to start focusing more on the African continent.
Ep.11: On sustainability with Reckitt's Sonia Thimmiah
November 10, 2021 13:00 - 31 minutes - 21.5 MBIn this episode of WFA's Better Marketing Pod, David speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt, on how brands can play a decisive role in shaping the sustainable future the world needs.
WFA Better Marketing Pod with David Wheldon | Episode 11: Sonia Thimmiah
November 10, 2021 13:00 - 31 minutes - 21.5 MBIn this episode of WFA's Better Marketing Pod, David Wheldon speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at RB.
Ep.10: On digital platforms and the cookieless world with "The Ad Contrarian" Bob Hoffman
October 27, 2021 13:00 - 36 minutes - 25.2 MBIn this episode of WFA's Better Marketing Pod, David speaks with the "The Ad Contrarian" author, Bob Hoffman, about his past as an adman and how the internet changed the industry forever.
Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
June 28, 2021 17:00 - 37 minutes - 25.7 MBIn this episode of WFA's Better Marketing Pod, David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the perils of purpose, the fundamentals of marketing and how brands should be more like Tom Hollander and less like Orlando Bloom.
Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
June 07, 2021 10:00 - 34 minutes - 24 MBIn this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.
Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams
April 14, 2021 07:00 - 35 minutes - 24.6 MBIn this episode of WFA's Better Marketing Pod, David speaks with Conny Braams, Chief Digital and Marketing Officer at Unilever, about sustainability, courageous marketing and ‘purposeful creativity’.
Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams
April 14, 2021 07:00 - 35 minutes - 24.6 MBIn this episode of WFA's Better Marketing Pod, David speaks with Conny Braams, Chief Digital and Marketing Officer at Unilever, about sustainability, courageous marketing and ‘purposeful creativity’.
Ep.6: On humor and catching the 'F-train' with General Mills' Ivan Pollard
March 30, 2021 22:00 - 41 minutes - 28.9 MBIn this episode of WFA's Better Marketing Pod, David speaks with Ivan Pollard, Senior VP and Global Chief Marketing Officer at General Mills, about coming to America, the importance of humour, why marketing can’t be replaced by machines and catching the ‘F-train.’
Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet
February 23, 2021 12:00 - 45 minutes - 31.5 MBIn this episode of WFA's Better Marketing Pod, David speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer, about digital transformation, how her diverse background feeds into her leadership role, the rise of e-commerce and TikTok, and service-based marketing in a ‘cookie-less world’.
Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar
January 26, 2021 08:00 - 30 minutes - 21 MBIn this episode of WFA's Better Marketing Pod, David speaks with Raja Rajamannar, WFA President and Mastercard's Chief Marketing & Communications Officer, about Raja's early days in marketing in India, what Covid has changed, the global marketing agenda and his new book on next-generation marketing.
Ep.3: In conversation with Sir Martin Sorrell
December 16, 2020 12:00 - 39 minutes - 27.3 MBIn this episode of WFA's Better Marketing Pod, David speaks with Sir Martin Sorrell about what Covid has changed, his advice for marketers, DEI, Brexit and some regrets on not managing the work-life balance.
Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson
November 03, 2020 13:00 - 22 minutes - 15.9 MBIn the second episode of WFA's Better Marketing Pod, David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and brand actions this year. The trio also discuss how Covid has given pause for reflection and allowed global society to consider in greater depth racism and inequality.
Ep.1: On Diversity and Inclusion with Belinda Smith and Jerry Daykin
October 29, 2020 13:00 - 29 minutes - 20.6 MBIn the first episode of the podcast, David speaks with WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin, on how brands and the industry have responded to amplified issues of racism in the US and globally. The trio also discuss the WFA’s D&I Taskforce, the internal and external facets of diversity and inclusion, as well as issues regarding representation and stereotyping.
Ep.1: On Diversity & Inclusion with Belinda Smith and Jerry Daykin
October 29, 2020 13:00 - 29 minutes - 20.6 MBIn the first episode of WFA's Better Marketing Pod, David speaks with WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin, on how brands and the industry have responded to amplified issues of racism in the US and globally. The trio also discuss the WFA’s D&I Taskforce, the internal and external facets of diversity and inclusion, as well as issues regarding representation and stereotyping.