Sounds Profitable
503 episodes - English - Latest episode: 9 days ago - ★★★★ - 21 ratingsThe pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Episodes
All The Sounds Profitable That’s Fit To Print with Arielle & Evo
May 30, 2022 04:00 - 26 minutes - 24 MBEvo Terra and Arielle Nissenblatt discuss all things Sounds Profitable. They go through SP’s recent announcements, content schedule, mission and vision, and more. Listen for: A breakdown of all of our podcasts and why you should be subscribed A breakdown of our article schedule and how you can contribute A discussion of what Sounds Profitable aims to be How we’re pivoting from a newsletter about podcast adtech to a larger business covering the business of podcasting Some history of Evo...
Spotify Erroneously Serves Liquor + 4 more stories for May 27, 2021
May 27, 2022 16:00 - 11 minutes - 10.5 MBThis week on The Download: Spotify erroneously serves liquor, platforms continue to snap up content houses, and RSS.com shares how they beat podcast spam. Last week Spotify experienced the mother of all brand safety mistakes, and for now it has cost them the ad dollars of a major liquor distributor. https://tannerhelps.substack.com/p/spotify-done-effd-up-big-time?s=w, sometime on Saturday Spotify began serving a banner ad for bourbon distillery Wild Turkey to the profile of every podcast. Th...
What To Expect When You’re Expecting Tom Webster (To Join Sounds Profitable)
May 22, 2022 17:00 - 22 minutes - 20.9 MBToday on the show, Arielle Nissenblatt chats with soon to be Sounds Profitable partner, Tom Webster. They discuss Tom’s entry into the audio world, what drives him to tell stories with data, how to be into statistics without being a “math” person, and our near and longterm plans for the company. Here’s our favorite idea from this conversation: Arielle asked Tom to go through the pillars that the team has outlined as important principles for the company and we break them down. This is a miss...
Premium Podcasting On Apple Just Got Easier + 4 more stories for May 20, 2022
May 20, 2022 16:00 - 10 minutes - 9.42 MBThis week on The Download: Premium Podcasting on Apple just got easier, Media Monitors slips up on methodology, and Podfest Africa’s annual study is here. Publishing content to a premium subscription feed on Apple Podcasts is about to become far less painful. This Tuesday Techcrunch’s Sarah Perez https://techcrunch.com/2022/05/16/apple-podcasts-gains-storage-clean-up-tools-support-for-annual-subscriptions-and-a-new-distribution-system/ in a rundown of Apple’s new announcements. Quoting the a...
Exploring a Real-Time Case Study with Fatima Zaidi of Quill
May 15, 2022 17:00 - 29 minutes - 26.8 MBToday on the show, Bryan Barletta speaks with Fatima Zaidi, founder and CEO of Quill inc., a full-service podcast agency that makes it easy for brands and publishers to create, launch and grow successful podcasts. Quill is launching a hosting service, Co-Host. After years of trying to work with existing hosting solutions, Quill found that their clients desired different and more complex KPIs, so, they decided to build a solution that could track them. Listen for: How and why Quill decided t...
US Podcasting Revenue Is Up + 5 more stories for May 13, 2022
May 13, 2022 16:00 - 8 minutes - 8.39 MBThis week on The Download: US podcasting revenue is up, Google launches new way to collect data, and a new partnership aims to bring ethics to advertising. One of many podcasting social media staples is sharing platitudes about how the industry is always growing, always doing better. This Monday offered a wonderful moment where one gets empirical data to back them up. The United States podcast ad revenue market hit a billion dollars for the first time in 2021 and shows no sign of slowing dow...
The Dos and Don’ts & How Tos of Branded Podcasting
May 11, 2022 17:00 - 15 minutes - 14.2 MBToday on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to expect Listen for: The difference between branded podcasts, advertising on podcasts, and sponsoring podcasts. How Acast works with brands to make impactful branded podcasts. When your brand should consider getting into the audio game. Here’s our favorite idea from this conversation: a br...
Sounds Profitable
May 10, 2022 10:35 - 7 minutes - 7.19 MBI Hear Things is joining Sounds Profitable. That's the tweet.See omnystudio.com/listener for privacy information.
Potential New IAB Standards Revealed + 5 more stories for May 6, 2022
May 06, 2022 16:00 - 9 minutes - 9.1 MBThis week on The Download: potential new IAB standards are revealed, advertisers reflect on a year of iOS-enforced privacy, and Facebook is losing the confidence of its customers. Last Thursday Ryan Barwick, writing for MarketingBrew, published a look at some promising new standards https://www.marketingbrew.com/stories/2022/04/28/publishers-are-labeling-their-audiences-to-make-it-easier-for-advertisers-to-target-them With the evolution of online privacy advertising must change with it, an...
Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts
May 01, 2022 17:00 - 31 minutes - 28.8 MBToday on the show, Bryan Barletta speaks with Ma’ayan Plaut, who is the growth marketing manager at 3play media. They discuss what it means to create accessible and compliant podcast transcripts. Ma’ayan recently tweeted about the need for transcripts to include non-speech elements. Her tweet was instructive and contained practical information for podcast publishers. We expand upon her thread in this conversation, and go beyond it as well. We are moving towards a world in which we don’t simpl...
Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022
April 29, 2022 16:00 - 11 minutes - 11.1 MBICYMI: Warner Music launches a podcast network, Spotify weathers the storm, and personnel changes at Edison Research. Warner Music Group is dipping its toes into podcasting with its first network: Interval Presents. The new network’s slate promises a variety of content lead by popular musicians and celebrities who work with WMG. “The initiative marks the first major music label to follow in Sony Music’s lead; Sony entered the podcast arena five years ago in May, 2017.” WMG Senior VP of D...
Roll With The Changes
April 29, 2022 11:17 - 11 minutes - 10.7 MBAshley Carman's article on Spotify's earnings call: https://www.bloomberg.com/news/articles/2022-04-27/spotify-dodges-joe-rogan-controversy-forecasts-miss-estimates?sref=W6GJF3MSSupport I Hear Things! http://buymeacoffee.com/tomwebster See omnystudio.com/listener for privacy information.
How Is Podcast Adtech Different From All Other Adtech?
April 24, 2022 16:00 - 37 minutes - 34.1 MBToday on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about: How we're still in the early days of building technology specifically made for podcasts How we need to build software that makes the process of buying and selling ads more seamless How we need better attribution technology because downloads aren't enough Why Conor recommends that publishers...
Data Scraping Is Officially Legal + 5 other stories for April 22, 2022
April 22, 2022 16:00 - 8 minutes - 8.24 MBToday on The Download; data scraping is officially legal, recent Spotify purchases prove concerning for some, and what fiction podcasters can learn from their non-fiction cousins. Collecting data just got legally less questionable in the United States. On a Tuesday news roundup for ExchangeWire, Hanna Dillion covered a huge decision by the US court of appeals. The suit, brought by LinkedIn to prevent a rival company from scraping their publicly-available data, has ended with the Ninth Circui...
How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps
April 17, 2022 17:00 - 21 minutes - 19.7 MBToday on the show, Bryan Barletta speaks with Steve Wilson, chief strategy officer at QCODE Media. They discuss what it takes to get podcasts featured in major podcast listening apps, building relationships with podcast discovery platforms, and becoming a co-marketing partner.Listen in to learn about: Steve's background and how he got into the podcast world. How to put your best foot forward when it comes to partnering with podcast listening apps. Why it's worth it to spend time cultivati...
Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories
April 15, 2022 19:00 - 10 minutes - 9.95 MBThis Week On The Download: the IAB cites digital audio as the fastest-growing digital ad sector, Anchor language update embraces global podcasting, and Adweek launched their own podcast network. Let’s get started. Good news for those in the world of digital advertising: your efforts are working extremely well, according to the International Advertising Board. On Tuesday the IAB published an article titled https://www.iab.com/news/digital-advertising-soared-35-to-189-billion-in-2021-accordin...
Podcasting's Most Important Investment
April 15, 2022 13:42 - 16 minutes - 14.7 MBSuscribe to the I Hear Things newsletter at http://tomwebster.mediaMichael Stelzner's Crypto Business podcast: https://www.socialmediaexaminer.com/crypto-business-podcast/Brian Fanzo's NFT 365 podcast: https://www.isocialfanz.com/nft365Support the show at http://buymeacoffee.com/tomwebster See omnystudio.com/listener for privacy information.
Recapping Podcast Movement: Evolutions
April 10, 2022 17:00 - 36 minutes - 33.8 MBToday on the show, Bryan Barletta and Arielle Nissenblatt discuss Podcast Movement: Evolutions, which took place last month in Los Angeles. Overall, they had a blast, met with a ton of industry folks, had some nice meals, and attended some innovative sessions. Bryan and Arielle take time to highlight Evo Terra's Podcast Hall of Fame acceptance speech.Listen in to learn about: The overall feel of the event The YouTube announcement Bryan's on-stage time Arielle's social media talk Evo Ter...
Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022
April 08, 2022 16:00 - 10 minutes - 10.1 MB**This week on The Download; digital ads evolve as online privacy increases, Substack poaches podcasts from Patreon, and iHeartMedia is buying NFTs to make podcasts about them.**A fair amount of coverage has been written about the so-called death of targeted advertising. Privacy changes implemented by Google and Apple have made some waves, but said waves are having interesting effects on the industry. On Wednesday Brian Chen and Daisuke Wakabayashi published a New York Times piece called *You...
For Your Consideration: The Many Flavors of Sounds Profitable
April 03, 2022 17:00 - 10 minutes - 9.79 MBWe’re offering up a special treat for you today. You see, a lot of the Sounds Profitable crew was all at Podcast Movement Evolutions last week... and what a week it was! Think non-stop discussions about podcasting, ad tech, equipment, statistics... and more. This week, as we wind down from all the hype, networking, eating, and drinking that occurred in LA, Bryan's having some fun in Disneyland with his family, and Arielle's enjoying some time with family on the west coast. This episode is act...
Podcast CPMs Outpace Digital + 4 more stories for Apr 1, 2022
April 01, 2022 16:00 - 8 minutes - 7.85 MBToday on The Download from Sounds Profitable; podcast CPMs blow digital out of the water, a leaked document reveals YouTube plans for podcasters, and iHeartMedia breaks into kids podcasting. In a development some industry veterans might not have seen coming when they got started in the industry: The Wall Street Journal has an article about podcast advertising. And what’s better: podcast CPMs are doing well. Last Friday WSJ’s Megan Graham published “Streaming Audio Climbs the Charts With Mark...
What To Do When The Line Stops Going Up
April 01, 2022 13:17 - 13 minutes - 12.5 MBThe full Infinite Dial 2022 Presentation: https://www.youtube.com/watch?v=zf3CtkkUqgAMy Medium article, with a recap of the current state of podcasting for 2022: https://webby2001.medium.com/the-state-of-podcasting-in-2022-back-to-work-2b21583c33bcSpotify's new podcasting interface (from Podnews): https://podnews.net/update/spotify-new-ux Adori Labs: https://www.adorilabs.comSee omnystudio.com/listener for privacy information.
Breaking Down 1st, 2nd, and 3rd Party Data
March 27, 2022 17:00 - 24 minutes - 22.6 MBToday on the show, Bryan Barletta speaks with Tyler Blot, Director of Client Development at TransUnion about data -- 1st and 3rd party data, with a bit of 2nd party data thrown in there. They discuss the differentiating factors between the three of them and what you should know as an advertiser and consumer.Listen in to learn about: Transparency in data collection How and why your data is collected Why this conversation is important to have right now And much more! Here's our favorite ...
Unsavory Developments At Stitcher After Buyout + 5 other stories for Mar 25, 2022
March 25, 2022 16:00 - 9 minutes - 8.99 MBToday on The Download; A new article shines light on unsavory developments at Stitcher after their buyout, Chartable is shuttering SmartAds, and this year’s edition of The Infinite Dial was unveiled at Podcast Movement: Evolutions. Last Friday, Tom Webster published an installment of I Hear Things titled Podcasting’s Most Controversial Statistic. The statistic in question relates to an experiment run by Edison Research’s Podcast Consumer Tracker. The parameters of the experiment were simple:...
Brand Safety & Suitability: Explained
March 20, 2022 17:00 - 29 minutes - 26.9 MBToday on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break down the concepts of brand safety and suitability. How do advertisers determine what shows are brand safe and brand suitable for them? They also discuss a proposal that Brendan and Stacey recently brought to an IAB working group, focusing on how transcripts can be used to ameliorate the process of determining brand...
Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022
March 18, 2022 16:00 - 10 minutes - 10.2 MBToday on The Download from Sound Profitable; Beer gets into video podcast advertising, kids podcast business is booming, and an appeal to private marketplace deals over FAANG, and more. Production company Crooked Media has kicked off a campaign incorporating a purely visual sponsorship into Offline with Jon Favreau, and it’s from a sector not frequently seen in podcasting. Morning Brew’s Alyssa Meyers covered the story last Friday, shining light on a YouTube-focused partnership between Crook...
Podcasting's Most Controversial Statistic
March 18, 2022 11:05 - 13 minutes - 12.3 MBSorry about all the police sirens. I wasn't arrested. No, I had to record this on St. Patrick's Day. In Downtown Boston. It's like Christmas, but for alcotourists.Register for the 2022 Infinite Dial presentation here: https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonnewsletter&__s=xxxxxxxSupport for I Hear Things can be provided at https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.
The Low-Down From 'The Download' Team at Sounds Profitable
March 13, 2022 17:00 - 19 minutes - 18.3 MBManuela Bedoya, Shreya Sharma, and Gavin Gaddis are on the show today, chatting with Bryan Barletta about our newest podcast, The Download. If this is your first time hearing about it, The Download is our weekly podcast about the business of podcasting. It started in December, and was initially hosted by Evo Terra and Bryan Barletta. We quickly decided to bring in Sharma, Bedoya, and Gaddis to the production and hosting team. In this chat, learn more about the team behind The Download and why...
Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022
March 11, 2022 17:00 - 9 minutes - 9 MBToday on The Download from Sounds Profitable; ad tech firms are under fire for data scraping, Amazon joins the social audio market, YouTube is paying podcasters to incorporate video, and more. Morning Brew’s Ryan Barwick reports that trade groups acting on behalf of publishers from the US, UK, and Canada are accusing ad-tech firms of unfairly scraping metadata from websites Once collected, this allegedly ill-gotten data is used to create contextual advertising segments for clients without th...
The Care And Feeding Of A Podcast Audience
March 11, 2022 13:03 - 11 minutes - 10.6 MBRegister for the 2022 Infinite Dial presentation here: https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonnewsletter&__s=xxxxxxxThe top podcast networks, by reach: https://www.edisonresearch.com/u-s-top-podcast-networks-by-reach-q4-2021/The difficulty of "hits" in podcasting: https://tomwebster.media/the-oversimplified-superstring-hit-incubation-theory-of-podcasting/Support the show! Buy Walnut a treat! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/...
Unpacking Podcasting’s Good Data w/ Caila Litman
March 06, 2022 18:00 - 23 minutes - 21.3 MBCaila Litman, author of Sounds Profitable's #GoodData series and longtime podcast industry professional, is on the show today. It's a special episode—sans regular host Bryan Barletta. Caila and Arielle Nissenblatt, who you usually hear at the top and bottom of each episode, discuss all things Good Data. If you've been wondering how our Good Data series came to be and what our goals are for it, this episode is for you. Listen in to learn about: How Caila finds, dissects, and evaluates data ...
Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022
March 04, 2022 17:00 - 10 minutes - 9.53 MBToday on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be the #1 place to take short-form podcast content. https://www.morningbrew.com/marketing/stories/2022/02/25/ads-from-major-brands-are-running-on-news-sites-owned-by-or-linked-to-the-russian-government?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew&mid=4afb33bb7ffe284d840660fb3604f...
Big Name Podcasting Gets Big Numbers + 5 other stories for Mar 4, 2022
March 04, 2022 17:00 - 11 minutes - 10.3 MBToday on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be the #1 place to take short-form podcast content. On a sober, world-news note: Advertisers are weathering unintended consequences from Russia’s invasion of Ukraine. Ryan Barwick of Morning Brew wrote a brief rundown of the situation last Friday. According to a Business Insider report, Google AdS...
What Podcasting's Best Customers Think Of Podcast Ads
March 04, 2022 12:46 - 16 minutes - 15.2 MBThe full Super Listeners Study is available here: https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/Support the show at: https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.
Radio Teaching Podcasting Lessons w/ Pierre Bouvard
February 27, 2022 18:00 - 39 minutes - 36.5 MBPierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and marketing insights to support Cumulus's 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions. As always, Arielle Nissenblatt joins Bryan at the top of the show to introduce the conversation. She then rejoins after the chat to break it all down, givi...
Libsyn Grows Monetization + 4 more stories for Feb 25, 2022
February 25, 2022 17:00 - 7 minutes - 6.68 MBToday on The Download, Libsyn grows monetization, LinkedIn launches a podcast network, and what the new Privacy Sandbox feature for Android means for marketers. Let’s get started. Libsyn has bought another podcast representation firm, this time acquiring PAR - Podcast Ad Reps. With the acquisition LibSyn brings around 120 podcasts that were currently under representation with PAR under the LibSyn-owned AdvertiseCast banner, further building out the company’s monetization arm. According to Li...
Solving For Pain Points w/ Sean Howard
February 20, 2022 18:00 - 36 minutes - 33.2 MBSean Howard, founder of Flightpath and of Fable and Folly, talks with Bryan about solving for pain points in adtech, collaboration with your competitors, and how we're truly only at the beginning of podcasting. Sean Howard of Flightpath Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting...
Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022
February 18, 2022 17:00 - 8 minutes - 8.29 MBToday on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site in podcasting, and Spotify buys both Podsights and Charitable. Good news for those who missed Ad Result Media and Edison Research’s big webinar on 2021 data from Super Listeners: Caila Litman live-tweeted the event! Litman, author of Sound Profitable’s column #GoodData, posted a thread of 17 tweets containing screenshots and quotes full of juicy data. According to the ...
Programmatic and Transparency w/ Jordan Bentley
February 13, 2022 18:00 - 28 minutes - 26.1 MBJordan Bentley, Founder of Audiohook, talks with Bryan about transparency, waterfalls, programmatic advertising, and how Podcasting still has a chance to start things the right way to lead to a better future. Jordan Bentley of Audiohook Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting ...
SmartLess Media Launch + 4 more stories for Feb 11, 2022
February 11, 2022 17:00 - 7 minutes - 6.75 MBToday on The Download: Today: Amazon inherits a celeb-powered podcasting company, new ad revenue numbers forecast good news for podcast investment, and a new op-ed asks where has Facebook’s fervor for podcasting gone? Celebrity chat podcast Smartless, hosted by Jason Bateman, Will Arnett, and Sean Hayes, recently launched production house SmartLess Media. With former Jon Stewart-era Daily Show producer Richard Korson at the reins as president, SmartLess Media is poised to add multiple new s...
Disinformation and Ad Accountability w/ Claire Atkin
February 06, 2022 18:00 - 36 minutes - 33.6 MBClaire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should be taking to make sure your brand is being seen where you want it to. Claire Atkin of Check My Ads Link discussed in Episode:https://checkmyads.org/branded/ Credits: Hosted by Bryan Barletta of Sounds Profitable - [email protected] and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpl...
Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022
February 04, 2022 17:12 - 9 minutes - 8.62 MBToday on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to https://digiday.com/future-of-tv/advertisers-tv-networks-plan-to-set-n...
Scattered To The Wind
February 04, 2022 15:14 - 8 minutes - 7.5 MBRegister for the Super Listeners webinar (free presentation on Feb 16)We WANT TO BE FREE: https://www.youtube.com/watch?v=xsHly9UuQ-ASupport the show at Buy Me A Coffee!See omnystudio.com/listener for privacy information.
HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022
January 28, 2022 17:00 - 8 minutes - 7.96 MBToday on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. HBO Max is Hiring For Their Podcast Marketing Team Subscription streaming video service HBO Max continues to prove its serious about podcasting. Their first venture into the space dropped last summer with Batman: The Audio Adventures, an exclusive podcast ...
A Deep Dive on Device Graphs w/ Chase Miller of Claritas
January 23, 2022 18:00 - 42 minutes - 39.4 MBChase Miller, EVP of Strategy and Corporate Development at Claritas, joins us for our latest product deepdive. We talk about device graphs, legacy, "The Barletta Household", and why having good data is so incredibly important. Think of the product deepdives like the final meeting your company would have with an adtech vendor, fully running through what the product actually is and how it’s used. No power points, press releases, or marketing presentations here. It’s time for some detailed produ...
A Deep Dive into Lift Reports w/ Chase Miller of Claritas
January 23, 2022 18:00 - 42 minutes - 39.3 MBChase Miller, EVP of Strategy and Corporate Development at Claritas, joins us for our latest product deepdive. We talk about lift reports, legacy, "The Barletta Household", and why having good data is so incredibly important. Think of the product deepdives like the final meeting your company would have with an adtech vendor, fully running through what the product actually is and how it’s used. No power points, press releases, or marketing presentations here. It’s time for some detailed prod...
The Oversimplified Superstring Hit Incubation Theory Of Podcasting
January 21, 2022 13:37 - 23 minutes - 21.9 MBThe "podcasting isn't creating new hits" article: https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years2021 Top Movies: https://www.pastemagazine.com/movies/box-office/highest-grossing-movies-of-2021/#2-shang-chi-and-the-legend-of-the-ten-rings2020-21 Top TV Shows: https://variety.com/2021/tv/news/most-popular-tv-shows-highest-rated-2020-2021-season-1234980743/Larry Rosin's article: https://radioink.com/2022/01/11/music-radio-a-kingdom-of-gold/?vg...
Luma Partners Annual Report is Encouraging for Podcasting + 4 more stories on The Download for January 21st, 2022
January 21, 2022 10:00 - 6 minutes - 6.12 MBThis is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Bryan Barletta. And I'm Evo Terra. Today; a creative way to reward podcasters and get press, a look at good news and good data for 2022, how full-funnel marketing helps podcast, and two more stories you don't want to miss. Let's get started. Audio and Ad Tech were hot industries in 2021, according to the highly respected adtech investment group...
Audible Stops Making Audio NYT + 4 more stories on The Download for January 14th, 2022
January 14, 2022 11:00 - 6 minutes - 6.18 MBThis is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today; Audible moves away from daily news digests, Audioboom's profit soars, how podcast advertising needs to write its own future, and two more pieces you don't want to miss. Let's get started. In GeekWire, Todd Bishop reports that Audible will stop making and distributing their audio digest versions of The New York Times, a service they had been p...
The Best Schnitzel In Detroit
January 07, 2022 15:53 - 23 minutes - 21.4 MBI'd love it if you would subscribe to the newsletter version of I Hear Things, at https://tomwebster.media. You can find all of the data cited in this week's episode there in the article with the same title (The Best Schnitzel in Detroit.) You can also support the show at https://www.buymeacoffee.com/TomwebsterThe "Who Doesn't Like Pizza" piece: https://tomwebster.media/no-one-likes-pizza/The best schnitzel I've had: https://www.gasthaus-reinthaler.atSee omnystudio.com/listener for privacy in...