WFA's Better Marketing Pod with David Wheldon artwork

Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar

WFA's Better Marketing Pod with David Wheldon

English - January 26, 2021 08:00 - 30 minutes - 21 MB
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Previous Episode: Ep.3: In conversation with Sir Martin Sorrell
Next Episode: Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet

In this episode of WFA's Better Marketing Pod, David speaks with Raja Rajamannar, WFA President and Mastercard's Chief Marketing & Communications Officer, about Raja's early days in marketing in India, what Covid has changed, the global marketing agenda and his new book on next-generation marketing.