Roadmap to Referrals
307 episodes - English - Latest episode: 13 days ago - ★★★★★ - 65 ratingsYou deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally, this podcast is the answer. Stacey's journey from business failure to success changed when she learned to go against the traditional referral advice and started generating referrals naturally and consistently. When you’re ready to go deeper, you can join her for the next level inside her coaching program, Building a Referable Business™.
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Episodes
Ep #255: A Peek Inside a Referable Business Part 4
May 02, 2023 10:30 - 41 minutes - 62.3 MBIn a crowded marketplace, it can be challenging for businesses to differentiate themselves. However, for others like Nathalie Ekobo, the challenge is not in standing out, but rather in communicating the full extent of their services. As a business and energy coach and a member of Building a Referable Business, Nathalie has firsthand experience with this dilemma. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/255
Ep #254: A Peek Inside a Referable Business Part 3
April 25, 2023 10:30 - 29 minutes - 45.4 MBDid you know that 9 out of 10 real estate agents are failing? In this episode, we're diving into the world of real estate with a conversation about building a referable business in the industry. Our guest, Alex Mayer, is a successful real estate agent in Rochester, Minnesota, and in this episode, he shares his secrets to success and how he's managed to build a business that generates referrals consistently. Resources and links mentioned in this episode can be found on the show notes page a...
Ep #253: A Peek Inside a Referable Business Part 2
April 18, 2023 10:30 - 37 minutes - 57.4 MBJoin me for an inspiring interview with Fabi Preslar, the owner of Spark Publications, a business celebrating its 25th year. A member of our coaching program, Building a Referable Business, Fabi specializes in custom design for magazines, catalogs, and books, and in this episode, she shares her success story, including how she has achieved 15 referrals in just three months—and gained four new people referring her! Resources and links mentioned in this episode can be found on the show notes...
Ep #252: A Peek Inside a Referable Business Part 1
April 11, 2023 10:30 - 26 minutes - 41.7 MBToday, I am chatting with Adam Goldman, a franchise consultant and coach with FranChoice. Adam is also a member of our coaching program, Building a Referable Business. Get ready to listen in as he talks about his referral success, including his closing ratio with referrals vs. with other lead sources, how many more referral deals he has now than he had just a few years ago, and more. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandal...
Ep #251: Business is Never a Straight Line
April 04, 2023 10:30 - 27 minutes - 43.2 MBRecently, I was catching up with one of my alumni clients over coffee, and she asked me how I landed on my current coaching program, BRB. That got me thinking about all the twists and turns that led me here. Let me tell you, it was a wild ride! So, in this episode, I will be sharing a bit about my business journey, including some of the hurdles I have had to jump and the unexpected shifts I have made along the way. Resources and links mentioned in this episode can be found on the show not...
Ep #250: 10 Questions with the Man Who Knows Me Best
March 28, 2023 10:30 - 32 minutes - 49.8 MBIt's celebration time! To mark the 250th episode, I am spicing things up by bringing on a very special guest: my husband! That's right, folks - he's dusting off his microphone and taking a trip down memory lane to answer 10 questions about my business. And let's just say, he better have been paying attention because I am ready to put him to the test! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/250
Ep #249: The Roots of Your Referral Relationships
March 21, 2023 10:00 - 13 minutes - 23.6 MBIn this episode, I challenge the common tactics used in referral-based business growth, including asking, compensating, and gimmicks. These tactics can damage the credibility and trustworthiness of a relationship, resulting in shallow connections and few referrals. Instead, I advocate for maintaining consistency and trustworthiness with referral sources to create a strong foundation for business growth. Resources and links mentioned in this episode can be found on the show notes page at ww...
Ep #248: The Guiding Principles of Referrals
March 14, 2023 10:30 - 19 minutes - 32.2 MBIt's the age-old question: how do you generate more referrals for your business? It's no secret that referrals are the easiest way to bring onboard new clients. But why is there so much confusion around the best way to generate them? Listen in as we explore the four guiding principles of referrals that will help you take your referral strategy to the next level. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/248 ...
Ep #247: Can Referrals & Affiliates Co-Exist?
March 07, 2023 11:30 - 22 minutes - 37 MBDo you ever find yourself confused about the different terms used in business, such as referrals, affiliates, and joint venture partnerships? While these terms may seem interchangeable, each one requires a different approach to incentivize individuals or businesses to bring in clients, and it's important to understand the distinctions between them and how they can co-exist in your business. So, in this episode, we'll explore the nuances of each term and how to leverage them to bring in clien...
Ep #246: Applying KISS to Referrals
February 28, 2023 11:30 - 12 minutes - 34.7 MBHave you ever heard the saying, "Complexity is the enemy of growth"? When it comes to building a referral-based business, this couldn't be more true. That's why, in this episode, we’re going to talk about applying the KISS method to your referral strategies to keep things simple. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/246
Ep #245: Which Are You? Pinball or Bowling Ball
February 21, 2023 11:30 - 33 minutes - 51.8 MBRecently, I came across an interesting concept that really resonated with me: the difference between being a pinball and being a bowling ball. The idea was inspired by a book I was reading, and I found it particularly applicable not just to referrals, but also to business as a whole. So which one are you? Listen in to find out! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/245
Ep #244: What AI Gets Wrong About Referrals
February 14, 2023 11:30 - 28 minutes - 69.6 MBCan you go a week, or even a day, without encountering AI and ChatGPT in articles, emails, or conversations? If not, you're not alone. In this episode, I will be sharing AI's shortcomings regarding referrals—because you can’t rely on AI for everything… yet. Listen in to hear my thoughts on ChatGPT's advice for increasing client referrals and why you should be focusing on referral strategies based on science. Resources and links mentioned in this episode can be found on the show notes page ...
Ep #243: Referral Delegation in Action
February 07, 2023 11:30 - 27 minutes - 43.5 MBAre you tired of being bogged down by administrative tasks? Discover the secret to unlocking success through referral delegation in today's episode as we sit down with Mark MacIntosh, CEO of RevGrow, and his virtual assistant Lori Reichner. Listen in to hear what it’s like as a business owner to have somebody execute and implement your referral strategy, the importance of having someone operationalize your strategy, and how Mark and Lori achieved their most successful ROI through the meth...
Ep #242: What Can You Delegate with Referrals?
January 31, 2023 11:30 - 21 minutes - 53.9 MBWhen you’re putting a referral strategy in place, how much of it do you have to do yourself, versus how much of it can be delegated? In this episode we’ll talk about what you can be delegated (or outsourced) and what should not be delegated when it comes to referrals. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/242
Ep #241: Noticing Referral Moments
January 24, 2023 11:30 - 14 minutes - 25.3 MBSometimes referral success is found in the ability to notice, or recognize, the opportunity in front of you. In this episode, I’m sharing another eavesdrop from my coaching program, Building a Referable Business, which is a concept that I introduced a few episodes back for those who listen regularly! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/241
Ep #240: Referral Q&A
January 17, 2023 11:30 - 21 minutes - 55.2 MBEvery 10th episode, I answer your questions, and today isn’t any different. I will be selecting three questions from my clients, my free Facebook community, Referrals Without Asking, or you (the listeners), and will be answering them to the best of my ability. In this episode, we will cover everything from referral strategies to nurturing referral sources, so stay tuned! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/240 ...
Ep #239: Are Your Referrals Happy Accidents?
January 10, 2023 11:30 - 16 minutes - 28.3 MBDo you describe referrals as “happy accidents”? If so, don't miss this episode because I’ll be taking you through what you can do to take control of your referrals and make 2023 the year that you get serious about the referrals coming into your business. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/239
Ep #238: Must Have Referral Strategies
January 03, 2023 11:30 - 28 minutes - 71.6 MBThere are many strategies that I teach every day because they’re the foundational strategies you need in your business. Those three foundational strategies consist of having a referable client experience, a strategy where you can generate referrals from your existing referral sources, and a strategy for turning new folks into referral sources. But we know the one constant in life is change, and as our world evolved over the last year, there are a few referral strategies that are going to be ...
Ep #237: My Top Business Lessons from This Year
December 27, 2022 11:30 - 24 minutes - 37.1 MBWe made it! This is the final episode of the year, and what a year it has been. In this episode, I’m sharing the top three business lessons I learned this year that will carry me forward into 2023 and beyond. These are lessons that I hope you can also learn vicariously through me and take with you into next year! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/237
Ep #236: Year End Referral Reflection
December 20, 2022 11:30 - 25 minutes - 61 MBAs the year comes to a close, I think it's important to reflect on lessons learned. I’m not talking about the things that you should be doing to take care of your referral sources or how to identify your referral sources—I’ve spoken in depth about that practical stuff plenty of times in previous episodes. Instead, I will be sharing four reflections on referral lessons learned. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/23...
Ep #235: Reversing Your Way Forward (Part 2)
December 13, 2022 11:30 - 23 minutes - 35.9 MBIt’s time to wrap up our two-part series on reversing your way forward. Last week we talked about reflecting, and this episode is all about how we reverse our goals so that we can crush them. You’ll learn about a key thing people miss when setting goals and a process I created to help plan out your goals with the big picture in mind and a way to accomplish them. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/235
Ep #234: Reversing Your Way Forward (Part 1)
December 06, 2022 11:30 - 26 minutes - 63 MBThere are lots of ways to set goals and prepare for next year. This could include systems, processes, journals, or retreats. When I am preparing myself and my business for the coming year, I prefer a strategy that holds me accountable with a focus on the why and an action plan to make it happen. In this episode, I will be sharing how I prep for every new year and the process that I teach others so that they can do the same. Resources and links mentioned in this episode can be found on the ...
Ep #233: Being Referred on Social Media?
November 29, 2022 11:30 - 15 minutes - 24.8 MBHave you ever wondered how to respond when you’re tagged or mentioned on social media? You don’t want to miss out on that opportunity to be referred, so today I’m sharing some tips and key insights on how referrals work best and what we should be doing as soon as these online referrals happen. Listen in as I let you eavesdrop on part of a Building a Referable Business call, where you will hear my response to a question regarding handling social media referrals. You'll hear what you need to...
Ep #232: Business Owners Guide to Saying No
November 22, 2022 11:30 - 42 minutes - 101 MBSaying “no” can be difficult. It can make you feel guilty or it can make you question yourself. But regardless of if it's hard, it is an important skill to have. So, in this episode, we’ll be discussing 30 ways to say no. I’m pretty good about saying no, but there are moments when I know I need a better strategy. Enter my friend’s podcast, They Don’t Teach This in Business School, hosted by Julie Bee. When I heard her episode on saying no, I knew I needed to share it with you. Today, Julie...
Ep #231: Do These 3 Things for Your Referral Sources
November 15, 2022 11:30 - 13 minutes - 34.7 MBJust because we are closing in on the end of the year does not mean you should slack off on your business's most valuable asset. Instead, now is the time we should be focusing on adding value to our referral sources to ensure we stay top of mind for the year ahead. So, in this episode, I will share 3 things you should be doing right now for your referral sources. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/231
Ep #230: Referral Q&A Episode
November 08, 2022 11:30 - 24 minutes - 60.1 MBIn today’s Q&A episode, I’m answering two excellent questions about referral seed language and the difference between keeping in touch and being top of mind. First I will share how the referral seed language that I teach works. Next, I will discuss whether there is really a difference between keeping in touch with someone and staying top of mind with someone. Make sure to tune in! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.co...
Ep #229: The Best Way to Give a Referral
November 01, 2022 10:30 - 16 minutes - 41.9 MBWe often talk about how to get referrals, but what about giving them? Generally speaking, what we put out into the world is what we get in return. This means that when we are focusing on getting referrals, we should also be considering giving them—not to everyone you work with, but at least a few individuals that you truly believe deserve it. This begs the question: do you know how to give referrals the proper way? Listen in to find out! Resources and links mentioned in this episode can be...
Ep #228: Slow & Steady Wins the Race
October 25, 2022 10:30 - 33 minutes - 80.9 MBGrowth doesn’t just happen, you have to be intentional about it. But something many business owners don’t discuss is being intentional about how you grow your business, and this can make all of the difference. Denise Pough is the founder of A-Jay Interiors by Dee, where she specializes in combining lifestyle, personal needs and the space you live in to create a home that’s uniquely yours. In this episode, Denise shares her journey with growing her business through the use of referrals, inclu...
Ep #227: The Metrics that Should Define Your Referrals
October 18, 2022 10:30 - 20 minutes - 50.7 MBTracking isn’t the most exciting thing to do. It does, however, reveal some amazing data to help you better your business. It shows progress and decisions, including the outcomes of those decisions. As we continue into Q4, it’s more important than ever that you have the right metrics when it comes to referrals. With the right metrics, you will feel informed on what type of decisions you need to make about what referrals will look like for you in 2023. Resources and links mentioned in this ...
Ep #226: My Super Complicated Referral Success Formula
October 11, 2022 10:30 - 16 minutes - 40.8 MBHopefully, you can tell that this title is sarcastic because getting more referrals isn’t complicated and it’s not complex. All it comes down to is identifying your referral sources and then taking care of them in the right way. Many people second guess the basics because they seem too simple and they’re not very mind-blowing to read. Instead, they want a silver bullet solution. Something that is going to work quickly, almost like magic. However, the basics are where the magic happens. Wi...
Ep #225: Defining Core Values
October 04, 2022 10:30 - 28 minutes - 69 MBDefining your core values allows you to identify what’s truly important to you now or what you want more of in your life. They’re the essential foundation to finding purpose, and knowing your core values helps you to make value-aligned decisions—which in turn makes hard decisions that much easier. So, in this episode, I will share my core values in hopes of helping you create your own company’s core values. Resources and links mentioned in this episode can be found on the show notes page a...
Ep #224: Top 3 Goals of Referrals
September 27, 2022 10:30 - 20 minutes - 51.1 MBHow many times have you heard it’s important to figure out your why? The truth is that it is important, but determining your why isn’t just for finding your life's purpose—it’s for everything you do. Your why keeps you motivated and will always bring you back to center. In this episode, I will share the top three business goals you should focus on in order to generate referrals naturally. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownra...
Ep #223: Referrals and Repeat Clients
September 20, 2022 10:30 - 24 minutes - 60.3 MBWhen we start putting a game plan into action within our business, there can be some confusion around referrals and repeat clients. This confusion comes from an overlap in the sales training space when it comes to turning prospects into clients, getting clients to work with you again, and getting clients to refer you. In this episode, I will explain exactly what it is that you need to do to generate those referrals and the steps you can take to ensure you don’t miss an opportunity in the f...
Ep #222: Why I Won’t Give You This Answer
September 13, 2022 10:30 - 23 minutes - 35.4 MB“What do I need to do to take care of my referral sources the right way?” It’s one of the most asked questions that I don’t answer, and there is a very specific reason why. I teach a number of different strategies that are foundational to the success of your business. I also teach strategies that are situational and next level. These strategies are generally for existing or current referral sources, not potential referral sources. If I give you a referral plan of touchpoints without know...
Ep #221: Successful Referral Building
September 06, 2022 10:30 - 36 minutes - 85.8 MBReferrals are hands down the best way to grow your business—but you hear me say that all the time. So, today we will be talking to Chris Pentrack and Chris Cynkar about what it looks like to be successful at referral building. As the co-owners of Expense Reduction Analyst, as well as owners of multiple other businesses, they have a true understanding of what it takes to build out a referrable business. In this episode, they will be sharing their lived experience and advice for building a ref...
Ep #220: Business Development Series: Q&A
August 30, 2022 10:30 - 25 minutes - 38.7 MBAlthough sales is an incredibly big part of growing your business, it is different from referrals, so I appreciate you taking the time to listen in. In the final episode of this series, I will be sharing how to set your clients up for success while they’re on the buyer's journey, the importance of managing expectations from the beginning of your relationship with a prospect, and how I grew my business to the level it is at today. Resources and links mentioned in this episode can be found o...
Ep #219: Biz Development Series: Experts Weigh In
August 23, 2022 10:30 - 30 minutes - 73.9 MBWhatever you're doing right now, stop. Pull out a piece of paper or a new blank document on your computer and get ready to take some notes. This episode is unlike any episode I have ever done, and the tips, advice, and ideas will be overflowing. We will be joined by five experts who have incredible brilliance in each of their given areas, so make sure to tune in! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/219
Ep #218: Business Development Series: Vitamin or Medicine?
August 16, 2022 10:30 - 19 minutes - 29.5 MBWhat you do—how you help people—is it seen as a vitamin or a medicine? In this episode, I’ll be diving into this important concept. As I wrap up the business development series, I address one of the key concepts that will contribute to the ultimate success or downfall of a business. You will hear what being a vitamin or medicine has to do with all of this, so stay tuned! Listen in as I share some important thoughts on how to understand the way clients view you, especially when rumblings st...
Ep #217: Business Development Series: Nurturing Prospects
August 09, 2022 10:30 - 21 minutes - 53 MBNurturing prospects is something that should be planned out from the beginning. Although there are some prospects who will be a “Yes! I want to be your client!” quite quickly, some people may take a while to warm up - that’s where nurturing comes in. So, what can you do to continue to nurture prospects when they have ghosted you or they aren’t quite ready to give you an answer? And how can you ensure that you remain present in their mind throughout their decision-making process? I’ll be an...
Ep #216: Business Development Series: Closing into Clients
August 02, 2022 10:30 - 22 minutes - 34.8 MBIn earlier episodes in this series, we talked about awareness, defining sources, and the buyer’s journey. Now we are covering that important last step in business development: the close. When a customer says yay or nay to your proposal or offer, that is the close. This is part of the process that makes some people squirm or sweat, but fear not—I have some incredible tips and ideas for you that will make the closing go smoothly and successfully. Resources and links mentioned in this episode...
Ep #215: Business Development Series: The Buyer’s Journey
July 26, 2022 10:30 - 27 minutes - 67.2 MBNo matter what industry you’re in or what kind of business you are running, it’s important to have a framework to help you understand who your ideal customers are and how they behave before purchasing. So, in this episode, I will be explaining what exactly the buyer’s journey is, what this will entail and how to make sure you’re making it as easy as possible for your prospects to purchase from you. Resources and links mentioned in this episode can be found on the show notes page at www.sta...
Ep #214: Business Development Series - Figuring Out Your Sources
July 19, 2022 10:30 - 24 minutes - 26.3 MBOne of the key areas of business development is getting clients—but how do you get clients if you don’t know or understand where they come from? We will be digging in today to figure out the sources where your clients come from and how people learn about your business. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/214
Ep #213: Business Development Series: Message
July 12, 2022 10:30 - 48 minutes - 114 MBWith all the different parts involved in understanding business development, I think one that gets overlooked the most is your message. This is why we are focusing on what you say and how you say it, today. In this episode, we are joined by Kelley Hartnett and Angie Schultz, who are both StoryBrand certified guides. So, if you are hoping to up your copywriting and messaging game, stay tuned. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrow...
Ep #212: Business Development Series: The Overview
July 05, 2022 10:30 - 16 minutes - 26.5 MBWelcome to our Summer Series! This year we are going to focus on business development. Sales, business growth, and how you make your money are just a few of the things we will be covering over the next few weeks as we dive into all things business development. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/212
Ep #211: The Science Behind Generating Referrals Naturally
June 28, 2022 10:30 - 21 minutes - 33.2 MBIn this episode, I’ll be walking you through a few key points about this science. You will get to hear about the specific method I use to generate referrals and get a better understanding of how it works. You’ll also get the full breakdown of how science influences my strategy and learn three specific keys to generating referrals naturally. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/211
Ep #210: Q&A Episode
June 21, 2022 10:30 - 20 minutes - 31.8 MBFirst, we will be discussing the benefit of creating unique thank you cards for your referral sources to encourage them to refer you again. I will also explain what makes a touchpoint meaningful and powerful enough to encourage referrals in the future without coming across as over-the-top or a bribe. Next, we will discuss the different stages clients go through and the various touchpoints that will be associated with each stage. Remember, it’s up to you to take control and grow your business...
Ep #209: Client Interview: Tripling Your Business
June 14, 2022 10:30 - 29 minutes - 44.1 MBThink of the beginning of your business, that very first year. Now imagine that you were able to triple it within the first two years of running it. Wouldn’t that be incredible? In this episode, I will be talking to my client, Angela Cisneros, about how she did just that. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/209
Ep #208: Common Mistakes of Referral Ninja Beginners
June 07, 2022 10:30 - 18 minutes - 29.4 MBMaking mistakes is unfortunately a big part of life. If you’re a business owner, making mistakes is an important part of that too. However, if there is a way for me to prevent you from making the same mistakes others have made, then I want to help you as best as I can. So, in this episode, I will be sharing common mistakes referral ninja beginners make and how you can avoid them in the future. Resources and links mentioned in this episode can be found on the show notes page at www.staceybr...
Ep #207: What Referral-Proofing Looks Like
May 31, 2022 10:30 - 24 minutes - 36.9 MBReferral-proofing your business is a little bit like weatherproofing your home. You’re trying to keep the less desirable things out and the more desirable things in, but ultimately, it’s all about protection. In this episode, I am going to be sharing two very impactful client stories that come to mind when I think about referral-proofing your business, and three ways to referral-proof your business today. Resources and links mentioned in this episode can be found on the show notes page at ...
Ep #206: Building Your Own Networking Group
May 24, 2022 10:30 - 18 minutes - 29.2 MBOh, the networking group. They can be the fishing net that feeds you—or the dreaded time drain where you question its very existence. Have you ever been in that boat? If you’ve ever thought about building your own networking group because the available networking groups in your area just aren’t working for you, then this episode is for you. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/206