Thinks Out Loud: E-commerce and Digital Strategy
295 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 5 ratingsA weekly podcast exploring how e-commerce and digital trends shape your business and marketing strategy
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Episodes
The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386)
June 21, 2023 16:08 - 21 minutes - 29.8 MBGoogle’s Marketing Live 2023 event showcased the search giant’s innovations in generative AI for advertising and enticed advertisers to connect more deeply with Google’s ecosystem. Cool, right? Well… maybe not.… The post The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386) appeared first on Tim Peter & Associates.
Apple’s Vision Pro Shows How to Market New Products and Services (Thinks Out Loud Episode 385)
June 15, 2023 15:17 - 21 minutes - 28.9 MBApple unveiled its Vision Pro augmented reality/virtual reality/artificial intelligence-powered headset a few weeks ago. It looks… interesting. It might be a dumb product, one that no one needs or wants.… The post Apple’s Vision Pro Shows How to Market New Products and Services (Thinks Out Loud Episode 385) appeared first on Tim Peter & Associates.
Does Marketing Have a Future? (Thinks Out Loud Episode 384)
June 08, 2023 15:23 - 20 minutes - 27.6 MBWould you encourage a young person to get into marketing right now? Or do you think artificial intelligence will eliminate all the jobs? Does marketing have a future? Let me… The post Does Marketing Have a Future? (Thinks Out Loud Episode 384) appeared first on Tim Peter & Associates.
Revisiting Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud)
June 01, 2023 15:54 - 27 minutes - 37.3 MBChatGPT and similar generative AI tools offer plenty of ways for you to grow your business. Just a couple of weeks ago, for instance, we outlined several ways you can… The post Revisiting Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud) appeared first on Tim Peter & Associates.
Revisiting “Who Speaks For Your Business?” (Thinks Out Loud)
May 25, 2023 11:41 - 21 minutes - 29.9 MBSure, generative AI tools like Google’s Bard, Adobe Firefly, and ChatGPT are at the top of everyone’s to-do list at the moment (including mine). You should absolutely should add generative… The post Revisiting “Who Speaks For Your Business?” (Thinks Out Loud) appeared first on Tim Peter & Associates.
How to Add AI to Your Team (Thinks Out Loud Episode 383)
May 18, 2023 02:46 - 22 minutes - 30.9 MBAI won’t steal your job… you’ve heard that before. What it might do though is change what your job is. And it will definitely make you and your team more… The post How to Add AI to Your Team (Thinks Out Loud Episode 383) appeared first on Tim Peter & Associates.
What Big Tech’s Earnings Tell Us About the State of Digital – Q1 2023 (Thinks Out Loud Episode 382)
May 11, 2023 15:55 - 28 minutes - 38.8 MBHowdy, Big Thinkers! It’s time once again to dive into Big Tech’s quarterly earnings and learn what they tell us about the state of digital. And the state of digital… The post What Big Tech’s Earnings Tell Us About the State of Digital – Q1 2023 (Thinks Out Loud Episode 382) appeared first on Tim Peter & Associates.
Revisiting The Early Innings of AI in Marketing
May 04, 2023 15:26 - 23 minutes - 32.1 MBAs discussed in last week’s episode of the pod, ChatGPT and Bing AI are putting some pressure on Google, but they still represent just a meager share of the monthly… The post Revisiting The Early Innings of AI in Marketing appeared first on Tim Peter & Associates.
Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud Episode 381)
April 27, 2023 04:30 - 26 minutes - 36.8 MBIt’s become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it… The post Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud Episode 381) appeared first on Tim Peter & Associates.
What Trees Will You Plant? (Thinks Out Loud Episode 380)
April 20, 2023 15:05 - 17 minutes - 24.2 MBThere’s a quote, probably falsely attributed as an Ancient Greek proverb that states, “A society grows great when old men plant trees in whose shade they shall never sit.” Whether… The post What Trees Will You Plant? (Thinks Out Loud Episode 380) appeared first on Tim Peter & Associates.
Revisiting 2023’s Most Important Trends in Digital Marketing (Thinks Out Loud)
April 13, 2023 14:28 - 28 minutes - 38.6 MBWith all the hype around generative AI and machine learning and ChatGPT, it’s easy to get bogged down thinking that’s the only story in digital marketing this year. But it’s… The post Revisiting 2023’s Most Important Trends in Digital Marketing (Thinks Out Loud) appeared first on Tim Peter & Associates.
Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379)
April 06, 2023 14:59 - 20 minutes - 28.4 MBA client recently asked if they should be using ChatGPT for their business? It’s a good question, and given the power and risks these tools present, an important question every… The post Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379) appeared first on Tim Peter & Associates.
How to Balance Technology and Humanity in Customer Experience (Thinks Out Loud Episode 378)
March 29, 2023 21:54 - 21 minutes - 30.2 MBWe live in a world increasingly run by robots. But your customers are still, last time I checked, human beings. They crave connection and a little basic understanding. While you… The post How to Balance Technology and Humanity in Customer Experience (Thinks Out Loud Episode 378) appeared first on Tim Peter & Associates.
Big Digital Marketing Trends: Who Speaks For Your Business? (Thinks Out Loud Episode 377)
March 23, 2023 14:55 - 21 minutes - 29.4 MBGenerative AI like ChatGPT and Microsoft’s tools and Google’s Bard effectively drives the cost of producing content to zero. Who knows? Some of that content might even be decent. Content… The post Big Digital Marketing Trends: Who Speaks For Your Business? (Thinks Out Loud Episode 377) appeared first on Tim Peter & Associates.
Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375)
March 15, 2023 16:38 - 21 minutes - 29.3 MBAll the latest tech and toys in digital marketing are always cool. ChatGPT? Cool. The new Bing? Cool. Many of the innovations that Google just announced? Also cool. But do… The post Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375) appeared first on Tim Peter & Associates.
Big Trends: Does Marketing Have a Future? (Thinks Out Loud Episode 375)
March 08, 2023 23:37 - 23 minutes - 31.7 MBWith all the talk about artificial intelligence and machine learning and generative AI and such, it’s reasonable for marketers — especially those early in their careers — to ask, "Does… The post Big Trends: Does Marketing Have a Future? (Thinks Out Loud Episode 375) appeared first on Tim Peter & Associates.
Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374)
March 01, 2023 15:25 - 23 minutes - 31.6 MBYou cannot escape talk of ChatGPT and large language models and AI in all its forms at the moment. The amount of ink, bits, audio, and video dedicated to the… The post Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374) appeared first on Tim Peter & Associates.
Revisiting “We Owe it to Our Customers to Make Their Lives Better” (Thinks Out Loud)
February 20, 2023 16:44 - 19 minutes - 26.3 MBWe’re more than halfway through the first quarter of 2023. The year is well on its way, but there’s also plenty of time ahead to decide what kind of year… The post Revisiting “We Owe it to Our Customers to Make Their Lives Better” (Thinks Out Loud) appeared first on Tim Peter & Associates.
What We Learned from Big Tech’s Earnings Q1 2023 (Thinks Out Loud Episode 373)
February 15, 2023 16:03 - 31 minutes - 42.9 MBIt’s time once again to take a look at the AGFAM’s earnings — Big Tech’s earnings — and see what we can learn from them. Is is that layoffs are… The post What We Learned from Big Tech’s Earnings Q1 2023 (Thinks Out Loud Episode 373) appeared first on Tim Peter & Associates.
The End of Google? (Thinks Out Loud Episode 372)
February 08, 2023 15:53 - 21 minutes - 30.1 MBWell, it’s official: Microsoft is gunning for Google. They’re building ChatGPT-like capabilities into "the new Bing" and explicitly stating they can steal share from Google. So is this the end… The post The End of Google? (Thinks Out Loud Episode 372) appeared first on Tim Peter & Associates.
Is ChatGPT Going to Steal Your Job? (Thinks Out Loud Episode 371)
January 31, 2023 22:14 - 22 minutes - 30.7 MBI’ve said for years that AI won’t steal your job, but that smart people who put AI to work will. But is that still true? With the emergence of DALL-E,… The post Is ChatGPT Going to Steal Your Job? (Thinks Out Loud Episode 371) appeared first on Tim Peter & Associates.
The Future is Already Here (Thinks Out Loud Episode 370)
January 19, 2023 01:48 - 19 minutes - 26.7 MBIt’s tough to predict the future. What’s much less tough is "predicting the present." There are lots of "future trends" that might be a big deal… or might fizzle as… The post The Future is Already Here (Thinks Out Loud Episode 370) appeared first on Tim Peter & Associates.
The Most Important Trends in Marketing 2023 (Thinks Out Loud Episode 369)
January 10, 2023 16:21 - 27 minutes - 38.4 MBHappy New Year, Big Thinkers! I hope you had a wonderful holiday season and are getting geared up for your best year ever. To help you prep for the new… The post The Most Important Trends in Marketing 2023 (Thinks Out Loud Episode 369) appeared first on Tim Peter & Associates.
Revisiting How to Drive Business Using Digital in 2023 (Thinks Out Loud)
January 04, 2023 15:56 - 26 minutes - 36.1 MBWelcome to the New Year, Big Thinkers! 2023 is now upon us. And that seems like a great time to revisit this episode that looks at how to drive business… The post Revisiting How to Drive Business Using Digital in 2023 (Thinks Out Loud) appeared first on Tim Peter & Associates.
Revisiting “Touch Grass” (Thinks Out Loud)
December 28, 2022 15:32 - 16 minutes - 22.9 MBThe TPA and Thinks Out Loud is on vacation this week, enjoying the holidays with friends and family. I hope you are too. So, it seemed like as good a… The post Revisiting “Touch Grass” (Thinks Out Loud) appeared first on Tim Peter & Associates.
Recapping 2022 (Thinks Out Loud Episode 369)
December 20, 2022 21:41 - 15 minutes - 21.7 MBWe’re wrapping up a very busy, very eventful 2022. I suspect you are too. And the two defining characteristics of the year, from my perspective, were: Operating in an exceedingly… The post Recapping 2022 (Thinks Out Loud Episode 369) appeared first on Tim Peter & Associates.
How to Drive Business Using Digital (Thinks Out Loud Episode 368)
December 14, 2022 07:09 - 26 minutes - 35.7 MBDigital is constantly evolving. And digital leaders must continually adapt their techniques and tactics to changing trends. So, what should you do right now? How can you drive business using… The post How to Drive Business Using Digital (Thinks Out Loud Episode 368) appeared first on Tim Peter & Associates.
Will ChatGPT Kill Google? (Thinks Out Loud Episode 367)
December 07, 2022 16:10 - 25 minutes - 34.9 MBIf you’ve been online at all the last week, you probably have heard enormous chatter about ChatGPT, the chatbot that might kill Google. It’s a really powerful tool. And the… The post Will ChatGPT Kill Google? (Thinks Out Loud Episode 367) appeared first on Tim Peter & Associates.
The Metaverse in Hospitality Marketing: Loren Gray Interview (Thinks Out Loud Episode 366)
November 30, 2022 16:45 - 40 minutes - 56.2 MBWe’ve been talking about the possibilities and pitfalls associated with “the metaverse” for marketers over the last handful of months. In this episode of Thinks Out Loud, we’re going to… The post The Metaverse in Hospitality Marketing: Loren Gray Interview (Thinks Out Loud Episode 366) appeared first on Tim Peter & Associates.
Gratitude — 2022 (Thinks Out Loud Episode 365)
November 21, 2022 22:53 - 13 minutes - 18.8 MBIt’s a relatively quiet week here around Thinks Central as we get ready for Thanksgiving, 2022. As long-time listeners know, Thanksgiving is my favorite holiday. One huge reason is that… The post Gratitude — 2022 (Thinks Out Loud Episode 365) appeared first on Tim Peter & Associates.
The Sky is Falling? The State of Digital — Q4 2022 (Thinks Out Loud Episode 364)
November 16, 2022 19:17 - 24 minutes - 28 MBIt’s earnings season again. And the earnings calls from the tech leaders, the AGFAM (Apple, Google, Facebook, Amazon and Microsoft), help provide excellent insights into the state of digital each… The post The Sky is Falling? The State of Digital — Q4 2022 (Thinks Out Loud Episode 364) appeared first on Tim Peter & Associates.
Revisiting "Content Distribution Concepts to Help Your Content Marketing Succeed" (Thinks Out Loud)
November 09, 2022 15:53 - 18 minutes - 21.7 MBMost online content is never seen. Google doesn’t crawl it. Readers don’t read it. Influencers don’t share it. And customers don’t buy it. As far as most people know, it… The post Revisiting "Content Distribution Concepts to Help Your Content Marketing Succeed" (Thinks Out Loud) appeared first on Tim Peter & Associates.
Revisiting Content Marketing in Action (Thinks Out Loud)
November 02, 2022 14:48 - 24 minutes - 28 MBDid you know that this podcast is content marketing in action? It is. Really. The team originally launched Thinks Out Loud as an experiment, a way to see if we… The post Revisiting Content Marketing in Action (Thinks Out Loud) appeared first on Tim Peter & Associates.
The Future of the Metaverse? (Thinks Out Loud Episode 363)
October 26, 2022 21:08 - 25 minutes - 29.5 MBWhat is the future of the metaverse? Well, if I’m being perfectly honest, I don’t know. What I do know is that there is a framework you can use to… The post The Future of the Metaverse? (Thinks Out Loud Episode 363) appeared first on Tim Peter & Associates.
Your Employees — and Customers — Live in a Different World Now (Thinks Out Loud Episode 362)
October 12, 2022 16:52 - 21 minutes - 24.8 MBHave you heard about "quit quitting?" Do you think "kids these days" don’t want to work? Are you even a little bit frustrated by the way your employees approach their… The post Your Employees — and Customers — Live in a Different World Now (Thinks Out Loud Episode 362) appeared first on Tim Peter & Associates.
We Owe It To Our Customers to Make Their Lives Better (Thinks Out Loud Episode 361)
October 05, 2022 11:50 - 19 minutes - 21.8 MBI’m not an optimist. I’m a "possibilist." And, I’m betting you are too. What’s a possibilist? It’s someone who sees the world as it is and also can see a… The post We Owe It To Our Customers to Make Their Lives Better (Thinks Out Loud Episode 361) appeared first on Tim Peter & Associates.
Revisiting How to Build a Digital Team (Thinks Out Loud)
September 28, 2022 00:53 - 24 minutes - 44.2 MBFinding, retaining, and developing talent is the single biggest challenge facing many organizations right now. Counterintuitive though it might seem, your company can’t "do digital" if you doesn’t have the… The post Revisiting How to Build a Digital Team (Thinks Out Loud) appeared first on Tim Peter & Associates.
Is It Time for Digital Marketers to Move On to The Next Big Thing? (Thinks Out Loud Episode 360)
September 21, 2022 02:45 - 24 minutes - 44.7 MBWhat is the "Next Big Thing" for digital marketers? Is it web3? Virtual reality and the metaverse? Or something else altogether? More importantly, is it time for digital marketers to… The post Is It Time for Digital Marketers to Move On to The Next Big Thing? (Thinks Out Loud Episode 360) appeared first on Tim Peter & Associates.
Content Marketing in Action: 10 Years of Thinks Out Loud (Episode 359)
September 14, 2022 14:07 - 24 minutes - 44.7 MBCan you believe that you’ve been listening to Thinks Out Loud for ten years? I’m amazed that the podcast has been around for that long and even more thrilled that… The post Content Marketing in Action: 10 Years of Thinks Out Loud (Episode 359) appeared first on Tim Peter & Associates.
Revisiting How to Build the Business Case for Digital in Your Budget (Thinks Out Loud)
September 07, 2022 14:44 - 24 minutes - 44.2 MBWell, folks, I’ve got some bad news for you: Summer is over. Which means it’s time to bear down for the rest of the year—and start planning for next year… The post Revisiting How to Build the Business Case for Digital in Your Budget (Thinks Out Loud) appeared first on Tim Peter & Associates.
Revisiting You Get to Make it Better (Thinks Out Loud)
August 30, 2022 14:23 - 21 minutes - 38.6 MBAs we wind down the last days of summer and enjoy a few moments in the sun, here’s a brief reminder that you get to make it better. Yes, there… The post Revisiting You Get to Make it Better (Thinks Out Loud) appeared first on Tim Peter & Associates.
Revisiting "The Future of Content Marketing is Already Here"
August 24, 2022 14:31 - 25 minutes - 46.4 MBEarlier this year, I responded to my good friend Mark Schaefer’s post the other day about the future of content marketing, noting that "…across the board, Mark nailed it." That’s… The post Revisiting "The Future of Content Marketing is Already Here" appeared first on Tim Peter & Associates.
"Touch Grass" (Thinks Out Loud Episode 358)
August 17, 2022 13:51 - 16 minutes - 30.4 MBWe’re not just living through digital transformation, we’re living through a massive transformation of our lives. A century ago, our grandparents and great grandparents lived through remarkable change with the… The post "Touch Grass" (Thinks Out Loud Episode 358) appeared first on Tim Peter & Associates.
Revisiting "Digital Transformation is All About Customers" (Thinks Out Loud)
August 10, 2022 14:39 - 24 minutes - 45.8 MBDigital transformation is all about customers. You can’t put it more plainly than that. Your customers carry the internet in their pockets — and more commonly, in their hands —… The post Revisiting "Digital Transformation is All About Customers" (Thinks Out Loud) appeared first on Tim Peter & Associates.
The Sky is Falling for Digital… or Is It? Big Tech’s Earnings Q2 2022 (Thinks Out Loud Episode 357)
August 02, 2022 14:48 - 28 minutes - 52 MBIt’s earnings season once again. And, as always, we’re taking a look at what Apple, Google, Facebook, Amazon, and Microsoft — the AGFAM; Big Tech — have to say about… The post The Sky is Falling for Digital… or Is It? Big Tech’s Earnings Q2 2022 (Thinks Out Loud Episode 357) appeared first on Tim Peter & Associates.
Top Trends: The Word of the Year in Digital is “Integration” (Thinks Out Loud Episode 356)
July 27, 2022 13:33 - 23 minutes - 42.3 MBYou and your customers have lived through massive transformation in the last two-plus years. Not just “digital transformation.” But transformation of every aspect of our lives. We’re not the same… The post Top Trends: The Word of the Year in Digital is “Integration” (Thinks Out Loud Episode 356) appeared first on Tim Peter & Associates.
Doing Digital in the Weirdest Economy Ever (Thinks Out Loud Episode 355)
July 19, 2022 15:39 - 27 minutes - 49.5 MBWe are in one of the weirdest economies in history. It’s not that the economy is terrible; it’s that it’s… strange. Some economic indicators suggest that things are awful. Others… The post Doing Digital in the Weirdest Economy Ever (Thinks Out Loud Episode 355) appeared first on Tim Peter & Associates.
Revisiting Top Trends: Is Execution the New Innovation? (Thinks Out Loud)
July 12, 2022 13:54 - 15 minutes - 27.6 MBOK, Big Thinkers, Covid has finally hit your favorite little podcast, which has put us a bit behind schedule. Of course, that makes a good time to revisit the archives… The post Revisiting Top Trends: Is Execution the New Innovation? (Thinks Out Loud) appeared first on Tim Peter & Associates.
Revisiting "How We Get to Brand 2030" (Thinks Out Loud)
July 05, 2022 14:47 - 21 minutes - 38.7 MBWe’re halfway through the year—and what a year it’s been so far. Inflation, supply chain issues, immense consumer demand, and, of course, the "I-can’t-believe-it’s-still-with-us" situation with the pandemic. And, yet…… The post Revisiting "How We Get to Brand 2030" (Thinks Out Loud) appeared first on Tim Peter & Associates.
Trends Driving Digital in the Future: Customer Privacy (Thinks Out Loud Episode 354)
June 28, 2022 11:22 - 23 minutes - 43.4 MBTrends Driving Digital in the Future: Customer Privacy (Thinks Out Loud Episode 354) There is probably no bigger trend driving digital in the future than the need to focus on… The post Trends Driving Digital in the Future: Customer Privacy (Thinks Out Loud Episode 354) appeared first on Tim Peter & Associates.