WFA's Better Marketing Pod with David Wheldon artwork

Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies

WFA's Better Marketing Pod with David Wheldon

English - October 03, 2022 15:00 - 40 minutes - 28.1 MB
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Previous Episode: Ep. 19: On using creativity to transform the industry with David Droga
Next Episode: Ep. 21: On brand building within the football industry with Roel De Vries

WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant.