Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
192 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 83 ratingsStories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
15 Pro Tips for Pitching the Media, Getting More Press Coverage + Increasing Visibility This Fall
July 25, 2019 06:00 - 41 minutes - 38.1 MBIf you're a FEST founder - or really any kind of ethical business owner - hoping to amp up your media outreach and gain visibility during this year's super important Fall retail and shopping season, you are absolutely going to need to send email pitches to members of the media, journalists, bloggers, podcast hosts and content creators. And now - not mid-September - is the time to start. With so many requests from PressDope members, FEST founders and Spirit of 608 podcast listeners comi...
How Vrai & Oro's Vanessa Stofenmacher Turned a Small Seed Investment into L.A.'s Source for Stylish Ethical Diamonds Grown by the Sun
July 18, 2019 06:00 - 44 minutes - 40.9 MBThis week, listen in for a conversation about starting off small, only to end up making big change thanks to some very little things. And sparkle. Lots of drool-worthy, dreamy, sparkly goodness. The LA-based ecommerce startup entrepreneur at the heart of this episode is changing the way jewelry -- and diamonds, in particular -- make their way into consumers' hands. And it goes beyond the business model. Thanks to this company's partnership with a Silicon Valley diamond tech innovator, the ge...
#so608recycle: How A Bad Night, No Experience & Getting Fired Were Everything Packed Party’s Jordan Jones Needed To Succeed
July 11, 2019 06:00 - 52 minutes - 48.2 MBFor a lesson in taking risks, going with your gut, standing by your vision and how to turn a very bad, no good bummer of a day into the biggest aha moment of your young life, pull out your earbuds and settle in for a conversation that will make you laugh - and get you inspired to do work on even the most challenging days. In this episode of the Spirit of 608 podcast, twenty-something founder Jordan tells us how one of her earliest media moments (um, which I, cough, wrote) ended up getting ...
From Small, Sustainable, Zero Waste Style in Dallas to Bravo's Project Runway with Lela Orr of Ferrah
July 04, 2019 06:00 - 45 minutes - 41.9 MBIf you've ever let who you think you are hold you back, then this week's episode is for you (stop doing that by the way). For example, say you're an introvert in Dallas building a small, luxury sustainable fashion brand with zero waste design principles. You might assume, like this week's guest did, that you're not the kind of person who should go on TV at all, much less a hit reality show like Bravo's Project Runway. But if you did that, well, you might be absolutely wrong. Take it from Lel...
10 Things To Ask Yourself on A Super Tough Entrepreneurial Day
June 27, 2019 06:00 - 24 minutes - 22.8 MBGot it all together? Everything going 100% smoothly? Like you're on the easy breezy train to chill-ville? That's fabulous. But come back next week. Seriously, this episode of the Spirit of 608 podcast is *so not* for you. This week, I'm bringing you a show that's for those murky, messy, turbulent, hectic times. It's for those days when you're not sure if you can keep the wheels on the proverbial cart, whether you're distracted because of something heady and wonderful like getting smack...
Subscribing to Secondhand Style, Sobriety and Startup Life in Philly with And We Evolve’s Liz Funk
June 20, 2019 06:00 - 1 hour - 57.6 MBWith the recent announcement of The Real Real filing for IPO, it's no question that secondhand fashion is having a serious moment. But for many of us, it's been more than a thing for more than a little while. In fact, for many listening, shopping secondhand and reveling in thrift store and vintage finds is a way of life. It is for me, and it's both that and a way of business for this week's guest, the founder of a Philadelphia startup curating subscription boxes of like-new secondhand clothi...
Everything You Need to Know to Create a Kickass Podcast Guest One Sheet and Start Getting More Interviews Now
June 13, 2019 06:00 - 21 minutes - 19.2 MBSo you want to be a guest on podcasts, but aren't sure where to start? That's a conversation I recently had with a FEST founder looking for new, creatives ways to promote her business and find her ideal audience. Just like any media outreach campaign of brand amplification initiative, it's a big question. But I'm a fan of breaking complicated, daunting tasks down into bite-sized, achievable and far less overwhelming tasks. And luckily, when it comes to booking yourself as a guest on podcasts...
#so608 Recycle: Swoon-Worthy Secondhand Style Filing For IPO with The RealReal's Julie Wainwright
June 04, 2019 15:34 - 40 minutes - 36.9 MBNeed inspiration this week? Then listen to this episode of the Spirit of 608 podcast. Not only has this week's guest built a business that pushes fashion forward in a positive direction, her company -- which was originally featured on the show in its earliest days -- is filing for freakin' IPO people. It doesn't get much more FEST-ive than that. You can listen to the show for the current news, but here's what we said way back when: If luxury consignment and ecommerce run in similar circl...
Growing Facebook Groups for Social Enterprise Brands with Scaling Good’s Liza Moiseeva
May 30, 2019 06:00 - 40 minutes - 37.3 MBWith Facebook Groups dominating online biz dev these days, especially when it comes to women building direct-to-consumer ecommerce brands and selling creative services, who better to talk to than a FEST founder who's grown a thriving community on the platform (one that actually runs itself, nbd) and is now branching out to help social enterprise brands up their marketing game? Listen to this week's show to hear why this week's guest is branching out from her co-founder role at a well-known F...
From Couch Surfing to Winning at Secondhand Style in Silicon Beach with Tracy DiNunzio of Tradesy
May 23, 2019 06:00 - 40 minutes - 37.2 MBYou know when you really need entrepreneurial inspo? Like really, really need it or you might implode into an alternate reality comprised of primarily of angst instead of carbon? Yes, well, it happens. And when it does, who better to listen to for motivation and hope against hope than a former bartender, artist, and self-described bohemian who started her business from her apartment, where she slept on the couch and rented out her bedroom through AirBnB to fund her first company, and then wi...
Five Quick Hacks To Instantly Beautify Your Social Media Photography
May 15, 2019 16:10 - 36 minutes - 33.4 MBThis week's episode dives into social media photography and the five things I learned that instantly beautified digital photos while working on the Image Pop studio in Charlottesville, VA. Learn how to instantly up your social media photography game by listening to this week's solo episode of the Spirit of 608 podcast with Lorraine Sanders. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your...
#so608 Recycle: Proving an Industry Wrong with Dia & Co's Plus Size Victory, $95M + Betsey Johnson
May 09, 2019 06:00 - 42 minutes - 38.9 MBWhen underdogs not only win, but become game changers in a space that's long (long) overdue for a new normal, I not only rejoice -- I bring conversations back to the Spirit of 608 podcast. In this week's #s0608 recycle, we hear from a founder who's company is creating seismic shifts in apparel by changing how clothing in sizes 14 and up looks in women's lives and in their closets. When we first spoke with this founder, she was on her way to proving that plus size fashion made not only logica...
Reinventing Indigo + A Better Future for Denim Through Bio-Fashion Entrepreneurship with Tinctorium Co-Founders Michelle Zhu and Tammy Hsu
May 02, 2019 05:44 - 55 minutes - 50.8 MBIndigo may sound benign because, well, plants (?!) right? Not so fast. As it turns out, the vast majority of today's denim gets its true blue hue from a synthetic process rich in harmful chemicals that create problems for water supplies and workers alike. On this week's episode of the Spirit of 608 podcast, you'll hear from two San Francisco startup founders using biotech to reinvent indigo - and with it, a better future for denim. Listen in to hear how a chance and completely non-apparel-re...
#So6o8 Recycle: Fashion Revolution Co-Founder Orsola De Castro On Starting A Movement & Fashion's Future
April 24, 2019 12:30 - 54 minutes - 49.7 MBIt's Fashion Revolution week -- and Earth Week -- around the globe, and to celebrate we're bringing back a conversation from the Spirit of 608 podcast archives with the international movement's co-founder Orsola de Castro. Launched in reaction and response to the 2013 Rana Plaza collapse that left 1,134 people dead and more than 2,500 injured after the collapse of a garment manufacturing building in Dhaka, Bangladesh, the annual event connects people around the world to advocate for change i...
Lively's Michelle Cordeiro Grant on Racking Up Startup Success By Building a Company She Believes In
April 18, 2019 01:16 - 39 minutes - 36.4 MBIt's not every day that you meet a startup founder who left a solid corporate job and managed to grow her startup from an idea to solid partnerships with retailers such as Nordstrom and an Instagram following of ~180K in just a few years, but that's exactly what you'll hear happening on this week's episode of the Spirit of 608 podcast. Along with that, the female entrepreneur featured in this show is not only changing the game around women's bras and underwear, but arguably creating an entir...
How to Make Profesh Friends, Find Business Allies + DIY PR in a New City with Meghan Navoy of Rosemarine Textiles
April 11, 2019 06:00 - 1 hour - 68.7 MBSo you're new in town? Moving is daunting enough alone, but for entrepreneurs -- and especially solo creatives -- it also means making brand professional friends and connections, finding business allies and getting dialed into local networks, events and organizations. It's a lot! It's also something this week's guest on the Spirit of 608 podcast -- the show for and about businesses at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST) -- knows a lot ab...
How Inexperience and Limitation Led to Innovation and Focus for Hannah Davis of Ethical Footwear Biz Bangs Shoes
March 28, 2019 06:00 - 50 minutes - 45.8 MBIt's easy to hesitate when you're fresh to an industry and just starting out. But this week's guest is living proof that inexperience can bring new approaches to old problems. Building on the counterintuitive gems in this week's episode of the Spirit of 608 podcast, the show today highlights the wisdom - and practical upside - of staying ultra-focused. In a day and age where it's easier than ever for small brands to diversify their offerings, you'll hear one female founder who has worked har...
How Belief, Determination and Drive Took Designer Mimi Plange From Fashion Outsider to Putting Clothes on Michelle Obama
March 21, 2019 06:00 - 1 hour - 64.2 MBIn an industry known for catering to insiders and the rarified realms of society, it's always refreshing to learn from a total fashion outsider who's created her own fashion success story through sheer belief, determination and, of course, deft skill. Listen to the show for this female entrepreneur's journey from architecture to fast fashion to achieving ridiculously cool things moments like seeing her made in the USA clothes on Michelle Obama, Serena Williams, Rihanna, Viola Davis and many ...
How SixChel’s Dina Chavez landed a print feature story read by 3.6M+
March 14, 2019 06:00 - 46 minutes - 42.4 MBLast week in the PressDope email I send out every Thursday featuring The Dope List, I talked about shedding a tear. This episode is all about why. Such a great story! Happy ending! After months of carefully, consistently building her media strategy, connecting in the right communities and being a part of a conversation that's bigger than her brand, the PressDope member and FEST founder on the show this week landed a two-page feature story in the April issue of First for Women. Boasting a cir...
Scrappy Startup Strategies for Sustainable Brand Building with Andrea Seemayer of A. Lynn Designs
March 07, 2019 07:00 - 51 minutes - 47 MBIt's easy to spend your life reading, researching and listening to savvy advice for your future entrepreneurial greatness. But putting it into action? That's where it's easy to fall short. But not for this week's guest, a FEST founder who's quickly building a sought-after collection of core wardrobe basics made using materials that incorporate eucalyptus and other plant fibers while sticking it out at her (very enviable, as it happens) day job working with a top New York-based fashion brand....
Practical Tips for Telling Your Story Without Fear, Stress or Angst
February 28, 2019 07:00 - 1 hour - 60.4 MBIf we know stories have the power to connect us with others and inspire them to take positive actions they might not have otherwise, why do so many of us collide with fear, stress and angst at the very idea of sharing our own unique experiences? Through hundreds of conversations with women in business over the course of nearly two decades as a journalist-turned podcast host and media entrepreneur, I will tell you I've encountered women of all ages, career levels and walks of life who are hes...
When Unexpected Outcomes Force A Successful Startup to Shift and Change in Order to Survive with Savitude’s Camilla Olson
February 21, 2019 07:00 - 55 minutes - 50.4 MBGet ready for a conversation about things not turning out like you planned -- and how to handle it. But even better, this week's guest is not here with the typical, run-of-the-mill fail-to-succeed story we hear so often from startup land. No, the female founder on the Spirit of 608 podcast this week is coming back to the show for a second time as a prime example of how pivoting can happen - and become necessary - even when you've had all the successes other startups dream of: the coveted spo...
How Ethical Lifestyle Influencer Molly Stillman Created Her Most Profitable Year Ever - In the Midst of Personal Tragedy
February 14, 2019 07:00 - 1 hour - 59.3 MBHow can entrepreneurs thrive in the midst of personal or professional upheaval? It's a question that's been on my mind over the last year, and it comes into this week's episode in a major way. On the show, you'll hear how one well-known ethical fashion influencer with a popular lifestyle blog and business podcast not only survived a series of person tragedies last year, but managed to thrive in spite of them, thanks in large part to the solid systems and processes she had set up in her busin...
Six Ways Ethical Brands & Female Founders Can Earn More Media Coverage + Get Visible Without Pro PR
December 26, 2018 07:00 - 29 minutes - 27.3 MBAt a time of year that an often feel hectic and full of so many things to take care of, this show keeps it simple with practical, easy-to-implement tactics you can start right now to earn more media coverage and gain more visibility for yourself and your brand in the weeks and months ahead. Some are so easy to do that they may even feel like fun. And the best part? You don't have to do all six at the same time to make significant progress in your DIY PR and media outreach strategy. You'll ...
How to Tell A Complicated Story & DIY PR When You’re Building A Not So New Business With Eve Rowsell of Rewanted Bags
December 14, 2018 11:07 - 1 hour - 63.8 MBIn a Media Strategy Session episode on the podcast this week, we hear from FEST founder Eve Rowsell, who turns leather jackets into luxe, one-of-a-kind handmade bags from her Nova Scotia studio. But after years of running the business largely as a side project while juggling a time-consuming small business in her hometown and a number of complicated events in her personal life, Eve is ready to let more people know about her line, Rewanted Bags. What's more, she's willing to put in the work t...
Bringing the Spiritual Into Business + Unexpected Personal Revelations With Balanced Fashion’s Nataliya Makulova
December 07, 2018 02:52 - 1 hour - 65.6 MBIt's funny how things work out. Chance conversations lead to things you never knew you needed in life. If that sounds intriguing to you, get ready for an episode that goes where few of our past episodes have: into the spiritual realm. At a time of year when so many people around the world are contemplating things bigger than business, we have a conversation that's kind of about building a brand, but also kind of about life in general - and how there are increasingly narrower boundaries betwe...
Sourcing Plant-Based Textiles from Overseas + Building a '19 PR Strategy with Nicki Patel of Ethical Fashion Brand Milo + Nicki
December 04, 2018 07:00 - 1 hour - 65.1 MBIn a combined Knowledge Drop and Media Strategy Session episode on the podcast this week, we hear from FEST founder Nicki Patel, whose ethical fashion collection features women's apparel - including enviable dresses that can be worn in multiple different ways - made using banana plant leaves and other non-fruit materials left over from growing the crop in India. As such, she's an expert at how a small, made-in-the-USA brand can successfully partner with overseas suppliers to create garments ...
Four Ways to Build Thought Leadership + The Two Excuses You Need to Stop Making Right Now
November 26, 2018 06:51 - 34 minutes - 31.2 MBFour ways that you can either begin to build or increase the thought leadership position that you already have established plus two excuses that you have got to stop letting get in your way. What are you thankful for? This week's episode features a guest I'm so thankful to have met and had the opportunity to work with this fall through the State Department's Young Leaders of the Americas Initiative. As host entrepreneur taking part in the program this year, I was lucky enough to be paired ...
Meet Peru's First Repurposed Fashion Startup + Crucial Questions to Ask Before Sourcing Alpaca with Dana Vidal of Remodela Fashion Lab
November 20, 2018 09:49 - 1 hour - 56.6 MBWhat are you thankful for? This week's episode features a guest I'm so thankful to have met and had the opportunity to work with this fall through the State Department's Young Leaders of the Americas Initiative. As host entrepreneur taking part in the program this year, I was lucky enough to be paired with the very first female founder of a repurposed fashion startup in Peru. On this week's show, we dive into her story, how she got to where she is today and key information any ethical brand ...
Answer These Four Questions Before You Do ANY PR Outreach
November 13, 2018 07:00 - 30 minutes - 27.9 MBWhat should you absolutely without a shadow of a doubt do before you're ready for press coverage? It's simple really: before you do any pitching to journalists or the media, you need to answer the four questions in today's episode. As a longtime journalist. I spent more than a decade wishing brands had come to me with this kind of insight into their own business -- it might have gotten them a lot more press coverage. That's in the past, but what's happening today is this: I'm sharing the fou...
So You Succeeded - But What Comes Next? A Conversation With Factory45's Shannon Lohr
November 06, 2018 07:00 - 43 minutes - 39.7 MBThis week, we're bringing a listener favorite back to the show for a rare second episode on the Spirit of 608 podcast. We first heard this FEST founder's story in podcast episode 53, but a lot's happened since then. Not only has she continued to grow her business by leaps and bounds, she's expanding into new territory as she explores new ways to serve and support the sustainable apparel brands that graduate from her online accelerator program. Less than a week ago, she debuted a new marketpl...
How to Use A Magazine's Editorial Calendar to Plan Your Next PR Pitch (Plus, Two More Ways to Take Action And Get More Press Right Now)
October 30, 2018 06:00 - 38 minutes - 35 MBGetting more press coverage and media attention is a long game - and that can frustrate the hell out of a busy entrepreneur who's dying to make things happen, like, today. So what can you do to push your DIY PR and media outreach strategy forward right now? In today's episode, we dive into three things you can do this week to take action and get more press coverage, capture media attention, increase visibility and amplify brand awareness. This week's solo episode will push your DIY PR to t...
Eileen Fisher on Work-Life Balance, Ethical Fashion, Sustainable Business + Building Eileen Fisher the Brand
October 23, 2018 06:00 - 49 minutes - 45.1 MBShe made comfortable women's apparel not only stylish and sought after, but also mainstream - you'll find her multi-million dollar company's clothing in department stores around the country and in some 56 shops in the U.S., Canada and the UK. That's quite a journey from her start in the 1980's, when she invested a few hundred bucks to present her first collection and immediately won attention with her clean-lined, easy-to-wear designs. Today, this pioneering female founder heads up a company...
Spotlight on Opals, Their Origins and The Complicated Lives of the Miners Who Find Them With Actress-Designer Tatiana Ikasovic of Fade to Black
October 16, 2018 06:00 - 47 minutes - 43.7 MBOpals: they're precious stones with dramatic - and little understood - pasts. As an October baby, I've been wearing opals off and on all my life. And today, they're trendier than ever. But until talking to the fascinating female entrepreneur guesting on the Spirit of 608 podcast this week, I had next to no idea about my own birthstone's origins, how they're mined and the drama that goes into getting these beauties out of the ground and into the jewelry that so many of us wear and love. Lucki...
How to Get More Press And Media Attention Before, During And After Your Next Event
October 09, 2018 07:51 - 56 minutes - 51.7 MBNot sure if you noticed, but it's that time of year: events are upon us! If you're a FEST founder, female entrepreneur or ethical fashion business, it's pretty much guaranteed that you're either hosting, attending or participating in a FEST-ive event sometime soon. From pop-up shops to multi-vendor marketplaces to holiday shopping events and industry panels, brands today have never faced more opportunity - or challenges - around pulling off the perfect event. Before you head into your next e...
Using Entrepreneurship to Change the Future of Footwear (Plus, Crowdfunding Success) with Mary Sue Papale of Ashbury Skies + The BENDY
September 28, 2018 03:43 - 57 minutes - 52.7 MBOn this week's episode of the Spirit of 608 podcast, we hear from a FEST founder who witnessed a fashion manufacturer's shocking environmental damage early on in her career at one of top brands of the day. What she saw was something she never forgot. Fast forward through leaving corporate fashion to start her own ecommerce brand and arriving at today, and she's joined with other fashion industry insiders to create the change she wants to see in the world. Here's what that looks like: leverag...
College Fashionista Founder Amy Levin Klein on Building The Go-To Global Network for Future Fashion Pros
September 25, 2018 06:00 - 53 minutes - 48.7 MBKicking off the fall season of the Spirit of 608 podcast, this week's episode features a badass female entrepreneur who built what has become the go-to Gen Y resource for aspiring fashion industry pros. Starting when she was barely out of college herself, this media innovator has spent the better part of the last decade growing an audience and network of contributors that now reaches over 1,000 universities and includes 20,000 contributors worldwide. Acquired by Who What Wear parent company ...
How A Goth Girl Became the Go-To Bespoke Stage Wear Designer for Heavy Metal Rockers and Pro Wrestlers with Kim Dylla of Kylla Custom Rock Wear
July 30, 2018 07:42 - 1 hour - 73 MBIn the final Spirit of 608 podcast episode before the August break, get ready for a conversation that rocks. Seriously. This week's guest is not only a FEST founder who relies on upcycling thrifted garments for the one-of-a-kind garments she creates. She's also the designer behind the eye-catching, other worldly bespoke stage wear you'll spot on some of the most loved heavy metal musicians and professional wrestlers out there today. Know nothing about either of these global subcultures? No p...
Walking Away from A Completely Laced-Up Career to Pioneer 3D Printed Footwear from the Ground Up with OESH Shoes founder Dr. Casey Kerrigan
July 24, 2018 06:00 - 1 hour - 72.2 MBicture this: you've taken all the right steps to become one of the most highly respected academic physicians in your field. And then you walk away. To start a footwear company that relies on technology you have no experience with whatsoever. In fact, no one - not even may-jor footwear brands - have experience with this stuff. Because it's never been done. What's more, you actually have to build the machines deploying that technology yourself. With your own hands. What would you do? This week...
Why A Beloved Ethical Fashion Startup Closed Up Shop To Embrace An Entirely Different Future in FEST with Helpsy's Rachel Kibbe
July 17, 2018 06:00 - 55 minutes - 63 MBWhen this week's guest started building her ethical fashion startup, she had high hopes for its future. But after years of hustle to grow her store, a well-known favorite among many stylish urbanites seeking cool clothes with a conscience, she started feeling uneasy about the future. She knew continued growth meant pushing for ever-bigger sales numbers or seeking out investors, who would no doubt want to see huge returns. But beating the drum of buy more, buy now, buy, buy, buy didn't feel r...
Building the First Luxury Vegan Handbag Brand + Moving Beyond Influencer Campaigns with Sugandh Agrawal of GUNAS
July 10, 2018 06:00 - 1 hour - 69.9 MBOn this week's episode of the Spirit of 608 podcast, we hear from the founder of what is arguably the first luxury vegan handbag brand. In business for almost 10 years, this company has successfully navigated challenges that many FEST founders face, from sourcing high-quality materials that meet value-driven standards to finding ways to reach new audiences after the usual suspects (social influencer marketing campaigns, we're looking at you) start yielding less than stunning results. For any...
How to Get Great Feedback & Collect Kickass Business Insights with Method + Mode Founder Rachel Swanson
June 26, 2018 06:00 - 1 hour - 71.3 MBHow often are you collecting customer feedback and business insights that will help your business move toward an even more badass future? Do you even know where to start? This episode is all about how learning more about the Spirit of 608 audience turned into one of the most valuable things I did for my own business this spring - and how you can implement easy DIY strategies to get the same kind of information from your own customers and audience. Add in that this week's guest is a former W ...
Failing Into a Better Future & Ditching Your Plan B with 12th Tribe’s Demi Marchese
June 19, 2018 06:00 - 50 minutes - 58.1 MBDo you love a good fail-to-succeed story? If your answer is a resounding, internal air guitar of a yes, then you're going to love this week's conversation with a FEST-ive founder who, while still in her early twenties, turned job rejection into fuel for a company that's amassed diehard fans with its boho chic festival-inspired take on style, grown 300 percent year over year and graduated from its beginnings on a rack in her mom's living room to a Los Angeles warehouse. Add in the fact that s...
Talking Better DIY Photography + Figuring out How to Work with Friends with M.Studios' Melissa Lacouture & Marisa Bettencourt
June 12, 2018 06:00 - 1 hour - 92.3 MBA theme around here at Spirit of 608 is making FEST brands more visible - and not just brands, but the founders behind them. Continuing our recent spate of Knowledge Drop episodes focused on bringing you actionable tactical advice from entrepreneurs who want to support FEST founders, we're focusing on (see what we did there) photography this week by bringing you a conversation with two badass wedding photographers who have recently begun collaborating with the Spirit of 608 and PressDope on ...
Thinking Outside of the (Cardboard) Box and Changing How Retail is Done with LimeLoop Founder Ashley Etling
June 05, 2018 06:00 - 53 minutes - 61.5 MBIf there's one thing ethical fashion brands and values-driven product companies struggle with today, it's the problem of packaging. Sure, maybe it's not that sexy of a subject. But it's an arena ripe for change. Cardboard boxes and plastic mailers may seem like the only choices out there today, but today's guest would beg to differ. And not only that, she's stepping into the fray and aiming to bring a fix capable of changing how retail is done. Meet this week's guest, Ashley Etling, CEO of...
FEST, Facebook and Your Social Media Future with Bantam Social Media's Natasha Kalergis
May 29, 2018 06:00 - 1 hour - 65.2 MBIt's a new Knowledge Drop episode that came at the right time for me - and I hope it will be arriving at the right time for you, too. After all, we've got these summer months to reconfigure what we're doing before the fall rush to the end of the year kicks in. Not only is this week's guest one of my favorite entrepreneurial ladies in Charlottesville, she's a down-to-earth straight shooter who knows way more about Facebook advertising and social media management than I ever could. Luckily for...
Live Media Strategy Session: Laying the Foundation for DIY PR with Kristen Sanders of K.Michael Jewelry
May 22, 2018 06:00 - 1 hour - 78.5 MBWe're back with a live media coaching episode for the first time in months. In today’s episode, you’ll hear a live media strategy session with a FEST founder and Spirit of 608 Facebook group member who needs help building a path to press coverage for her Bay Area-based jewelry collection. Like many ethical fashion entrepreneurs, she is beyond dedicated to what she does and looking to take her business to the next level. Listen in for a conversation sure to help any entrepreneur lay the found...
How Modjewel's Eliana Ghantous Used DIY Strategies to Land Press in FastCompany + More
May 15, 2018 06:00 - 53 minutes - 49.3 MBIt's all well and good to know DIY PR and media outreach are possible for emerging fashion brands and fashion startups, but how does it actually work and what happens along the way? In today's Knowledge Drop episode of the Spirit of 608 podcast, we have a FEST founder who's sharing her experience - from the first round of outreach she did that garnered zero responses to the pitch she sent that landed her innovative handbag company in FastCompany and other publications. Meet this week's gue...
All About Ethical Fashion Branding with Marisa Flacks of RISE Creative Co.
May 08, 2018 06:00 - 46 minutes - 52.7 MBWe're diving into branding again on the Spirit of 608 podcast this week - and for good reason: it's consistently one of the top puzzles independent fashion companies have to sort out. And let's not forget: you can't really ever just "sort it" and move on. Great branding requires upkeep and evolution, as well as a helluva lot of content to communicate the right messages over time. But enough about the challenges - you know those. What you want to know is how to crack that nut, like yesterday?...
Glad I Asked: My Questions, Your Answers + Why It Matters
May 01, 2018 07:23 - 51 minutes - 59.2 MBHow often do you ask questions? Lately, for me, the answer to that has been a lot more than usual. Yes, as the host of the Spirit of 608 podcast, I'm used to posing questions to the guests who come on the show each week. But as many of you who listen know, I've been looking to what the future of the Spirit of 608 will be. And that's led me to ask even more questions. I've asked those of you who listen to the podcast, the members of the Spirit of 608 Facebook group, random people sitting ne...