To Thrive on Shifting Ground, Be a Mammal
The Third Growth Option with Benno Duenkelsbuehler and Guests
English - February 04, 2021 15:00 - 24 minutes - 17 MBBusiness business revenue expansion growth Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Before founding a software company, Brett Goldberg was an importer and distributor of a very successful line of skincare products. Brett loves to build things that people use, and to dialog with them. Here our conversation ranges from key recommendations for vendors in today’s marketplace, to the importance of relationships, and the need to balance repetition and creativity.
After a minute of Brett welcoming listeners in Kurdish, Spanish, and French, he shares keen insights, for example:
4:27 – “to stay grounded, a small company needs to always be a mammal… to scamper between the dinosaurs and not get crushed.”
11:02 “as an entrepreneur you have to discipline yourself to allocate resources to new ideas. If you’re not first to market you only have yourself to blame.”
13:02 – “you need that discipline to not reinvent yourself every day, but you also need… to continue inventing…manage the dialectic between repetition and creativity.”
18:11 – “also vendors need to start making an investment in online marketing so a certain % of sales are B2C.”
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN