Omni-Channel – from Buzzword to Revenue Growth
The Third Growth Option with Benno Duenkelsbuehler and Guests
English - March 11, 2021 13:00 - 25 minutes - 17.9 MBBusiness business revenue expansion growth Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Majda Rensberger – wholesale consumer product sales and marketing executive at national sales agency OneCoast for over 15 years – talks about the challenges of “meeting the customer where they are”, the customer journey, loyalty, retention, and the mindset that are required to embrace omni-channel selling as a way to optimize and maximize sales.
Near the end, Majda shares her personal “change management” experience, growing up in Bosnia and being welcomed to the USA as a war refugee, and how that experience shaped her perspective.
3:42 – “…omni-channel is the ultimate customer-centric model… so the customer has a cohesive experience.”
6:31 – “…talk about customer journey… how do we transition from a multi-channel to an omni-channel business... we have to understand the customer journey… it’s not a one touchpoint journey.”
9:45 – “The biggest challenge is mindset.”
19:30 – listen here to Majda sharing her story growing up in war-torn Bosnia and being welcomed to the USA.
24:33 – “I’m open to brainstorming and having a chat about how to embrace the omni-channel model” – you can reach her via email: [email protected]
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN