Sounds Profitable
483 episodes - English - Latest episode: 15 days ago - ★★★★ - 21 ratingsThe pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Episodes
Only Be Kind
July 26, 2023 07:00 - 10 minutes - 9.95 MBTom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life. Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcasts are Growing Globally & 2 Other Stories
July 14, 2023 12:58 - 10 minutes - 9.64 MBStories covered: U.S. podcasters are attracting more international listenersWhy a ‘podcast election’ is unlikelyAd overexposure on CTV hurts streamers as much as brands. Quick Hits: Will Podcast Ad Revenues Double by 2025? Not Without These Five Things by Tom Webster.Podcasts draw devoted audiences, but ad spending lags by Catherine Wolf. The Rumors of Podcasting’s Death Have Been Greatly Exaggerated...Redux by Eric Nuzum. Why Podcast Ad Creative is Pivotal, Now More than Ever by Paul Riisman...
Will Podcast Ad Revenues Double By 2025? Not Without These Five Things
July 12, 2023 07:30 - 16 minutes - 15 MBTom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending.Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
FTC Cracking Down on Endorsements & 2 Other Stories
July 07, 2023 07:00 - 10 minutes - 9.58 MBArticles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast. Quick Hits: Spotify hits the 100,000 mark for video podcasts MediaMath Files For Bankruptcy, Owes Hundreds Of Millions.mowPod Supercharges Self-Serve Platform with AI-Powered Ad Copy and Precision Targeting
New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories
June 30, 2023 07:00 - 10 minutes - 9.92 MBArticles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby Derrick ThePodcastHost.com Publishes ‘IndiePod Manifesto’ Off the Back of Independent Podcaster Census DataAcast Unlocks Largest Self-Serve Marketplace of Podcast Influencers For Media Buyers
Neither Fish Nor Fowl
June 28, 2023 09:00 - 7 minutes - 6.7 MBWith the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Spotify Shifts Podcast Strategy, & 2 Other Stories
June 23, 2023 06:00 - 11 minutes - 10.6 MBArticles covered: Quick Hits: Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation is on June 28th at 3p.m. Eastern Standard Time. The new study uncovers the latest thinking from buyers on the current state of podcasts advertising, and the strengths and weaknesses of buying the medium. In a bonus video from this week’s Product Deepdive, Podscibe’s Amelia Coomber demonstrate...
Celebrity Podcasts: Successes or Sussexes?
June 21, 2023 09:00 - 13 minutes - 12 MBThis week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about the future of celebrity podcasting? Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcast Listeners Receptive to Political Ads & 2 Other Stories
June 16, 2023 05:00 - 10 minutes - 9.78 MBThis week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just ListenersCan A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them?Partner Events: “Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners.” “How Creative Testing Drives Success in Audio.”“The Podcast Opportunity: Buyer Perceptions of Podcast Advertising”Quick Hits: What AI Will Never be Able to Do That People Can by Sco...
Unifying Programmatic Buying
June 13, 2023 09:00 - 11 minutes - 10.2 MBProgrammatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories
June 08, 2023 19:07 - 10 minutes - 10.1 MBArticles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to M&A and Cost-CuttingWhy advertisers are reconsidering keyword blocklists as brand safety approaches to hard newsGrowing Up with Podcasts: The Gen Z Podcast Listener ReportThe State of Audio Technology ReportIs YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 ReportHot Pod coverage of audiobook survey...
Podcasting's Biggest Opportunity
June 06, 2023 09:00 - 8 minutes - 8.03 MBPodcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Australian Podcast Ad Spend Up 13% & 3 Other Stories
June 01, 2023 19:54 - 11 minutes - 10.4 MBThis week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box to programmatic marketersPublishers large and small put their resources into first-party data - Digiday ResearchAustralian digital audio ad spend climbs to $51.9 millionQuick Hits: The Podscape, a collaborative effort between Magellan AI and Sounds Profitable, will be publishing a new edition this summer! In the interest of making this snapshot ...
The Complicated Role of AI in Podcasting
May 31, 2023 09:00 - 11 minutes - 10.3 MBThere has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
A Rebuttal to Podcasting's "demise" & 2 Other Stories
May 25, 2023 06:00 - 10 minutes - 9.7 MBThis week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websitesWhy Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year. Quick Hits: Podscribe Launches YouTube Conversation Modeling. The new dashboard unifies RSS and YouTube metrics into one location. ARN and Magellan AI announce Top 15 Podcast A...
A VAST Feature Request
May 23, 2023 05:00 - 7 minutes - 7.4 MBLike a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits: Written by Bryan Barletta Edited by Gavin Gaddis Read by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Reflecting on IAB Podcast Upfront, & 2 Other Stories
May 18, 2023 19:46 - 11 minutes - 10.3 MBThis week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.| Podcasters focus on expansion and reach despite slower ad revenue growth at upfronts Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data RAJAR Spring 2023 MIDAS Report Hot Pod: SXM Media Leaders talk about how podcas...
How Podcast and Audio Studies are Conducted
May 17, 2023 09:00 - 29 minutes - 27.2 MBIn this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection methods fits into our mission. We also discuss our upcoming research projects and where you can go to learn about them. Listen to...
Growing Up in Podcasting - Literally
May 16, 2023 09:00 - 15 minutes - 14.1 MBThis week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, and seven significant years at that. We asked Newt to share some perspective on how podcasting has changed, and how it can continue to grow as a viable career. Written by Newton Schottelkotte Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles ...
DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories
May 11, 2023 19:42 - 9 minutes - 9.11 MBThis week's stories: DISQO: Proving the Power of Podcast Ads Elite podcasts struggle while the podcast masses thrive. Pluto TV has an ad frequency problem. Quick Hits: Newsguard Launches World’s First Journalist-Vetted Podcast Credibility Ratings. In addition to this announcement, Newsguard has also announced a partnership with Barometer to provide episode-level misinformation detection for podcasts. Dovetail from PRX is now IAB Podcast Measurement 2.1 Certified. Spotify launches t...
Podcasting's Golden Ratio
May 09, 2023 09:00 - 8 minutes - 7.74 MBThe Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a promising ratio for podcasting’s core.Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories
May 04, 2023 19:54 - 11 minutes - 10.8 MBThis week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup: Audacy State of AudioCumulus Media 2023 Audioscape iHeart State of Podcasting 2023Podcast Advertising Benchmark Report by PodsightsThe Soundout Index 2023Quick hits: Barometer and Audiohook partner to enable Brand Suitability and Contextual Targeting at scale. The partnership aims to allow adve...
Swinging for the Podcast / Audio Industry Fences
May 03, 2023 09:00 - 23 minutes - 21.7 MBIn this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who are taking big risks. Sounds Profitable is in a unique position to not only swing for the fences ourselves, but to help others who want to help grow this industry too. Listen to learn about: The big swings we’ve taken and how they’ve paid off Why the podcast industry needs big ideas Some Sounds...
A Key to Global Podcast Growth
May 02, 2023 09:00 - 10 minutes - 9.27 MBA recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com
How Brands Can Lift Minority-Owned Media & 2 Other Stories
April 27, 2023 05:00 - 9 minutes - 9.06 MBThis week on The Download: How Brands Can Lift the Tide of Minority-Owned Media More brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones. What Marketers need to know about Generation Zennial from social media and buying habits And in Quick Hits: Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts by Anthony Vargas. Veritonic Achieves Security Organization Control 2 Type II Certification. After an audit by...
Revisit: How To Approach A Podcast Industry-Wide Education Initiative
April 26, 2023 09:00 - 37 minutes - 34.9 MBIn this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show.Liste...
Bringing More to the Table
April 25, 2023 08:00 - 7 minutes - 7.34 MBContinuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The Podcast Show London! Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Blocklists Continue to Hurt News, & 3 Other Stories
April 20, 2023 19:30 - 10 minutes - 9.35 MBThis week's stories: ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold ads Pew Research publishes Podcasts as a Source of News and Information Americans Spend $48 per Month on Video Streaming Services — and Half of Those Surveyed Say That’s Too Much FTC Warns Almost 700 Marketing Companies That They Could Face Civil Penalties if They Can’t Back Up Their Product Claims Quick hits: Podscribe is now IAB ...
April is Adopt-a-Listener Month: A Conversation with Lauren Passell
April 19, 2023 10:00 - 40 minutes - 37.4 MBDid you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved. Listen to learn about: How to idea for this event came about Lauren and Arielle’s woman-on-the-street approach to ask people about their listening habits Best practices they’ve uncovered for recommending...
S&P Revises Ad Spend Prediction & 2 Other Stories
April 13, 2023 20:00 - 9 minutes - 9.17 MBDiscussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podcasts on YouTube Quick Hits:The 2023 Quill Podcast Awards nominations are now open. Public nominations will run until April 24th, with finalists announced on May 4th and winners announced on May 17th. Eligibility guidelines and categories can be found on Quill’s website. OxfordRoad has published a ...
Radiodays Europe Recap: Trends, Highlights, and Research
April 12, 2023 10:00 - 29 minutes - 26.7 MBIn this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they identified, and much more. Listen to learn about: How Tom’s recent research was received by a primarily European audience Radio’s prevalence in Europe What podcasting can learn from radio Why Sounds Profitable feels it’s important to be at non-podcast-specific events The Podcast Summit at Rad...
How to Murder a Podcast
April 11, 2023 05:00 - 17 minutes - 15.7 MBThis week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business Leader Summit in London.BumperCredits: Written by Tom Webster Edited by Bryan Barletta. Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
April 06, 2023 19:00 - 10 minutes - 9.54 MBThis week on The Download: AMERICA bill aims to regulate big ad tech Publishers find Q1 numbers not as bad as forecasted A deep dive into podcasting in South Korea Quick Hits: Submissions for the Digiday Media and Technology awards are approaching their regular deadline of May 11th. If you’re interested in submitting a podcast to either category, use code soundsprofitable, all one word and lowercase, to take $100 off your submission fee. Rococo Punch launches RP Labs, a vertical dedica...
RIP Baked-In Ads
April 05, 2023 10:00 - 7 minutes - 7.04 MBPodcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Google Announces Ad Library & 2 Other Stories
March 30, 2023 19:49 - 8 minutes - 8.08 MBThis week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations. Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast
5 Questions To Ask Your Podcast Audience
March 29, 2023 10:30 - 23 minutes - 21.8 MBTom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really know all that much. He outlines five questions that podcasters can ask of their audience in order to get a better grasp on who they are, what they want, and how the show can potentially appeal to more listeners like them. Arielle Nissenblatt and Tom discuss these five questions and share some more ...
The Audio Customer Journey: Don’t Stop Believin’
March 28, 2023 10:00 - 11 minutes - 10.2 MBFrom an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits: Written by Tom Webster Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories
March 23, 2023 20:00 - 10 minutes - 9.42 MBThis week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The Medium Moves the MessageQuick hits: The Biggest Challenge for Podcasters Today is… by Eric Nuzum in his newsletter Audio Insurgent. This issue Nuzum has a conversation with ChatGPT, asking the bot to list the biggest issues podcasters face currently. Interestingly enough, it might have parroted t...
How Google Can Earn the Trust of the Podcast Industry
March 22, 2023 10:00 - 28 minutes - 26.4 MBGoogle has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai Chuk’s announcement at Hot Pod Summit at On Air Fest and a recent press release shared on Podnews. In this episode, Bryan Barletta and Arielle Nissenblatt discuss the opportunity at hand, what we would like to see, what we will likely see (re...
The Measurement Excuse
March 21, 2023 10:00 - 7 minutes - 7.31 MBThis week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcasters weigh in on ChatGPT, and 2 Other Stories
March 16, 2023 19:49 - 9 minutes - 9.08 MBThe Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories covered this week are: 6 AI tools podcasters are using for new ideas, editing, and more — and why they're skeptical of ChatGPT Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech News publishers lament the role of verification firms in the programmatic market Quick ...
Does the Medium Move the Message?
March 14, 2023 05:00 - 7 minutes - 7.4 MBDoes the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable. Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by Omny Studio Sounds Profitable theme written by Tim Cameron
Spotify On Stream Announces New Features & 3 Other Stories
March 09, 2023 20:13 - 10 minutes - 9.68 MBGavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: And I’m Shreya Sharma.Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: S...
Feed Drop: Danone's Conscious Marketer, Linda Bethea
March 08, 2023 12:00 - 34 minutes - 32.2 MBThis week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow: Linda Bethea, Head of Marketing for Danone North America - a top 15 Food and Beverage brand and the country's largest B corp - gives Insider Interviews host, E.B. Moss, the insider's scoop on marketing 20 different beloved CPG brands, and staying true to a corporate mission of sustainability. Hear how she developed her leadership skills during stints with Pe...
Data Decoded
March 07, 2023 11:30 - 9 minutes - 8.91 MBIn preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credits: Written by Bryan Barletta Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcasts Are Coming to YouTube Music & 3 Other Stories
March 02, 2023 21:00 - 12 minutes - 11.5 MBManuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Podcasts are comin...
How Can Spotify Make Streaming Ad Insertion Stick?
March 01, 2023 12:00 - 30 minutes - 28 MBWriting for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up). Listen to learn about: The origins o...
What We Talk About When We Talk About Podcasts
February 28, 2023 11:30 - 16 minutes - 14.7 MBEvery podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcasting's Frequency Problems Are Not Unique & 3 other stories
February 23, 2023 21:00 - 12 minutes - 11.6 MBManuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTub...
What Will Pre-Bid Look Like in Podcasting?
February 22, 2023 12:00 - 53 minutes - 48.9 MBOn this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and how can it be brought to podcasting? Listen to learn about: Pre-bid/header bid for Display. Pre-bid is coming for audio. What 'headers' will look like for audio. Links: Bryan Barletta Arielle Nissenblatt Jordan Bentley Audiohook