Music Teachers: Expand Online
305 episodes - English - Latest episode: 9 months ago - ★★★★★ - 13 ratingsTangible, actionable and relevant information for music teachers who are expanding online with courses, membership sites, workshops and interactive group programs. Tune in for musings, conversations, tech tips and motivation that is all designed to help your music studio have greater impact and income online!
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Episodes
153: Four benefits to scaling with online Group Programs
January 06, 2021 11:30 - 11 minutes - 10.8 MBHappy New Year! This is the first episode of 2021 and I am delighted that you’re listening. In case we haven’t met, I’m Jaime Slutzky, a lifelong techie on a mission to make more art and music education programs available online with independent and private studio owners at the helm. I’d love to chat with you and learn about you, as a listener of this podcast, just click over to http://callwithjaime.com and book a short 10-minute call with me. This episode today is all about the immediat...
152: Mindset: Educator or Entrepreneur
December 30, 2020 11:30 - 14 minutes - 13.5 MBBefore we get all the way into the nitty gritty of the shownotes, here's the link to book a call with me: http://callwithjaime.com it's just a short 10 minute call that we do via zoom where we can talk about you, your business, your goals, your students and their goals. I just love getting to know you and hearing your passion! Are you an educator or an entrepreneur? And do you want to wear one hat, the other or both? As an educator/teacher/instructor your primary goal is to instill the...
151: A Student Focused Culture for your Online Studio & Programming
December 23, 2020 11:30 - 11 minutes - 10.6 MBLet's chat: http://callwithjaime.com Creating a student focused culture online will look vastly different than the culture we create in brick & mortar studios on main street... In person, we can post up pictures of our students performing, presenting, practicing, learning and demonstrating. There are images of recitals or gallery shows. Walking through your door makes it fairly easy for the students to see that they belong. In the online space, we have to create that culture in a diffe...
150: A long view at life with an online program
December 16, 2020 11:30 - 16 minutes - 15.1 MBTake the time to imagine, and dream, and create for where our businesses is going to be once we have successfully implemented our online program. This is a long range view. Some people may be "there" in 2 or 3 months but more than likely it's going to be a 2 or 3 year vantage point. We are going on this journey together -- because it's not enough to say "I want to expand online" or "I want to offer online programs" or "I want to engage with my students in a new and exciting way" -- but rathe...
149: Why You? Why Me? Why Now?
December 09, 2020 11:30 - 12 minutes - 11.5 MBDecember is a unique time of year. There is a lot of reflection, planning and thinking goes on this month. Which is why I believe now is the right time to look objectively at your Expand Online desires -- and ask the questions: Why you? Why me? Why now? Why you're the right person to bring your online program into reality. Why I'm perfectly poised to be on this journey with you. Why now is the absolute best time for you to put your stake in the ground and say "Yes, I am ready to do this!...
148 - Maximizing Online Tech for Art Instruction
December 02, 2020 11:30 - 12 minutes - 11.7 MBBook a call with me --> http://callwithjaime.com Remember, not all software is created equal and that's okay. The important thing is to learn how to maximize the effectiveness of software tools we do select and to fully integrate them with one another. After you finish listening, give your software a litmus test: - check and see how many of the features you are actually using - how integrated it is with the other tools you are using If you left it for someday -- today is your lucky d...
147 - The case against lifetime access
November 25, 2020 11:30 - 15 minutes - 14.2 MBWelcome to the shownotes for this episode. Inside these notes, I'm sharing a summary of the episode. When we set out to create online programs we have multiple goals that our program needs to meet -- an internal or personal goal, a financial or business growth goal and, a goal of creating the right program for helping our students reach their goals! This session specifically discusses the topic of lifetime access to online program materials. It sounds so good on sales pages, but really, ...
146: Developing an effective online art program curriculum
November 18, 2020 11:30 - 14 minutes - 13.1 MBLet's start these shownotes off with a bold statement: I would bet that you're teaching lesson to lesson and not with a larger curriculum in mind... Most people do that. And it works fairly well for interactive one-on-one or in-person programming, but doesn't quite cut it for online programs. When we work with a curriculum we are creating lessons that definitively take our students from point A to point B. In the online space, we really need to be specific, because most of the time our...
145: Online Group Art and Music Programs
November 11, 2020 11:30 - 11 minutes - 10.8 MBOn today's episode I discuss online group programs and why they are the best online format for art and music instruction online in 2021. I believe that your programs will be much more accessible for your students and much more profitable for you when done right. Online group programs are a little bit of a misnomer because there are so many things that can fall into general label of "programs." We are specifically talking about programs that are a hybrid of live interactive sessions and a...
144: Blitz to Black Friday
November 04, 2020 11:30 - 12 minutes - 11.8 MBBlitz to Black Friday is happening on Instagram @jaimeslutzky every day at 1pm Pacific (4pm Eastern) from November 5 - November 25th. During our time together we are going to create a valuable online course that you'll be able to launch over the Thanksgiving/Black Friday weekend. This course is going to set your students and clients up with everything they need to successfully learn online with you. Tune in each day at 1pm Pacific on Instagram for your daily assignment and instructions....
143: Can I get it done in time?
October 28, 2020 10:30 - 8 minutes - 8.06 MBWith the "big holiday sales season" right around the corner, the question always comes -- can I get it done in time? So that's what we're tackling! Questions, join us inside the Expand Online Community or send me a message on Instagram or Facebook!
142: Thinking about starting a Membership Site?
October 21, 2020 10:30 - 15 minutes - 14 MBI'm excited to share with you the basics and logistics of running a Membership Site. Be sure to join the Expand Online Community Connect with Jaime on Instagram and Facebook Oh, and here's the link to Episode 139, all about LMS software!
141: Tech and the customer journey
October 14, 2020 10:30 - 19 minutes - 17.7 MBThe goal of your online tech tools is to give your students the best journey possible... in this episode, we discuss the relationship between the customer journey and the tech you use. It's not good enough to have an amazing program, we want to treat our customers/students/clients/participants/members with an experience that surpasses expectations. Be sure to join the Expand Online Community and connect with me on Instagram or Facebook!
140: Sending Emails Right for your Online Programs
October 07, 2020 10:30 - 13 minutes - 12.2 MBIn this episode, I share with you three powerful Email Marketing Systems with which you can communicate effectively about your online art or music education programs and with your students! The SaaS (Software as a Service) are: ConvertKit ActiveCampaign GrooveFunnels Download the Expand Online Getting Started Guide Join the Expand Online Community on Facebook to surround yourself with other art and music instructors who are leveraging online programs to increase their impact and in...
139: Choosing an LMS for your Online Programs
September 30, 2020 10:30 - 21 minutes - 19.2 MBIn this episode, I share with you four powerful Learning Management Systems upon which you can build out your online art or music education programs. The SaaS (Software as a Service) are: Thinkific MemberVault GrooveFunnels LearnDash (for WordPress) MemberPress Paid Memberships Pro Download the Expand Online Getting Started Guide Join the Expand Online Community on Facebook to surround yourself with other art and music instructors who are leveraging online programs to incre...
138: How do I really go online with Kimma Smith
September 23, 2020 10:30 - 27 minutes - 25.5 MBKimma Smith joins me this week on the podcast to share how if you want to teach online, you can. She really showcases that this is a place where anyone can thrive and create programs on their terms. Join the Expand Online Community Connect with Jaime Instagram: @jaimeslutzky Facebook: @jaimeslutzky Connect with Kimma Instagram: @kimma.smith.art Website: https://kimmasmithart.com
137: 3 Factors That Can Derail You
September 16, 2020 10:30 - 10 minutes - 10 MBJoin the Expand Online Community Connect with Jaime on Instagram and Facebook In this episode Jaime shares 3 factors that can derail you from getting your online program off the ground. Don't let these factors pivot your plans -- you can get through them when you have ongoing external support through the Expand Online Incubator!
136: Noteflight adds Composition to your Online Music School
September 09, 2020 10:30 - 27 minutes - 25.1 MBJohn Mlynczak and Jaime Slutzky discuss how Noteflight works for teachers and private studio owners and instructors. It is a tool that provides a collaborative experience for educators and their students. Noteflight also extends beyond the classroom and with Noteflight Marketplace becomes the Etsy of music compositions. Check out these links: Noteflight ArrangeMe Expand Online Community Connect with Jaime on Instagram and Facebook Join the Online Expansion Masterclass About Joh...
135: Online Works! Don't wait for Someday!
September 02, 2020 10:30 - 15 minutes - 14.3 MBOnline Education is not going anywhere -- don't get left behind because you're waiting for someday. Someday has many shapes and forms and they are keeping you from your authentic self doing authentic things online. Someday may look like When I have more time When I have more money When I know how to use the tech When pigs fly When I've exhausted all other options When my grandson's best friend's wife is available to help me When the stars align Don't wait for someday, expand ...
134: Having Personality within Your Online Programs
August 26, 2020 10:30 - 16 minutes - 14.8 MBJoin the Online Expansion Masterclass at https://workshop.expandonlinecommunity.com. When we inject our personality into our online programs we create relationships for life. The skills that we teach are available all over the internet, but skill transfer alone doesn't equate to online business success. When your students connect with you on a visual and emotional level, they will remain in your programs and refer you to their friends. Connect with me: Download the Expand Online Getting...
133: Hosting a Virtual Summer Festival with kate kayaian
August 19, 2020 10:30 - 28 minutes - 26.4 MBIn this conversation, Kate Kayaian and I discuss the Virtual Summer Cello Festival she ran for 7 weeks this summer. Some of the Logistics include: Facebook Group, as bulletin board Daily live zoom session lasting 2 - 3 hours Daily warm up in the morning consistent microphones (everyone has the same hardware) - AKG lyra and had a test/setup day for students FB Group "Rooms" for social time At Summer Festivals, attendees have the opportunity to meet potential future teachers for th...
132: Choosing Success
August 12, 2020 10:30 - 23 minutes - 21.5 MBJoin the Online Expansion Masterclass at https://workshop.expandonlinecommunity.com. My goal is to provide you with succinct strategy, consistent & elevated support and tech support without overwhelm and today's episode is discussing choosing success. 3 specific things that contribute to choosing your success: time financials gut intuition Connect with me: Download the Expand Online Getting Started Guide Instagram: @jaimeslutzky Facebook: @yourbiztech The Expand Online Commu...
131: Playing to your Strengths Online with Jennifer Rosenfeld
August 05, 2020 10:30 - 29 minutes - 26.7 MBIn this episode, Jennifer Rosenfeld and I discuss the opportunities for growth, influence and income with expanding a classical music career online. Several of the topics we cover are: Divesting the income from the creativity Getting online is not selling out You don't need to be super tech savvy to have online success Play to your strengths, you don't need to be everywhere and do everything Overcoming perfectionism Join the Expand Online Community on Facebook https://expandonlin...
130: Teach Art Online Without In Person Experience
July 29, 2020 10:30 - 17 minutes - 16.2 MBJoin the Expand Online Community Attracting students to your online art classes and workshops is going to look and feel different that doing this same activity for a local in person workshop or class. In this episode, we discuss two approaches for bringing new students into your programs. Connect with me: Download the Expand Online Getting Started Guide Instagram: @jaimeslutzky Facebook: @yourbiztech The Expand Online Community on Facebook Email: [email protected] Conta...
129: On-Air Strategy Session with Emilia Bachelier
July 22, 2020 10:30 - 28 minutes - 25.8 MBJoin the Expand Online Community on Facebook Topics include: what to post and where to post the sales process books and podcasts expanding from social media building an email list using Instagram as a virtual gallery Podcasts Mentioned: The Abundant Artist Art Marketing Online Anything entrepreneurial mindset & selling art online Emilia Bachelier is an abstract artist. Her mission is to create original abstract artwork that uplifts the mood, emanates colorful and positive...
128: Audioblog - Manifesting My Outcome
July 15, 2020 01:11 - 11 minutes - 10.8 MBIn this episode, I share how I lost my vision while in my final year of my Computer Science degree and how I pushed through the setback to graduate with honours (yes there's a "u" in there because I got my degree in Canada!) Then I relate this to the curveball we were all thrown 4 months ago, in March 2020 when the COVID-19 pandemic shuttered doors and pushed everyone inside. Please share this episode with people who need to hear it. Connect with me: Download the Expand Online Getting...
127: Running Studio Music Classes Online
July 08, 2020 10:30 - 36 minutes - 33.2 MBEpisode Highlights Danny owns two music schools in Orange County CA and was able to successfully pivot his lessons from in person to online -with only a 25-35% drop off. We discuss how to make an online music lessons different in a way that people like it better. Danny hosts the Music Lesson Business Academy Podcast and runs the membership site of the same name. We discuss how some studios bemoan zoom/virtual programs but taking a page from yesteryear where big box put its head in th...
126: A healthy dose of "You've Got This"
July 01, 2020 10:30 - 16 minutes - 14.9 MBSometimes we just need to hear "You've Got This" -- it's enough to keep us going. In this episode Jaime shares 4 roadblocks and how to get through them so that you can create the online program you are working towards. Sign up for the Online Expansion Masterclass Now! Connect with Jaime Download the Expand Online Getting Started Guide Instagram: @jaimeslutzky Facebook: @yourbiztech The Expand Online Community on Facebook Email: [email protected] Contact Page: https:/...
125: Online Group Music Programs with Michelle Rose
June 24, 2020 10:30 - 34 minutes - 31.9 MBMichelle Rose is a full time music teacher at a 100% virtual school in North Carolina. In this conversation, we discuss teaching music classes online and the nuances that come with online art education. Join the Online Expansion Masterclass - a free 5 day workshop right inside the Expand Online Community on Facebook Topics include: What an online school is and how to teach the arts online. What the classroom looks and feels like. How to run choir and group practices online. Microp...
124: Online Self-Promotion The Right Way
June 17, 2020 10:30 - 17 minutes - 16.2 MBLinked shared in this episode: Online Expansion Masterclass: http://workshop.expandonlinecommunity.com Expand Online Community on Facebook http://expandonlinecommunity.com Connect with me on Instagram @jaimeslutzky Episode highlights: We need to get over the unflattering side of self-promotion and find a way to authentically share about ourselves, our missions, our programs and offers. You are the best person to advocate online for your business, because you know it best. The diff...
123: No more starving artist with guest Whitney Uland
June 10, 2020 10:30 - 32 minutes - 29.7 MBJoin the Expand Online Community on Facebook. This community is for artists of all disciplines who are looking to create supplemental or replacement incoming through online education means and online marketplaces. This week Whitney Uland has joined me on the podcast to share how becoming a life coach has improved her acting and performance career. Whitney is a life coach for actors, artists and creatives. Through her work, Whitney’s clients stop feeling stuck emotionally and in their...
122: Getting your first 100 non-local email subscribers
June 03, 2020 10:30 - 16 minutes - 15.5 MBEpisode Highlights Growing your email list with these methods: Downloadable Opt-In Video Series Opt-In Group Challenge Quiz Epic Report or Case Study Links Mentioned ConvertKit ActiveCampaign Expand Online Getting Started Guide Expand Online Community on Facebook Connect with Me Email Instagram Facebook Page Facebook Group
121: What does your audience want you to teach?
May 27, 2020 10:30 - 20 minutes - 19.2 MBJoin the Expand Online Community on Facebook: https://expandonlinecommunity.com Do you know what do your followers want to learn from you?? It’s different for everyone but there are overarching themes which is exactly what we’re going to get into and this is how you’ll be able to figure out what online educational product you’re best suited to create for your followers. So often I have potential clients come to me and say “I’m creating an online course that teaches whatever it is the...
120: Transitioning to Teaching Art Online
May 20, 2020 10:30 - 17 minutes - 16.2 MBThis episode is all about doing something new and exciting online -- something that you’ve maybe been asked to do before but now is the time where you’re going to get over the fear and put your online product out there! Yup, if you didn’t guess by the title of this episode, we’re talking about transitioning to teaching others online. And the same holds true no matter what you’re transitioning from. You could be transitioning from being a student or apprentice or creator or dabbler or profe...
119: Online Opportunities for Art Instruction & More
May 13, 2020 10:30 - 21 minutes - 19.4 MBIn this episode, Jaime shares behind the scenes of the recent Expand Online Summit and the program that she launches on the heels of it. Click here to learn more about the Expand Online Incubator Click here to get a weekend pass for all 23 sessions of the Expand Online Summit Click here to get the Expand Online Getting Started Guide Connect with Jaime on Instagram, Facebook or via email.
118: Landing, Sales & Checkout Pages Defined
May 06, 2020 10:30 - 10 minutes - 9.71 MBWe’re at the halfway point of the Expand Online Summit and there is still a ton of time for you to learn from the experts to take action and put things in motion for your business. Click over to https://expandonlinesummit.com to register now! Today’s episode is a peel back the layers type episode. We’re going to break down the differences between landing pages and sales pages and checkout pages. All these types of page have a critical role in your online art education business and I know t...
117: Online Product Launches To Start Selling
April 29, 2020 10:30 - 11 minutes - 10.8 MBJoin the Expand Online Summit Today -- https://expandonlinesummit.com The truth of the matter is that launching is hard… and I know because I’m in the middle of the biggest launch of my almost decade in online business! If you’ve been listening to the podcast for a while, you know that registration is now open for the Expand Online Summit for Artists and that I would love for you to attend. Just click this link! In my 5 phases of an online product framework, launch is the final stage....
116: Using Checklists, Journaling & Deadlines to Bring an Online Product to Market
April 22, 2020 10:30 - 13 minutes - 12.4 MBIf you haven't registered for the Expand Online Summit yet https://expandonlinesummit.com now -- the summit is live from May 4 - May 8, 2020. The building blocks of every Expand Online journey revolve around checklists, journaling and deadlines... seriously, what big scary project have you ever tried to work on that didn't have checklists and deadlines? It doesn’t matter if you’re doing an exact 1-to-1 translation of your past work into online work or doing something that looks dramatica...
116: Using Checklists, Journaling & Deadlines to Bring an Online Product to Market
April 22, 2020 10:30 - 13 minutes - 15.5 MBIf you haven't registered for the Expand Online Summit yet https://expandonlinesummit.com now -- the summit is live from May 4 - May 8, 2020. The building blocks of every Expand Online journey revolve around checklists, journaling and deadlines... seriously, what big scary project have you ever tried to work on that didn't have checklists and deadlines? It doesn’t matter if you’re doing an exact 1-to-1 translation of your past work into online work or doing something that looks dramatica...
115: Prepping your Instagram and Facebook for your new online programs!
April 15, 2020 10:30 - 12 minutes - 11.9 MBBefore we get into this, if you’re listening or reading in real time, or anytime before May 4, 2020, I invite you to head over to ExpandOnlineSummit.com and sign up for the Expand Online Summit. It’s another completely free way for you to learn more about expanding your business online. The summit is going to be live from May 4 - May 8 and features over 20 artists, musicians, actors and coaches who work with artists, musicians, performers, singers and actors! The goal of the summit is simple...
114: Getting Online Ready; Transferring your Brand Online
April 08, 2020 10:30 - 12 minutes - 11 MBIn today’s episode, we’re talking about what it looks like to get online ready. It really doesn’t matter what you’ve done online nor what you’re wanting to do, there is one underlying thread that needs to be succinct within your online presence… and that is what your business looks like visually. And of course, I’m talking about images and fonts and colors. These are the visual representation of your brand. Equally important is the messaging of your brand. What emotions does your brand ...
113: Release your fears, you belong online!
April 01, 2020 10:30 - 15 minutes - 14.1 MBToday we’re talking about something that I know is top of mind for artists who suddenly found that according to the government your business is not an essential business and you cannot keep operating in the way that you have previously. We’re talking about releasing fears of the unknown and the fear of how am I going to “make it.” These are real and you’re completely normal to have these fears… but part of the reason you’re listening to this podcast right now is to find your path forward a...
112: Celebrate your students when they complete online programs
March 25, 2020 10:30 - 11 minutes - 10.6 MBWithout a double, at some point in time your program is going to conclude and we want to celebrate the progress that our members have made during the time we’ve been working with them! I am so passionate about the full experience for our online program participants that I want to take our time today to discuss some of my favorite ways to wrap up group programs and when students complete their courses. Before we get there, I want to assure you that the online ship hasn’t sailed and left y...
111 - The best right tech for your online programs (and why it matters)
March 18, 2020 10:30 - 14 minutes - 12.9 MBNow, more than ever, this is a topic that is being brought up by a lot of people. Before we get into the episode, I want to take a couple of minutes to let you know how I’m feeling about the Coronavirus and COVID-19. Not because we’re not inundated everywhere with this content, but because it’s fueling an online revolution and it’s got me fired up to get content like today’s scheduled episode out. Last Wednesday, after my teenager was home from school but before my 11 year old’s day was ov...
110 - Building an online group program from your offline courses and workshops
March 11, 2020 10:30 - 17 minutes - 16.2 MBIt is my pleasure and honor to be here helping you find the right way for your business to expand online and to support you through the implementation and launch! This episode is about group programs. Some people call these incubators, accelerators and masterminds but I prefer to use the more general term. Essentially what we are talking about is a program with a weekly online live session along with complimentary worksheets and exercises and possibly additional touch points. Most group pr...
109: Augment your student success rate with cohorts!
March 04, 2020 11:30 - 20 minutes - 18.6 MBFirst off… a quick definition for you… a cohort is simply a group or company of people. In terms of online courses, a cohort is a group of course participants who start the course at the same time and are guided through the content. A cohort helps participants actually accomplish what they buy the course to help them with. Because, as we’ve been discussing lately, it’s not enough for us to put out really good content, we need to help our students move through the content. And a cohort is a...
108: The truth about online course pricing and perceived value.
February 26, 2020 11:30 - 19 minutes - 17.9 MBOver the past few episodes, we’ve been getting into the nitty gritty of online courses - from if this is the right online product for you, to administration and supporting your students… but what we haven’t talked about yet and what I’ve been saving up for in this episode is pricing and value. These are two separate topics for sure, the price of your online course and the value one receives from the course can be completely disconnected (like you could give away a course for free and it be...
107- Multiple avenues to support your students throughout your course
February 19, 2020 11:30 - 19 minutes - 17.9 MBSupporting your students as their online course instructor is part of why you’re creating your online course, right? So in today’s episode we’re getting into how that support manifests itself and how you can create the best experience for your students. In my opinion, it’s not enough to provide content access, we must provide other classroom experiences even for virtual classrooms. A formal classroom comes with expectations; students know what is expected of them when they arrive, how th...
106: How to efficiently deliver and administer your online course
February 12, 2020 11:30 - 16 minutes - 15 MBToday's topic is probably the one that I get into the most with my clients as we get beyond content creation and they know that the vision is going to become a reality… we’re discussing what is needed to effectively administer and deliver your online course. Often the easiest part of an online course is the content – it’s really everything else that goes into the course that feels daunting. And that’s because it’s new and different and most course creators don’t have a strategist or mentor...
105: Is an online course right for me?
February 05, 2020 11:30 - 15 minutes - 14.1 MBI'm excited to get into this episode because it hits me so close to home... I have been working with entrepreneurs and business owners since 2010 to create the exact right tech stack to support their online business goals. My heart swells with pride when my clients hit the “go live” button on whatever project we are working on. It’s not just about go live, it’s really about creating the right online product for both my clients and their audience. Not every business owner who wants to hav...