Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

WFA's Better Marketing Pod with David Wheldon

English - March 30, 2022 13:00 - 46 minutes - 32.1 MB
Marketing Business marketing advertising better marketing wfa david wheldon marketer cmo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 14: On lessons learnt in Asia with David Porter

Next Episode: Ep. 16: On the science of marketing with Professor Byron Sharp

WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.