Unpacking Podcasting’s Good Data w/ Caila Litman

Caila Litman, author of Sounds Profitable's #GoodData series and longtime podcast industry professional, is on the show today. It's a special episode—sans regular host Bryan Barletta. Caila and Arielle Nissenblatt, who you usually hear at the top and bottom of each episode, discuss all things Good Data. If you've been wondering how our Good Data series came to be and what our goals are for it, this episode is for you. Listen in to learn about: How Caila finds, dissects, and evaluates dataCaila's background (hint, she doesn't come from a math/statistics standpoint)Caila's goals for the #GoodData series and how she sees it evolving over the next few monthsSome of Caila's favorite recent stats from Nielsen and Edison ResearchThe emergence of the "lighter listener"And much more! Here's our favorite idea from this conversation: Nielsen data has shown that COVID has propelled an emergence of the "lighter listener," people who don't listen to hours and hours of audio each week, but something closer to 1-2 hours. This is an opportunity for advertisers to target newer listeners. Links: Caila's first articleCaila's second articleConnect with Caila LitmanSubmit to The PodscapePodsightsSquadCastThe DownloadSounds Profitable: Narrated Articles Credits: Hosted by Bryan Barletta and Arielle NissenblattAudio engineering by Ian PowellEvo Terra is the executive producer of Sounds Profitable: Adtech AppliedSpecial thanks to James Cridland of PodnewsSounds Profitable Theme written by Tim CameronSee omnystudio.com/listener for privacy information.