Music Teachers: Expand Online
305 episodes - English - Latest episode: 7 months ago - ★★★★★ - 13 ratingsTangible, actionable and relevant information for music teachers who are expanding online with courses, membership sites, workshops and interactive group programs. Tune in for musings, conversations, tech tips and motivation that is all designed to help your music studio have greater impact and income online!
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Episodes
199: The Founders Series Wrap Up
November 24, 2021 11:30 - 27 minutes - 25.1 MBThis is the fifth and final episode of the incredible Founder Series. Has the Founders series inspired you to take a look at any of the platforms we’ve been discussing? Please share your feedback as a review on Apple Podcasts or by sending me a DM over on Instagram! My business is here to help you expand your music studio and music teaching business online. I know how much passion you have for music education and everything that I put out on the podcast, social media and in my broadcast ...
198: Using the software - The Founders Series Session 4
November 17, 2021 11:30 - 29 minutes - 27.2 MBThis is our fourth and probably most anticipated episode in the Founders Series. Many of your remaining questions about using these made-for-online-music-lessons software options will be answered in this episode. SaaS products, or Software as a Service products, really do require a test drive to determine if they are going to work the way you want them to. It’s easy to look at them “on paper” but until we’ve sat down in front of the screen and interacted with them, it’s impossible to kno...
197: Knowing your software - The founders series session 3
November 10, 2021 11:30 - 18 minutes - 17.3 MBThis is our midway point in The Founders Series. (If you haven’t listened to episodes 195 and 196 yet, I recommend jumping back to those before proceeding with today’s episode, they all kinda build on each other and I want you to be empowered to make the best choice for your online music lessons!) As a reminder, our guests in this series are: Michael Grande of Rock Out Loud Live Sam Reti of Muzie.Live Rebecca Featherstone of Musicology Eric DeGrove of Blink Session Music All of t...
196: Origins and Features - The Founders Series Session 2
November 03, 2021 10:30 - 25 minutes - 23.7 MBThis is the second episode in the Founders Series. (Be sure to listen to all five episodes in order, to make the best choice for your online music lessons!) Remember when you first listened to a podcast? That feeling of having so much opportunity to learn, be entertained, be informed and gain knowledge… you feel like you’re on top of the world. It’s kinda the same thing when you hear about a piece of software that was designed specifically for music teachers like you. And I know, becau...
195: The Founders Series; Introduction
October 27, 2021 10:30 - 10 minutes - 9.92 MBThis episode is the Introduction to The Founders Series. This is a series of five podcast episodes with the founders of Musicology, Muzie.live, Rock Out Loud Live, and Blink Session Music. This is going to be one of the most powerful series that I have ever done on the podcast -- I'm so excited that you are here to be a part of it. Introduction Sam Reti is the founder of Muzie.Live, an all in one virtual music studio allowing teachers to save time, stay organized and conduct a high qua...
194: On Social Media
October 20, 2021 10:30 - 9 minutes - 8.49 MBWhen it comes to social media, it’s so easy to post things that don’t move your business forward and even easier to feel unsure of what to post. Let’s set the record straight with a few tried-and-true posts! There’s so many trends and so many things going on on social media that I am officially breaking my silence and sharing a few tips on posting… this is going to be run! If you’re wondering why I haven’t really talked about this before, it’s because I'm a techie and never let myself pu...
193: Talking the Business of Music and UMBS!
October 13, 2021 10:30 - 38 minutes - 35 MBIn this week’s episode, I have three amazing guests with me (all at once) to discuss something really special happening in January -- UMBS, The Ultimate Music Business Summit! Find more info here: Ultimate Music Business Summit Topics we discuss: Their experiences with:All things that go into being a small business owner -- learning everything that goes into entrepreneurship, marketing, etc. Thinking “business-ly” The mindset of applying business concepts to what we do as music teacher...
192: 3 Ways to Get Unstuck Fast!
October 06, 2021 10:30 - 12 minutes - 11.5 MBToday I decided to bridge the conversation from email marketing into what we're talking about in next week’s episode, which is an amazing interview with three other people! Before we get to that, as always I want to invite you to a quick call with me http://callwithjaime.com and let’s jam! Were you feeling overwhelmed when I talked about email marketing and email list growth over these past few weeks? Some people reached out and said that they were, and others mentioned that it's just ea...
191: Your Email List Questions, Answered
September 29, 2021 10:30 - 14 minutes - 13.4 MBSometimes the best podcast episodes come from your questions! I am thrilled to bring this episode to you that includes me answering questions from the Expand Online community about email list growth, opt-ins, and more! Have questions you want answered? Book a call with me: http://callwithjaime.com Join the community let’s continue the conversation! Let’s get into the questions: First up there were a few questions about specific software tools. Four tools I get asked about the most ...
190: Your email list is a gateway to opportunity
September 22, 2021 10:30 - 17 minutes - 16.1 MBEmail marketing is a subject that I covered in depth earlier on in the podcast… I would recommend after you listen to this episode that you head back to the series: https://techofbusiness.com/series/email-marketing/ The episodes are 58, 59, 60, 61, 62 and 63. This episode is about using your email list in order to accomplish your online music studio goals. It's not a matter of just having an email list, it's a matter of using that email list effectively…what it means for you and what i...
189: The Thank You Page; Valuable Online Real Estate
September 15, 2021 10:30 - 12 minutes - 11.7 MBThis episode is a follow up and continuation from last week where we talked about the landing page or sales page. A landing page can be used for a free or paid opportunity, anything that is transaction-oriented. And the page that comes after that landing page, well, that’s valuable real estate, so let’s make the most of it! If you want to discuss your specific landing page(s) and thank you page(s) or anything elsethen be sure to book a call with me at —> http://callwithjaime.com Just a...
188: Going from "I'm Interested" to "I'm In!"
September 08, 2021 10:30 - 12 minutes - 11.3 MBWhat does it look like to take someone from “I’m interested to I’m in????” The short answer is a great program landing page or sales page. This episode takes you through that page using the niche and positioning we talked about last week. Before you get too far be sure to book your call with me —> http://callwithjaime.com The page on your website that we are discussing is the information page to help someone make a decision. It should be a concise page where someone can learn about th...
187: Your niche and positioning!
September 01, 2021 10:30 - 13 minutes - 12 MBThe fact of the matter is parents want the absolute best lessons that they can get for their kids within their budget and their means. And the best way for them to know that you’re the perfect teacher for their kids is with niching and positioning. Before we get to that, as always I want to invite you to a quick call with me http://callwithjaime.com :) Let’s start off with a definition: a niche is the particular segment of the population that you are building your programs for. Your nich...
186: Do parents really want online Music Lessons?
August 25, 2021 10:30 - 11 minutes - 10.8 MBThis is a huge question going around in the online circles I frequent, and I thought it was something worth sharing on the podcast… Whether schools are back in session in your community or are just about to head back, school and safety are on the forefront of everyone’s minds, particularly parents! Before we get to the good stuff, I am going to pop http://callwithjaime.com in right here -- you know, it’s my favorite way of connecting with you and if we haven’t connected in a while or eve...
185: From Gig-less to Online Educator with Dr. Kathryn Parsley (August Teacher Series Episode 4)
August 18, 2021 10:30 - 35 minutes - 32.7 MBThe idea behind the teacher series is to showcase teachers who have already expanded online, what they’re doing, why they chose to make those decisions and all that fun stuff. This episode is with Dr. Kathryn Parsley. She came into online teaching when vocal performance opportunities dried up at the start of the pandemic. I would love your feedback on this episode, so connect with me on Instagram @jaimeslutzky and book a call with me http://callwithjaime.com Let’s start off with Kathryn’...
184: Teaching Outside Driving Distances with Joslin Romphf Dennis (August Teacher Series Episode 3)
August 11, 2021 10:30 - 37 minutes - 34.3 MBAugust Teacher Series – Episode 3 with Joslin Romphf Dennis. The idea behind the teacher series is to showcase teachers who have already expanded online, what they’re doing, why they chose to make those decisions and all that fun stuff. This episode is with Joslin Romphf Dennis, a voice teacher who is in the process of launching her first online group program. I would love your feedback on this episode, so connect with me on Instagram @jaimeslutzky and book a call with me http://callwith...
183: Teaching the Teachers with Dorla Aparicio (August Teacher Series Episode 2)
August 04, 2021 10:30 - 33 minutes - 30.2 MBAugust Teacher Series – Episode 2 with Dorla Aparicio. The idea behind the teacher series is to showcase teachers who have already expanded online, what they’re doing, why they chose to make those decisions and all that fun stuff. This episode is with Dorla Aparicio, a group piano teacher who is sharing her methods with other piano teachers through an online program! I would love your feedback on this episode. This series and anything else you would like to share, so connect with me on I...
182: Teaching Online with Stephanie Chevalier (August Teacher Series Episode 1)
July 28, 2021 10:30 - 29 minutes - 27.3 MBAugust Teacher Series - Episode 1 with Stephanie Chevalier. The idea behind the teacher series is to showcase teachers who have already expanded online, what they're doing, why they chose to make those decisions and all that fun stuff. This episode is with Stephanie Chevalier, who is doing some really cool things out of her home in Baltimore Maryland. I would love your feedback on this episode, so connect with me on Instagram @jaimeslutzky and book a call with me http://callwithjaime.com...
181: Focus for online growth
July 21, 2021 10:30 - 15 minutes - 14 MB181: Focus for online growth Let’s talk about focus… focusing our efforts on the right things and keeping the blinders on, that is! This conversation is about personal experience as well as experiences with past and present clients -- and no, I’m not calling you out... I am sharing the fact that this doesn't go away. We all have priorities; we all have goals. And I know that our driving force is student success, studio profitability and work life balance. It always is. We want to mak...
180: Mindset and Expanding Online
July 14, 2021 10:30 - 12 minutes - 11.1 MBMy goal is to help you see beyond the limits that you have set for yourself. When we're in a space of expansion, there is so much opportunity! This podcast episode is split into two sections: why we need a growth mindset as we are expanding online how to create that growth mindset from wherever you are right now Growth Mindset By the official definition, a growth mindset “describes people who believe that their success depends on time and effort. People with a growth mindset feel tha...
179: Don't be afraid of X-Y-or-Z
July 07, 2021 10:30 - 14 minutes - 12.9 MBMy goal is to help you expand your music business online with group programs, courses, membership sites and now hybrid opportunities. I have recently added hybrid opportunities because more and more of my clients are finding that they want to have some level of in person augmented by online offerings. And so I've embraced it because it just makes sense. If you are thinking about Expanding Online... do it with a safety net! Do it with a mentor, coach advisor, techie, whomever it might be. Y...
178: Asking the big *little* question of WHY!
June 30, 2021 10:30 - 11 minutes - 10.1 MBWe are just a day away from the second half of 2021 as of the time of this episode… and I have a big question for you… Why? Why are you doing your business the way that you are doing your business? Why are you servicing your clients and your students the way that you are servicing your clients or students? Why are you creating material for your students for your studio, the way that you are creating the material for your students and for your studio? Why are you offering lessons whe...
177: Have a productive summer
June 23, 2021 10:30 - 11 minutes - 10.5 MBHave you felt it? There has been a noticable shift in the attitudes and outlook online over the past few weeks -- the shift from school to summer! And I'm hearing from many of you the desire to be productive without being busy, desire to launch in the fall but not do a lot right now and most resounding, the desire to make money without teaching all day. So, today let's talk about 3 ways to be productive this summer: Work on your fall programming with earnest Offer workshops and summer...
176: The case against course marketplaces
June 16, 2021 10:30 - 14 minutes - 13.2 MBThis episode is about the drawbacks of teaching through a marketplace website like Udemy or Skillshare rather than your own platform. While I’m not meaning to, this may come across as a bit of a rant, my intention is to showcase the value of putting in the work to do your online studio right, from the beginning, or if you really want to use one of these marketplaces, to build in an exit strategy. The number one reason people start teaching on these platforms is because they have a built...
175: A corridor of offerings ~ being a specialist
June 09, 2021 10:30Today’s topic is about specificity. We’re taking about being truly known for one thing and serving one specific audience. I came up with an analogy that I’ve shared on a couple of connect calls recently and I think it’s time to bring that analogy here to the podcast. So, here it goes... Online marketers talk about building a funnel. It’s wide at the top to attract a lot of prospects and then gets narrower and narrower until you get to the offer. Once someone gets to the bottom of the...
174: Launching Your Online Music Program with Katie Zaccardi and Bree Noble
June 02, 2021 10:30 - 34 minutes - 31.9 MBJoining me for today's episode are Katie Zaccardi and Bree Noble. These two ladies have a great program that they are launching -- all about launching -- and they are all in on music education. I'm delighted to bring you this conversation here on the podcast. Before I give you a rundown, be sure to sign up for their free challenge using either of these links: https://www.katiezaccardi.com/freechallenge or profitablemusician.com/freechallenge and take their quiz: https://www.katiezaccardi...
173: Online Summer Programming for Adults and Teens
May 26, 2021 10:30 - 10 minutes - 9.29 MBIn this episode I share with you a couple of ways to engage and inspire your adult and teenage learners with programs that are complimentary to your traditional teaching style. Your adult and teen learners whom you work with one on one are in a perfect position to jump into a group program, especially one this summer. I firmly believe that the vibe of summertime is different and really works well for introducing programs that are fun and collaborative. Be sure to book a call with me: htt...
172: Online Music Summer Camp
May 19, 2021 10:30 - 11 minutes - 10.7 MBSummertime is a great time to experiment with new teaching modalities. In this episode, we discuss building a week long summer camp for kids and tweens. You'll hear one method to running this type of program and it'll spark ideas that work for your studio. Let's have some fun this summer with scavenger hunts, making music with homemade instruments, blending indoor and outdoor activities and stretching creativity to its limits. If you can teach live online lessons, you can run a summer ca...
171: Tech doesn't create success
May 12, 2021 10:30 - 12 minutes - 11.5 MBIn this episode I share with you why I don't believe that tech will create success with your online program, course or membership site, and why the right tech is vital to the success of your online program, course or membership site! Without the right tech in place, our programs aren't able to shine the way that they deserve, our students aren't able to easily navigate the program and success can become elusive. I don't want that for you, which is why I am committed to making sure that y...
170: Should I host a virtual summit?
May 05, 2021 10:30 - 14 minutes - 13.1 MBWe're in the middle of the Expand Online Summit --> https://expandonlinesummit.com right now and I am bringing you an "in the moment" update wrapped nicely in the question of whether hosting a virtual summit makes sense for you and your business goals. Be sure to book a call with me http://callwithjaime.com to discuss this podcast episode or anything else that is going on in your business! These show notes are super short this week, because I'm all in on the summit but I'm planning on co...
169: Business Growth as a Summit Attendee
April 28, 2021 10:30 - 16 minutes - 14.7 MBThe 2nd Annual Expand Online Summit kicks off on Monday May 3rd, 2021. Register at https://expandonlinesummit.com Attending a summit is supposed to benefit your business, so let's make sure that you get the most out of any and all summits that you attend. Start by showing up with a game plan, know what sessions you want to take in, when they are available and when they expire. Know what your goal is -- are you there to connet with certain speakers, network with attendees, learn about a s...
168: Being a great Virtual Summit Speaker
April 21, 2021 10:30 - 15 minutes - 14.2 MBThe Expand Online Summit is coming up from May 3 - May 7, 2021 and you can register at https://expandonlinesummit.com This event is an annual weeklong free opportunity for Music Teachers who are creating new online programming to learn how to make those programs effective, impactful and income producing. Now, for this episode of the Expand Online Podcast, I share with you how to become a great Virtual Summit Speaker. In order to be a great summit speaker, you need to connect with summi...
167: The magic between Idea and Development
April 14, 2021 10:30 - 12 minutes - 11.2 MBSo, you've got a *brilliant* idea for a new online program, course, workshop or membership -- that's incredible! I'm betting you're just super excited to get to putting content together so that it can shine like you feel in your bones, right? Well, NOT-SO-FAST... okay? Between the idea and the development of that idea is a crucial step called VALIDATION. In this episode, we talk all about validation -- and yeah, I know, you've heard it before -- but seriously, there is a time and place...
166: Pricing Your Online Music Lessons & Programs
April 07, 2021 10:30 - 13 minutes - 12.5 MBThis episode is not focused on raising your prices. It is not focused on squeezing as much as you can out of your students and their parents. It's not even about actually setting prices! In reality, this episode of the podcast is strictly about thinking about pricing your lessons and programs for the online space. When we start or expand our online offerings, it's a perfect time to re-evaluate how we set our pricing. In this episode, I share with you my thoughts on: pricing group prog...
165: Conversations with Listeners & Clients
March 31, 2021 10:30 - 13 minutes - 12.1 MBCelebrate with me! This is the official 3rd Anniversary Episode of the Expand Online Podcast. The podcast kicked off in April 2018 and since this is the last episode of March 2021, we're celebrating! Leave a rating and review in your favorite podcast app (the one you're listening in right now, or if it doesn't have a review system, head to iTunes!) On this episode, I share takeaways from three conversations I've had recently. A new podcast listener who is getting ready to launch a music...
164: What if nobody buys my new program?
March 24, 2021 10:30 - 10 minutes - 9.66 MBWe've all been there -- waking up in a cold sweat after we've been on an adrenaline rush after a new *brilliant* idea has come to us. The cold sweat is fear setting in, and impostor syndrome, and what-ifs -- this episode doesn't talk about any of that, rather it's all about how you can flip the script in your head to GUARANTEE that you'll have students in your next new program. It's not about the sales page. It's not about the price. It's not about getting 100's of people to magically...
163: Promoting your programs with free content
March 17, 2021 10:30 - 15 minutes - 14.6 MBThis episode is inspired by my upcoming workshop: Fast-track Your Pivot - Learn three business-changing secrets to create online group programs and scale your influence and profits. I use free workshops, masterclasses and summits to provide opportunities to learn in real time, with your peers. These free offers are my way to help you determine if I'm the right partner to take you from idea through launch and beyond. And the same principles I use are used by hundreds of online service ...
162: Creating Pre-Recorded Content for your Online Programs
March 10, 2021 11:30 - 17 minutes - 16.2 MBPre-recorded content is the lifeblood of effective online programs. This is where the teaching truly happens, because it's the fastest way to efficiently educate and inspire. Pre-recorded content inside your programs breaks down the material so your students can understand it and implement it in their own practice. When it comes to pre-recorded content, we are likely going to create a fair amount of material. In the episode I share with you two general approaches to creating content as w...
161: Expanding beyond teaching with Andrea Miller
March 03, 2021 11:30 - 31 minutes - 29 MBI sat down and chatted with the super smart piano teacher and business coach, Andrea Miller, to discuss how educators can expand online in ways other than teaching one-on-one or group programs. While much of what is discussed on the podcast is about creating online programs, it's so important to look inward and see what excites you with your work and do more of that -- if you love creating curriculum, then do more of that (and sell it!) There are no rules to how to expand online and ther...
160: Young Kids in your Online Studio - embracing the family
February 24, 2021 11:30 - 16 minutes - 15.1 MBIn this episode, I share how to engage with the parents of your young students and why this is so important to their success with your online programs. We want to build bonds with our students and their parents for the benefit of progress and continuity. This starts with your website and goes through the registration process. It continues with effective and succinct communication throughout the program and forming a partnership with the parents. Online is different than in person. Group ...
159: Adult Student Success with your Group Programs
February 17, 2021 11:30 - 14 minutes - 12.9 MBAdult learners come to the arts for a variety of reasons - realizing a lifelong dream, finding a new hobby, reconnecting to something they previously enjoyed and advancing their skills, among many. Unlike children, adults have a plethora of responsibilities outside of our online programs. They work, have families and are responsible for household tasks. The best online group programs fit into this chaotic lifestyle, because of their flexibility and clear expectations. In this episode, we...
158: A Success Matrix for your Online Studio
February 10, 2021 11:30 - 13 minutes - 12 MBHow do you measure the success of your online efforts? It is through facts and figures, feelings and emotions, income and impact or some combination of these? I believe that every single one of us is going to feel successful when there is a combination of what we can feel and what w can measure. Everything that we do in our businesses will fall into one of four quadrants in the Success Matrix for Online Studios... These quadrants are: Top Left: Not Measurable. Does not Evoke Feeling. ...
157: The perfect students for your online studio
February 03, 2021 11:30 - 14 minutes - 13 MBThere is one major difference between online and offline studios -- where students can and do come from. Offline, they come based on proximity and reputation whereas online, they come based on reputation and niche. With online studios, generalists don't win - specialists do. But how do we know what we're specializing in and who our perfect students are? Start by taking a closer look at the students you have most enjoyed working with and understand more about their drive and spirit. That'...
156: A website gut check
January 27, 2021 11:30 - 11 minutes - 10.9 MBWant an unbiased opinion of how your website feels to a visitor? For the first 5 people to send me a message on Instagram --> https://www.instagram.com/jaimeslutzky/ I'll do exactly that, take a video as I visit your website for the first time. In this episode, we discuss the four most foundational pages of your website, why they are there and how you can make sure that they are doing their job! They are: Contact About Services Home Your website needs to help your visitors go from ...
Online Expansion Masterclass - Session 4
January 21, 2021 21:28 - 39 minutes - 45.7 MBDownload your workbook at https://workshop.expandonlinecommunity.com and connect with me on Facebook and/or Instagram!
Online Expansion Masterclass - Session 3
January 21, 2021 00:11 - 42 minutes - 48.5 MBDownload your workbook at https://workshop.expandonlinecommunity.com and connect with me on Facebook and/or Instagram!
155: Making It Fun
January 20, 2021 11:30 - 10 minutes - 9.95 MBWhether you teach kids or adults, gamification is a great tool to bring into your online programs. Gamification is the concept where we encourage students to learn and apply what they learn to earn rewards. The two most popular forms of gamification with online programs are "B-I-N-G-O" style and points. For "B-I-N-G-O" students work to complete 24 or 25 tasks that pertain to applying the knowledge they learn in the program, or tangential/fun tasks. And for the points system, it's all a...
Online Expansion Masterclass - Session 2
January 19, 2021 19:01 - 35 minutes - 40.1 MBDownload your workbook at https://workshop.expandonlinecommunity.com and connect with me on Facebook and/or Instagram!
Online Expansion Masterclass - Session 1
January 18, 2021 22:40 - 39 minutes - 45.6 MBDownload your workbook at https://workshop.expandonlinecommunity.com and connect with me on Facebook and/or Instagram!
154: An Easy Roadmap for your Online Program
January 13, 2021 11:30 - 14 minutes - 13.1 MBWelcome to the Expand Online Podcast, I’m your host Jaime Slutzky; a lifelong techie taking bold action to help art and music educators create the online studios of their dreams. This is episode 154 and the focus is on creating a roadmap to get you from where you are right now to having your own online program launched and with students. When we’re expanding online it’s so important to keep moving forward towards our goals, getting stuck is just not worth the extra effort it takes to pick ...