Six Pixels of Separation Podcast
948 episodes - English - Latest episode: 10 days ago - ★★★★ - 86 ratingsSix Pixels of Separation - Mitch Joel’s weekly conversation with business leaders, thinkers, innovators and cultural icons. The show is about insights and provocations on brands, consumers, technology, business and how connected we’ve all become.
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Episodes
SPOS #335 - The Connected Company With Dave Gray
December 09, 2012 13:30 - 45 minutes - 41.8 MBWelcome to episode #335 of Six Pixels Of Separation - The Twist Image Podcast. Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. He is the author of two excellent books (Gamestorming and The Connected Company), and is currently the SVP of Strategy at the Dachis Group. In full disclosure, I was most interested in speaking with Gray after reading The Connected Company and did not even realize ...
SPOS #334 - Creating An Impact With Chris Brogan And Julien Smith
December 03, 2012 01:22 - 51 minutes - 47.1 MBWelcome to episode #334 of Six Pixels Of Separation - The Twist Image Podcast. Please excuse the nepotism, but I treat Chris Brogan and Julien Smith like family. The two are more than close friends, they are the best-selling business book authors of Trust Agents and recently published their sophomore effort, The Impact Equation. As the book continues to steadily climb the best-sellers lists, Brogan and Smith took some time out of their hectic schedules to discuss the new book and why it's so...
SPOS #333 - Learn To Do Anything With Tim Ferriss
November 25, 2012 13:07 - 41 minutes - 38.1 MBWelcome to episode #333 of Six Pixels Of Separation - The Twist Image Podcast. There are few people that fascinate me as much as Tim Ferriss. He's young (35 years old), has two bestselling books (The 4-Hour Workweek and The 4-Hour Body) and a soon-to-be third one (The 4-Hour Chef). If that weren't enough, he is also an angel investor and advisor for companies like Facebook, Twitter, StumbleUpon, Evernote, Uber and many others. If you're not impressed by that, Tim also holds a Guinness Book ...
SPOS #332 - On Great Leadership With Mark Miller
November 19, 2012 01:42 - 48 minutes - 44.1 MBWelcome to episode #332 of Six Pixels Of Separation - The Twist Image Podcast. There are few kinder people than Mark Miller. I had the pleasure of meeting Mark many years ago at my first TED conference. I didn't know anyone (and this can make it kind of awkward) and Mark was always kind, welcoming and willing to invite anyone and everyone into a conversation. I think I leaned on that kindness more than I should have at that first event, and over the years I would look forward to running into...
SPOS #331 - Living In The Social Era With Nilofer Merchant
November 11, 2012 18:51 - 36 minutes - 33.6 MBWelcome to episode #331 of Six Pixels Of Separation - The Twist Image Podcast. I do love Nilofer Merchant. I was introduced to her via Tara Hunt and we have been friends for many years. She is an author (The New How), a corporate director and a great speaker on business and innovation. Most recently, she published a new book, 11 Rules For Creating Value In The Social Era, and it's a fantastic read. The book was based on some of her contributions to Harvard Business Review and I do my best t...
SPOS #330 - Jonathan Salem Baskin Is Selling The Marketing Dream
November 04, 2012 18:22 - 47 minutes - 43.8 MBWelcome to episode #330 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The author of Branding Only Works On Cattle, Bright Lights & Dim Bulbs, Histories Of Social Media and Tell The Truth (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency), is now trying to get young people interested in marketing. In support of the ideas in Tell The Truth, Bask...
SPOS #329 - Avinash Kaushik Digs Deep Into Facebook Marketing
October 28, 2012 15:40 - 57 minutes - 52.4 MBWelcome to episode #329 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value, into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What's interesting is that Avinash is the Digital Marketing Evangelist at Google. This doesn't mean that he only evangelizes for Google. He evan...
SPOS #328 - Jeremiah Owyang Talks Social Business And Social Media
October 21, 2012 16:08 - 44 minutes - 40.9 MBWelcome to episode #328 of Six Pixels Of Separation - The Twist Image Podcast. It's great to have Jeremiah Owyang back on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. He's back to discuss how businesses are becoming more s...
SPOS #327 - Bob Hoffman Is The Ad Contrarian
October 14, 2012 16:54 - 44 minutes - 40.5 MBWelcome to episode #327 of Six Pixels Of Separation - The Twist Image Podcast. When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an occasional chuckle. The last business book that really made me laugh out loud was Luke Sullivan's Hey Whipple, Squeeze This. I came to Bob Hoffman in a very different way. I had heard about this blog, The Ad Contrarian, for some time, but a headline in DigiDay really caugh...
SPOS #326 - The Converged Media Imperative With Rebecca Lieb
October 07, 2012 18:01 - 31 minutes - 29 MBWelcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb). At the time, she had recently joined the Altimeter Group and was about to release a research report that was co-auth...
SPOS #325 - Maybe You Should Write A Book With Jim Kukral
October 01, 2012 02:00 - 37 minutes - 34 MBWelcome to episode #325 of Six Pixels Of Separation - The Twist Image Podcast. I first heard about Jim Kukral when my friend, Chris Brogan (co-author with Julien Smith of Trust Agents and the soon-to-be-released business book, The Impact Equation) would not stop talking about the book, Attention! This Book Will Make You Money. I tend to shy away from books that claim to help people get rich from the Internet. On top of that, the rest of Kukral's digital content felt like it was slipping into...
SPOS #324 - Social Media Is Bullshit With B.J. Mendelson
September 23, 2012 20:56 - 50 minutes - 46.2 MBWelcome to episode #324 of Six Pixels Of Separation - The Twist Image Podcast. When you publish a book called, Social Media Is Bullshit, it is bound to get some attention (and, some dirty looks, I'm sure). B.J. Mendelson (also known as Brandon) doesn't hold any punches in this book. He says that, "we live in a world where it's far easier to make money telling people how to get rich using the Internet than it is to actually get rich using it." Is Brandon wrong? It's not so cut and dry. On one...
SPOS #323 - Amazing Things Will Happen With C.C. Chapman
September 17, 2012 02:08 - 28 minutes - 26.2 MBWelcome to episode #323 of Six Pixels Of Separation - The Twist Image Podcast. What you need to know about C.C. Chapman: if it weren't for him (and Joseph Jaffe), there would probably not be a Six Pixels of Separation podcast. The co-author (with Ann Handley) of Content Rules is one of the pioneers in podcasting, and he has had a pretty incredible career in new media. He still works on Digital Dads and is about to release a brand new book called, Amazing Things Will Happen. It's an interest...
SPOS #322 - Scaling The Personal Brand With Paul Roetzer
September 09, 2012 23:22 - 43 minutes - 40.2 MBWelcome to episode #322 of Six Pixels Of Separation - The Twist Image Podcast. After spending a few days at Content Marketing World, this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. Another speaker at the event was Paul Roetzer of PR 20/20 (Paul has been on the podcast before: SPOS #294 - The Marketing Agency Blueprint With Paul Roetzer). He is also the author of The Marketing Agency Bl...
SPOS #321 - Jaffe And Joel #23 (Across The Sound 23.20)
September 02, 2012 13:40 - 58 minutes - 53.4 MBWelcome to episode #321 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #23.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirati...
SPOS #320 - The Early Days Of Online Advertising With Cory Treffiletti
August 26, 2012 14:00 - 44 minutes - 40.4 MBWelcome to episode #320 of Six Pixels Of Separation - The Twist Image Podcast. Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the c-suite is hard in 2012, imagine what it was like back in 1998. It's hard to believe that it was 14 years ago. While I was active in the digital marketing space prior to getting involved in online media, it was fascinating trying to sell those banner ads bac...
SPOS #319 - What Does The Future Of Blogging Hold With Mark W. Schaefer
August 20, 2012 01:35 - 53 minutes - 48.8 MBWelcome to episode #319 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. Beyond that, he also wrote a contentious blog post titled, Is there anything new in blogging? No (I even responded over here: Wh...
SPOS #318 - How To Be Business Awesome (And UnAwesome) With Scott Stratten
August 12, 2012 23:57 - 55 minutes - 51.3 MBWelcome to episode #318 of Six Pixels Of Separation - The Twist Image Podcast. Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It's doubtful. While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn't have a complaint that is blasted on Twitter, Facebook, YouTube and beyond. What's a brand to do? On top of that, if we have customers complaining a...
SPOS #317 - Get Writing With Jeff Goins
August 06, 2012 02:11 - 47 minutes - 43.6 MBWelcome to episode #317 of Six Pixels Of Separation - The Twist Image Podcast. Do you think you have a book in you? A blog? A blog post? A clever tweet? Do you love the industry that you serve? Do you write about it? There's no doubt about it, writing will make you smarter, better and more informed about your life (both personally and professionally). The problem is that most people don't know where to start. They think that writers have some kind of special, unique gift. Jeff Goins can help...
SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb
July 29, 2012 20:20 - 53 minutes - 49.3 MBWelcome to episode #316 of Six Pixels Of Separation - The Twist Image Podcast. I've been following Rebecca Lieb's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization, is a must-read. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. After...
SPOS #315 - A New Kind Of Startup With Chris Guillebeau
July 22, 2012 19:22 - 46 minutes - 42.3 MBWelcome to episode #315 of Six Pixels Of Separation - The Twist Image Podcast. Julien Smith (co-author of Trust Agents with Chris Brogan and the author of The Flinch) was downright mad at me. We have lunch on a frequent basis and we're constantly slamming ideas and names at one another. It makes for a lively conversation. The other week, he was downright disgusted with me because I had never met Chris Guillebeau. Chris is the author of The Art Of Non-Conformity - Set Your Own Rules, Live Th...
SPOS #314 - Social Business By Design With Peter Kim
July 15, 2012 11:23 - 50 minutes - 46.2 MBWelcome to episode #314 of Six Pixels Of Separation - The Twist Image Podcast. I've been friends with Peter Kim since his days as an analyst at Forrester Research, so it's somewhat embarrassing that he has never been on the podcast. Currently, he is Chief Strategy Officer of Dachis Group, where he acts as an advisor on social business. Most recently, he co-authored a new business book called, Social Business By Design, with Dion Hinchcliffe (executive vice president, strategy of Dachis Group...
SPOS #313 - From Economics To Likeonomics With Rohit Bhargava
July 08, 2012 13:34 - 45 minutes - 41.4 MBWelcome to episode #313 of Six Pixels Of Separation - The Twist Image Podcast. Rohit Bhargava has an impressive resume. He is the SVP of Global Strategy & Planning for Ogilvy and a professor of global marketing at Georgetown University. He has one of the most popular marketing blogs on the Internet called, Influential Marketing Blog, and is the author of Personality Not Included and his recently published sophomore effort, Likeonomics. Rohit describes Likeonomics like this: "Likeonomics is ...
SPOS #312 - Marketing In The Round With Gini Dietrich And Geoff Livingston
July 01, 2012 13:59 - 36 minutes - 33.1 MBWelcome to episode #312 of Six Pixels Of Separation - The Twist Image Podcast. Nothing excited me more than finding out that two of the most interesting people in social media - Gini Dietrich (Spin Sucks and Arment Dietrich) and Geoff Livingston (Welcome to the Fifth Estate and Now Is Gone) - teamed up to co-author a brand new book, Marketing In The Round - How to Develop an Integrated Marketing Campaign in the Digital. I'm not sure how often these two big-brains do interviews together, but...
SPOS #311 - Jaffe And Joel #22 (Across The Sound 22.20)
June 24, 2012 18:33 - 59 minutes - 54.1 MBWelcome to episode #311 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #22.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirat...
SPOS #310 - The Startup Of You With Ben Casnocha
June 17, 2012 13:54 - 44 minutes - 41 MBWelcome to episode #310 of Six Pixels Of Separation - The Twist Image Podcast. Reid Hoffman co-founded LinkedIn - the very popular online social network for business professionals - in December 2002. With close to 140 million members in over 20 countries, LinkedIn's IPO in May of last year made Hoffman a billionaire. Currently, he serves as Executive Chairman of LinkedIn and is a partner at Greylock Partners - a very popular venture capital firm. Hoffman's passion is in understanding how the...
SPOS #309 - Digital Vertigo With Andrew Keen
June 10, 2012 10:53 - 44 minutes - 41.2 MBWelcome to episode #309 of Six Pixels Of Separation - The Twist Image Podcast. Andrew Keen built the popular Audiocafe.com in 1995 (during the dot com boom) but has since moved on to become a media pundit. He is currently the host of Keen On - a video interview program on TechCrunch, a columnist for CNN and a regular speaker and commentator on Internet culture and digital technologies. Most recently, he released his second book, Digital Vertigo - How Today's Social Revolution Is Dividing, Di...
SPOS #308 - Return On Influence With Mark W. Schaefer
June 03, 2012 16:16 - 48 minutes - 44.6 MBWelcome to episode #308 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, it seems like marketers are the first ones in the door on this. We see this as a ...
SPOS #307 - Digging Deeper Into Social Business With Matt Ridings
May 27, 2012 19:12 - 53 minutes - 48.9 MBWelcome to episode #307 of Six Pixels Of Separation - The Twist Image Podcast. Matt Ridings has been deeply involved in the Digital Marketing sphere for a very long time. Most recently, he partnered up with Amber Naslund (Brass Tack Thinking and co-author of The Now Revolution) to launch SideraWorks, a social business consultancy. Matt is a business strategist, speaker and writer who has played both sides of the fence (both client-side and agency-side) working with such illustrious brands a...
SPOS #306 - Truth In Marketing With Jonathan Salem Baskin
May 20, 2012 13:33 - 50 minutes - 46 MBWelcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in the world. Along with that, he is a prolific writer and thinker. We first connected in 2008 when...
SPOS #305 - The Virtual Self With Nora Young
May 13, 2012 14:38 - 46 minutes - 42.3 MBWelcome to episode #305 of Six Pixels Of Separation - The Twist Image Podcast. Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (look no further than Facebook's one billion dollar acquisition of Instagram). And we're publishing our lives. All of the time - in text, images, audio and video - for the world to see. In fact, it's happening more and more with each and every passing day. Why are we doing all of...
SPOS #304 - Creating Brand Movements With Scott Goodson
May 06, 2012 16:19 - 37 minutes - 34.1 MBWelcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog, an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Working with brands like Jim Bean, New Balance, Heineken and Emirates, Goodson knows a thing or two about what it takes for a brand to be relev...
SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang
April 29, 2012 16:31 - 37 minutes - 34.2 MBWelcome to episode #303 of Six Pixels Of Separation - The Twist Image Podcast.I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strate...
SPOS #302 - Thumbonomics With Heather Lutze
April 22, 2012 12:00 - 33 minutes - 30.5 MBWelcome to episode #302 of Six Pixels Of Separation - The Twist Image Podcast. If we learned anything about the acquisition of Instagram by Facebook, it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo) and is now the head of the Findability Group. I had the pleasure of seeing Heather speak many years ago on the basics of search engine optimization and search engin...
SPOS #301 - Knowing Things With David Weinberger
April 15, 2012 13:10 - 49 minutes - 45.1 MBWelcome to episode #301 of Six Pixels Of Separation - The Twist Image Podcast. David Weinberger is a true thinker (writer and doer) when it comes to the Internet and all things new media. He is one of four co-authors of the seminal Marketing and Business book, The Cluetrain Manifesto. He is also the author of two other amazing books about Marketing, Business, the Internet and the future titled, Small Pieces Loosely Joined, and Everything Is Miscellaneous. He's been on the Six Pixels of Sepa...
SPOS #300 - Jaffe And Joel #21 (Across The Sound 21.20)
April 08, 2012 12:06 - 55 minutes - 50.5 MBWelcome to episode #300 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #21.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and recently launched his latest venture, Evol8tion. A long-time friend (and one of the main ins...
SPOS #299 - Brandwashed With Martin Lindstrom
April 01, 2012 16:36 - 35 minutes - 32.7 MBWelcome to episode #299 of Six Pixels Of Separation - The Twist Image Podcast. I was honored to share the stage with Martin Lindstrom at The Art of Marketing last month in Toronto. If you listen to this Podcast and read my Blog but you've never heard of Martin Lindstrom, please drop everything and pick up each and every one of his brilliant marketing books. His last three gems are, Brandwashed, Buyology and BrandSense that should not be missed. Right after the event, Martin was kind enough ...
SPOS #298 - Social TV With Mike Proulx And Stacey Shepatin
March 25, 2012 16:33 - 36 minutes - 33.8 MBWelcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast. We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly more popular to share those magical TV moments on places like Facebook and Twitter while you're watching the show. The problem is that now with time-shifting and more and more people watching their favorite TV shows by downloading them from iTunes or watching them on Hulu, it'...
SPOS #297 - The Hard Work Of Creativity With Julie Burstein
March 18, 2012 18:33 - 40 minutes - 36.8 MBWelcome to episode #297 of Six Pixels Of Separation - The Twist Image Podcast. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires creativity? Who is a creative? These are the questions and thoughts that we all engage and connect with as Marketing professionals in one way, shape or form at multiple times during our careers. We often lament the creatives as those who get to play all of the time or go to movies and grab coffees waiting for...
SPOS #296 - The Art Of The Pitch With Peter Coughter
March 11, 2012 15:24 - 50 minutes - 46.5 MBWelcome to episode #296 of Six Pixels Of Separation - The Twist Image Podcast. I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business, by Peter Coughter and could not put it down. My agency, Twist Image, was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. I devoured and loved the book. I learned a ton about the new business pitch process, and Coughter does a fantastic job of refra...
SPOS #295 - Mobile Marketing Impact With Gary Schwartz
March 04, 2012 21:12 - 42 minutes - 38.6 MBWelcome to episode #295 of Six Pixels Of Separation - The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc...), is Chair of the Mobile Entertainment Forum and...
SPOS #294 - The Marketing Agency Blueprint With Paul Roetzer
February 26, 2012 18:31 - 52 minutes - 48.4 MBWelcome to episode #294 of Six Pixels Of Separation - The Twist Image Podcast.What does it take to create and nurture a modern marketing agency in this day and age? The answer is not as obvious as it used to be. From choosing the right services to offer and finding the proper pricing structure, to being able to clearly identify your services to your clients and potential clients, it's a complex business to build and (sometimes) an even harder business offering to sell to clients. Paul Roetze...
SPOS #293 - Marketing Leadership With Mark W. Schaefer
February 19, 2012 16:02 - 48 minutes - 44.3 MBWelcome to episode #293 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, there's something bigger happening is our online world that bears reflection: what, exa...
SPOS #292 - Great Presentations With Nick Morgan
February 12, 2012 16:19 - 37 minutes - 34.3 MBWelcome to episode #292 of Six Pixels Of Separation - The Twist Image Podcast. When I got my first offer to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and presentation skills training. Many names of individuals and organizations were fed my way, but one name that kept rising to the top was Nick Morgan. I immediately purchased his book, Give Your Speech, Change The World, and it did - in fact - change my world and perception of what ...
SPOS #291 - Jaffe And Joel #20 (Across The Sound 20.20)
February 05, 2012 16:57 - 1 hour - 57.2 MBWelcome to episode #291 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog ...
SPOS #290 - Examining Social Media With Michael Stelzner
January 29, 2012 15:21 - 40 minutes - 36.9 MBWelcome to episode #290 of Six Pixels Of Separation - The Twist Image Podcast. If you still wonder how to make money on a Blog or what the future of publishing looks like, look no further than Michael Stelzner and his "magazine" Social Media Examiner. In a few short years, Michael has proven that not only does Social Media work to build a new media empire, but yes, you can make money (good and serious money) with a Blog. If you're struggling with what it takes to make compelling content tha...
SPOS #289 - Content Marketing With Joe Pulizzi
January 22, 2012 16:41 - 48 minutes - 44.3 MBWelcome to episode #289 of Six Pixels Of Separation - The Twist Image Podcast. As each year passes newer and more impressive forms of content marketing become available to brands. Social Media acted as a massive catalyst for this. We now live in a world where any business (or individuals) can publish their content - in text, images, audio and video - instantly (and for free) for the world to enjoy. The big question is this: is the world enjoying all of this branded content? Producing relevan...
SPOS #288 - The Education Of Marketing With Ken Wong
January 15, 2012 16:39 - 50 minutes - 46 MBWelcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? Pushing this further, how are Marketers doing from the perspective of Marketing professors? Kenneth Wo...
SPOS #287 - Spin Sucks With Gini Dietrich
January 08, 2012 18:22 - 48 minutes - 44.6 MBWelcome to episode #287 of Six Pixels Of Separation - The Twist Image Podcast. Why do most PR pitches suck? For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. It's a cold, dark and harsh world out there and Public Relations - as an industry - is also going through both a digitization and a brave new world where everyone is (or can be) a publisher. They very fabric of what it means to be ...
SPOS #286 - Micro-Orgasms With Avinash Kaushik
January 01, 2012 15:51 - 52 minutes - 48.5 MBWelcome to episode #286 of Six Pixels Of Separation - The Twist Image Podcast. It's a New Year... so what does that mean? Well, if you ask Avinash Kaushik (the Digital Marketing Evangelist at Google and author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0), us Digital Marketers are going to be doing more... a whole lot more in the coming year(s). As big and fast as Social Media has changed the way that brands engage with consumers, things are going ...