Thinks Out Loud: E-commerce and Digital Strategy
295 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 5 ratingsA weekly podcast exploring how e-commerce and digital trends shape your business and marketing strategy
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Episodes
Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
June 04, 2024 19:50 - 23 minutes - 32.7 MBGoogle is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks… The post Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) appeared first on Tim Peter & Associates.
Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)
May 30, 2024 14:26 - 21 minutes - 29.3 MBIn the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what… The post Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423) appeared first on Tim Peter & Associates.
AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422)
May 23, 2024 15:21 - 23 minutes - 32.1 MBThe world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and… The post AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422) appeared first on Tim Peter & Associates.
The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)
May 16, 2024 15:59 - 28 minutes - 38.7 MBAI might be in the “trough of disillusionment” among some people but it’s far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent… The post The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421)
May 08, 2024 04:04 - 21 minutes - 29.3 MBJust as we do every quarter, it’s time to review Big Tech’s earnings. We do this because you’ll always learn something about the state of digital from what Amazon, Google,… The post Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421) appeared first on Tim Peter & Associates.
AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy
May 02, 2024 14:42 - 44 minutes - 60.6 MBDespite a long-standing history in marketing, Scott Cohen of InboxArmy lives in the future. He knows why email marketing is so important in a marketing landscape increasingly affected by artificial… The post AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy appeared first on Tim Peter & Associates.
Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud)
April 25, 2024 15:58 - 29 minutes - 40 MBWith all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, though, we need to look beyond… The post Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud) appeared first on Tim Peter & Associates.
Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420)
April 16, 2024 22:37 - 19 minutes - 26.5 MBIf you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’m making an… The post Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) appeared first on Tim Peter & Associates.
Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419)
April 10, 2024 15:59 - 18 minutes - 24.9 MBAI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?… The post Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419) appeared first on Tim Peter & Associates.
Will Your Customers Use AI? (Thinks Out Loud Episode 418)
April 03, 2024 15:42 - 21 minutes - 30.2 MBAI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day.… The post Will Your Customers Use AI? (Thinks Out Loud Episode 418) appeared first on Tim Peter & Associates.
Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)
March 28, 2024 03:42 - 20 minutes - 27.6 MBI’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology… The post Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) appeared first on Tim Peter & Associates.
Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)
March 20, 2024 15:49 - 25 minutes - 35.5 MBAs noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for… The post Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)
March 13, 2024 14:19 - 23 minutes - 32.6 MBThe Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high… The post Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud) appeared first on Tim Peter & Associates.
CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416)
March 06, 2024 02:34 - 39 minutes - 54.8 MBIn our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Just Boardrooms.… The post CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416) appeared first on Tim Peter & Associates.
No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415)
February 28, 2024 16:52 - 26 minutes - 36.6 MBYou’ve probably heard about Google’s messy launch of its Gemini AI product. Commentators with political axes to grind across the spectrum have pounded the search giant for its mistakes, leading… The post No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415) appeared first on Tim Peter & Associates.
Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414)
February 21, 2024 18:00 - 28 minutes - 38.6 MBI’ve been relatively bearish lately on Google’s articulated vision — or lack thereof — for artificial intelligence. I’ve been much more bullish about Microsoft and Amazon and OpenAI. But here’s… The post Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414) appeared first on Tim Peter & Associates.
Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413)
February 14, 2024 15:57 - 38 minutes - 52.2 MBYou’ve heard me say many times that “gatekeepers gonna gate.” That’s what they do. Woudln’t it be great if there was an easy, inexpensive way to bypass Big Tech’s gatekeepers?… The post Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413) appeared first on Tim Peter & Associates.
Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412)
February 07, 2024 17:01 - 32 minutes - 44 MBIf we learned anything from Big Tech’s earnings this quarter, it’s that Microsoft, Meta, Amazon, and Apple have a clear vision for the future & and that Google doesn’t. Don’t… The post Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412) appeared first on Tim Peter & Associates.
Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411)
January 31, 2024 16:53 - 24 minutes - 33.9 MBPeter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out… The post Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411) appeared first on Tim Peter & Associates.
The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410)
January 23, 2024 23:43 - 44 minutes - 60.7 MBScott Cohen of InboxArmy knows email marketing inside and out. Scott started as a copywriter and focuses on driving revenues for his clients. In particular, he knows why email marketing… The post The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410) appeared first on Tim Peter & Associates.
2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409)
January 17, 2024 16:37 - 22 minutes - 31.3 MBArtificial intelligence is everywhere in marketing right now. But there’s a sharp breakdown between AI as a test or a pilot and AI that’s doing real work. We’re past the… The post 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409) appeared first on Tim Peter & Associates.
Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408)
January 10, 2024 16:36 - 30 minutes - 41.9 MBHappy New Year, Big Thinkers! It’s time once again to look at the top digital trends that will shape the year ahead. And, two questions that we keep hearing about… The post Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408) appeared first on Tim Peter & Associates.
Revisiting What Trees Will You Plant? (Thinks Out Loud)
January 02, 2024 21:49 - 18 minutes - 24.8 MBHave you ever heard the quote that says, “A society grows great when old men plant trees in whose shade they shall never sit”? It’s a great way to think… The post Revisiting What Trees Will You Plant? (Thinks Out Loud) appeared first on Tim Peter & Associates.
Revisiting Gratitude 2023 (Thinks Out Loud)
December 27, 2023 12:00 - 13 minutes - 18.2 MBAs we wrap up 2023, it seems like a good idea to take a look back at everything that’s happened this year and express our appreciation for all the benefits… The post Revisiting Gratitude 2023 (Thinks Out Loud) appeared first on Tim Peter & Associates.
Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407)
December 20, 2023 23:34 - 19 minutes - 26.4 MBHey, Big Thinkers. It’s time to close out 2023. But before we go, it’s worth taking a look back at what I’ve learned — or at least had reinforced for… The post Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407) appeared first on Tim Peter & Associates.
Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406)
December 14, 2023 16:27 - 23 minutes - 31.7 MB2023 has been an amazing year, filled with plenty of positives — as well as plenty of opportunities. So, what have we learned? What are the big lessons from 2023?… The post Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406) appeared first on Tim Peter & Associates.
Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405)
December 07, 2023 16:37 - 23 minutes - 32.5 MBWith all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team to use AI? And the simple answer is, “yes.” Actually,… The post Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405) appeared first on Tim Peter & Associates.
What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404)
November 29, 2023 18:49 - 23 minutes - 32.4 MBYour customers live their lives online. They carry the internet in their pockets. We see that in practice every year when Black Friday shopping data comes out. And, what did… The post What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404) appeared first on Tim Peter & Associates.
Gratitude 2023 (Thinks Out Loud Episode 403)
November 21, 2023 20:34 - 12 minutes - 17.7 MBEvery year around Thanksgiving, I like to take a few minutes to remember how lucky I am. This year is no different. I’m incredibly fortunate. And, I’m incredibly grateful. Why… The post Gratitude 2023 (Thinks Out Loud Episode 403) appeared first on Tim Peter & Associates.
What AI Will Do to Content Marketing (Thinks Out Loud Episode 402)
November 15, 2023 16:48 - 32 minutes - 44.1 MBArtificial intelligence is already driving massive changes for Big Tech. It’s driving massive change for search engines and search marketing. It’s going to drive massive changes for your customers’ behaviors.… The post What AI Will Do to Content Marketing (Thinks Out Loud Episode 402) appeared first on Tim Peter & Associates.
Revisiting How to Escape Big Tech’s Web (Thinks Out Loud)
November 09, 2023 16:47 - 23 minutes - 32.9 MBBig Tech relentlessly seeks to get between you and your customers. They spin the web… and we get caught in it. How can you build a brand that customers want… The post Revisiting How to Escape Big Tech’s Web (Thinks Out Loud) appeared first on Tim Peter & Associates.
Does Google Lack Vision? Big Tech’s Earnings Q3-2023 (Thinks Out Loud Episode 401)
November 01, 2023 13:00 - 32 minutes - 44.3 MBWe’re taking a look at Big Tech’s earnings for Q3, 2023, as we do every quarter. But, after listening to the calls and reading the transcripts, one question keeps coming… The post Does Google Lack Vision? Big Tech’s Earnings Q3-2023 (Thinks Out Loud Episode 401) appeared first on Tim Peter & Associates.
Do You Still Need a Website? (Thinks Out Loud Episode 400)
October 26, 2023 15:33 - 25 minutes - 35.3 MBWe’re halfway through the 2020s. Do you still need a website? That’s the question posed on LinkedIn a few days back and, at least in part, underscored by the fact… The post Do You Still Need a Website? (Thinks Out Loud Episode 400) appeared first on Tim Peter & Associates.
Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399)
October 18, 2023 22:30 - 22 minutes - 31.4 MBWhat is the point of technology? Does it exist solely for its own sake? Of course not. It’s to make our customers’ lives better. It’s really that simple. Which, happily,… The post Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399) appeared first on Tim Peter & Associates.
Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)
October 11, 2023 15:27 - 24 minutes - 33.8 MBIs AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Here’s a bigger question: Why should… The post Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398) appeared first on Tim Peter & Associates.
Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)
October 03, 2023 23:54 - 24 minutes - 34.2 MBArtificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way… The post Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397) appeared first on Tim Peter & Associates.
Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396)
September 28, 2023 12:33 - 26 minutes - 36.2 MBMicrosoft’s Satya Nadella recently showcased the company’s vision for "your everyday AI companion." This genuinely represents a remarkable vision of the future. And one that seems likely to occur. Fortunately,… The post Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396) appeared first on Tim Peter & Associates.
How to Escape Big Tech’s Web (Thinks Out Loud Episode 395)
September 21, 2023 14:31 - 23 minutes - 32.3 MBBig Tech, the Gatekeepers, the AGFAM (Amazon, Google, Facebook, Apple, and Microsoft), the Frightful Five. We’ve got lots of names for the "bad guys" in our marketing story. They are… The post How to Escape Big Tech’s Web (Thinks Out Loud Episode 395) appeared first on Tim Peter & Associates.
A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)
September 14, 2023 14:09 - 25 minutes - 35.1 MBThe Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn’t be happier about that. This podcast, and podcasting more generally, have been a huge component… The post A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394) appeared first on Tim Peter & Associates.
What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393)
September 05, 2023 17:25 - 25 minutes - 34.7 MBDon’t let her reputation fool you. Taylor Swift prints money like a Mint. Maybe even more so, if I’m being honest. Her concerts have not only made her a ton… The post What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393) appeared first on Tim Peter & Associates.
Revisiting Day One — Today is a New Day (Thinks Out Loud)
August 31, 2023 12:24 - 20 minutes - 28.3 MBWe’ve officially reached "the unofficial end of summer." What a great time to relax, recharge, and reset our "Day One" mindset before heading into the rest of the year. What… The post Revisiting Day One — Today is a New Day (Thinks Out Loud) appeared first on Tim Peter & Associates.
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
August 24, 2023 14:31 - 26 minutes - 36.3 MBGoogle has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It’s to… The post Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392) appeared first on Tim Peter & Associates.
Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391)
August 17, 2023 16:49 - 25 minutes - 34.9 MBGiven all the bad news and bad actors we’re seeing pop-up on social lately, it’s fair of you to ask if social media is anti-social for your brand now. So,… The post Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391) appeared first on Tim Peter & Associates.
Big Tech Earnings and The State of Digital Q3 2023 (Thinks Out Loud Episode 390)
August 10, 2023 15:54 - 25 minutes - 35.5 MBWhat is the State of Digital as we head into the back half of 2023? Well, one signal comes from Big Tech’s earnings calls. What can we learn from what… The post Big Tech Earnings and The State of Digital Q3 2023 (Thinks Out Loud Episode 390) appeared first on Tim Peter & Associates.
Revisiting Does Marketing Have a Future?
August 03, 2023 17:03 - 20 minutes - 27.7 MBWould you encourage a young person to get into marketing right now? Or do you think artificial intelligence will eliminate all the jobs? Does marketing have a future? Let me… The post Revisiting Does Marketing Have a Future? appeared first on Tim Peter & Associates.
Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389)
July 27, 2023 15:42 - 22 minutes - 31.1 MBAs I noted a week ago, if you’re like most companies, you’re about to start planning your strategy for next year. You started with a health check to assess where… The post Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389) appeared first on Tim Peter & Associates.
How To Perform a Health Check for Your Business (Thinks Out Loud Episode 388)
July 20, 2023 16:57 - 19 minutes - 26.4 MBWe’re solidly in the dog days of summer. And, we all know that it’s almost time to start planning our 2024 business and marketing strategies. And to start that process,… The post How To Perform a Health Check for Your Business (Thinks Out Loud Episode 388) appeared first on Tim Peter & Associates.
Day One: Today is a New Day (Thinks Out Loud Episode 387)
July 13, 2023 15:16 - 20 minutes - 27.7 MBAmazon believes in a "Day One" mindset, a "Day One" culture, that focuses on building their company as though it is their very first day of operations, every day. The… The post Day One: Today is a New Day (Thinks Out Loud Episode 387) appeared first on Tim Peter & Associates.
Revisiting The Word of the Year in Digital is “Integration” (Thinks Out Loud)
July 06, 2023 15:55 - 23 minutes - 32.1 MBEver since the pandemic, you and your customers have lived through a massive transformation. And it’s not only “digital transformation.” Instead, it’s transformation of every aspect of our lives. We’re… The post Revisiting The Word of the Year in Digital is “Integration” (Thinks Out Loud) appeared first on Tim Peter & Associates.
Revisiting "How to Add an AI to Your Team" (Thinks Out Loud)
June 29, 2023 15:38 - 22 minutes - 31.2 MBWe’ve been saying for years that AI won’t steal your job. At the same time, it’s entirely possible that it will change what your job is. And, used well, it… The post Revisiting "How to Add an AI to Your Team" (Thinks Out Loud) appeared first on Tim Peter & Associates.