Music Teachers: Expand Online
305 episodes - English - Latest episode: 6 months ago - ★★★★★ - 13 ratingsTangible, actionable and relevant information for music teachers who are expanding online with courses, membership sites, workshops and interactive group programs. Tune in for musings, conversations, tech tips and motivation that is all designed to help your music studio have greater impact and income online!
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Episodes
299: Is this goodbye?
October 25, 2023 10:30 - 4 minutes - 3.93 MBHey... these shownotes are a bit more casual than I have done recently, because this is the last weekly episode of the Music Teachers: Expand Online podcast -- at least for now. Let's keep in touch -- the best way to do that is via DM on Instagram or Facebook or by booking a call at https://callwithjaime.com This was a hard decision to come to but I know its the right thing right now.
298: Selling the Hit, Teaching the Harmony or something like that!
October 18, 2023 10:30 - 9 minutes - 8.96 MBIn this episode our hose, Jaime Slutzky, discemenates the important skill of packaging your music teaching programs and offerings to emphasize what students want while providing what they need to achieve that desire. This is crucial for students to be able to trust in you and your programs. Key Takeaways: Understand the difference between what students want (the fun, excitement, flash) and what they need (the core skills, technique, fundamentals) When marketing a workshop, group program, ...
297: Rise above the details to truly see the shape of your music teaching biz
October 11, 2023 10:30 - 16 minutes - 15.5 MBIn this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses how to rise above the daily grind and see your music teaching business from a broader perspective. Getting above the weeds provides clarity and new possibilities. See Beyond the Day-to-Day Operations Take a step outside and look at your current student landscape. What offers are you providing? How are students finding you? What are their goals and struggles? This 30,000 foot view informs future ...
296: The crossroads in music education
October 04, 2023 10:30 - 14 minutes - 13.5 MBThis is an audio blog - I picked up the mic and just started talking. I share what I'm seeing with music education and online business - how they intersect and have created a crossroads for each music teacher to define their own next step. Take a bit of time before the end of the year and decide what path you're going to be on for 3 - 6 - 12 months and stay the course. There is no one right way to teach music and you get to decide what that's going to look like for you. Surround yourself ...
295: From Viral to Valuable: Turning Engagement into Music Students
September 27, 2023 10:30 - 13 minutes - 12.6 MBIn this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses what to do when your content goes viral and you get an influx of new leads and inquiries. She outlines the three main places leads reach out: In the comments of your posts (especially the ones that get a lot of traction -- these comments lead to more visibility, it's the gift that keeps on giving!) In your social media DMs In your email inbox Jaime emphasizes the importance of having systems ...
294: 3 Buckets to Expanding Your Teaching Online Beyond Lessons
September 20, 2023 10:30 - 12 minutes - 11.2 MBIn this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses three main approaches music teachers can use to increase income and impact online. These all provide additional value to students through online offerings outside of the lesson format. The three buckets are: Your own intellectual property - Creating your own online courses, workshops, or digital products that students can access. Joint ventures - Collaborating with other teachers or businesses...
293: Use Narratives in Your Content Marketing to Attract Music Students Online
September 13, 2023 10:30 - 13 minutes - 12.3 MBIn this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky continues the conversation on storytelling, this time focusing on weaving narratives into your content marketing efforts like blog posts, videos, and podcasts. Content marketing involves regularly publishing educational or entertaining content with the goal of attracting prospective students. Adding stories makes your content more engaging by giving the reader/viewer/listener an immersive experience. Ther...
292: Immerse your students in their story through your website
September 06, 2023 10:30 - 12 minutes - 11.1 MBIn this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses using storytelling on your music teaching website to draw prospective students in. Music Teacher websites used to be static (like sheet music) Now they have the opportunity to craft an experience in real time (like those interactive composition apps!) A great place to start the student experience is right from the most visited pages on your website: Homepage, About Page and Services Page We dis...
291: Reconnect and Re-engage Your Studio's Email Subscribers
August 30, 2023 10:30 - 13 minutes - 12.1 MBIn this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky shares tips for creating effective re-engagement email campaigns for your music teaching business. What we discussed: What a re-engagement campaign is and how it's similar to a welcome sequence Ideas for the 3-5 emails in a re-engagement campaign sequence When to send re-engagement campaigns - when releasing a new lead magnet or changing your email cadence Why unsubscribes are actually a good thing during r...
290: Create a Valuable Lead Magnet Experience
August 23, 2023 10:30 - 12 minutes - 11.4 MBIn this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky discusses the power of using lead magnets to attract ideal new music students and grow your studio. Key Points: Every lead magnet / freebie should be focused on getting the subscriber a tangible win Your lead magnet is the catalyst for your email welcome series which connects your lead to your offer (give them a nice simple breadcrumb trail to follow) Your lead magnet should provide something actionable...
289: 5 Quick Fixes to Refresh Your Music Studio Website
August 16, 2023 10:30 - 9 minutes - 8.9 MBIn this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky shares 5 key things to review on your site to get ready for the next school year, enrollment period or whenever you feel the urge to validate what your prospective students see! Five areas to validate: Check your contact info and forms to ensure everything is still accurate and going to the right place Review your availability, prices, and integrations across all pages to keep them in sync Make it easy ...
288: How to Make Sense of Online for your Music Studio
August 09, 2023 10:30 - 11 minutes - 10.9 MBIn today's episode, our host Jaime Slutzky shares with us the top layers of online strategies, breaking down the core components of marketing, nurturing, and servicing helping you to create a clear action plan to propel your music studio forward. Three Elements of Online: 1) Marketing Two sides: posting and engaging Progression from organic marketing to content marketing to paid marketing. Building a sense of community through engagement on social media. 2) Nurturing and Sales: email ...
287: Owning It Online with Ashlee Young
August 02, 2023 10:30 - 30 minutes - 28 MBIn this episode of the Music Teachers: Expand Online podcast, Jaime Slutzky is joined by Ashlee Young from the Prosperous Piano Teacher podcast for the first of a engaging two-part conversation. Part 2 will appear on the Prosperous Piano Teacher Podcast in just a few days -- be sure to subscribe now! The focus of this discussion is centered around "Owning Your Unique Brilliance" in the online music teaching space. They share insights, strategies, and personal experiences to help music tea...
286: Innovative Teaching through Market Research for Music Teachers
July 26, 2023 10:30 - 11 minutes - 10.1 MBIn this episode of the Music Teachers: Expand Online Podcast, host Jaime Slutzky delves into the importance of staying fresh and creative in the ever-expanding online music education space. She shares her recent birthday promotion and how it inspired her to help you shake things up and invite your audience to actively participate in shaping the additional elements of your studio. Discover how you, too, can tap into the power of market research to offer innovative concepts and different moda...
285: Creating a Clean and Abundant Space for Creativity in your Music Studio
July 19, 2023 10:30 - 13 minutes - 12.2 MBIn this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky dives into the power of a clutter-free space for creativity, both in your physical environment and your digital footprint. Discover how a clean workspace can enhance your creative process, leading to increased productivity and better content creation. Whether you're crafting social media assets, recording podcasts, or developing digital products, a clean and organized space can significantly improve you...
284: Taking a High-Level View of your Music Studio
July 12, 2023 10:30 - 15 minutes - 14.6 MBIn this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky takes a high-level view of online music teaching. She emphasizes the importance of zooming out and understanding what we are trying to achieve online as music teachers. It's easy to get stuck in the details or play small, so finding the right balance between impact and income that fulfills you is crucial to long-term success as an online music teacher. The elements of your landscape include: your offers s...
283: Crafting Authentic Music Education Promotion
July 05, 2023 10:30 - 15 minutes - 14.6 MBIn this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky revisits the topic of online self-promotion. Jaime shares strategies to authentically showcase oneself and business ventures in the best possible light. She emphasizes the importance of storytelling, giving value to the audience, and being one's own advocate online. Highlights: Self-promotion can be perceived negatively, but it's essential for online success. Authentic self-promotion involves sharing one'...
282: Refresh your mindset and expand with confidence
June 28, 2023 10:30 - 10 minutes - 9.51 MBIn this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky emphasizes the importance of refreshing and revisiting your mindset when expanding your music teaching business online. She takes listeners back to episode 100, originally released on January 1st, 2020, and shares valuable mindset advice that is still relevant today. When doubt and uncertainty creep in, it's hard to turn off our monkey brain. Jaime shares her strategy: affirmations and positive self-talk ...
281: Sell the experience to unlock the potential of your online music program
June 21, 2023 10:30 - 14 minutes - 13.5 MBIn this episode of the Music Teachers: Expand Online podcast, Jaime Slutzky discusses the importance of positioning your online program for effective marketing. She emphasizes that it's not just about the program's content but about conveying the results and transformation your ideal student will experience. Episode highlights: The importance of the transformation that your music student experiences through your online product Program terminology; what's a course versus a workshop versu...
280: Take action now for future online music education success!
June 14, 2023 10:30 - 13 minutes - 12 MBIn this (rebroadcast) episode of the Music Teachers Expand Online podcast, host Jaime Slutzky shares insights on how to create a thriving online music course. These same actions can be taken for any online teaching opportunity you're interested in exploring such as Online Music Workshops and digital products. There is no one right way to create a successful online music course. There are, however, steps you can take now if you want to have an audience ready to buy your online products, eve...
279: Online Music Workshops - Expand with Confidence
June 07, 2023 10:30 - 17 minutes - 15.8 MBIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky discusses how you and your studio can benefit from online music workshops. Online workshops offer unique advantages for both teachers and students. Online workshops provide interactive environments, foster community and networking, and offer opportunities for growth and income by branching out traditional teaching methods and aligning your teaching with your true passions! Highlights Include: How online musi...
278: Enhancing Music Education by Complementing Offline Teaching with Online Programming
May 31, 2023 10:30 - 12 minutes - 11.8 MBIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky explores the concept of teaching music online and emphasizes the importance of not simply replicating offline methods. With the goal of helping independent music teachers increase their impact and income, Jaime delves into the key elements that make online music education successful and shares insights on creating an engaging and effective learning experience for students. Highlights The unique aspects of offl...
277: Unlocking New Possibilities: How to Seamlessly Blend In-Person and Online in your Music Studio
May 24, 2023 10:30 - 14 minutes - 13.3 MBIn this episode of the Music Teachers Expand Online podcast, hosted by Jaime Slutzky, a technology strategist, we explor how to complement in-person music lessons with online offers. Many music teachers rely on traditional face-to-face instruction to earn income, but today, we challenge the misconception that online and offline teaching are mutually exclusive. The focus here is on expanding your reach, making a greater impact, and embracing the possibilities that online platforms offer. ...
276: The Art of Customer Service for Online Music Teachers
May 17, 2023 10:30 - 15 minutes - 14.3 MBIn this episode of the Music Teachers Expand Online podcast, hosted by Jaime Slutzky, a technology strategist dedicated to supporting music teachers and musicians in their online endeavors, we delve into the crucial topic of customer service and its role in creating a remarkable student journey. Join us as we explore the power of personalized interactions, exceptional experiences, and leading with generosity to differentiate yourself in the digital realm. Discover how to captivate your aud...
275: The Key to Unlocking the Impact and Income You Crave in Online Music Teaching
May 10, 2023 10:30 - 14 minutes - 13.7 MBIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky discusses the different ways music teachers can expand their impact and income by offering their services online. This episode focuses on going from idea through launch and into delivery by having the right level of accountability and support by hiring a coach or joining a group program, to make online expansion goals a reality. There are five questions before hiring a coach or mentor: How does communication...
274: The Importance of Interpersonal Skills in Online Music Education
May 03, 2023 10:30 - 3 minutes - 3.08 MBIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky emphasizes the importance of developing interpersonal skills as a music teacher. She encourages teachers to think about the relationship they have with their students and how it has grown over time, as this is part of what makes them unique and can help them stand out online. She has a simple exercise for you to do to determine all the soft skills that make you the awesome and amazing teacher that you are. Wh...
273: Pricing Your Online Music Education Products and Services
April 26, 2023 10:30 - 13 minutes - 12.2 MBIn this episode of the Music Teachers Expand Online Podcast, Jaime Slutzky explores different pricing strategies for online music education products, services, and offers. The three strategies she discusses are: Anchoring to your current offers Compare with other programs marketed to your students Maximize income and impact potential There are advantages and disadvantages to each method, so be sure to keep experimenting to find the best pricing strategy for your business. And if you ...
272: The Art and Science of Standing Out Online as a Music Teacher
April 19, 2023 10:30 - 12 minutes - 11.4 MBIn this episode of the Music Teachers Expand Online Podcast, host Jaime Slutzky discusses the importance of standing out online in order to effectively sell products, services, and lessons. She shares insights and strategies on how to attract and engage with the right audience, and emphasizes the significance of consistency and engagement in building an online presence. Highlights: Decide what you want to be known for. Identify a specific area or expertise that sets you apart from others ...
271: Overcoming Fears and Taking Action: Growing Your Music Teaching Business Online
April 12, 2023 10:30 - 13 minutes - 12 MBIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky addresses the fears that often come with creating an online course, workshop, program, or even a freebie for email marketing. Fears can hold us back from taking action. Jaime dives into each fear and provides insights on how to overcome them, demonstrating combating them using a freebie to grow your email list. Learn how to put fear in its place and take steps towards expanding your music teaching business on...
270: Building your online music education business through iteration and consistency
April 05, 2023 10:30 - 31 minutes - 28.9 MBThe Music Teachers Expand Online Podcast episode features an interview with Bill Henry, an elementary music teacher from Maryland who runs Mr. Henry's Music World. Bill also hosts a podcast called The Music Podcast for Kids with his friend Bruce Fite. Topics Discussed Creating content your audience is requesting Creating content from a place you love Not being tied to the outcome or monetization YouTube Podia What's next for Mr. Henry! About our guest Mr. Henry is a seasoned ...
269: How to Choose the Perfect Topic for Your Online Music Course
March 29, 2023 10:30 - 13 minutes - 12.2 MBIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky and guest Brocha Kahan discuss how to choose the right topic for an online music course. They stress the importance of selecting a topic that the teacher is passionate about and that meets the needs of their ideal students. It should also solve a big problem or fulfill a strong desire in the music community. Brocha gives some examples of courses that meet these criteria, including one on preventing injuries whe...
268: How to Create an Incredible Experience for Your Online Course Students
March 22, 2023 10:30 - 13 minutes - 12.7 MBIn this episode of the Music Teachers Expanding Online podcast, host Jaime Slutzky discusses the importance of creating a connection with online course students. She emphasizes that while good content is important, students should also be enamored with the teacher. Jamie gives tips on how to create a welcome sequence, drip content, and re-engagement emails to provide students with an unforgettable experience. She also discusses the importance of community and direct feedback to support stude...
267: Tips for Recording Video for Online Music Courses
March 15, 2023 10:30 - 13 minutes - 12.1 MBIn this episode of the Music Teachers Expand Online Podcast, host Jaime Slutzky shares tips on how to record video for online music courses. She describes the three types of videos music teachers can create, including talking head videos, screen capture videos, and demonstrative videos, and suggests that a hybrid of these video types may be required for a particular lesson. Jaime also provides two approaches for recording these videos, including using multi-cam or OBS type software on the...
266: Online music course goals and metrics
March 08, 2023 11:30 - 13 minutes - 12 MBIn this episode of the Music Teachers Expand Online Podcast our host, Jaime Slutzky, discusses the tangible and measurable side of online course creation. Namely, making sure that your online efforts contribute in a tangible way to course sales. She emphasizes the importance of creating an audience first before creating the course and validating the offer by ensuring it matches what the audience wants and needs. The areas Jaime discusses in regards to goals and metrics are Audience buil...
265: Pricing your online music course
March 01, 2023 11:30 - 15 minutes - 14.2 MBIn this episode of the Music Teachers Expand Online Podcast, Jaime Slutzky talks about how to price your online music course. She stresses that pricing a course is not just grabbing a number out of thin air, but a matter of understanding what the market will pay and how much you are comfortable charging. To determine the price of your course, she suggests three things to think about: why the course exists in the market, who the course is for, and how to tie the price of the course to...
264: Building your online music course content
February 22, 2023 11:30 - 19 minutes - 17.4 MBIn this episode of the Music Teachers Expand Online Podcast, Jaime Slutzky explores the different approaches to creating an online music course. The three approaches are: Having your course 100% complete before selling Just-in time creation Teaching live Jaime discusses the advantages and disadvantages of each approach and offers tips on how to choose the best approach for you and your students. This podcast is sponsored by the Online Music Course Accelerator program which is a co...
263: Weaving online courses into your music studio
February 15, 2023 11:30 - 17 minutes - 15.9 MBOur host, Jaime Slutzky, shares insights on how to create online music courses to increase revenue and build the music studio of your dreams. The underlying question posed and answered in this episode is why having an online music course an amazing tool and a surefire way to increase revenue for music teachers? This podcast is sponsored by the Online Music Course Accelerator program which is a comprehensive online program that is designed to help music teachers create successful online m...
262: When the music teacher becomes the student
February 08, 2023 11:30 - 9 minutes - 8.88 MBIn this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky discusses the importance of a music teacher also being a student. The episode is aimed at music teachers who are looking to create impact and income online as independent music teachers. Jaime provides three suggestions for listeners on how to make the most of online learning opportunities: Don't be a passive student. Take action on the teaching you receive from online resources, such as YouTube videos, pod...
261: Five things you can start right now to create future music course buyers
February 01, 2023 11:30 - 12 minutes - 11.7 MBThere is no one right way to create a successful online music course. There are, however, steps you can take now if you want to have an audience ready to buy your music course, even if it's still just an idea rattling around in your mind. Our host, Jaime Slutzky, has worked with dozens of music teachers and course creators over the past decade and has seen first hand what separates the profitable and successful creators from the creators who flounder. The five things you can do right now...
260: Reflecting your core beliefs and values in your online music offers
January 25, 2023 11:30 - 13 minutes - 12 MBWith a firm understanding of your core beliefs and values, you can build the best online music education programs, courses, membership sites and offers for you and your ideal students. Our host, Jaime Slutzky, shares how her core beliefs and values help her create guard rails in her business and how you can use your core beliefs and values to help your students achieve their desired results. We discuss values core beliefs Connect with Jaime: Instagram Facebook Zoom - Book a call...
259: Selling your online music ed programs
January 18, 2023 11:30 - 12 seconds - 199 KBSales is not a muscle any of us are used to flexing... and you're a music teacher. Your passion and skills are in the education and inspiration and motivation and accountability for your students. On the podcast today, our host, Jaime Slutzky, takes us through the most important elements of making the actual sale of your new program, product, course, membership, workshop or whatever it is that you have created! This includes: The simplest sales process The one thing every music ed progra...
258: Creating Your Online Music Course
January 11, 2023 11:30 - 12 minutes - 11.3 MBSometimes we just need to do the easy stuff and then tackle the tough stuff. With online music courses, the easy stuff is almost always the teaching side. If you've been teaching the same thing for 2 or more years and feel "in the groove" then you're probably ready to translate what it is that you're doing in your private teaching into an online course. Online courses do not need to be created linearly and it's best when you go in with an idea without being rigid about the actual construct...
257: Scaling your music studio beyond online lessons
January 04, 2023 11:30 - 11 minutes - 10.3 MBPrivate lessons are just one of a multitude of ways to teach music online. And chances are, since you’re listening to the Music Teachers: Expand Online podcast right now, you’re looking for a way to scale beyond sessions. While there are many ways to scale, they are not all created equal and the path from here to there is curvy on the best of days. So, I’m bringing back this episode from earlier last year all about scaling beyond sessions, so that you can learn the three steps to moving f...
256: Avoiding shiny objects on social media
December 28, 2022 11:30 - 12 minutes - 11.2 MBSocial media is a valuable tool for independent music teachers looking to expand their teaching through online means. When we use social media without a strong strategy we can easily fall prey to shiny objects. On the podcast today, our host, Jaime Slutzky, shares with you three social media shiny objects and how to avoid them while using social media as part of your music teaching marketing strategy The shiny objects are: Direct Marketing Peer/competitor curiosity Advice threads I...
255: A fun little episode featuring Camryn and Hayden Slutzky!
December 21, 2022 11:30 - 10 minutes - 9.62 MBSometimes it's important to take an outside perspective of your business, so Jaime invited her teenaged daughters, Camryn and Hayden onto the podcast to answer a few questions about their mom's business Here are the questions they answer: What are the different ways for a music teacher to make money teaching music online? What do you think I actually do with and for my clients? What is one thing that I think every music teacher should be actively doing online to nurture their prospectiv...
254: Finding your "One Thing" as a music teacher
December 14, 2022 11:30 - 12 minutes - 11.3 MBIf you could only teach one thing for the foreseeable future, what would that be? What do you wish you could stop because it just doesn’t bring you joy? What if we were to put everything you teach on a spectrum of I could do this all day and I wish I never had to do this again would that give you the clarity to know your true specialty? On the podcast today, our host, Jaime Slutzky, expands on the value of being a specialist versus a generalist and how it can be a benefit to all your onl...
253: Taking the next step on the music studio growth journey
December 07, 2022 11:30 - 16 minutes - 15.2 MBThis podcast is all about growth and expansion for your music studio. Growth doesn't happen when we stand still, we need to take a step towards whatever our next goal is. On the podcast today, our host, Jaime Slutzky, shares with you the three buckets where you can take a step: The buckets are: Running your studio Income generating activities Learning, coaching, personal and professional development In this episode you’ll see what is included in each of the buckets and Jaime's reco...
252: The formula for your freebie launch
November 30, 2022 11:30 - 12 minutes - 11.4 MBCreating a freebie and using it to build and nurture an email list is a great step for music teachers who are interested in expanding online. Your freebie isn’t going to do any of the hard work for you unless you have all three components of the formula working together. These components are: People Invitation Easy In this episode you’ll learn how these components work together and the best way to make sure that you’re consistently adding new potential students and families...
251: Making changes in your music studio
November 23, 2022 11:30 - 16 minutes - 15.5 MBChange can feel scary, but sometimes making a change can be the deciding factor of the growth of your online music studio. It is important to know what to change, so identifying the areas that are important is crucial to this decision. In today’s episode, our host, Jaime Slutzky, is going over the 3 main areas of change you should consider when thinking about growing your online course. The 3 areas you should consider are your offerings, back office, and availability. Making the right chan...
250: ️🎉 Your Questions Answered ️🎉
November 16, 2022 11:30 - 15 minutes - 14.1 MBFirst and foremost, THANK YOU! Thank you for all your support and questions that you, the listeners, have presented to me which has helped me to get to a whopping 250 episodes. So for today’s episode, as Jaime Slutzky’s gift to you, she will be answering all of your burning questions about how to teach music online, and much more. We will be covering 5 questions today that stood out the most and will give you the most value in understanding how to excel in creating an online course. Tune ...