The Third Growth Option with Benno Duenkelsbuehler and Guests
168 episodes - English - Latest episode: 6 days ago -Welcome to The Third Growth Option, where we're not just talking about growth—we're making it our mission.
At TGO, we understand that success isn't a fixed destination; it's an ongoing journey with twists, turns, and unexpected detours that take us to new places. Those moments are our Third Growth Options, where we throw away binary choices to create our own path.
Hosted by Benno Duenkelsbuehler, O.G #GrowthNerd, we're on a mission to redefine success inside and outside of business, one episode at a time. From humble beginnings to Fortune 500 companies, our stories are not just about business—it's about the relentless pursuit of greatness in every aspect of life.
With each episode, we don’t just want to share insights—we want to empower business owners across all frontiers to carve their own path to success, their way.
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Episodes
Facing Change – Unfiltered in a Filtered World
June 17, 2021 10:00 - 29 minutes - 20.2 MBBecause there is no growth without change, Tony Martignetti (Chief Inspiration Officer and host of the Virtual Campfire Podcast) and I talk about different ways to face change. 3:10 – “when you start listening to what’s your soul’s purpose, that’s something that you have to get really quiet to hear… and when you listen, it points you in directions that are really powerful.” 5:02 – “it’s time I need to stop collecting a paycheck and take up space, I need to do something with life… and I de...
Can Working Remotely Foster Growth?
June 10, 2021 10:00 - 30 minutes - 21.2 MBSend us a Text Message. William Kyle moved his company from San Francisco, CA to Lexington, KY, and now runs it from Lisbon, Portugal. Along with a tour operator business in Italy. Curious about how to manage remote work teams, how distance can foster growth? Ask William, CEO of hydra Brands and Resonate Tours. 1:10-1:45 – sound of handbells… 6:45 – “It (COVID and hiring a new COO) allowed me… to see the possibilities of expanding… living away from the office, away from the manufacturin...
Can Working Remotely Foster Growth?
June 10, 2021 10:00 - 30 minutes - 21.2 MBWilliam Kyle moved his company from San Francisco, CA to Lexington, KY, and now runs it from Lisbon, Portugal. Along with a tour operator business in Italy. Curious about how to manage remote work teams, how distance can foster growth? Ask William, CEO of hydra Brands and Resonate Tours. 1:10-1:45 – sound of handbells… 6:45 – “It (COVID and hiring a new COO) allowed me… to see the possibilities of expanding… living away from the office, away from the manufacturing, away from the day-to-d...
An Improv CEO’s Guide to Growth
June 03, 2021 10:00 - 28 minutes - 19.3 MBSend us a Text Message. I learned, in real time during this episode, from Joe Boyd – CEO of Rebel Pilgrim and CEO of Leadercast – how growth can come from being in the moment, being present. Joe talks about the impact of improv on business growth (14:13, below), team growth (16:03, below), and personal growth (see 7:16, below). 1:21 – “…’yes, and’ – which is our mantra – it has to be both, you are prepared, but also prepared to change, to accept what comes in front of us.” 2:09 – “T...
From F500 Executive to Community Building
May 27, 2021 10:00 - 28 minutes - 19.4 MBSend us a Text Message. James Rosseau’s story started in North Philadelphia “where there is tremendous overlap and correlation between failures in school and increased prison population”, working in a neighborhood hardware store at 14 evolved into a very successful corporate career and publishing a book, to now a “head and heart mission” building a community to help others. 4:07 - … “I started to find success and people said ‘you’re special’…but wait a minute, special is not scalable… u...
From F500 Executive to Community Building
May 27, 2021 10:00 - 28 minutes - 19.4 MBJames Rosseau’s story started in North Philadelphia “where there is tremendous overlap and correlation between failures in school and increased prison population”, working in a neighborhood hardware store at 14 evolved into a very successful corporate career and publishing a book, to now a “head and heart mission” building a community to help others. 4:07 - … “I started to find success and people said ‘you’re special’…but wait a minute, special is not scalable… unique is scalable, we all...
Exhilaration-Sparking Operations – Come Again?
May 20, 2021 10:00 - 28 minutes - 19.7 MBSend us a Text Message. James Biro is both an engineer and a passionate leader of people. When he talks about sparking teams, vulnerability, pushing the boundaries of diversity, and what growth means to him, it’s not a theoretical conversation, but one filled with real life corporate team examples that have informed his views. 4:47 - … “The thing that makes me tick is the ability to bring a group of people together… and get them to do something they didn’t think they could.” 6:08 – ...
Exhilaration-Sparking Operations – Come Again?
May 20, 2021 10:00 - 28 minutes - 19.7 MBJames Biro is both an engineer and a passionate leader of people. When he talks about sparking teams, vulnerability, pushing the boundaries of diversity, and what growth means to him, it’s not a theoretical conversation, but one filled with real life corporate team examples that have informed his views. 4:47 - … “The thing that makes me tick is the ability to bring a group of people together… and get them to do something they didn’t think they could.” 6:08 – “the meaningful part is b...
Urban Blight, U.S. Skills Gap, and Stephen’s Van
May 13, 2021 12:00 - 27 minutes - 19.1 MBSend us a Text Message. The USA today has some 700,000 job openings not being filled due to lack of skilled candidates. Some 5 million jobs over the next decade are projected to be open (due to retirements) but not filled (due to skills gap). Stephen Tucker talks about his workforce training program, designed to reduce the skills gap, especially within advanced manufacturing, like welding, robotics, electrician, etc. Ray Attiiyah, author of “The Fearless Frontline” introduced me to Stephen,...
From Startup to 9000 Customers, Working from Home
May 06, 2021 12:00 - 30 minutes - 20.8 MBSend us a Text Message. HelloWoofy is a social media marketing platform Arjun Rai founded in his 20’s, from his NYC apartment, serving over 9000 customers now. Some of them became investors, over 2000 micro investors in all. I was curious about both what they do, and how he fueled his entrepreneurial growth story. If you love the less than obvious answers about growth, you’ll enjoy learning from Arjun. 3:03 – “Our mission is to build the biggest company on the planet helping the sma...
Growing with Curiosity, Courage & Discipline
April 29, 2021 12:00 - 33 minutes - 23.3 MBSend us a Text Message. Sachin Shivaram is a delightful conversation partner and listener, whether he talks about Atlas Shrugged (the novel that inspired his “curiosity and passion for working in something tangible, that was the hook about steel” that ultimately paved the road to become CEO of Wisconsin Aluminum Foundry), or balancing an outsider and insider perspective, listening, vulnerability, also talent retention, company culture, scenario planning, performance monitoring, and union re...
The Power of Respect in Business
April 22, 2021 12:00 - 30 minutes - 20.9 MBSend us a Text Message. I asked Charles Leichtweis, who wrote a wonderful book The Power of Respect in Business, to share his thoughts on respect – what it is and isn’t, how to listen longer, why respect influences relationships and results, what he learned writing a book. 7:01 – “if you ‘listen longer’ you may find by the end it will be different than you assumed in the beginning…it’s a very powerful way to connect with people, to be present and available.” 7:35 – “…if you’re right...
The Power of Respect in Business
April 22, 2021 12:00 - 30 minutes - 20.9 MBI asked Charles Leichtweis, who wrote a wonderful book The Power of Respect in Business, to share his thoughts on respect – what it is and isn’t, how to listen longer, why respect influences relationships and results, what he learned writing a book. 7:01 – “if you ‘listen longer’ you may find by the end it will be different than you assumed in the beginning…it’s a very powerful way to connect with people, to be present and available.” 7:35 – “…if you’re right now, you’ll be right lat...
Design – an Insider’s Outside Perspective
April 15, 2021 12:00 - 23 minutes - 16.2 MBSend us a Text Message. Is it better to hire a product designer or work with outside talent? Better to be a hired gun designer or hang out your own shingle? Amy Finley, co-founder of Finton Design shares her insights on all things design – how to start a project, what parts of the process can benefit from outside perspective, on working remotely, you name it, we talk about it. 2:20 – “(design) it’s a passion for creating things.” 4:40 – “We start with our client and the consumer nee...
All Boats Rise – a Wholesaler’s Consumer Branding Lessons
April 08, 2021 15:00 - 30 minutes - 21.1 MBPeter Friedmann is a thought leader on product-, brand-, and marketing challenges. His experience, coming from many years at Hallmark and DEMDACO shines a strong light in our conversation about branding, strategic planning, and how to remain open for new information after having built a robust strategy. I commend his organization’s commitment to sharing information with industry peers/competitors – “a rising tide lifts all boats.” 1:59 – “not all (consumer product) companies are wired fo...
All Boats Rise – a Wholesaler’s Consumer Branding Lessons
April 08, 2021 15:00 - 30 minutes - 21.1 MBSend us a Text Message. Peter Friedmann is a thought leader on product-, brand-, and marketing challenges. His experience, coming from many years at Hallmark and DEMDACO shines a strong light in our conversation about branding, strategic planning, and how to remain open for new information after having built a robust strategy. I commend his organization’s commitment to sharing information with industry peers/competitors – “a rising tide lifts all boats.” 1:59 – “not all (consumer produc...
Two Growth Stories – Acquisition & Franchise
April 01, 2021 12:00 - 32 minutes - 22.3 MBTwo partners share two different growth stories – David Tramontana grew a company from 2 to almost 2000 employees (about $50M in revenues) through both organic growth and acquisition, and now he and Jim Collins lead a professional services business whose entire franchise is growing 30% per year. We start with David’s home care acquisition-focused growth model. For background, about $24M of his company’s $50M revenue (prior to his exit) came from 14 acquired businesses (with median size a...
Two Growth Stories – Acquisition & Franchise
April 01, 2021 12:00 - 32 minutes - 22.3 MBSend us a Text Message. Two partners share two different growth stories – David Tramontana grew a company from 2 to almost 2000 employees (about $50M in revenues) through both organic growth and acquisition, and now he and Jim Collins lead a professional services business whose entire franchise is growing 30% per year. We start with David’s home care acquisition-focused growth model. For background, about $24M of his company’s $50M revenue (prior to his exit) came from 14 acquired busin...
Two Value Creation Approaches – Real Life, Real Equity
March 25, 2021 12:00 - 32 minutes - 22.5 MBHere we dig into two ways to create value: growing top line (largely by overcoming supply chain challenges), and as a skin-in-the-game growth partner. David Velie is knowledgeable in both – as co-founder of Amend Consulting and as CEO of Amend Ventures. In the first half the episode, David talks about how Amend helped a manufacturer grow revenues by 60% during Covid and prepare for 30% annual revenue growth going forward by addressing org. chart, supply-chain and labor challenges. 3...
Two Value Creation Approaches – Real Life, Real Equity
March 25, 2021 12:00 - 32 minutes - 22.5 MBSend us a Text Message. Here we dig into two ways to create value: growing top line (largely by overcoming supply chain challenges), and as a skin-in-the-game growth partner. David Velie is knowledgeable in both – as co-founder of Amend Consulting and as CEO of Amend Ventures. In the first half the episode, David talks about how Amend helped a manufacturer grow revenues by 60% during Covid and prepare for 30% annual revenue growth going forward by addressing org. chart, supply-chain and...
Marketing Content Ideas for Home Furnishings
March 18, 2021 12:00 - 35 minutes - 24.4 MBSend us a Text Message. It takes well-conceived marketing content to be well received, leading to happy customers and revenue growth – Neil MacKenzie is a marketing veteran who shares his thoughts around branding as the starting point, touch points for multiple content audiences in the value chain, and programs that help intermediary customers (retailers) reach the end consumer. 3:45 – “We (a B2B manufacturer selling to retailers/designers) try to treat everyone like they are the (B2C) ...
Marketing Content Ideas for Home Furnishings
March 18, 2021 12:00 - 35 minutes - 24.4 MBIt takes well-conceived marketing content to be well received, leading to happy customers and revenue growth – Neil MacKenzie is a marketing veteran who shares his thoughts around branding as the starting point, touch points for multiple content audiences in the value chain, and programs that help intermediary customers (retailers) reach the end consumer. 3:45 – “We (a B2B manufacturer selling to retailers/designers) try to treat everyone like they are the (B2C) end user… and work your w...
Omni-Channel – from Buzzword to Revenue Growth
March 11, 2021 13:00 - 25 minutes - 17.9 MBSend us a Text Message. Majda Rensberger – wholesale consumer product sales and marketing executive at national sales agency OneCoast for over 15 years – talks about the challenges of “meeting the customer where they are”, the customer journey, loyalty, retention, and the mindset that are required to embrace omni-channel selling as a way to optimize and maximize sales. Near the end, Majda shares her personal “change management” experience, growing up in Bosnia and being welcomed to the ...
Growth Journey – from Design School to Co-Founder of DTC Outer
March 04, 2021 18:00 - 37 minutes - 25.5 MBSend us a Text Message. What is Outer? How do you go from Rhode Island Design School to specialty retail to mass retail to co-founding a Series-A funded Direct-to-Consumer Brand? How is a Neighborhood Showroom a radically different new retail model? Terry Lin takes us through his career, how he and Jiake met, started, and now run Outer. Along the way he shares with us how and why their retail model works. 13:29 – “The neighborhood showroom was equal parts innovation and necessity.”...
Can Industry 4.0 Bring Manufacturing Back to USA?
February 25, 2021 13:00 - 31 minutes - 21.4 MBSend us a Text Message. What is Industry 4.0 and why can it be a game changer? Fabian Schmahl has been around the block in manufacturing, in various industries, and he shares his insights on 4.0 – a concept at the intersection of manufacturing and technology, that effects business processes, talent attraction, efficiency metrics, employee engagement, market flexibility, capital allocation, and much more. Here’s a quick video highlighting 4.0, and an extensive, well written White Paper publi...
The Other Camp David – an Investment Banker’s Growth Ideas
February 18, 2021 13:00 - 29 minutes - 20 MBSend us a Text Message. When I’m in the market for thoughtful, intentional and sound advice, over the years I have turned to David Deutsch, a NYC investment banker, board member, investor, and founder of David N. Deutsch & Company. In this episode, David shares freely and openly how he approaches business, clients, relationships, and personal priorities. A few quotes provide a good appetizer: 3:53 – “Finance is merely the fuel. The business is the engine.” 4:31 – about re-engineerin...
World’s Largest Furniture Store – Now What?
February 11, 2021 13:00 - 37 minutes - 25.6 MBSend us a Text Message. Furnitureland South is a 52-year-young company, one location the size of a dozen or so Home Depot stores (1,300,000 square feet!) that became the world’s largest of its kind with a few powerful guideposts – namely selection, quality, price and service. And relationships. Jeff Harris is one of the owners and the CEO, talking about what fueled their growth and how he envisions to keep growing. 5:32 – “in 1990 we were a $12M operation and over the next decade we gre...
To Thrive on Shifting Ground, Be a Mammal
February 04, 2021 15:00 - 24 minutes - 17 MBSend us a Text Message. Before founding a software company, Brett Goldberg was an importer and distributor of a very successful line of skincare products. Brett loves to build things that people use, and to dialog with them. Here our conversation ranges from key recommendations for vendors in today’s marketplace, to the importance of relationships, and the need to balance repetition and creativity. After a minute of Brett welcoming listeners in Kurdish, Spanish, and French, he shares ke...
Small Business – Big Dreams
January 28, 2021 14:00 - 35 minutes - 24.1 MBSend us a Text Message. Darin Vilano grew up around small businesses and knows how to help them. After an early career with big corporations, he returned to his roots to create order from chaos, to help reinvent, to adjust pricing, customer acquisition and retention, and whatever else it takes to help. 8:38 “…a lot of these things are simple blocking and tackling…but when you string together three, four, or seven things it becomes really powerful.” 11:03 “you have to have a lot of humilit...
Embrace the Learning Curve
January 21, 2021 13:00 - 20 minutes - 14.4 MBIn this episode my guest Lynn Provenzano shares how she leans into and thrived in 4 distinctly different work environments in her career. Lynn shares what helped her to embrace the learning curve: flexibility to get out of our own way, focus on the “other”, listen to learn. 7:00 – “what helped me is being able to tap into the needs of those around me (customers or co-workers or community members)… then get out of your own world… (to) be successful.” 7:31 – “we are learners or knowers” ...
Embrace the Learning Curve
January 21, 2021 13:00 - 20 minutes - 14.4 MBSend us a Text Message. In this episode my guest Lynn Provenzano shares how she leans into and thrived in 4 distinctly different work environments in her career. Lynn shares what helped her to embrace the learning curve: flexibility to get out of our own way, focus on the “other”, listen to learn. 7:00 – “what helped me is being able to tap into the needs of those around me (customers or co-workers or community members)… then get out of your own world… (to) be successful.” 7:31 – “we ...
Family Business – Challenges & Joys
January 14, 2021 15:00 - 23 minutes - 16.4 MBSend us a Text Message. Starting and running a business is hard. Do you have family members in your business or are you considering asking family members to join? For some of us that’s been a great experience (see Ep. #11, where my wife and I talk about working together), for others, not so great. Joseph Cilio, owner and CEO of Alfresco Home shares his lifelong experience being part of or running a family business. He stresses the importance of defining roles and building mutual trust, amon...
Overinvest in Culture – and other growth approaches
January 07, 2021 15:00 - 34 minutes - 23.4 MBSend us a Text Message. If you care about culture in your business, Tim Metzner (serial entrepreneur, co-founder of Coterie and other successful start-ups) offers great insights on what it is, how you define it, and what it can bring to the table. 7:56 – “There is also culture debt. If you don’t get ahead of this, you will have a culture... you can either (be intentional about it or back into it).” 16:02 – “founders breathe life into the initial set of core values (like trust, transpa...
What’s your Brand’s Job?
December 31, 2020 17:00 - 33 minutes - 23.1 MBSend us a Text Message. Interested in organizing principles to “focus the blur” of branding, marketing and strategy? This conversation with Ben Greenberg and Sebastien Hue – thinkers and doers, food truck laborer and foodies, co-founders of the BS LLC agency – offers insight on growth. They love deeper questions, hate becoming commoditized, love being the liaison between left and right brain, and strive to architect a way to do that. On the Jobs Theory: 3:32: “it’s a business lens ...
Plan Strategically & Remain Situational – lessons from the Art Business
December 17, 2020 12:00 - 20 minutes - 13.8 MBSend us a Text Message. How do you keep growing when both your product and your customers constantly shift? Since 2003, Gary Levine’s company has sold licensed art (with constant shifts in taste and trends) to manufacturers and to retailers (where store counts, store types, and the explosion of ecommerce have shifted the balance of power dramatically in recent years). His advice: do what you love, operate in your “sweet spot”, and (15:45): “be thoughtful of who you’re doing business with” b...
Community Colleges –American Dream Growth Engine
December 10, 2020 13:00 - 29 minutes - 19.9 MBSend us a Text Message. “Community colleges have low self-esteem” – as a graduate of both a community college and an ivy-league university I can relate to that sentiment. Because community colleges serve an important role in supporting the American Dream, to aid continued upward mobility in our country, I asked Sarah Leggesse to share her insights about students and staff. How do stories about alcohol abuse on campus live alongside stories of an 85-year-old student trying to better herself?...
Purpose-driven Business: Fusing Clean Energy with Capitalism
December 03, 2020 14:00 - 19 minutes - 13.7 MBSend us a Text Message. My guest Steve Melink shares a powerful and very important story: highly knowledgeable about clean energy, he built a case why clean energy is critically important for humankind, wrote a book about it (Fusion Capitalism – Clean Energy Vision for Conservatives), has taken risks by building a purpose-driven business around a politically charged issue, and he walks the walk on clean energy with his 100+ employee company in Cincinnati, OH. They tell us we shouldn’t ...
eDesign – Virtually Design Virtually Everything
November 26, 2020 15:00 - 22 minutes - 15.7 MBSend us a Text Message. As our life becomes more digital, we need to grow and learn new skills to keep up. Covid has accelerated that trend – not just Zoom calls and filesharing, but remote collaboration for all kinds of problem solving. My guest Jenna Gaidusek is an online interior designer who has decorated hundreds of rooms across the country all from her home office. She perfected a process as a virtual interior designer and encourages other creatives in the interior design industry...
eDesign – Virtually Design Virtually Everything
November 26, 2020 15:00 - 22 minutes - 15.7 MBAs our life becomes more digital, we need to grow and learn new skills to keep up. Covid has accelerated that trend – not just Zoom calls and filesharing, but remote collaboration for all kinds of problem solving. My guest Jenna Gaidusek is an online interior designer who has decorated hundreds of rooms across the country all from her home office. She perfected a process as a virtual interior designer and encourages other creatives in the interior design industry to do the same. We talk ...
The World’s First Ever All-Digital Designer Showhouse
November 19, 2020 14:00 - 37 minutes - 25.8 MBWhen an entrepreneur envisions boldly… risks… invites industry stars to participate… creates a first of its kind in the history of the world event… and invites you behind the scenes of its creation….and to its unveiling…you’ll want to listen. Gary Pettitt, CEO and Editor of Seasonal Living Magazine, the creative and entrepreneurial force behind this exciting all-digital Showhouse is my guest in this episode. We talk about digital design, the creative process, and taking leaps to grow – as pe...
The World’s First Ever All-Digital Designer Showhouse
November 19, 2020 14:00 - 37 minutes - 25.8 MBSend us a Text Message. When an entrepreneur envisions boldly… risks… invites industry stars to participate… creates a first of its kind in the history of the world event… and invites you behind the scenes of its creation….and to its unveiling…you’ll want to listen. Gary Pettitt, CEO and Editor of Seasonal Living Magazine, the creative and entrepreneurial force behind this exciting all-digital Showhouse is my guest in this episode. We talk about digital design, the creative process, and tak...
Chasing Digital Growth, faster and more profitably
November 12, 2020 17:00 - 44 minutes - 30.2 MBSend us a Text Message. Adam Smith founded SoundPress, his digital marketing agency 20 years ago in 2000. Today his team serves Fortune 50 companies in the automotive industry and small/midsized clients. His insights into technology, branding, and how manufacturers or distributors can better market and sell consumer products online are built on a foundation of real-world successes, with a dash of the classically trained musician’s brilliance. Always growing. Benno Duenkelsbuehler CEO &...
You are not the Hero – Storytelling for Marketers
November 05, 2020 14:00 - 22 minutes - 15.3 MBSend us a Text Message. Mark Haas talks about story structure and how to ‘flip the script’ – focus on the customer’s problem, not the product, not your company. The pattern in storytelling is (2:42): “hero goes on a journey, looking for a treasure…a dragon is in the way… along comes a mentor, helps to put a sword in your hand to defeat the dragon and helps you get the treasure.” – and (7:20): “you’d call them buyer personas we call them hero personas.” After walking us thru business ex...
Settler vs. Pioneer – lessons from a Cannabis Start-up
October 29, 2020 20:00 - 21 minutes - 14.5 MBSend us a Text Message. Despite (relatively minor) audio challenges, this turned out to be a great episode. If you ever moved from big “settler” company to “pioneer” work in a start-up, you know the difference between the two; if you’re considering the move, listen to Leah Bailey who talks thru her experience starting a Cannabis grower and vertically integrated premium brand, from 2 to 150 employees. Leah’s war stories are fascinating; her # 1 lesson at 15:39; my favorite part was getting t...
Storytelling – or: Bootstrapping a $100M Start-up
October 22, 2020 14:00 - 32 minutes - 22.1 MBSend us a Text Message. Remember FiveFingers Shoes? Neither did most consumers a dozen years ago, until it became a B2B manufacturer’s amazing B2C success story. Michael Martin, who spent 20 years in consumer goods, as sales and sales operations manager then executive, shares with us how he became the Chief Storyteller for a component manufacturer and helped to build a 9-figure consumer product – by not selling the product first, but putting the story first, actually leaving product samples...
Never Integrate or Grow: Pre/Post Acquisition Challenges
October 15, 2020 13:00 - 31 minutes - 22 MBSend us a Text Message. Spoiler alert: integrate or grow is a false choice, you can and should do both, walk and chew gum, integrate and grow. But too often poor integration between acquirer and acquired hurts revenue growth, certainly in the (too lengthy) short term. Steve Nunn shares his definition of integration, how to tackle integration – in stages, some successes and failures and what drove each. Because growth is challenging during integration, we share an example where my company’s ...
Can Three Things Improve your Business, really?
October 09, 2020 03:00 - 24 minutes - 17.2 MBSend us a Text Message. Paul Heagen has a talent for making the complex simple, and in our discussion about his latest book These Three Things we talk about Pride, Safety, and Love as a leader’s focal points to unleash passion, move people to be loyal to the business, and committed to extraordinary performance. All three are things we remember feeling (or missing) from an early age, and pivotal moments throughout our life harken back to one or all three of them. Paul takes us through each o...
Growing your Company using Brand Licensing
October 01, 2020 14:00 - 32 minutes - 22.6 MBSend us a Text Message. After his first job as CPA at Arthur Anderson ended shortly after the Berlin Wall fell (fun story how that global event unleashed our guest’s entrepreneurial spirit at 1:01), Stu Seltzer became a licensing expert, first as executive at fashion house YSL, then in entertaining at Disney, and now as owner of licensing agency Seltzer Licensing Group and teaching at NYU. This episode offers a crash course in licensing (4:30-14:08), followed by insightful comments helpful ...
Growing your Company using Brand Licensing
October 01, 2020 14:00 - 32 minutes - 22.6 MBAfter his first job as CPA at Arthur Anderson ended shortly after the Berlin Wall fell (fun story how that global event unleashed our guest’s entrepreneurial spirit at 1:01), Stu Seltzer became a licensing expert, first as executive at fashion house YSL, then in entertaining at Disney, and now as owner of licensing agency Seltzer Licensing Group and teaching at NYU. This episode offers a crash course in licensing (4:30-14:08), followed by insightful comments helpful to manufacturers or distr...
Licensing 101
October 01, 2020 14:00 - 32 minutes - 22.6 MBAfter his first job as CPA at Arthur Anderson ended shortly after the Berlin Wall fell (fun story how that global event unleashed our guest’s entrepreneurial spirit at 1:01), Stu Seltzer became a licensing expert, first as executive at fashion house YSL, then in entertaining at Disney, and now as owner of licensing agency Seltzer Licensing Group and teaching at NYU. This episode offers a crash course in licensing (4:30-14:08), followed by insightful comments helpful to manufacturers or distr...