Thinks Out Loud: E-commerce and Digital Strategy
295 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 5 ratingsA weekly podcast exploring how e-commerce and digital trends shape your business and marketing strategy
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Episodes
How to Build the Business Case for Digital in Your Budget (Thinks Out Loud Episode 353)
June 22, 2022 13:41 - 24 minutes - 44.2 MBAs the year goes along, we start to creep closer to everyone’s favorite exercise: Budget season! Wait, what?!? You don’t love budget season? You don’t love having to spend your… The post How to Build the Business Case for Digital in Your Budget (Thinks Out Loud Episode 353) appeared first on Tim Peter & Associates.
Revisiting "The Lost Art of Value Adds in Marketing" (Thinks Out Loud)
June 14, 2022 14:40 - 16 minutes - 30.4 MBBetween the continued rise in inflation and the potential risks of recession, I wouldn’t blame you if you were concerned about the economy, and more specifically, where your business is… The post Revisiting "The Lost Art of Value Adds in Marketing" (Thinks Out Loud) appeared first on Tim Peter & Associates.
Marketing in Uncertain Times (Thinks Out Loud Episode 352)
June 08, 2022 14:49 - 24 minutes - 45.4 MBInflation? Supply chain issues? Tough to find employees? Possible recession? The economy is all over the place, leading to very uncertain times for business leaders and for marketers. So, what’s… The post Marketing in Uncertain Times (Thinks Out Loud Episode 352) appeared first on Tim Peter & Associates.
What’s Going on With AI in Marketing? (Thinks Out Loud Episode 351)
June 02, 2022 14:15 - 22 minutes - 41.5 MBGoogle’s Marketing Live event last week offered some fascinating insights into how Google plans to shape the marketing environment in the next year. And core to its message was the… The post What’s Going on With AI in Marketing? (Thinks Out Loud Episode 351) appeared first on Tim Peter & Associates.
The Future of Content Marketing is Already Here (Thinks Out Loud Episode 350)
May 25, 2022 14:30 - 25 minutes - 46.3 MBMy good friend Mark Schaefer wrote an amazing piece the other day about the future of content marketing. And, across the board, Mark nailed it. So, if he got it… The post The Future of Content Marketing is Already Here (Thinks Out Loud Episode 350) appeared first on Tim Peter & Associates.
A Far Too Quick Look at the Metaverse, web3, and the Future of Digital (Thinks Out Loud Episode 349)
May 18, 2022 14:15 - 22 minutes - 41.1 MBI’ve been dancing around the topics of the metaverse and web3 all year without talking about what they are and why they matter for your business—or not. And, while this… The post A Far Too Quick Look at the Metaverse, web3, and the Future of Digital (Thinks Out Loud Episode 349) appeared first on Tim Peter & Associates.
What Do the AGFAM’s Earnings Tell You About the State of Digital in Q2? (Thinks Out Loud Episode 348)
May 10, 2022 20:58 - 23 minutes - 43.3 MBThinks Out Loud Episode 348: "What Do the AGFAM’s Earnings Tell You About the State of Digital in Q2?" Headlines and Show Notes Show Notes and Links Here are this… The post What Do the AGFAM’s Earnings Tell You About the State of Digital in Q2? (Thinks Out Loud Episode 348) appeared first on Tim Peter & Associates.
Revisiting Day One at Amazon and Developing a Digital Culture (Thinks Out Loud)
May 05, 2022 14:52 - 24 minutes - 45.3 MBJeff Bezos released his last letter to shareholders as CEO of the company just over a year ago. It’s an extraordinary document, filled with lessons that demonstrate why the company… The post Revisiting Day One at Amazon and Developing a Digital Culture (Thinks Out Loud) appeared first on Tim Peter & Associates.
What Netflix’s Struggles Can Teach You About Your Digital Strategy (Thinks Out Loud Episode 347)
April 26, 2022 14:08 - 21 minutes - 39.4 MBNetflix had a truly disastrous earnings call the other day, losing more than $50 billion dollars in market cap in just a few hours. But the reasons why it’s struggling… The post What Netflix’s Struggles Can Teach You About Your Digital Strategy (Thinks Out Loud Episode 347) appeared first on Tim Peter & Associates.
Revisiting the Digital Transformation of You: The Skills You Need to Compete (Thinks Out Loud)
April 17, 2022 20:42 - 20 minutes - 38.4 MBWe spend a lot of time here at Thinks Out Loud and at Tim Peter & Associates thinking about digital transformation for businesses large and small. And digital transformation at… The post Revisiting the Digital Transformation of You: The Skills You Need to Compete (Thinks Out Loud) appeared first on Tim Peter & Associates.
Where Content, Community, and Customer Experience Meet (Thinks Out Loud Episode 346)
April 13, 2022 13:57 - 22 minutes - 41.4 MBI’ve long said that "Content is King; Customer Experience is Queen; and Data is the Crown Jewels." But a number of people I respect take different approaches, suggesting that "user… The post Where Content, Community, and Customer Experience Meet (Thinks Out Loud Episode 346) appeared first on Tim Peter & Associates.
Why Amazon Is Going to Launch a Search Engine (Thinks Out Loud Episode 345)
April 06, 2022 21:21 - 23 minutes - 43.5 MBIt’s time for a (semi) bold prediction: Amazon is going to launch its very own consumer-facing general search engine. Yes, they’ve got search on Amazon.com. Yes, they’ve got Alexa. But… The post Why Amazon Is Going to Launch a Search Engine (Thinks Out Loud Episode 345) appeared first on Tim Peter & Associates.
How to Build a Digital Team (Thinks Out Loud Episode 344)
March 30, 2022 13:40 - 24 minutes - 44.2 MBThe single biggest challenge facing many organizations at the moment is how to find talent and how to build a digital team. There’s massive demand across marketing and technology for… The post How to Build a Digital Team (Thinks Out Loud Episode 344) appeared first on Tim Peter & Associates.
Revisiting "Are You Destined to Lose to the Frightful Five?"
March 23, 2022 14:44 - 20 minutes - 36.9 MBGiven the recent earnings news from the AGFAM and what those mean for your business, it seemed like a good time to revisit a classic Thinks Out Loud episode, "Are… The post Revisiting "Are You Destined to Lose to the Frightful Five?" appeared first on Tim Peter & Associates.
What Does "Digital" Even Mean Right Now (Thinks Out Loud Episode 343)
March 16, 2022 14:37 - 29 minutes - 54 MBDigital touches so many parts of your business and your life that it’s reasonable to ask "What does ‘digital’ even mean right now? How does it affect my business? And… The post What Does "Digital" Even Mean Right Now (Thinks Out Loud Episode 343) appeared first on Tim Peter & Associates.
The Future Digital Trends You Must Think About Today (Thinks Out Loud Episode 342)
March 10, 2022 15:26 - 25 minutes - 46.9 MBI like to say that "we live in the future." After all, as William Gibson has stated, "The future is already here. It’s just not evenly distributed." Well, the Pew… The post The Future Digital Trends You Must Think About Today (Thinks Out Loud Episode 342) appeared first on Tim Peter & Associates.
You Get to Make it Better (Thinks Out Loud Episode 341)
March 02, 2022 21:59 - 21 minutes - 38.5 MBWe’ve been talking about the state of the digital landscape for the last handful of weeks, exploring where the e-commerce and digital marketplace is — and where we’re headed —… The post You Get to Make it Better (Thinks Out Loud Episode 341) appeared first on Tim Peter & Associates.
What Shopify’s Latest Earnings Say About the State of Digital (Thinks Out Loud Episode 340)
February 22, 2022 04:44 - 21 minutes - 38.7 MBShopify just reported its earnings for the fourth quarter of and full-year 2021. And, much like the AGFAM—Apple, Google, Facebook, Amazon, and Microsoft’s—earnings, Shopify’s numbers tell a fascinating story about… The post What Shopify’s Latest Earnings Say About the State of Digital (Thinks Out Loud Episode 340) appeared first on Tim Peter & Associates.
How Lively Demonstrates Customer Experience is Queen (Thinks Out Loud Episode Episode 339)
February 16, 2022 14:26 - 22 minutes - 40.6 MBYou’ve heard me say "Customer Experience is Queen" many times here on Thinks Out Loud. But what does it look like when a brand really takes that principle to heart?… The post How Lively Demonstrates Customer Experience is Queen (Thinks Out Loud Episode Episode 339) appeared first on Tim Peter & Associates.
What We Learned About Digital from Frightful Five’s Q4 2021 Earnings (Thinks Out Loud Episode 338)
February 09, 2022 20:28 - 26 minutes - 47.9 MBThe Frightful Five, the AGFAM — Apple, Google, Facebook, Amazon and Microsoft — have all reported their quarterly or annual earnings for the past quarter. And given their dominance as… The post What We Learned About Digital from Frightful Five’s Q4 2021 Earnings (Thinks Out Loud Episode 338) appeared first on Tim Peter & Associates.
Why Would Anyone Want to Work For You? (Thinks Out Loud Episode 337)
February 02, 2022 15:48 - 17 minutes - 32.4 MBFinding the right talent is a struggle right now. There are too many opportunities for too few workers, which is making hiring harder than ever. So, what can you do… The post Why Would Anyone Want to Work For You? (Thinks Out Loud Episode 337) appeared first on Tim Peter & Associates.
Are You a Legacy Leader? Or Are You a Future Leader? (Thinks Out Loud Episode 336)
January 26, 2022 15:18 - 22 minutes - 41.3 MBI’m not a big “there are two types of blank in the world” person. But, when it comes to leadership in a digital era, there really are two types of… The post Are You a Legacy Leader? Or Are You a Future Leader? (Thinks Out Loud Episode 336) appeared first on Tim Peter & Associates.
What 2022 Trends Should Marketers Care About? (Thinks Out Loud Episode 335)
January 18, 2022 15:26 - 18 minutes - 34.6 MBLast week, we talked about some big tech trends for 2022 and why, mostly, they don’t matter for your business this year. Which begs the question: Are there any 2022 trends that do matter for business leaders and marketers? And, if so, what should we do about them? In this episode of Thinks Out Loud,… The post What 2022 Trends Should Marketers Care About? (Thinks Out Loud Episode 335) appeared first on Tim Peter & Associates.
How Much Will 2022’s Top Tech Trends Shape Your Digital Strategy This Year? Not Much (Thinks Out Loud Episode 334)
January 11, 2022 21:50 - 28 minutes - 51.4 MBThere are a number of top tech trends that will dominate 2022’s discourse. Among these are: The metaverse AI and machine learning Crypto and web3 The "techlash" (i.e., the backlash to Big Tech/AGFAM) And a few others… How will these major tech trends effect your business in 2022? Eh… probably not much. Now, that doesn’t… The post How Much Will 2022’s Top Tech Trends Shape Your Digital Strategy This Year? Not Much (Thinks Out Loud Episode 334) appeared first on Tim Peter & Associates.
Revisiting "What I’ve Learned in 10 Years as an Entrepreneur"
December 29, 2021 04:43 - 20 minutes - 37.6 MBGiven that this is a quiet week leading into the New Year’s holiday, we thought you might enjoy this repost of Episode 322, "What I’ve Learned in 10 Years as an Entrepreneur" from March of 2021. Here’s what Tim had to say at the time: "I started my company ten years ago this month. And,… The post Revisiting "What I’ve Learned in 10 Years as an Entrepreneur" appeared first on Tim Peter & Associates.
What Do You Want Next Year to Be? Here’s How to Be a STAR (Thinks Out Loud 333)
December 16, 2021 18:43 - 14 minutes - 26.7 MBOne of the most successful ways to "live in the future" is to learn from the past. And, of course, to apply the learnings you take away from the past. But how can you do that most effectively? What methods exist to help you learn and grow? This episode of Thinks Out Loud looks at… The post What Do You Want Next Year to Be? Here’s How to Be a STAR (Thinks Out Loud 333) appeared first on Tim Peter & Associates.
Revisiting “What Are We Doing Here?”
November 30, 2021 17:48 - 10 minutes - 19.3 MBTim is out this week due to a death in the family. In light of that, we thought you might appreciate his comments in an episode from 2018 called, "What Are We Doing Here?" We’ll be back with a regular episode next week. Here are the show notes from the original episode for you. Revisiting… The post Revisiting “What Are We Doing Here?” appeared first on Tim Peter & Associates.
Thinks Out Loud Thanksgiving 2021 + Bonus Content! (Thinks Out Loud 332)
November 24, 2021 14:41 - 7 minutes - 14.5 MBWith the Thanksgiving holiday right around the corner, we’re doing something a little different this time, focusing on giving thanks to you, our listeners, for tuning in week after week. We’ll be back with a regular episode next week, but in the meantime, we hope you enjoy this look back at some of our past… The post Thinks Out Loud Thanksgiving 2021 + Bonus Content! (Thinks Out Loud 332) appeared first on Tim Peter & Associates.
Why Digital Transformation is More Than Just E-commerce (Thinks Out Loud 331)
November 18, 2021 14:54 - 15 minutes - 29 MBWe’ve long claimed around here that "it’s all e-commerce." But, with digital transformation top of mind for so many companies, it’s fair to ask, "Is e-commerce enough?" Can you claim that you’ve become a digital company simply because you’ve introduced e-commerce into your operations? Or is digital transformation more than just e-commerce? This episode of… The post Why Digital Transformation is More Than Just E-commerce (Thinks Out Loud 331) appeared first on Tim Peter & Associates.
Key Digital Trends Revealed By Big Tech’s Q3 Earnings (Thinks Out Loud Episode 330)
November 09, 2021 15:04 - 18 minutes - 33.2 MBEvery quarter, we pay close attention to what the Big Tech players — Apple, Google, Facebook, Amazon, and Microsoft (AGFAM), plus Shopify and others — have to say about the state of digital. Their earnings calls often reveal key digital trends that we all need to know about if we’re going to compete. And, obviously,… The post Key Digital Trends Revealed By Big Tech’s Q3 Earnings (Thinks Out Loud Episode 330) appeared first on Tim Peter & Associates.
Three Content Distribution Concepts to Help Your Company’s Content Marketing Succeed (Thinks Out Loud Episode 329)
November 02, 2021 14:14 - 19 minutes - 35.6 MBContent is still king. Period. But the king can’t rule if no one ever sees it. Which is why a content strategy that doesn’t account for content distribution isn’t much of a strategy at all. So what does a successful content distribution plan look like? And what should your content distribution plan include? Thats the… The post Three Content Distribution Concepts to Help Your Company’s Content Marketing Succeed (Thinks Out Loud Episode 329) appeared first on Tim Peter & Associates.
Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328)
October 18, 2021 18:37 - 17 minutes - 32.3 MBIt’s that time of year again, one where someone suggests that content marketing as we know it is dead. And when it’s someone like Rand Fishkin, it’s worth listening to what he has to say. But… is he right? Is content marketing still king? Or have the gatekeepers won? Are we dependent on gatekeepers —… The post Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328) appeared first on Tim Peter & Associates.
Why Digital Leaders Bet on the Future (Thinks Out Loud Episode 327)
May 18, 2021 14:49 - 19 minutes - 35 MBWhen is it a bad idea to bet on the future? How about… never. First, we’re seeing massive shifts in customer behavior during the pandemic — behaviors that look likely to last. Second, the emergence of Millennials and Gen Z as significant market segments suggest that those new behaviors are just the beginning. Third, and… The post Why Digital Leaders Bet on the Future (Thinks Out Loud Episode 327) appeared first on Tim Peter & Associates.
Are You Using Digital to Create Customers or Create Fans? (Thinks Out Loud Episode 326)
April 27, 2021 23:06 - 25 minutes - 46.7 MBA protestor outraged by the introduction of the European Super League held a sign that said, "Fans, Not Customers." The nascent soccer competition felt its customers’ — excuse me, fans’ — wrath and shut down, all within four days of announcing its existence. Four. Days. That’s extraordinary. And it’s a testament to how fans feel… The post Are You Using Digital to Create Customers or Create Fans? (Thinks Out Loud Episode 326) appeared first on Tim Peter & Associates.
Day One at Amazon and Developing a Digital Culture (Thinks Out Loud Episode 325)
April 22, 2021 03:33 - 24 minutes - 45.2 MBJeff Bezos released his latest — and last — letter to shareholders as CEO of the company. And it’s an extraordinary document, filled with lessons that demonstrate why the company continues to be successful. The biggest of these lessons is Amazon’s relentless focus on its Day One culture. There’s an old expression that states, "Culture… The post Day One at Amazon and Developing a Digital Culture (Thinks Out Loud Episode 325) appeared first on Tim Peter & Associates.
Taylor Swift’s Playbook Shows Why the Modern Marketing Team is a Media Company (Thinks Out Loud Episode 324)
April 14, 2021 14:51 - 21 minutes - 38.4 MBThis should be a fun one, Big Thinkers. You probably heard that Taylor Swift just re-recorded and released an updated version of her breakthrough album, Fearless. What in the world could that possibly have to do with digital strategy or digital marketing? A lot more than you might think. In fact, the playbook followed by… The post Taylor Swift’s Playbook Shows Why the Modern Marketing Team is a Media Company (Thinks Out Loud Episode 324) appeared first on Tim Peter & Associates.
Digital Transformation is All About Customers (Thinks Out Loud Episode 323)
April 07, 2021 17:33 - 24 minutes - 45.7 MBIt’s no secret that we think about digital transformation, digital marketing, and ecommerce constantly here at Tim Peter & Associates and Thinks Out Loud. That’s what we do, after all. But sometimes, I wonder if whether sounds like we put too much emphasis on the "digital" or on the "e" in those topics. Because digital… The post Digital Transformation is All About Customers (Thinks Out Loud Episode 323) appeared first on Tim Peter & Associates.
Where Digital Might Take Us Next (Thinks Out Loud Episode 321)
March 23, 2021 21:02 - 21 minutes - 39.7 MBWith all the changes we’ve lived through in the last year, it’s fair to ask where digital might take us next. Will the winding down of the pandemic lead to a radical resurgence of in-person, face-to-face encounters? Will it cause customers to cast aside their phones, tablets, and laptops in favor of interpersonal meetings? Or… The post Where Digital Might Take Us Next (Thinks Out Loud Episode 321) appeared first on Tim Peter & Associates.
A Year of Digital: The Pandemic, One Year On (Thinks Out Loud Episode 320)
March 16, 2021 18:07 - 19 minutes - 35.6 MBCan you believe it’s been a year since the pandemic started? I mean, I’m sure you can; you’ve lived through it. And one entirely believable result of the pandemic is that we have now lived through a year of digital. Digital is how your customers live their lives. It’s how people connect with friends and… The post A Year of Digital: The Pandemic, One Year On (Thinks Out Loud Episode 320) appeared first on Tim Peter & Associates.
Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)
March 09, 2021 18:22 - 22 minutes - 41.2 MBIt’s cliche among digital marketers to say, "Content is King" for a reason: Because it’s true. But what does that mean for your business? More importantly, how can you put that to work for your business? Can you make content a strategic product for your business? In this episode of Thinks Out Loud, we take… The post Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319) appeared first on Tim Peter & Associates.
Shopify’s Monster Year Highlights a Generational Shift to Digital (Thinks Out Loud Episode 318)
March 03, 2021 14:03 - 18 minutes - 33.5 MBShopify provides a platform for businesses to sell online to customers. But their recent earnings call provides deeper insights into the generational shift to digital we’re all living through. Shopify’s customers saw a near 100% increase in merchandise sold last year. And it looks like even more is on the way. What does this mean… The post Shopify’s Monster Year Highlights a Generational Shift to Digital (Thinks Out Loud Episode 318) appeared first on Tim Peter & Associates.
We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317)
February 16, 2021 15:33 - 22 minutes - 40.5 MBGoogle’s Chief Business Officer Philipp Schindler said last week that we’re living through "a generational shift to digital." As you might imagine, I think he’s right. After all, we saw "two years of digital transformation in two months" just last May. And we know that digital will drive the next decade of business growth. Do… The post We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317) appeared first on Tim Peter & Associates.
How Are You Holding Up? (Thinks Out Loud Episode 316)
February 02, 2021 21:47 - 18 minutes - 33.7 MBWe’ve all lost so much during this pandemic. Whether reduced business, reduced time with family and friends, or the loss of lives, it’s understandable that you might struggle at times with stress, anxiety, sadness. I know I have. This isn’t a typical episode of Thinks Out Loud. In fact, I debated multiple times whether to… The post How Are You Holding Up? (Thinks Out Loud Episode 316) appeared first on Tim Peter & Associates.
Does Discounting Work in a Recession? (Thinks Out Loud Episode 315)
January 27, 2021 12:50 - 21 minutes - 39.2 MBGoogle is now showing when companies offer discounts and price reductions in search results. Combine the value of search with the ongoing COVID recession and you might think that slashing prices is the best way to attract business right now. But is it? Will discounts turn your business around? Does discounting work in a recession?… The post Does Discounting Work in a Recession? (Thinks Out Loud Episode 315) appeared first on Tim Peter & Associates.
What Will The Next Decade of Digital Look Like? (Thinks Out Loud Episode 314)
January 12, 2021 15:18 - 22 minutes - 41.9 MBI know the New Year has only just kicked off and there are plenty of uncertainties facing us. But let’s forget this year for a moment and look towards the future. Let’s ask a big question: "What will the next decade of digital look like?" Obviously, it’s impossible to know with certainty exactly where we’ll… The post What Will The Next Decade of Digital Look Like? (Thinks Out Loud Episode 314) appeared first on Tim Peter & Associates.
What Kind of Year Are You Planning to Have (Thinks Out Loud Episode 313)
January 06, 2021 14:50 - 16 minutes - 30.3 MBAfter the nightmare that was 2020, we’re all expecting this year to be dreamy. But is that right? Or will this just be "2020: Part 2"? What are you doing to make 2021 your best year ever? It all comes down to asking one key question, which is, "what kind of year are you planning… The post What Kind of Year Are You Planning to Have (Thinks Out Loud Episode 313) appeared first on Tim Peter & Associates.
There’s No Going Back. You Can Only Go Forward (Thinks Out Loud Episode 312)
December 17, 2020 15:36 - 16 minutes - 29.9 MBGoogle just announced that they’re staying away from offices until September 2021… and that most employees will continue to work remotely part time even after. New York City schools decided to hold classes online instead of having a snow day. And businesses all around the world are adapting. They all realize there’s no going back.… The post There’s No Going Back. You Can Only Go Forward (Thinks Out Loud Episode 312) appeared first on Tim Peter & Associates.
Is Artificial Intelligence Still a Big Trend for Your Business? (Thinks Out Loud Episode 311)
December 09, 2020 15:54 - 19 minutes - 35.5 MBAfter recapping the top trends for 2021 last week, you might have wondered, where was AI? Is artificial intelligence a big trend for business next year? Or is AI nothing more than hype? Yes, there is a lot of hype around AI. That’s clear. But to think that artificial intelligence is nothing but hype, to… The post Is Artificial Intelligence Still a Big Trend for Your Business? (Thinks Out Loud Episode 311) appeared first on Tim Peter & Associates.
4 Big Trends Shaping Your Business Next Year (Thinks Out Loud Episode 310)
December 01, 2020 15:54 - 21 minutes - 38.7 MBAs we start the slide into the end of the year, it’s important to think about the trends that will shape your business next year. And, looking at the data, 4 big trends immediately head to the top of the list. They are: A predictably unpredictable economy The acceleration of digital adoption… and that it’s… The post 4 Big Trends Shaping Your Business Next Year (Thinks Out Loud Episode 310) appeared first on Tim Peter & Associates.
Welcome to Your Digital Future – Ready or Not (Thinks Out Loud Episode 309)
November 17, 2020 14:42 - 17 minutes - 31.5 MBLast week’s show looked at why digital will drive the next decade of business growth. So welcome to your digital future… whether you’re ready or not. New research shows that "…the pandemic collapsed into three months a process of adopting e-commerce that otherwise would have taken 10 years in the US." Yes, that’s a wordy… The post Welcome to Your Digital Future – Ready or Not (Thinks Out Loud Episode 309) appeared first on Tim Peter & Associates.