WFA's Better Marketing Pod with David Wheldon artwork

Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

WFA's Better Marketing Pod with David Wheldon

English - September 22, 2023 07:00 - 28 minutes - 19.9 MB
Marketing Business marketing advertising better marketing wfa david wheldon marketer cmo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Next Episode: Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo

David speaks with the most recent WFA Global Marketer of the Year, Cristina Diezhandino, Chief Marketing Officer at Diageo, about the importance of creative precision, the role of emerging markets and Diageo's brand purpose.