Sounds Profitable
501 episodes - English - Latest episode: 3 days ago - ★★★★ - 21 ratingsThe pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Episodes
AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
April 06, 2023 19:00 - 10 minutes - 9.54 MBThis week on The Download: AMERICA bill aims to regulate big ad tech Publishers find Q1 numbers not as bad as forecasted A deep dive into podcasting in South Korea Quick Hits: Submissions for the Digiday Media and Technology awards are approaching their regular deadline of May 11th. If you’re interested in submitting a podcast to either category, use code soundsprofitable, all one word and lowercase, to take $100 off your submission fee. Rococo Punch launches RP Labs, a vertical dedica...
RIP Baked-In Ads
April 05, 2023 10:00 - 7 minutes - 7.04 MBPodcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Google Announces Ad Library & 2 Other Stories
March 30, 2023 19:49 - 8 minutes - 8.08 MBThis week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations. Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast
5 Questions To Ask Your Podcast Audience
March 29, 2023 10:30 - 23 minutes - 21.8 MBTom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really know all that much. He outlines five questions that podcasters can ask of their audience in order to get a better grasp on who they are, what they want, and how the show can potentially appeal to more listeners like them. Arielle Nissenblatt and Tom discuss these five questions and share some more ...
The Audio Customer Journey: Don’t Stop Believin’
March 28, 2023 10:00 - 11 minutes - 10.2 MBFrom an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits: Written by Tom Webster Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories
March 23, 2023 20:00 - 10 minutes - 9.42 MBThis week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The Medium Moves the MessageQuick hits: The Biggest Challenge for Podcasters Today is… by Eric Nuzum in his newsletter Audio Insurgent. This issue Nuzum has a conversation with ChatGPT, asking the bot to list the biggest issues podcasters face currently. Interestingly enough, it might have parroted t...
How Google Can Earn the Trust of the Podcast Industry
March 22, 2023 10:00 - 28 minutes - 26.4 MBGoogle has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai Chuk’s announcement at Hot Pod Summit at On Air Fest and a recent press release shared on Podnews. In this episode, Bryan Barletta and Arielle Nissenblatt discuss the opportunity at hand, what we would like to see, what we will likely see (re...
The Measurement Excuse
March 21, 2023 10:00 - 7 minutes - 7.31 MBThis week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcasters weigh in on ChatGPT, and 2 Other Stories
March 16, 2023 19:49 - 9 minutes - 9.08 MBThe Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories covered this week are: 6 AI tools podcasters are using for new ideas, editing, and more — and why they're skeptical of ChatGPT Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech News publishers lament the role of verification firms in the programmatic market Quick ...
Does the Medium Move the Message?
March 14, 2023 05:00 - 7 minutes - 7.4 MBDoes the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable. Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by Omny Studio Sounds Profitable theme written by Tim Cameron
Spotify On Stream Announces New Features & 3 Other Stories
March 09, 2023 20:13 - 10 minutes - 9.68 MBGavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: And I’m Shreya Sharma.Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: S...
Feed Drop: Danone's Conscious Marketer, Linda Bethea
March 08, 2023 12:00 - 34 minutes - 32.2 MBThis week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow: Linda Bethea, Head of Marketing for Danone North America - a top 15 Food and Beverage brand and the country's largest B corp - gives Insider Interviews host, E.B. Moss, the insider's scoop on marketing 20 different beloved CPG brands, and staying true to a corporate mission of sustainability. Hear how she developed her leadership skills during stints with Pe...
Data Decoded
March 07, 2023 11:30 - 9 minutes - 8.91 MBIn preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credits: Written by Bryan Barletta Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcasts Are Coming to YouTube Music & 3 Other Stories
March 02, 2023 21:00 - 12 minutes - 11.5 MBManuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Podcasts are comin...
How Can Spotify Make Streaming Ad Insertion Stick?
March 01, 2023 12:00 - 30 minutes - 28 MBWriting for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up). Listen to learn about: The origins o...
What We Talk About When We Talk About Podcasts
February 28, 2023 11:30 - 16 minutes - 14.7 MBEvery podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcasting's Frequency Problems Are Not Unique & 3 other stories
February 23, 2023 21:00 - 12 minutes - 11.6 MBManuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTub...
What Will Pre-Bid Look Like in Podcasting?
February 22, 2023 12:00 - 53 minutes - 48.9 MBOn this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and how can it be brought to podcasting? Listen to learn about: Pre-bid/header bid for Display. Pre-bid is coming for audio. What 'headers' will look like for audio. Links: Bryan Barletta Arielle Nissenblatt Jordan Bentley Audiohook
How Google Can Earn Our Trust
February 21, 2023 11:30 - 8 minutes - 8.31 MBThere has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up.Frequency Webinar Signup Link.Credits: Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
An FTC-Friendly Future for Podcast Ads & 2 Other Stories
February 16, 2023 21:00 - 11 minutes - 10.8 MBManuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The ‘slippery slope’ of podcast endorsements, Netflix’s ad-supported tier has teething troubles, why ad buyers are hesitant to embrace DSPs, and a look at modern contextual advertising. Let’s get started.Navigating the ‘slippery slope’ of personal endorsements in podcast adsManuela...
The Podcast Experience at On Air Fest is Coming
February 15, 2023 12:00 - 36 minutes - 33.5 MBOn Air Fest is a yearly event that celebrates sound by way of the podcast and audio industries. It’s in its 7th year, and this year, there’s an added bonus to the three-day-long event: the Podcast Experience. Bryan Barletta speaks with On Air Fest founders Jemma Brown and Scott Newman about the festival, this year’s inaugural “experience,” their hopes for the future of events in the audio space, and more. Listen to learn about: How On Air Fest has evolved How the podcast and audio space ca...
Podcasting's Curse of Knowledge
February 14, 2023 12:30 - 11 minutes - 10.9 MBThis week, on a very special Law and Order-flavored article, Tom Webster recounts his experience serving on a jury and what the defense’s tactics taught him about podcasting. Don’t look at the chicken.Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by Art19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
SXM + Mindshare Publish Black Podcast Listener Report & 3 other stories
February 09, 2023 20:30 - 9 minutes - 8.83 MBManuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: Podcasting a ‘bright spot’ at SXM Media, Amplifi Media CEO counters ‘jarring headlines,’ new Black Podcast Listener Report from SXM and Mindshare, and the state of Google in podcasting. Let’s get started. Podcasting remains ‘a bright spot’ at SXM MediaManuela: ‘Tis the season of q...
Sounds Profitable’s 2023 Roadmap
February 08, 2023 13:00 - 32 minutes - 29.4 MBIt’s 2023! Sounds Profitable has a whole new look, some new team members, and we’re looking ahead towards a year packed with value for the audio and podcasting industries.Links: Bryan Barletta Arielle Nissenblatt Manuela Bedoya The Download Sounds Profitable: Narrated Articles SquadCast Credits: Hosted by Bryan Barletta and Arielle Nissenblatt Sounds Profitable Theme written by Tim Cameron Edited by Reece Carman and Ron Tendick Assembled by Spooler Media Hosted on Omny Studios Ad...
Can Spotify Make Streaming Ad Insertion Stick?
February 07, 2023 05:00 - 8 minutes - 8.18 MBThis week Bryan Barletta discusses Spotify's streaming ad insertion, what it means for their future, and how it could better the podcast industry overall. Credits: Written by Bryan Barletta Edited by Tom Webster Produced with Spooler.fm Hosted with ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Podcast Ad Buyers Yet to See Slowdown & 3 other stories
February 02, 2023 20:58 - 10 minutes - 9.83 MBThis week: Podcast Ad Spend Isn’t Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live. Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have positions seeking applicants. JAR Audio is hiring a full-time Audience Growth Specialist Wondery ...
Marketecture Feed Drop: Podcast Ad Tech for Dummies
February 01, 2023 20:46 - 44 minutes - 40.8 MBThis week Bryan brings you a feed drop from Marketecture.tv, featuring his interview with Ari Paparo. This episode marks the beginning of a partnership between Marketecture and Sounds Profitable! Look forward to interviews conducted by Bryan himself in future on official Marketecture channels, as well as Sounds Profitable DeepDives on the Sounds Profitable YouTube channel. From the original description: In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio adv...
It's Right There In Front Of You
January 31, 2023 02:01 - 16 minutes - 15.1 MBThis week Tom Webster demonstrates how even seemingly small pieces of data can have big implications if given the right context and a story. Credits: Written by Tom Webster Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Spotify Lays Off Six Percent Of Workforce And 6 Other Stories
January 26, 2023 21:00 - 9 minutes - 8.9 MBThis week: Spotify layoffs, TikTok Podcasts feature spotted in the wild, exclusivity deals seem to be losing luster, and Buzzsprout launches premium subscriptions. Spotify lays off six percent of workforce. Manuela: We start today on a dour note, but it’s the largest story to happen this week and bears covering. This Monday Spotify CEO Daniel Ek announced the company is downsizing six percent of its workforce. Chief Content and Advertising Business Officer Dawn Ostroff is also leaving the ...
My Three Favorite Data Points of 2022
January 24, 2023 10:00 - 9 minutes - 8.75 MBTom took a look back on all of the great research that was done at Sounds Profitable in 2022 and came up with a handful of the most impactful data points. Here are his three favorite data points from 2022! Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omny...
Podcasting’s Recession Era And How Podcasters Are Approaching It And 4 Other Stories
January 19, 2023 21:00 - 9 minutes - 8.82 MBThis week: Opportunity in Kids podcasting as recession looms, Podcasting’s ‘recession era’, some audio publisher’s teams still growing in 2023, and Paul Riismandel joins Signal Hill Insights. Podcasting’s Recession Era and how podcasters are approaching it. Manuela: This week our first segment is going to cover a variety of articles centering around an overall theme: podcasting’s reaction to the recession in early 2023. To kick things off, we continue a throughline of covering how the Kids ...
The New Sounds Profitable
January 17, 2023 02:14 - 8 minutes - 7.62 MBWe’re off to the races in 2023, and we’re taking you with us. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Megaphone has Weekend of Outages & 8 Other Stories
January 12, 2023 21:00 - 9 minutes - 9.3 MBThis week: Megaphone’s weekend of outages, AdvertiseCast Publishes average CPM of 2022, Apple debuts Delegated Delivery, a software engineer teases adblock for iTunes, and The Podscape 2023 is live. Megaphone has Weekend of Outages Manuela: We start from a story from the holiday break. On Monday, December 19th, https://podnews.net/update/flemish-podcast-platform on a weekend of outages for Megaphone. According to Megaphone documentation, the outage started sometime before 11am Eastern on Sa...
Acquisitions & Funding - 2022 Podcast Industry Overview
January 10, 2023 21:09 - 10 minutes - 9.72 MBJoin Bryan in kicking off this year with a review of the notable acquisitions and fundraising that happened in 2022. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Three Reasons Podcast Creatives Should Embrace, Not Fear, The Role of AI
December 20, 2022 10:00 - 17 minutes - 16.2 MBChatGPT and other new forms of chatbot are already able to credibly write like humans, and it’s getting harder to tell who - or what - writes any given blog post. This week, Tom explains why this is a good thing for podcast creatives, and not the apocalypse. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For ...
Amazon Pushing Podcasts Offline & 5 Other Stories
December 15, 2022 21:00 - 9 minutes - 8.65 MBThis week: Amazon advertises podcasts offline, Twitter dissolves its Trust and Safety Council, Automakers phasing out AM radio, and a roundup of new research published this week. Amazon pushing podcasts offline. Manuela: This Monday Podnews covered Amazon Music’s new physical-space advertising campaign for their Best of 2022 podcast selections. The best-of collection has prominent placement on the front page of Amazon Music, and now the streamer is promoting it in England and France. From ...
Brand Safety, Suitability, and Podcasting’s Superpower
December 15, 2022 20:00 - 13 minutes - 12.5 MBBrand Safety and Suitability are among the hottest topics in podcasting. But how do the listeners feel? That’s Tom’s topic in this week’s Sounds Profitable. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Centering Outside the Safety of RSS
December 14, 2022 10:00 - 48 minutes - 44.2 MBBuilding an app for podcast listeners is a tough sell in this world where Spotify and Apple are so dominant. But Realm has been in the game for a while and have a dedicated fan base – both of the app they launched years ago and the content that’s contained therein. In this episode, Bryan Barletta speaks with Rachel Prisock, head of data and engineering at Realm, about building, maintaining, and utilizing the app as an audience engagement and measurement tool. Listen to learn about: How Real...
Sounds Profitable Publishes Brand Safety and Suitability Study Safe and Sound & 7 Other Stories
December 08, 2022 21:00 - 11 minutes - 10.3 MBThis week: Sounds Profitable publishes brand safety and suitability study, Edison publishes top podcast networks by reach, Libsyn unveils November 2022 podcast advertising rates, Spotify unveils its top five podcasts in Wrapped, and GroupM and Magna predict a ‘durable’ ad market next year. Sounds Profitable publishes brand safety and suitability study Safe and Sound Manuela: We begin today’s show with something close to home. Yesterday Sounds Profitable debuted its latest research project, ...
A DeepDive Retrospective
December 08, 2022 10:00 - 9 minutes - 9.05 MBJust what is a Sounds Profitable DeepDive, and what have they covered this year? What drove Bryan Barletta to create them in the first place? Read on to find out. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy inf...
Samsung Free App Issue Causes Spike In Downloads & 7 Other Stories
December 01, 2022 21:00 - 12 minutes - 11.7 MBThis week: Samsung Free app issue causes spike in downloads, Transistor joins email spam prevention movement, How streaming TV is bracing for the recession, and Spreaker debuts two new offerings, one of which sounds like a cool robot. New auto-playing Samsung app spikes downloads. Manuela: Our top story this week, fitting for a holiday weekend, is one of collaboration and teamwork against all odds. Last week Samsung launched the Listen tab on Samsung Free, a media streaming app pre-installe...
Why CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlin
November 30, 2022 10:00 - 44 minutes - 41.1 MBMultitude Productions has an impressive array of podcasts, resources, events, and more going for them. In this episode, Bryan Barletta speaks with Multitude CEO Amanda McLoughlin about building the company, how they handle relationships with advertisers, scaling, and so much more. Listen to learn about: (5 bullet points) Why Amanda believes CPA ads are a win-win The Multitude Podcasting Conference How Amanda and team build engaged audiences Why Multitude can’t scale tenfold (but maybe th...
Creating Podcast Subscription Awareness
November 29, 2022 10:00 - 8 minutes - 8.08 MBThis week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and prioritizing each subscription solution from both the podcaster and listener perspective, and most importantly to exploring the upper limits of what we can accomplish under a subscription offering. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with...
The Current State of Subscription Podcasting
November 22, 2022 10:00 - 10 minutes - 10 MBThis week on the Sounds Profitable Deep Dive, Bryan Barletta is joined by SoundStack CEO Jon Stephenson to embark on a three-part journey through what the audio-as-a-service company has to offer. Tune in to learn how the SoundStack platform makes podcast hosting/distribution, broadcast-to-podcast, and monetization really simple. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron S...
Apple Podcasts is using machine learning to tag episodes and 7 other stories
November 17, 2022 22:01 - 10 minutes - 10.2 MBThis Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend individual podcast episodes based on topics discussed. The example Misener uses is an episode of To...
Podcasting, Audiobooks, And The Third Thing
November 15, 2022 15:33 - 15 minutes - 14.2 MBPodcasts and Audiobooks are crossing the streams of spoken word content - what else is possible? This week, Tom Webster looks at ideas for hybrid non-fiction content that could open up whole new sources of revenue. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com...
Why Sports Podcasts Could Be a Slam Dunk for Advertisers... & 6 Other Stories
November 10, 2022 21:00 - 12 minutes - 11.3 MBThis week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium’ content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space Shreya: There’s no denying the synergy of sports and advertisers during regular game seasons, but a new article from MarketingBr...
Radio's Seven Warnings For The Podcast Industry: Part 2
November 08, 2022 10:00 - 16 minutes - 15.1 MBThis week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.
Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories
November 03, 2022 20:00 - 9 minutes - 8.64 MBThis week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studies. Amazon Music adds entire music catalog, ad-free podcasts. Manuela: On Tuesday David Pierce, writing for The Verge, covered the changes coming to Amazon Prime subscribers. Previously, Amazon Prime members had access to a limited batch of 2 million songs from Amazon Music’s extensive library....
Radio's Seven Warnings For The Podcast Industry: Part 1
November 01, 2022 09:00 - 19 minutes - 17.8 MBThis week we kick off a two part series on the lessons that podcasting can take from radio's struggles. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.