Does Discounting Work in a Recession? (Thinks Out Loud Episode 315)

Thinks Out Loud: E-commerce and Digital Strategy

English - January 27, 2021 12:50 - 21 minutes - 39.2 MB - ★★★★★ - 5 ratings
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Previous Episode: What Will The Next Decade of Digital Look Like? (Thinks Out Loud Episode 314)

Next Episode: How Are You Holding Up? (Thinks Out Loud Episode 316)

Google is now showing when companies offer discounts and price reductions in search results. Combine the value of search with the ongoing COVID recession and you might think that slashing prices is the best way to attract business right now. But is it? Will discounts turn your business around? Does discounting work in a recession?…

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