Sounds Profitable artwork

Sounds Profitable

501 episodes - English - Latest episode: 3 days ago - ★★★★ - 21 ratings

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episodes

The Download: Week of 12/31/21

December 31, 2021 10:00 - 9 minutes - 8.73 MB

This is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta. And I'm Evo Terra. Today, why premium content won't kill advertising-supported podcasts, Facebook podcast activity is over-inflated, Section 230 under fire, and why the "average" podcast consumer is a myth you need to move away from. Let's get started. With Coca-Cola picking WPP to handle their nearly $4 billion in yearly ad spend, https://www.businessinsider.com/biggest-advertising-accoun...

The Download Before Xmas

December 24, 2021 23:15 - 6 minutes - 5.91 MB

We got such good feedback a few days ago that we decided to test the waters again with another pilot (co-pilot?) episode of The Download. Just in time for Christmas! If you love it, send us a note!Matt Deegan examines Global's acquisition of podcast hosting platform Captivate. In particular, he notes how Captiave's hosting solution fills a much-needed gap in Global's offering, and how their audio advertising business—DAX—should integrate nicely, giving the company "full-stack" capabilities., ...

Racing, And Pacing, And Plotting The Course

December 23, 2021 18:56 - 15 minutes - 13.9 MB

You can support my increasingly bad coffee habit at Buy Me A Coffee, here: https://www.buymeacoffee.com/TomwebsterPacific Content's annual Predictions article(s): https://blog.pacific-content.com/in-the-year-2022-part-two-92c22c1c44b0 https://blog.pacific-content.com/in-the-year-2022-320f4c175f6fSee omnystudio.com/listener for privacy information.

The Download (Premiere Episode)

December 21, 2021 16:45 - 9 minutes - 8.64 MB

Hosted and Produced by Bryan Barletta and Evo Terra Audio Engineering by Ian Powell This is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta. And I'm Evo Terra. Today we're covering the entirety of the podcast acquisition and funding that happened in 2021. Let's get started. Libsyn, the public podcast hosting platform founded in 2004 had an incredibly active year. They started by raising 25 million dollars and they definitely put it to work, ...

Behind the Art of Sounds Profitable w/ Jake Crowe

December 20, 2021 18:00 - 24 minutes - 22.6 MB

Arielle and Bryan interview Sounds Profitable artist Jake Crowe, and talk about his inspirations, his process for designing the art of SP, and how everybody can draw. Jake Crowe Article: https://soundsprofitable.com/update/podscape-podcast Join Jakes Newsletter!: https://crowebot.ck.page/7b26e3390b Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media ...

The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham

December 13, 2021 20:03 - 39 minutes - 36.4 MB

What are the benefits of having in-app subscription services for your podcast? What are the downfalls? Is it worth the experiment to give them a try? Hosts Bryan Barletta and Arielle Nissenblatt speak with guest Lindsay Graham about his experience with subscription services, and talk about ideas for the future of the technology. Lindsay Graham of Airship Article: https://soundsprofitable.com/update/paid-subscriptions-hidden-costs Link discussed in Episode:https://soundsprofitable.com/updat...

Why Would People Listen To Podcasts...On The 'Tube?

December 10, 2021 17:29 - 13 minutes - 12.2 MB

Thanks for listening! A few links from this week:Spotify's announcement: https://techcrunch.com/2021/10/27/spotify-says-u-s-podcast-listeners-now-use-its-service-more-than-apple-podcasts/A Vice article about the "battle" between Pandora and Spotify: https://www.vice.com/en/article/dy8q8a/how-pandora-won-its-royalty-battle-but-lost-the-war-to-spotifyPacific Content's 2022 Predictions article: https://blog.pacific-content.com/in-the-year-2022-320f4c175f6fInfinite Dial Live at Podcast Movement E...

Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto

December 06, 2021 18:18 - 33 minutes - 31.1 MB

This week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Soto from Edison research speaks with Bryan on the Latino Podcast Segment, studies done by Edison, and how much Bryan loves data. Gabriel Soto of Edison Research https://soundsprofitable.com/update/invest-in-latino-podcast-segment Link discussed in Episode: https://soundsprofitable.com/update/free-podcast-survey Credits: Hosted by Bryan Barlet...

Happy Thanksgiving from Sounds Profitable

November 29, 2021 18:00 - 35 minutes - 32.8 MB

Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone! Marcus dePaula of Podcast Audio Lab https://soundsprofitable.com/update/audio-quality-and-your-brand Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Ariel...

The Last, Best Frontier For Podcasting

November 26, 2021 16:02 - 13 minutes - 12.6 MB

The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/music-news/10-songs-cklw-curated-for-me-rosalie-trombley-bryan-adams-7325434/The Infinite Dial UK: https://www.edisonresearch.com/the-infinite-dial-2021-uk-save-the-date/The Top 50 Podcasts, Q3 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/Sign up fo...

Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

November 22, 2021 18:00 - 37 minutes - 34.3 MB

Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions. Alban Brooke of Buzzsprout https://soundsprofitable.com/update/anchor-serious-ad-channel Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundspro...

Buying vs Building Unique Podcast Adtech w/ James Avery

November 15, 2021 18:00 - 35 minutes - 32.9 MB

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon". James Avery of Kevel https://soundsprofitable.com/update/buy-vs-build Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitabl...

Music Was Better In My Day - Now Get Out Of My Yard

November 12, 2021 14:15 - 19 minutes - 17.6 MB

The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/GWAR (GWAR!) https://gwar.netNY Times analysis of Spotify Data: https://www.nytimes.com/2018/02/10/opinion/sunday/favorite-songs.htmlMy 2019 piece on why Spotify is getting into podcasting: https://tomwebster.media/spotify-music-and-podcasting-the-meteor-is-coming/Who Was Prince? https://www.dcpofficial.com/who-was-princeA better explainer of NFTs than I am: https://www.theve...

Sounds Profitable en Español! w/ Sean King

November 08, 2021 18:00 - 40 minutes - 36.8 MB

What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language. Sean King of Veritone One https://soundsprofitable.com/update/sounds-proftable-in-spanish Check out the Open Voice Network Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundspro...

A Deepdive Into Podcast AdTech w/ Pete Birsinger

November 01, 2021 17:00 - 35 minutes - 32.9 MB

Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter. Pete Birsinger of Podscribe https://soundsprofitable.com/update/deepdive-into-adtech Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic ...

The Crux Of The Kerfuffle

October 29, 2021 13:29 - 18 minutes - 16.5 MB

A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gs James Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321 Source data for the Spotify announcement: https://tomwebster.media/the-most-important-question-in-podcasting-2021/ Understanding Podcast Stats, again from James Cridland: https://podnews.net/article/understanding-podcast-statisticshttps://podnews.net/article/understanding-podcast-statistics John Spur...

Advising on Advisor w/ Megan Johnson

October 25, 2021 17:00 - 32 minutes - 29.8 MB

Lets learn about lift reports and audience insights, and what those can do for you and your company. Megan Johnson of Podsights https://soundsprofitable.com/update/audience-insights Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profi...

Look For The Flowers

October 22, 2021 14:44 - 8 minutes - 7.76 MB

My Podcast Movement keynote: https://youtu.be/Ggy6Bs1FsLI Underlying data and observations about Facebook: https://tomwebster.media/the-most-important-question-in-podcasting-2021/ Support the show at Buy Me A Coffee! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

How Audio Quality Impacts Your Brand w/ Marcus dePaula

October 18, 2021 17:00 - 35 minutes - 32.4 MB

This week, Sounds Profitable talks sound quality with Marcus dePaula, and how a good microphone can both save AND make you money. Marcus dePaula of Podcast Audio Lab https://soundsprofitable.com/update/audio-quality-and-your-brand Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dyna...

BONUS episode featuring Synthetic voices by Veritone MARVEL.ai

October 14, 2021 17:00 - 11 minutes - 10.4 MB

Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications! Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanish MARVEL.ai: https://www.veritone.com/applications/marvelai/ Join us for more narrated articles!: https://soundsprofitable.supercast.tech/ See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Normal, But Not Back To Normal

October 14, 2021 15:28 - 6 minutes - 6.11 MB

The Edison Podcast Listener Survey template: https://www.edisonresearch.com/edison-research-podcast-listener-survey/Buy Me a Coffee!: https://www.buymeacoffee.com/TomwebsterAs always, I appreciate your support, and your subscriptions. You can get the newsletter version of this at http://ihearthin.gsSee omnystudio.com/listener for privacy information.

Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning

October 11, 2021 17:00 - 52 minutes - 48 MB

Sounds Profitable chats with Claire Fanning about the IAB fall podcast UpFronts, and how you should be capitalizing on what we've learned. Claire Fanning of SXM Media https://soundsprofitable.com/update/programmatic-podcast-ads-upfront Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and...

Welcome to Season 2! w/ Arielle Nissenblatt

October 04, 2021 17:00 - 19 minutes - 18.2 MB

Join Bryan and new cohost Arielle Nissenblatt as they discuss what's coming in Season Two of Sounds Profitable. ___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundspro...

Looking Into The Matrix, Digital Audio Edition

October 01, 2021 21:11 - 13 minutes - 12.8 MB

The Tucker Carlson graphMost recent Share of EarShare of Ear by deviceSupport the show at: https://www.buymeacoffee.com/TomwebsterSubscribe to the I Hear Things newsletter at http://tomwebster.media

SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster

September 26, 2021 17:00 - 30 minutes - 27.7 MB

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September ...

Podcasting For Connection

September 24, 2021 14:19 - 13 minutes - 12.2 MB

The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/ The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039 Twitter: Before And After Trump: https://www.edisonresearch.com/twitter-before-and-after-trump/ Unfriending Facebook: https://medium.com/swlh/unfriending-facebook-new-research-on-why-people-like-facebook-less-74894b927a0 The newsletter edition of this podcast: http://tomwebster.media/podcasting-for-...

SP Highlights: Understanding Lift Reports w/ Matt Drengler

September 19, 2021 17:00 - 32 minutes - 29.6 MB

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September ...

To All The Podcasts I've Loved Before

September 17, 2021 18:44 - 29 minutes - 26.7 MB

Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=NS9ME2l1TzyPa6l2e_rIIg&dl_branch=1And I rescued the Mitch Joel episode of The Friday Five here: https://soundcloud.com/tomwebster/mitch-joel-on-2013-05-24-at-0803output See omnystudio.com/listener for privacy information.

SP Highlights: Taking DAI Seriously w/ Heather Osgood

September 12, 2021 17:00 - 35 minutes - 32.5 MB

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September ...

Workshopping Your Podcast

September 10, 2021 14:42 - 12 minutes - 11.2 MB

Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.See omnystudio.com/listener for privacy information.

SP Highlights: Brand Safety w/ Moomal Shaikh

September 05, 2021 17:00 - 29 minutes - 26.9 MB

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September ...

Little Boxes

September 02, 2021 13:59 - 20 minutes - 18.9 MB

Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio can do to showcase podcasts effectively, and quote from the great philospher H.I. McDunnough.Full text at http://ihearthin.gs"First Listen: KYCY" from May 2005: https://www.edisonresearch.com/first_listen_ky/See omnystudio.com/listener for privacy information.

Finally Sounds Profitable Has A Podcast w/ Evo Terra

August 29, 2021 17:00 - 31 minutes - 29 MB

Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.Key Links: Evo Terra of Simpler Media Productions Ian Powell of Ian Powell Audio Article: https://soundsprofitable.com/update/finally-a-podcast Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell ...

Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

August 22, 2021 17:00 - 27 minutes - 25.7 MB

There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution.Key Links: Omer Jilani of Claritas Article: https://soundsprofitable.com/update/tracking-podcast-ad-performance ---- ___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Med...

Wherever You Get Your Podcasts

August 20, 2021 14:08 - 10 minutes - 9.96 MB

On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say?Resources mentioned:Top 50 Podcast Ranker for Q2 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/ Support the podcast at Buy Me A Coffee: https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

How To Write Podcast Ads That Sell w/ Stew Redwine

August 15, 2021 17:00 - 51 minutes - 47.6 MB

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links: Stew Redwine of Oxford Road Article: https://soundsprofitable.com/update/copywriting-ads-that-sell -----Which ad was your favorite? ___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardr...

The Most Asked Question In Podcasting

August 13, 2021 16:39 - 22 minutes - 20.2 MB

Graphs of all data discussed on this episode are at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

SP Profiles: Branded Podcasts w/ Dave Zohrob

August 08, 2021 17:00 - 42 minutes - 38.8 MB

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data. So we want to highlight those bits of brilliance, and put a spotlight on these incredible ideas and excellent educational resources. This month we're talking wit...

How Dynamic Ad Insertion Actually Works w/ Brian Sherman

August 01, 2021 17:00 - 27 minutes - 25.4 MB

We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.Key Links: Brian Sherman of A Million Ads Article: https://soundsprofitable.com/update/how-dynamic-ad-insertion-works -----How would you incorporate DAI or DAC into your podcast? ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@sound...

Sounds Profitable's Premium Blend w/Jason Sew Hoy

July 25, 2021 17:10 - 29 minutes - 26.9 MB

Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us!Key Links: Jason Sew Hoy of Supercast Article: https://soundsprofitable.com/update/premium-blend -----soundsprofitable.supercast.com ___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Crid...

Podcast Prefix Analytics Explained w/ Karo Chakhlasyan

July 18, 2021 17:00 - 31 minutes - 29.2 MB

How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman.Key Links: Karo Chakhlasyan of Chartable Article: https://soundsprofitable.com/update/prefix-analytics -----Are you using prefix analytics?___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridl...

Podcast Prefix Analytics Explained

July 18, 2021 17:00 - 31 minutes - 28.7 MB

How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman. Key Links: Karo Chakhlasyan of Chartable Article: https://soundsprofitable.com/update/prefix-analytics ----- Are you using prefix analytics? ___ Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to Ja...

Is Podcasting...A Slowing Market?

July 16, 2021 15:47 - 13 minutes - 12.6 MB

News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter (https://www.hollywoodreporter.com/news/general-news/analyst-downgrades-spotify-stock-gains-joe-rogan-podcast-deal-1301923/)Support the show at Buy Me A Coffee!See omnystudio.com/listener for privacy information.

Let's Make Podcasting Metrics More Meaningful

July 11, 2021 17:00 - 26 minutes - 24.4 MB

Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it. Key Links: Juleyka Lantigua-Williams of Lantigua Williams & Co Article: https://soundsprofitable.com/update/podcasting-metrics-meaningful ----- Do you know how to access your podcasts listen-through rates? ___ Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Pow...

Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams

July 11, 2021 17:00 - 26 minutes - 24.5 MB

Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links: Juleyka Lantigua-Williams of Lantigua Williams & Co Article: https://soundsprofitable.com/update/podcasting-metrics-meaningful -----Do you know how to access your podcasts listen-through rates?___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Exec...

We Need More Women Working In Adtech

July 04, 2021 17:00 - 41 minutes - 38.3 MB

Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang. Key Links: Twila Dang of Matriarch Digital Media Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech ----- How are you promoting diversity? How are you helping out your peers and employees? ___ Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ia...

We Need More Women Working In Adtech w/ Twila Dang

July 04, 2021 17:00 - 42 minutes - 38.7 MB

Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links: Twila Dang of Matriarch Digital Media Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech -----How are you promoting diversity? How are you helping out your peers and employees?___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell ...

Up Next: A Podcast Up Front

June 27, 2021 17:00 - 21 minutes - 19.7 MB

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future. Key Links: Donelle Brown of AdLarge Article: https://soundsprofitable.com/update/up-next-podcast-upfront ----- How are you educating your team? Are you encouraging innovation? ___ Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Pow...

Up Next: A Podcast Up Front w/ Donelle Brown

June 27, 2021 17:00 - 21 minutes - 20.2 MB

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Links: Donelle Brown of AdLarge Article: https://soundsprofitable.com/update/up-next-podcast-upfront -----How are you educating your team? Are you encouraging innovation?___Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] Audio engineering by Ian Powell Exec...

Podcasts, Audiobooks, and the Third Thing

June 25, 2021 17:22 - 18 minutes - 16.6 MB

Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-association-12-percent-audiobook-revenue-growth-in-2020-covid19/The Red Thread: https://tamsenwebster.com/book/See omnystudio.com/listener for privacy information.

Guests

Shreya Sharma
1 Episode

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