Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson
WFA's Better Marketing Pod with David Wheldon
English - November 03, 2020 13:00 - 22 minutes - 15.9 MBMarketing Business marketing advertising better marketing wfa david wheldon marketer cmo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep.1: On Diversity and Inclusion with Belinda Smith and Jerry Daykin
Next Episode: Ep.3: In conversation with Sir Martin Sorrell
In the second episode of WFA's Better Marketing Pod, David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and brand actions this year.
The trio also discuss how Covid has given pause for reflection and allowed global society to consider in greater depth racism and inequality.