SPA Girls Podcast
440 episodes - English - Latest episode: 14 days ago - ★★★★★ - 89 ratingsTop Weekly Self-Publishing Podcast for writers and authors
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Episodes
SPAGirls Podcast – Episode 219 – Christmas and Our Favourite Guests of 2019
December 24, 2019 22:24 - 39 minutes - 36.5 MBLet’s clear the air! All our lovely guests are special and they resonate in different ways with each of us. But, if we had to choose . . . Here they are, the ones who made us really think about what we do. The ones who push us to do better. And the ones who inspire us. We thank them all. And thank you for being here and giving us an added encouragement to do this thing we love. Merry Christmas!
Spa Girls Podcast – EP218 – Our 2019 Hits & Misses
December 18, 2019 06:09 - 31 minutes - 28.7 MBThis week's episode is a Spa Girls retrospective of how our 2019 went - what our two big Hits were, and what we found challenging. As usual, we get deep and personal. And cheeky!
SPA Girls Podcast – EP217 – All About BookBrush
December 10, 2019 23:00 - 32 minutes - 30.2 MBToday we interview Kathleen Sweeney, Customer Services Manager and Marketing Lead at BrookBrush, an online platform designed to help authors with all their image creation needs. Kathleen helps us delve into what we as writers can get out of BookBrush, and all the features that we can use to create amazing social media and advertising images. She explains the platform, how it works, what options are available and some of her favourite tips to create the right images for your needs. Kathleen ...
SPA Girls Podcast – EP217 – BookBrush
December 10, 2019 23:00 - 32 minutes - 30.2 MBToday we interview Kathleen Sweeney from BrookBrush. She is the Customer Servies Manager & Marketing Lead. Kathleen loves creating images. She brings over 17 years of client service experience, business assurance, strategy and problem solving to Book Brush. She is happy to help! In this episode, she helps us delve into what we as writers can get out of BookBrush, and what wonderful features they have. Kathleen tells us that they are always evolving and working on new and exciting things to ...
SPA Girls Podcast – EP216 – Sharpen Up Your Author Career
December 04, 2019 03:55 - 33 minutes - 46.5 MBIt's that time of year when we start looking back on the year, wondering how it all flew by so fast, and thinking about what we can do for the coming year. This week we're talking about another lesson we learned at the Romance Author Mastermind (RAM) - making sure that you've crossed the t's and dotted the i's on all areas in your author career, from your backlist to your website and everywhere in between. It's about making sure everything is as tight and sharp as you can make it, and it tu...
SPA Girls Podcast – EP215 – Taking Risks and Being Brave
November 26, 2019 23:23 - 29 minutes - 27 MBIf you're anything like the rest of us in the SPA, you're quite happy in your writing cave. You don't really want to leave the comfort of your keyboard. But this episode is all about why you really should take risks, be brave, and learn how to say yes to some of the really scary things in the self publishing industry. We're just recently back from the wonderful Romance Author Mastermind conference put on by Skye Warren, so we use examples from information we learned at this amazing event t...
SPA Girls Podcast – EP214 – Interview with Lindsay Buroker
November 20, 2019 23:29 - 55 minutes - 76 MBI (Trudi Jaye) was VERY EXCITED to get to interview super-successful fantasy author and fellow podcaster Lindsay Buroker at 20BooksVegas, and (OMG!!) she didn't disappoint. Lindsay's doing really well in the genres of Fantasy, Sci-Fi Romance, Fantasy Romance, and is about to publish a new Urban Fantasy series next year - so she talks about how she makes writing in multiple genres work so well for her career, how and why she switches between fantasy to sci-fi and, of course, how she's so produ...
Spa Girls Podcast – EP213 – Micro Marketing with Bryan Cohen
November 13, 2019 03:09 - 53 minutes - 49.5 MBThis episode we talk with author, podcaster and coach, Bryan Cohen, about Micro Marketing for authors. Micro Marketing is the concept of making small, incremental changes that increase revenue by smaller amounts, but add up in the long run.
SPA Girls Podcast – EP213 – Small Changes, Big Results With Bryan Cohen
November 13, 2019 03:09 - 53 minutes - 49.5 MBThis episode we talk with author, podcaster and coach Bryan Cohen about making small changes that can add up to big results for authors. We talk about why authors often overlook making small changes and how they can be just as important as big ones. We also discuss some of the most common tweaks that Bryan sees authors making that have made a difference to their success.
SPA Girls Podcast – EP212 – Writing Great Characters
November 05, 2019 22:01 - 28 minutes - 25.9 MBWe all love it when we're reading and we fall in love with a character. Not just in the book boyfriend way - although that's cool too - but in a isn't-she-so-great-I-wish-I-could-be-just-like-her-or-maybe-just-her-best-friend way. As an author, how do you make that happen for your readers? That's what we're talking about this week in the SPA. What makes a great character? How do we make them so memorable that our readers keep coming back for more? What do you need to know about them befo...
SPA Girls Podcast – EP211 – Self Care Isn’t Selfish
October 31, 2019 03:37 - 39 minutes - 36.5 MBIf you don’t take care of yourself, odds are no one else will. So what does it take to make sure you’re firing on all cylinders? We’ve all got our own take on self-care and yet there are plenty of similarities. This episode we talk about the ways that we take care of ourselves, and what you can do to make sure you're doing the same!
SPA Girls Podcast – EP210 – Slow & Steady to Six Figures with Serenity Woods
October 23, 2019 03:42 - 42 minutes - 38.8 MBSerenity Woods is a New Zealand self-publishing superstar with more than 70 books published (both traditionally and indie). She's a USA Today bestselling author of sexy contemporary romances, most of which are set in the sub-tropical Northland of New Zealand, where she lives. Serenity joins the SPA Girls again this week to discuss her publishing strategy and the road to six figures - hint, it's a marathon, not a sprint!
SPA Girls Podcast – EP209 – Editing with Anne Victory
October 15, 2019 01:17 - 1 hour - 58 MBConfused about the editing process? Today we talk with talented editor Anne Victory, founder of Victory Editing. Anne has always been a stickler for grammar, and at every job she was “volunteered” (or volun-told) to either write or proofread everything from menus to game manuals to advertising copy. That business writing and editing experience came in handy when she started to work in fiction. She enjoys reading, and polishing the written word. Common wisdom says do what you love and you’ll...
SPA Girls Podcast – EP208 – Writing to Market Versus Writing To Trend
October 08, 2019 23:42 - 31 minutes - 29 MBWhat does 'writing to trend' mean? Isn't it just the same as 'writing to market'? In the SPA, we say NO, they're not the same...and here's why: basically, Shar told us so. :) In this episode we explore the two terms, look at the differences between them, what they both mean for you as an author, and how you can use writing to market and writing to trend to help your writing career. If you've ever wondered if writing to market was for you, or thought you'd spotted a trend early, this i...
SPA Girls Podcast – EP207 – Meeting Reader Expectations
October 02, 2019 01:52 - 30 minutes - 28.5 MBAh, readers... They're elusive. Magical. Confusing. But we all want them. This episode, we break down the topic of reader expectations, discussing what they are, what it means for you the author, and how to make sure you are fulfilling your readers' expectations. Why do readers love certain books? What makes them pick one book over another? And more importantly, how do you make sure your book is the one that readers gravitate towards...? It's all covered in this week's episode of the ...
SPA Girls Podcast – EP206 – Interview with Chris Fox: Ads For Authors Who Hate Maths
September 25, 2019 03:46 - 55 minutes - 50.6 MBThis week we have the pleasure of talking with Chris Fox, author of 20+ SFF novels and very popular non-fiction books for writers including his latest, Ads For Authors Who Hate Math. In this episode we talk about how to run your ads in 30 minutes a day; how to run profitable advertising campaigns using a simple aggregate sales model; and how not to stress out over figuring out your read-through and cost per click numbers.
SPA Girls Podcast – EP205 – Why Is My Series Not Selling?
September 18, 2019 09:50 - 34 minutes - 32.2 MBAre your sales getting you down? Do you wish your series was selling better? Can you resuscitate it or is it DOA? This episode we talk through some of the possible reasons that your book or series might not be selling. From cover, editing and blurb writing, to content, tropes, meeting reader expectations, and much, much more. We attempt to help you troubleshoot what might be wrong, and what you can do to amp it up, make it work, and sell more books!
SPA Girls Podcast – EP204 – Snappy Beginnings With Amy Andrews
September 11, 2019 04:33 - 43 minutes - 25.2 MBEver been in a bookstore and opened a book to read the first couple of pages? (Or clicked the look inside on Amazon?) Ever put the book back, deciding it wasn't that interesting? Yep, we have too. And that's exactly what we talk to Australian romantic comedy author Amy Andrews about this week. She takes us through the concept of first pages, and how to make sure readers not only pick up your book, but find they can't put it down again (until they've reached the end!). Should you start ...
SPA Girls – EP203 – How to Fail to Succeed
September 04, 2019 04:40 - 32 minutes - 18.8 MBDo you feel like your writing career is filled with mistakes? Failures? Problems? Good! That means you're putting yourself out there, trying new things, and moving in a positive direction in your writing career. If you're not doing any of the above...start right now! Why, you ask, in horror? Because having a pile of failures next to your name means that you're getting out there and doing things in your author business. If you talk to the most successful entrepreneurs in the world, th...
SPA Girls Podcast – EP202 – Bookbub Ads With Melissa Storm
August 28, 2019 04:17 - 36 minutes - 21.1 MBIf you've been thinking about trying out Bookbub ads, then this is the episode for you! Melissa Storm was at the RWNZ conference in Christchurch with us, and we stole her away and made her tell us all about Bookbub ads just for you, our lovely listeners... From what Bookbub ads actually are, to what you'll need to set one up, and all the tips and tricks in between, Melissa gives us everything you'll need to be successful. Don't miss this episode, it's a doozy!
SPA Girls Podcast – EP201 – How To Avoid Saggy Middles
August 21, 2019 08:27 - 32 minutes - 26 MBWe've all had experience with saggy middles... (And no, we're not talking about our stomachs...) Have you ever gotten to the middle of your manuscript and wondered what on earth you're doing? Do you end up cleaning the whole house instead of getting back to your daily word count? Does it feel like you're typing through concrete, and you couldn't concentrate on getting more words down for the life of you? This is the episode for you! We talk about the middle of our books, what they should ...
SPA Girls Podcast – EP200 – What We’ve Learned From Our Amazing Guests
August 14, 2019 04:03 - 43 minutes - 25.3 MBHere it is. Our 200th Episode! Yay! Who'd have thought that we'd ever make it this far?? First of all, we'd like to say thank you to everyone who listens to the show, we appreciate you all! It's been an amazing few years, and we've loved every minute of it. This week is a celebration episode, where we look back over those 200 episodes, and talk about the common traits of all the successful self publishers we've spoken to. From the humbleness of Bella Andre and the flexible nature of Serena...
SPA Girls Podcast – EP199 – Interview with Adam Croft
August 07, 2019 05:03 - 30 minutes - 24.6 MBWant to hear how a world-wide bestselling author got to where he is today? Join us as we talk to UK crime novelist Adam Croft about his writing career, including how he generates his ideas, how he writes, and how he creates those amazing hooks that he's so well known for. (No, really, would you murder your wife to save your daughter? And what would happen if you were married to a serial killer?) He also discusses the mindset shift he had to have before he could become a bestselling author...
SPA Girls Podcast – EP198 – Find Your Sparkle With Julie Schooler
July 31, 2019 00:44 - 40 minutes - 23.4 MBHas your sparkle gone soggy? Are you wondering why you're not happier? Have you lost your creativity? Then this is the episode for you! We talk to fellow Kiwi author, Julie Schooler, about how to find your sparkle, and wake up happier! Many of us have lost the ability to dream big. We're dealing with problems at every turn. It's actually harder to be happy than it is to be sad. So in this episode, Julie gives us a whole bunch of really cool ways to actively be happy and turn our live...
SPA Girls Podcast – EP197 – Hack Your Muse With Kelly McClymer
July 25, 2019 01:38 - 56 minutes - 32.6 MBThis week we talk to Kelly McClymer about "Hacking Your Muse", or how to convince yourself to sit down and write when you don't seem to be able to do it… We all give ourselves excuses for why we can't write, and Kelly breaks down the thoughts we have around writing, and how to change them so we can more easily get into the chair and write. She talks through why she used to sabotage herself, and how she learned to change that around, and get more words. If you're someone who struggles to w...
SPA Girls Podcast – EP196 – Public Speaking for Authors
July 16, 2019 13:18 - 45 minutes - 52.8 MBTerrified of public speaking? Don't know what to say on Facebook Live? Wondering how to keep your cool in that podcast interview? This is the episode for you! Public speaking for authors is about more than just talking in front of fans at your local bookstore. These days we're also expected to do online speaking such as Facebook Live events, videos for our newsletter, podcast interviews, and YouTube discussions. Our guest today has ALL THE TIPS for any kind of public speaking you ma...
SPA Girls Podcast – EP195 – The Magic Pill For Authors
July 09, 2019 23:36 - 37 minutes - 30.2 MBWe all want a magic wand to be waved over us, or to swallow a pill and instantly be amazing authors. But that's just not possible. Learning to write takes time and hard work. There's no way around it. This week's guest, fantasy author Laura Van Arendonk-Baugh, talks about our expectations as authors, and why we think we're going to be amazing right from the moment we first pick up a pen (or put fingers to the keyboard). And she should know. She's a behavioural scientist who works with p...
SPA Girls Podcast – EP194 – A Day In The Life Of A Writer
July 03, 2019 03:57 - 47 minutes - 27.3 MBEver wondered how the SPA Girls spend their days? Imagining champagne and caviar at fancy hotels? This is the episode where you find out for sure... We talk through how we spend our days; from when we get up, how many hours we work, how many words we write, and how much marketing we do. We talk about our distractions, how we structure our days and the challenges of working from home. Before you ask, this was a reader question, so we're not just doing it because we like to talk about o...
SPA Girls Podcast – EP193 – Keeping It Simple
June 26, 2019 04:20 - 37 minutes - 21.5 MBThere's so much advice out there in Self-Publishing-Land. We're told you have to do this, and you have to do that, and you have to do the next thing to be a success in self publishing. There's so much conflicting advice that it can actually do your head in... This week, we go through some of the things that you can do to keep your self publishing career on track. How to keep it simple and not get caught up in ALL THE THINGS... Keeping it simple is about not sweating the little things, ...
SPA Girls Podcast – EP192 – Seven-Figure Success With Skye Warren – Part 2
June 18, 2019 23:17 - 35 minutes - 20.6 MBThis is the second episode in the interview series with bestselling author and Facebook guru, Skye Warren. Skye has had a fascinating author journey, and in this second episode she talks to us about the changes she had to make with regards to her mindset before she could become successful as an author. If you've ever said that you can't do something that you know you need to do for your career, then you have to listen to this episode (and you probably need to have a look at your mindset, and ...
SPA Girls Podcast – EP191 – Seven-Figure Success With Skye Warren
June 12, 2019 04:48 - 30 minutes - 17.9 MBEver thought that if only you had more time in your day, you'd be successful? Rich? How you'd get all your writing done? Well, this is the podcast for you! When romance author Skye Warren went from being able to work all hours of the day to only being able to manage two hours every day, she had to figure out how to keep money from her writing coming in. And fast. She had a mortgage and other bills to pay. What she learned was that by focusing her efforts, she was able to concentrate on ...
SPA Girls Podcast – EP190 – Dictation With Scott Baker
June 04, 2019 23:29 - 59 minutes - 51 MBAre your wrists giving you problems? Thinking you need to get out and walk more? But still have to write all those books?? Then this episode is for you... We talk to dictation expert Scott Baker about all aspects of dictation, from the right software to get, the products and technical knowledge you need to get started, and how to train that dragon to within an inch of its life!! Scott talks to us about everything from how to set up the dictation equipment correctly, the different ways...
SPA Girls Podcast – EP189 – Pantsing with Patricia McLinn
May 29, 2019 07:28 - 1 hour - 35.8 MBIf you're a writer who hates to outline, you'll love this week's podcast! We talk to Patricia McLinn, a mystery and romance author who is also a pantser who writes out of sequence. She's here to tell you that it doesn't matter how you write it, as long as it comes together in the end! Patricia worked at the Washington Post for more than 20 years, is a past president of NINC, and has published more than 50 novels (at least that's how many we could count on her website...) so she's an experienc...
SPA Girls Podcast – EP188 – Cozy Mysteries With Morgana Best
May 22, 2019 07:15 - 54 minutes - 44.1 MBMorgana Best is the best-selling author of over 40 Cozy Mysteries, and she joins us in the SPA to tell us everything she knows about writing Cozies. From word counts to reader expectations, and even her writing process - which involves using Dragon Dictate, and is totally fascinating - Morgana gives us insider information on how to put together a bestselling Cozy Mystery. She also talks about her daily schedule, her marketing techniques and how she chooses her victims... If you love Cozy Myst...
SPA Girls Podcast – EP187 – Interview With Forensics Expert Geoff Symon
May 15, 2019 02:20 - 59 minutes - 34.5 MBWant to figure out how to create the perfect crime for your cozy mystery character to solve? Or find out how your investigator protagonist would investigate a murder? Perhaps you just want to find out what investigators look for at a crime scene so you can figure out what to plant at your fictitious scene? Well, your questions will all be answered during this in-depth chat with Federal Law Enforcement Special Agent, Geoff Symon. A forensics expert with 20 years of experience, Geoff ga...
SPA Girls Podcast – EP186 – What Authors Get Wrong About Weapons of Mass Destruction
May 08, 2019 03:41 - 52 minutes - 19.2 MBHave you ever wondered whether your character would survive holding highly enriched uranium metal in their hand? What about if they'd handled that green goo from the barrel marked with a radiation symbol? That's the kind of knowledge that you'll get from listening to this hilarious episode of the SPA Girls Podcast. We talk to Natasha Bajema, an expert in national security issues, especially weapons of mass destruction (WMD), nuclear proliferation and emerging technologies. She's worked at...
SPA Girls Podcast – EP185 – Interview with the Writer’s Detective, Adam Richardson
May 01, 2019 06:23 - 55 minutes - 48.2 MBIt's the start of Mystery May, and we have a doozy to start you off with! The SPA Girls spent time with Adam Richardson, an American cop who helps authors and screenwriters with their crime-fiction questions through his website and podcast called the Writer's Detective Bureau. He knows his stuff - Adam spent seventeen years of his 20+ year law enforcement career as a detective - and he was able to answer all our silly/strange/just-plain-dumb questions about being a cop in the US. We talk ab...
SPA Girls Podcast – EP184 – Keeping The Faith
April 24, 2019 06:41 - 37 minutes - 21.5 MBDo you have family and friends telling you not to write? Do they tell you that you've got your head in the clouds, and you need to get a real job? Perhaps people ask you how your little hobby is going, like it's not a real career? Don't let them get you down! Based on a listener question, this week the SPA Girls talk about how to deal with negativity from the people around you (especially in the beginning when you're starting out) and how to turn it around and stay motivated. In the be...
SPA Girls Podcast – EP183 -Facebook Ads with Maria Luis (Part Two)
April 17, 2019 02:13 - 55 minutes - 48.3 MBAre your Facebook ads as successful as you want them to be? Do you wish you could make the kind of ads you've heard other authors boasting about? This is the episode for you! This week we delve back into Facebook Ads with Amazon Bestselling Author and all around lovely lady Maria Luis... She takes what she talked about last week, and adds to it, giving us the lowdown on how to make an ad convert into sales. Maria is super knowledgeable and informative, and gives us some amazing tips and ins...
SPA Girls Podcast – EP182 – Facebook Ads with Maria Luis (Part One)
April 10, 2019 07:37 - 50 minutes - 44.3 MBNot sure about how Facebook Ads work? Need to learn the basics? Join the SPA Girls as bestselling author Maria Luis breaks down Facebook Ads for us, from the beginning steps, to how to choose the best images; plus what to do, and what not to do, and everything in between! This is the first part of a two part series on Facebook Ads from an author who has been successfully running her own ads for the last two years. It features loads of tips and advice for running ads, how to tell if it's a ...
SPA Girls Podcast – EP181 – Learn Dictation With Kilby Blades
April 03, 2019 06:48 - 48 minutes - 28.1 MBIf you've ever thought you'd like to try dictation, this is the episode for you. We talk to award winning indie author Kilby Blades about how she amped up her writing rates by learning dictation. It's the ultimate skill - being able to use that time in the car, on walks, or even as you're doing the dishes to keep writing. The SPA Girls were all enthralled as we pumped Kilby for information, and she didn't disappoint! Learn about her methods, her tips and tricks and just what you need to d...
SPA Girls Podcast – EP180 – Book Descriptions with Brian Meeks
March 27, 2019 01:37 - 1 hour - 35.2 MBEver wondered if your book description could be better? Ever thought it should sell more books? Then this is the episode for you. Brian Meeks, description-writer extraordinaire, talks with us about how to write a kick-ass description that will sell more books, and help amp up your advertising sales. Turns out, it's all about copywriting. And writing the best hooks you possibly can. Lucky for us, Brian takes us through every aspect of writing hooks to help you write your next descriptio...
SPA Girls Podcast – EP179 – Interview with Tara from Kobo
March 20, 2019 01:09 - 35 minutes - 28.4 MBThis week we talk to Tara Cremin, Author Experience Manager from Kobo Writing Life. It's always great to chat to someone from each of the platforms for the real insider information, and Tara doesn't disappoint! For those of you who've never loaded a book to Kobo, Tara talks us through the process and why you should load direct instead of through one of the other aggregators. She also gives us the down-low on boxed sets, pricing, and promotions through Kobo, and how to make sure you get the be...
SPA Girls Podcast – EP179 – Interview with Tara Cremin from Kobo
March 20, 2019 01:09 - 35 minutes - 28.4 MBThis week we talk to Tara Cremin, Author Experience Manager from Kobo Writing Life. It's always great to chat to someone from each of the platforms for the real insider information, and Tara doesn't disappoint! For those of you who've never loaded a book to Kobo, Tara talks us through the process and why you should load direct instead of through one of the other aggregators. She also gives us the down-low on boxed sets, pricing, and promotions through Kobo, and how to make sure you get the be...
SPA Girls Podcast – EP178 – Newsletter Strategies with Larissa Reynolds, Part 2
March 12, 2019 22:54 - 46 minutes - 26.9 MBWhat's the one objection you have to overcome to get readers to buy your book? That question is the cliffhanger that Larissa Reynolds left us on in part 1. And now, here it is! The episode where you get to find out the answer... In this second episode about newsletters, Larissa Reynolds talks to us about how to sell your books consistently via your list. She's been writing newsletters for more than 20 years, and says it's about more than just sending regular emails. It's about knowing your r...
SPA Girls Podcast – EP177 – Successful Newsletter Strategies with Larissa Reynolds
March 06, 2019 06:30 - 45 minutes - 26.1 MBHave you been worrying about whether your author newsletter is working as it should? Or perhaps you're wondering if you should even start one? This is the SPA Girls episode for you! Today we're talking to Larissa Reynolds - a marketing guru with years of experience working with authors on their newsletters - about what you need to have in your author newsletter. It can be overwhelming when you first start out, and a newsletter can sometimes seem like a step too far. And while some people s...
SPA Girls Podcast – EP176 – How to Speak Self Publishing
February 27, 2019 05:20 - 28 minutes - 13.6 MBEver listened to someone talking about self publishing and been mystified about what they're actually saying? Maybe understood about one in every three words? It's a common problem, and one we sometimes come across ourselves, as things change in the industry and new jargon hits the streets. Added to that, even if you decide to look it up online, it's sometimes not easy to understand. That's where the SPA Girls come in. This episode we go through all the self publishing jargon we could think o...
SPA Girls Podcast – EP175 – How To Make Facebook Work For You
February 20, 2019 03:23 - 33 minutes - 29.4 MBWe often get asked what authors should post on Facebook, and whether it's worthwhile even being on the platform at all. The answer from the SPA is a firm yes, we believe Facebook is a really useful tool for authors, especially in romance. There are many positives to having a presence on the social platform, not least of which is the ability to find and connect with readers and other authors. So this week we break down the platform and talk about the different areas that are useful to know ab...
SPA Girls Podcast – EP174 – How To Write A Regency Romance
February 13, 2019 05:05 - 30 minutes - 11.5 MBThis episode we talk to our very own Wendy Vella about writing Regency romance. Since 2013, Wendy has forged a very successful indie career writing historical and contemporary romance. Her Regencies have been on the Amazon's top seller lists many times and collectively she's sold over one million books to date. Wendy covers how she goes about researching her novels, the advantages of writing in a series and the elements that every aspiring historical romance writer needs to be aware of.
SPA Girls Podcast – EP173 – How To Identify Your Writing Weaknesses
February 06, 2019 03:22 - 30 minutes - 11.6 MBToday's episode was inspired by a comment on our podcast website www.SpaGirlsPodcast.com by listener Carron, who asked "...when you're starting out (writing) how do you know what weaknesses to focus on? You don't know what you don’t know. Love to hear an episode on things to work on, or things you ladies have struggled with and how you’ve gone about correcting them."