Flow Business
255 episodes - English - Latest episode: 24 days ago - ★★★★★ - 193 ratingsShawn Mynar of shawnmynar.com is your down-to-earth, relatable business coach who believes business-building can be simple and fun yet still wildly successful. She empowers coaches and practitioners to build a business they truly love where they can help the people they're meant to help while still having free time, flexibility, and financial success for themselves. No hustle, grind, or long hours required.
Join Shawn weekly for practical advice, proven strategies, and real-life examples to build YOUR flow business. A business that complements your life, not complicates it. A business that feels fun, not forced. A business with less hustle, more flow.
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Episodes
How To Launch Your Program (Even With A Small Audience) — Ep. 234
March 27, 2024 09:00 - 36 minutes - 25.3 MBBuilding your program is a major milestone in your business and something to celebrate in itself. But now, it’s time to invite people in and make sales, AKA host your beta launch. In this episode, I’ll walk you through the exact steps to follow for your program's beta launch and the common ingredients I see people missing from their launch that leave them disappointed, doubting their program, and questioning their business…when really it’s just because they need to tweak their launch strateg...
Behind The Scenes Of Creating A New Program — Ep. 233
March 20, 2024 09:00 - 39 minutes - 27 MBEver wondered what it’s REALLY like to create a program from start to finish? Sure, it seems so easy for everyone else, but when you think about the process yourself, it’s confusing, overwhelming, and seems like it would take forever. Well today, I’m taking you behind the scenes of the past few months in my business while creating my newest program from start to finish or, as I like to call it brainstorm to beta launch, I’m breaking down what I worked on, when, and for how long, so you can s...
How To Know If People Will Buy Your Offer — Ep. 232
March 13, 2024 09:00 - 40 minutes - 28.1 MBOne of the biggest questions that comes up when my clients are putting together a paid offer is, “Will someone buy this?” Which to some degree also begs the question, “What if nobody buys this?” Both of which are real questions you should be considering in your business. After all, you definitely do not want to spend the time and energy putting together an offer that no one actually wants and doesn’t bring in any income for you. So, in this episode, I’m breaking down all of the tips, tricks,...
When You Feel Like Giving Up... — Ep. 231
March 06, 2024 10:00 - 24 minutes - 17.1 MBI think we can all agree that building a business is a rollercoaster ride of emotions. And sometimes, that rollercoaster ride can make it seem like the idea of giving up on your business dreams is the easiest and best option for you. And, guess what, sometimes it IS the right thing to do. So, how do you know when you should give up on your business dreams and when you should keep moving forward? I’ll give you the key signs to look for in this episode. +++ Are you building YOUR flow busines...
How To Stand Out In A Crowded Industry — Ep. 230
February 28, 2024 10:00 - 39 minutes - 26.8 MBDoes it ever seem like there are SO many people doing what you do that it feels impossible to get noticed, let alone build a thriving business in such a crowded space? With the rapid growth of the online coaching space, it often can feel like there are just TOO many people all trying to do something similar for you to really be able to stand out, share your message, and attract the right people to your work. Well, Today is the day all that changes. Because in this episode, I’m sharing the 3 ...
3 Simple Hacks To Immediately Improve Your Copywriting Skills — Ep. 229
February 21, 2024 10:00 - 40 minutes - 28.1 MBThe word copywriting alone is an anxiety trigger for too many coaches, practitioners, experts, solopreneurs, and small business owners. But wait, it doesn’t have to be this way! And really, shouldn't be. Because you literally can't afford to shy away from writing copy for your business because good copy is essential to getting clients and making sales. In this episode, I'm sharing 3 simple hacks you can do TODAY to turn your copywriting skills to pro-level so clients find YOU instead of you ...
Using Paid Ads To Grow Your Business with Frannie Coggeshall of Elevate Her Marketing — Ep. 228
February 07, 2024 10:00 - 44 minutes - 30.6 MBIt doesn’t take more than a 10 second scroll on Instagram or Facebook before you run into an ad promoting something…and it’s something you kinda actually want and need. Social media ads are everywhere and for good reason…they work. For us coaches, practitioners, and experts, they help get your work in front of the right people—the people that want and need your help. That’s powerful stuff, especially in a world where organic visibility is becoming harder and harder by the day. So today, I’m...
How I Changed My Relationship With Social Media — Ep. 227
January 31, 2024 10:00 - 36 minutes - 25.1 MBSocial media is a hot topic for a lot of business owners, and for good reason. Some love it, most don’t love it, and everyone’s trying to figure out how to use it to grow their business, Many times, when the topic of social media comes up, it comes with a lot of heaviness, frustration, disappointment, and confusion. No longer is it just an app to share photos and stories. For many, it’s a source of stress and resistance. In this episode, I’m going to share the 5 ways I changed my relationshi...
The Truth About Passive Income — Ep. 226
January 24, 2024 10:00 - 29 minutes - 20.5 MBWe’ve all heard about the glorious benefits of making “passive income.” Making sales while you sleep, are on vacation, or playing with your kids. It sounds almost too good to be true in our chronically overworked, underpaid world. Except real people are doing it with their businesses, and it IS totally possible for you. But there’s more to the story with passive income that not enough people talk about. In this episode, I’m going to break down the truth about passive income. Messaging Magic...
A Week In The Life Of An Introverted Online Business Owner — Ep. 225
January 17, 2024 10:00 - 49 minutes - 34 MBTake a peek into my world and what it's like running an online business while protecting my time, space, and energy as an introvert. I'll take you through a typical week in my life and business—what I spend my time on, how much I work, when and how I work, how I make money, when I make money, etc... This is to show you what’s possible but also to show you HOW possible it is for you. You can have a simple, low-key, thriving business. Aligned Launch Lab Waitlist - shawnmynar.com/allwaitlist...
BEST OF: Create Your Vision For The Year Ahead — Ep. 224
January 03, 2024 10:00 - 26 minutes - 18.4 MBWe’re approaching that time of year! The time where everyone creates resolutions and goals for the new year ahead filled with hope and promise that things will finally come together over the next 365 days. On Unstuck Entrepreneur, we’re going to do something different. Yes, goals are important for your business and you should be thinking of your goals for the next year. But before you do that, you need to create your vision for the year ahead that will guide your goal-making process. We’ll ...
BEST OF: Getting Over The Fear Of Failure — Ep. 223
December 20, 2023 10:00 - 41 minutes - 28.3 MBLet’s talk about the fear of failure. It’s the biggest fear out there for entrepreneurs. In fact, I think it's the most common reason that most businesses never even get off the ground. In this episode, I talk about getting over the fear of failure and the inner work required to see it for what it *really* is. I also share my 4 best tips you can do today to move through your fear and focus on your success. “Failure is part of the process, it’s part of having a business… just think of it ...
BEST OF: 10 "Passive" Income Ideas For Your Online Business — Ep. 222
December 13, 2023 10:00 - 50 minutes - 34.6 MBFor the past 5 years, I’ve had over 20 streams of income in my online business, with all but one of them being "passive." To say I am a BIG fan of this business model is a complete understatement. And it’s interesting to me because I don’t see enough business owners taking advantage of all the income opportunities at their fingertips. I’m here to change that! In this episode, I’m going to take you behind the scenes of my business, share more about each one of these income streams, and give y...
BEST OF: The #1 Thing You Need To Do To Make More Sales (And It's Simple!)
December 06, 2023 10:00 - 33 minutes - 23 MBThere’s one big marketing mistake that I see a lot of wellness business owners making that they don’t even realize they’re making. And If you’re someone who’s making this mistake, it’s easily costing you clients, sales and income. With just one simple shift, you can solve this problem, save your marketing materials, and quickly start making more sales, attracting a bigger audience, and connecting deeper with your people. Let’s find out if you’re making this big marketing mistake and how you ...
BEST OF: The Only Content Creation Strategy You Need — Ep. 220
November 28, 2023 10:00 - 58 minutes - 39.9 MBSo, you’re ready to take content creation seriously in your business and get new eyes on your work. But then, you sit down to create and…nothing. You feel blocked, not knowing what to say in your content that will actually move the needle in your business. It feels like there should be some sort of organization and strategy involved, but if so, you don’t have it. Has this scenario ever happened to you? Chances are…if you’ve ever tried to create meaningful content for your business…it’s crep...
BEST OF: 7 Ways To Make Money In Your Business — Ep. 219
November 22, 2023 10:00 - 1 hour - 42.3 MBI know business-building can feel overwhelming. I know the to-do list can get so long that it stops you from ever getting started. I know it can seem like getting clients and building an audience is almost impossible these days. But, it doesn't have to be that way. In this episode, I’ll share the 7 simple action items you can take right now to start and grow a profitable wellness business without working more hours or adding more stress. “I just started putting myself out there. I made mist...
Listener Question: "Why Isn't Anyone Signing Up For My Freebie?" — Ep. 218
November 15, 2023 10:00 - 42 minutes - 29.2 MBStruggling to grow your email list despite offering valuable freebies? You're not alone! Today, we discuss the complexities of enticing people to sign up for your list and the art of creating irresistible freebies. We delve into the nitty-gritty of the process, discussing what it takes to get your freebie in front of the right eyes, and how to keep it there. But creating a compelling freebie is only half the battle. Promotion is key, and this episode reveals the magic formula of repetition ...
Listener Question: "Why Can't I Stick To My Business-Building Plan?" — Ep. 217
November 08, 2023 10:00 - 28 minutes - 19.9 MBAhhh, that business to-do list. The plan you have in place to make it all happen. Seems easy enough to just work through that list and have your dream business in no time. So then, why can't you stick to that plan? On today's listener question episode, we're talking about the possible barriers to your business-building action plan, including a VERY important one...self-doubt. You don't *actually* think it's possible for yourself. So when it comes time to take real action, all kinds of blocks...
From Corporate to Coach to Online Business Boss with Stephanie Dodier — Ep. 216
November 01, 2023 09:00 - 43 minutes - 29.6 MBToday, we're talking with my friend and fellow online business boss, Stephanie Dodier, about her journey from a corporate executive to a nutrition coach, and then to a successful online entrepreneur. Stephanie's "safe" corporate job was anything but, and a major wake-up call led to her drop it all and take a big leap of faith to start the business she now operates today. Drawing from her personal battle with weight for a quarter of a century, Stephanie's mission is to guide others to heal ...
Are You "Should-ing" In Your Business? — Ep. 215
October 25, 2023 09:00 - 30 minutes - 20.7 MBEver felt the weight of "the shoulds" dictating your next business move? Me too. In this episode, I'm sharing my personal experiences and struggles of feeling pressured to conform to business trends to finally attain a flow business. The road to success isn't paved with 'shoulds'; instead, it's about moving from resistance to alignment. We'll dig deep into the fears that often drive our decisions and differentiate between what is truly essential and what is a perceived 'should'. Together, w...
Do This When Your Business Isn't Flowing — Ep. 214
October 18, 2023 09:00 - 23 minutes - 15.9 MBEver wrestled with the 'how' of starting a business, but found yourself stuck in inaction? You're not alone. Together, we dismantle the layers of superficial motivations and ego-driven desires, grounded in the wisdom drawn from Benjamin Hardy's book "Personality Isn't Permanent". The key insight? A powerful 'why' can be your breakthrough to not just dream, but act. As we journey deeper, we illuminate the path to your true motivation for success. We unleash powerful techniques to help you vi...
How To Make Your Business Less Risky — Ep. 213
October 11, 2023 09:00 - 23 minutes - 16 MBEver wonder why we're programmed to think that holding a secure job is less risky than running your own business? I take you on a personal journey to debunk this myth. Treading on this uncharted territory, I challenge the conventional thinking about job security and business risks. This is where the beauty of a scalable business model kicks in. Burnout-Proof Your Business Masterclass - https://shawnmynar.com/burnoutproof “Start your business. Have a business, be actively working on and in...
The #1 Thing To Do TODAY To Have A Thriving Business — Ep. 212
October 04, 2023 09:00 - 29 minutes - 20 MBBe honest with me...are you truly embodying the successful business owner you want to be? Are you thinking, acting, speaking, and making business decisions based on who you are now, who you were in the past, or who you'll be in the future? Today, we're confronting some hard truths about how fear, anxiety, and overthinking might be derailing you from your goals—all because of how you're approaching your business energetically. We discuss the importance of energetic alignment and how it can in...
What Would It Look Like If It Were Easy? — Ep. 211
September 27, 2023 09:00 - 17 minutes - 11.9 MBEver felt like you're business strategy is just getting more and more complicated? You're not alone. It's a noisy world out there with an overwhelming amount of information at our fingertips, making it all too easy to overcomplicate our business approaches. What if the key to ease in business was just one powerful question away? Let's explore how asking, 'What would it look like if it were easy?' can help us tune out external distractions and focus on intuitive, simple solutions that work b...
How To Make Sure Your Business Doesn't Fail — Ep. 210
September 20, 2023 09:00 - 29 minutes - 20.1 MBFailure...the big "F" word in business. Fear of failure is a common block for most business owners—new and old—often keeping people from ever getting started or making the next big move toward their dreams. In this episode, we'll work through that fear together so you can take action, knowing failure isn't an option. Join me as we challenge the conventional notion of failure and explore how it can be a powerful tool for your business. It's time to see failure for what it really is—not an en...
When To Start Using Paid Ads To Grow Your Business — Ep. 209
September 06, 2023 09:00 - 44 minutes - 30.4 MBEver been curious about the power of paid advertising in business growth? In this episode, I'm shedding light on how paid advertising can grow your email list, boost your social media following, and ultimately make sales. Discover how to warm up the cold audiences you reach through paid ads by crafting a safe, consistent, and engaging content space. We'll talk about the process of moving social media followers from being spectators to signing up for freebies and eventually turning into paid ...
Building Your Business While Having A Full-Time J-O-B — Ep. 208
August 30, 2023 09:00 - 35 minutes - 24.7 MBAre you building your business while also working full-time, managing a full client load, and/or taking care of your family? In this episode, we'll discuss how to maximize the limited number of hours you have available so you can spend your time on the right things for your business. Plus, I break down a schedule to follow that will have your business launched by the end of the year! If you have a limited time to work on your business but are determined to make it happen, this episode is fo...
How To Make Sales With A Small Audience — Ep. 207
August 23, 2023 09:00 - 42 minutes - 29.4 MBWho says you need a massive audience before you can start making REAL money in your business? Allow me to shatter that myth and lay out the process to generate sales, regardless of your audience size. In fact, selling to a smaller audience can be incredibly potent as it allows for deeper connections and trust-building. Because, at the end of the day, it's not about the size but about the quality of your audience and how you engage with them. It's all about transitioning your followers from ...
How Does Social Media Fit Into A Flow Business? — Ep. 206
August 16, 2023 09:00 - 49 minutes - 34.2 MBDoes social media feel more like a force than a flow in your business? I get it. But what if there was a way that social media could feel fun and light instead of heavy and overwhelming? In this episode, I'll show you how to utilize this powerful marketing tool without it consuming your sanity. I'm sharing my personal experience with social media over the past 10 years—growing not one, but two social media accounts—and the strategies I use to craft engaging content and stay responsive to t...
Building An Online Business As An Introvert — Ep. 205
August 09, 2023 09:00 - 34 minutes - 24.1 MBAs an introvert, I know just how challenging it can be to want to help more people and have your own business, but NEED time and space. It wasn't until I took my business fully online that I realized I *could* have it all. In this episode, I'm sharing the unexpected things I learned about having an online business as an introvert, guided by insights from Susan Cain's book Quiet. If you're an introvert who wants to build a thriving online business that aligns with your needs, this episode i...
Spending Money On Your Business + A Breakdown of My Monthly Expenses — Ep. 204
August 02, 2023 09:00 - 34 minutes - 24.1 MBIs a fear of investing holding you back? In this episode, we explore the significance of investing in your business, the blocks that often keep us stuck, and the paradigm shifts necessary to overcome them. We expose the realities of running a successful business and break down the monthly expenses involved. Investing in your business doesn't end with money; it's about investing in yourself too. It's about creating and nurturing a business that aligns with your personality and passion, a bus...
How To Get Your Business (And Life) Organized with Louise Henry — Ep. 203
July 26, 2023 09:00 - 35 minutes - 24.5 MBReady to dominate business overwhelm? We've got your back! Join me, your host Shawn, and the awe-inspiring Louise Henry, as we unravel the mysteries of Asana, a game-changing free project management tool, that'll not only help you stay organized but also tackle that business overwhelm head-on. Louise, with her rich business journey from launching a jewelry line, to becoming a virtual assistant, and now an online course creator, is the perfect accomplice in this exploration. Why should you b...
Real Fear vs. Fake Fear: Which One Is Stopping You? — Ep. 202
July 19, 2023 09:00 - 28 minutes - 19.9 MBAre you ready to conquer your fears and achieve your business dreams? I'm your host Shawn, and I promise that by the end of our time together, you'll have a fresh perspective on how to overcome the fear that's blocking your path to success. I'm inviting you to join my free Burnout Proof Your Business Masterclass, where you'll learn how to create a signature program, just like the one that propelled my business to new heights. Brace yourself for a ride that will lead you to work less, earn mo...
How To Figure Out YOUR Flow Business — Ep. 201
July 12, 2023 09:00 - 38 minutes - 26.2 MBWhat if you could create a business that not only brought you financial success but also joy and fulfillment? Welcome back to another episode of the Flow Business Podcast, where we'll show you how you can create a business that complements your life, rather than complicates it. We’ll be unraveling the secrets behind a thriving flow business, and how understanding your unique personality type can pave the way towards a business that feels good, fun, and wonderfully flowy. Get ready to take no...
Do You Have A Flow Business? — Ep. 200
July 05, 2023 07:00 - 30 minutes - 20.9 MBEver feel like you're swimming against the current in your business, working harder and harder but getting nowhere? What if you could change direction, and instead let your business flow naturally with your energy, your ideas, and your work? That's what I'll show you how to do in today's show – we'll be exploring the concept of a flow business, a model that moves with you, rather than against you. Together, we'll navigate the shifts and turns of this fascinating approach, discussing how it w...
Determining The Best Paid Offer(s) For Your Business — Ep. 199
May 31, 2023 09:00 - 33 minutes - 23.2 MBYou have (or want to have) a business. Which probably means you have something to offer that people will pay you for. To make sure your business is profitable and successful, you need that paid offer to be something people *actually* want to buy so you can make sales and provide an income. Today, we’re going to talk about how you determine what that paid offer should be for YOUR business. “Sometimes it takes doing it to realize what you don’t want, just as much as it does to realize what y...
How To Write The Perfect Email — Ep. 198
May 24, 2023 09:00 - 38 minutes - 26.6 MBWriting emails…it’s one of those things you know you need to do as a business owner, but often something that, for a lot of people, can feel challenging, time-consuming, or boring. Today, we’re going to change all that. I’m breaking down my email-writing process so you can say goodbye to writer’s block and start writing emails your audience actually wants to read in a fraction of the time. “At minimum, it’s every other week that you are sending these KLT email where it’s just building ra...
Things To Remember When You Feel Unqualified — Ep. 197
May 17, 2023 09:00 - 34 minutes - 23.8 MBHave you ever had that nagging feeling that you’re not qualified to help the people you want to help? That there are people out there with more education and experience doing what you want to do, so who are you to be doing it too? If you have, you’re not alone. In today’s episode, we’re going to explore the mindset block that’s making you feel unqualified and how to squash that feeling and start helping more of the people you’re meant to help. “Your business is you and your ability to he...
The Ingredients Of A Simplified, Flow Business — Ep. 196
May 10, 2023 09:00 - 41 minutes - 28.4 MBIf you’re a listener of this show, then it’s probably because you have OR want a simple business—a business where you can help other people while still taking care of yourself and enjoying free time and flexibility. Sounds pretty great, right? Well, in this episode, I’m going to take you behind the scenes of a simplified, flow business and break down the ingredients you need to make it happen. “You can have paying clients before you have a website up. Use your network, use your friends o...
5 Strategies to Get More Website Visitors — Ep. 195
May 03, 2023 09:00 - 29 minutes - 20 MBHaving a website for your business is one thing, but getting people to actually visit it is another. And maybe right now, your website is a desolate place on the web and not doing much for your business. Or maybe you haven’t even bothered to get a website up for your business yet because it seems like it’s just going to turn into a desolate place on the web so why bother. Either way…it’s time to fix that because it IS a prominent piece of your client attraction system. there are simple str...
The 10 Must-Have Sections Of A Home Page That Works — Ep. 194
April 26, 2023 09:00 - 37 minutes - 25.5 MBYour website's home page will most likely be the most visited page on your entire site (unless you have a viral blog post). It’s the first impression of you, your work, and your business. Which means it needs to be an organized, inviting space where all visitors can be guided to the next best step for them, depending on where they’re at in their journey. When it comes to the copy or words you use on your home page, there is a very specific flow to follow to make sure its doing its job, esp...
5 Signs It's Time To Refresh Your Website — Ep. 193
April 19, 2023 09:00 - 36 minutes - 25.1 MBQuestion for you: Is your website actually doing anything for your business? Is it regularly bringing in new traffic, leads, and clients? It can and should be, and if it’s currently not doing that, it’s time for a little website makeover. In this episodes, we’re going to go over the key signs it’s time for you to refresh your website and how a few simple changes to your website can mean BIG leaps for your business. Don’t have a website yet? Use this episode to learn how to do it right f...
What Do You REALLY Want? — Ep. 192
April 12, 2023 09:00 - 20 minutes - 14.3 MBLet’s take a break from our regular business discussion for a little heart-to-heart chat. What do you really want? Have you asked yourself that question lately? It’s not often that we pause and reflect on why we’re doing what we’re doing (or not doing what we’re not doing). So get your journal out, and let’s discuss what you really want out of this business and if you’re willing to do what it takes to get there. You may think that you know what you really want but if you let yourself jus...
Listener Q&A! What I Would Do If I Were Starting My Business Right Now + So Much More — Ep. 191
April 05, 2023 09:00 - 47 minutes - 33 MBThis week, I’m answering YOUR questions all about business-building. We’ll chat about turning a podcast into a blog, how to write good captions, creating a simpler business, what I’d do if I were starting my business right now, and more! “If you have anything good to say in your captions, you have those two lines to click more and keep reading your caption. That means it needs to be a really good hook, or else they’re going to keep scrolling.” - Shawn Mynar “We’re a little too inundated w...
Listener Q&A! What I Would Do If I Was Starting My Business Right Now + So Much More — Ep. 191
April 05, 2023 09:00 - 47 minutes - 33 MBThis week, I’m answering YOUR questions all about business-building. We’ll chat about turning a podcast into a blog, how to write good captions, creating a simpler business, what I’d do if I were starting my business right now, and more! “If you have anything good to say in your captions, you have those two lines to click more and keep reading your caption. That means it needs to be a really good hook, or else they’re going to keep scrolling.” - Shawn Mynar “We’re a little too inundate...
Is Your Freebie Epic Enough? — Ep. 190
March 29, 2023 09:00 - 42 minutes - 29.5 MBSo you have a freebie…or maybe just an idea for one that you want to start working on but…is it epic enough? In a sea of freebies everywhere we look, will yours catch the eye of your dream client? And will it be valuable enough for your dream client to give up their highly-protected email address to receive it? These are just a few of the questions you should be asking yourself before you put any free offer out into the world. Because, if it’s not epic enough, it’s not going to do much for...
Key Metrics To Help You Set Realistic Goals For Your Online Business — Ep. 189
March 22, 2023 09:00 - 1 hour - 41.7 MBAs much as I hate to admit it, at the end of the day, online business is a bit of a numbers game, at least to some degree. There are some universal key metrics involved across all online businesses that should play a part in the overall strategy and goal-setting for your business. In this episode, I’m going to share with you the metrics you should use to set your goals and expectations in your business with you plus some tips to increase your numbers. “Disappointment is one of those pret...
Do You Need To Hustle To Build Your Business? — Ep. 188
March 08, 2023 10:00 - 20 minutes - 14.4 MBDoes hustling have a place in an aligned, flow business? You probably know by now that I am not a fan of hustle culture, especially when it comes to creating a sustainable, feel good, business that you love. But, is there ever a time where you *should* hustle in your business? Let’s dive in to this episode and find out. “I will never sacrifice any of my own self care or any of my own important things in my life that are more important than my business.” - Shawn Mynar “Hustle is an ener...
The Do’s And Don't's Of A Website That Works For Your Business — Ep. 187
March 01, 2023 10:00 - 50 minutes - 34.6 MBYour website *should* be doing some of the heavy lifting in your business. Is yours? If not, there are some changes you can make to start getting more visitors onto your website and turning those visitors into warm, engaged leads. Whether you already have a business website or know that's something you'll need soon, these website copywriting tips will get your website up to speed and working around the clock so you don't have to! “You do not need a website to get the ball rolling, to sta...
Do You Have Magnetic Messaging? — Ep. 186
February 22, 2023 10:00 - 37 minutes - 25.8 MBMessaging—AKA the words you use to communicate to your dream clients and market your services—matter. A LOT. Your messaging is what sets you apart, gets the right people to take notice, builds connection and trust, and sells your paid offers...without you having to "sell" anything. And while most big businesses spend MONTHS of time and MILLIONS of dollars making sure their messaging is spot on (because it's THAT important), most small businesses and solopreneurs barely even consider it...