This week's stories: ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold adsPew Research publishes Podcasts as a Source of News and InformationAmericans Spend $48 per Month on Video Streaming Services — and Half of Those Surveyed Say That’s Too MuchFTC Warns Almost 700 Marketing Companies That They Could Face Civil Penalties if They Can’t Back Up Their Product Claims
Quick hits:Podscribe is now IAB Tech Lab Certified. Announced this Monday, verification platform Podscribe announced they have officially received their IAB certification after a six month audit process. Podcast hosting platform Ausha has announced the implementation of ChatGPT into their social media management system. Netflix Earnings, Netflix’s Movie Strategy, Accretive Ads by Ben Thompson. This week’s Stratechery issue covers the recent Netflix earnings call, Thompson’s previous coverage of Netflix, and what could lie in Netflix’s future. Veritonic has published a new guide titled 5 Things to Consider When Running a Brand Lift Study for Audio.
For full transcript and links to all articles mentioned, please visit SoundsProfitable.com/podcast